Sep 24, 2013 — by: Mark Reschke
Categories: iPhone, News, Products, Review, Tim Cook

Iphone-5s-goldYesterday it became quite clear: Apple has no chance of surviving since Steve Jobs’ departure. With Tim Cook as CEO, Apple moves rudderless, in any number of directions, certainly not on time, and no one cares.


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Sep 21, 2013 — by: Mark Reschke
Categories: iPhone, Products, Review

Iphone_5s_battery_lifeApple delivered a raft of features within the iPhone 5S, and now offers a myriad of colors with the 5C. But how does the new flagship 5S stack up against the 5C, and iPhone 5 predecessor, in terms of battery performance? 

  iPhone 5 iPhone 5C iPhone 5S
Talk Time on 3G 8 hours 10 hours 10 hours
Standby 225 hours 250 hours 250 hours
Music/Audio 40 hours 40 hours 40 hours
Video 10 hours 10 hours 10 hours
Internet 8hrs LTE/10hrs WiFi 10 hrs LTE/Wifi 10 hrs LTE/Wifi

The overall numbers are largely identical, but Apple continues to be able to squeeze more talk time, more standby time and more internet surfing out of nearly identical form factors. Indeed, the iPhone 5C and 5S have a slightly larger battery than the iPhone 5, but Apple is driving forward with bleeding edge 64-bit, 1 billion transistor CPU power, while delivering ever greater battery life in the iPhone 5S. The achievement is stunning.

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Sep 20, 2013 — by: Mark Reschke
Categories: iOS Applications, Jobs, Steve Jobs, News, Products, Review, Tim Cook

Tim_cook_jony_ive_craig_federighiThat's right, Ive's and company, not Cook and company. Don't get me wrong, Apple is Tim Cook's ship, but he isn't the showman or the man that makes the hardware and software design magic happen. Cook is the man behind the curtain controlling the gears, but Jony Ive and Craig Federighi are the hardware and software gurus that Apple's magic possible.

Tim Cook is a comfortable CEO. He isn't scared to let others take the limelight, presenting and promoting products for Apple. Cook simply isn't concerned with making Apple about himself, he's concerned with making Apple great. Some may argue Apple is great, but that's not how they look at it internally, not even close. Whomever and whatever it takes to keep Apple on the cutting edge and successful, that is what Cook will manage and promote. Over time, as Apple's success continues it will only further reflect on Tim Cook's CEO competence and capabilities. Clearly, Cooks' management style and media persona is different than Steve Jobs, but seriously, how could it anything but different? What is beginning to truly show through is Tim Cook is comfortable being his own man, doing things his way, and that Apple is on the cusp of being a run away success under his leadership style.

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Sep 19, 2013 — by: Karl Johnson
Categories: iOS Applications, iPad, iPhone

Ios7Yesterday at 10am, Apple released iOS 7 to the public, and also released an iOS 7 ready iTunes 11.1. iOS 7 is a big update and will put a lot of pressure on Apple's servers as users try to update their iOS devices. How did this upgrade go?
From experiences here at TGAAP and reading reports online, it sounds like the upgrade has been either a hit or a miss. For some users (like myself), the process went fairly easy and error free. The downloads were taking around 10 minutes depending on user connection speeds. But for a few of my colleagues, the process was filled with server and download errors. There were errors at the beginning of the download process and errors at the beginning of the install process.
iTunes updating also saw download errors. These errors were to be expected as Apple servers were push beyond their limits with millions of users trying to access and download updates at the same time. If users were able to download iTunes 11.1, the process of downloading and installing the iOS 7 update were improved, but still not error free. 
Apple's iOS activations servers also went down today, so users who had just purchased a device were unable to register and use them until the server came back online this evening. These issues should go away within a few days as the majority of users complete their upgrade process.  For those who were able to get through, download and install the update correctly, the rest of the update process will have been pretty smooth. 
Yesterday saw record demand for the upgrade files from Apple's servers. It should be much easier to download and install the files today and beyond. If one has a iOS device that can be updated, now it a good time to start the process.

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Sep 17, 2013 — by: Mark Reschke
Categories: iPad, News, Rumors

A recent discussion unfolded amongst some of the T-GAAP crew, and it left us wondering if Apple will be upping the ante with next generation iPads? Will the forthcoming iPad and iPad mini be gaining the oft misunderstood Touch ID technology?

Let's hope so for several reasons. 

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Sep 12, 2013 — by: Mark Reschke
Categories: Competition, iOS Applications, iPhone, News, Predictions

JimcramerAnalysts, investment firm researchers, and over caffeinated personalities like Jim Cramer, want it both ways with Apple. One one hand they are crying a river that Apple did not deliver a stunningly feature set laden free iPhone (subsidy driven), that costs $300 or less if purchased outright. "So much for the low end," Credit Suisse analyst Kulbinder Garcha stated in a note to investors. "Touch screen ID's? Yeah, that's what I've been waiting for," said Jim Cramer dripping with sarcasm.

On the other hand, they want Apple to make 40% gross margins and reign in massive market share growth at the same time. They can't have it both ways, yet this is the cry of Wall Street.

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Sep 11, 2013 — by: Mark Reschke

Iphone_5s_vs_iphone_5cApple's special event was no surprise to anyone, but from the user standpoint, which new model should be considered? Both? Only the iPhone 5s or 5c? And what about the entry-level iPhone 4s?

Looking at Apple's comparison page it becomes abundantly clear the iPhone 5c is a plastic packaged iPhone 5, with minor changes and colors to choose from. If you were delaying buying the iPhone 5 because new phones were just around the corner, then the iPhone 5c doesn't fit the idea of "truly new." 

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Sep 10, 2013 — by: E. Werner Reschke
Categories: Predictions


The Apple Store went offline this morning in preparation for some new hardware. Most everyone is anticipating the new iPhone 5S and 5C, but is there more?

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Aug 23, 2013 — by: E. Werner Reschke
Categories: Apple TV, iPhone


Many who own Apple stock (like our T-GAAP college Mark) would say that owning Apple's stock (AAPL) is like being on a roller-coaster ride. However, Apple’s stock over the past 5 years has been more like a gentle hike up a hill, a steeper hill in 2012. Sure, since its height in the Fall of 2012 it has dipped down below the $400 range, but now seems to be back on the rise up that same hill.

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Aug 22, 2013 — by: Mark Reschke
Categories: Apple TV
Apple_nfl_sunday_ticket (Quartz) delivered a report today claiming Apple was tuning their TV efforts, working to bring HBO, Nickelodeon, Comedy Central, EPSN and possibly others into an Apple-esque cable like experience, but running purely via the Internet. Quartz claims a network like HBO could represent a tipping point in breaking the cable stronghold, but there is one problem with their theory: it's wrong.

There is only one cable network that can upset the cable provider monopolies and their bundles. 

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