Episode 85: The Sabbatical is Over: Mark, Karl and Werner talk about Apple's Special Event, iBooks Update, Apple updated FCP X, 13" MacBook Pro w/Retina Display, New Mac minis, New iMacs!, 4th Generation iPad, Lightning connector, A6X processor, the iPad mini and the iPad mini Price at $329. All this and much, much more in Episode 85: The Sabbatical is Over.
On Tuesday October 23rd Apple launched the iPad mini. The base model comes with 16 GB of RAM and is priced at $329 USD. The question we have though is with all the beauty this little mini brings to the party, did Apple error on pricing it at $329?
In his latest hack-fest column titled "Here's a New Report On Why Apple Decided To Overcharge For The iPad Mini" Henry Blodget asserts Apple has overcharged for the iPad Mini because:
- Apple can charge this much--its fans are either so brainwashed or so locked-in to Apple's ecosystem that they'll pay anything
- Apple wants to protect its extraordinarily high profit margin
- Apple's "mini" is better than the Google and Amazon tablets
Apple's big news at the keynote yesterday was the release of the iPad mini. Starting at $329, with 16GB of storage, it should sell well. Apple also updated the iPad with a faster processor.
The keynote was not just about the iPad. Apple announced updates for most of its Macs as well during the keynote. They released a MacBook Pro 13-inch with retina display. A re-designed iMac that is now 5mm thick at the edge. The Mac Mini was also updated. What is the message that Apple is sending with these product updates?
Apple's new MacBook Pro 13-inch with Retina Display is expect to be released next month. Reports predict it will start at $1699 for a base model, which is a $500 premium over the current MacBook Pro 13-inch. The resolution is also predicted to be the same as a 30-inch Cinema Display, 2560x1600.
The technical specifications have not been leaked, but can be easily predicted by looking at the Current MacBook Pros and the new MacBook Pro 15-inch Retina.
On October 23rd Apple CEO Tim Cook will most likely unveil the long-awaited iPad Mini. While this new product will most likely expand Apple's dominance in the tablet market there is something more important happening on the 23rd.
This event marks Tim Cook's fourth time making a presentation as Apple's CEO announcing a major new product. There was the:
Apple announced to select media an October 23rd, Special Event with the comment "We've got a little more to show you". However, Apple wont' be holding the event on the Cupertino campus, nor will the event take place at the Buena Vista Performing Arts Center in San Francisco. Apple has instead chosen a larger auditorium, the California Theatre in San Jose.
So Panasonic wants to focus on being a supplier to Apple instead of potentially competing with them. Samsung may want to take notice.
Jeff Bezos desires to become the next Steve Jobs. He is quickly moving his company, Amazon, down a path that is competing directly with Apple. The first step was to create the Kindle book reader. At first, the Kindle didn’t compete directly with Apple, but it did turn Amazon from just a retailer into a hardware manufacturer and a retail company. The Kindle Fire, a seven inch LCD tablet was a big step in Apple’s direction. Amazon has continued to improve their Kindle inline up with annual updates, but they are not done yet.
Amazon is now looking into improving its hardware development side. A clear sign of this is news they are wanting to buy TI’s mobile chip division. Right now, Amazon relies on outside help for much of its hardware designs. This purchase would change that and owning a chip designer division would be a big step into the hardware world. It would be a major sign that Amazon is bringing hardware design in-house and making it an important part of the company. This may be Amazon’s first hardware purchase, but it won’t be its last.
Microsoft continues their Windows 8 hype, while iOS 6 has just launched, while Google has any number of Android versions floating around from which hardware vendors may choose. With Microsoft about to launch their tablet a battle for ecosystems is brewing in full, but Apple has a sizeable edge over their largest competitors with a near complete ecosystem.