Jun 5, 2013 — by: E. Werner Reschke
Categories: iMac, Products


With WWDC just around the corner, and no doubt new hardware on its way, we thought we might help you get creative with your current (soon to be old) Mac. If you don't want to sell it, maybe some of these ideas will be useful, if not entertaining. (The pic above is called Mac Sofa King from Technabob).

 Read More

Jun 4, 2013 — by: Karl Johnson
Categories: Mac Pro, News, Predictions, Products, Rumors


Apple’s World Wide Developer’s Conference is coming next week and most are expecting solid updates to OS X and iOS. WWDC is the best place to reveal new features because developers can learn how to add them to their software, but OS updates may not be the only big items coming to WWDC.

 Read More

Jun 3, 2013 — by: Mark Reschke
Categories: Apple TV, News, Predictions, Products, Rumors

Sony_xbr_55_22_4k_hdtvApple CEO Tim Cook announced at last week's AllThingsD conference that Apple had sold 13 million Apple TVs, and of them, nearly half that figure was sold in the last year. Host Walt Mossberg and co-host Kara Swisher asked about a new Apple HDTV and what it would entail. Cook was mum on anything resembling an answer, but one thing became abundantly clear: Demand for a way around the cable industry via an Apple solution is ripening at a rapid pace. While Cook used the term "intense interest" to describe Apple's devotion to the TV industry, there is still no indication as to when Apple would enter with its own solution.

The most plausible launch time for an Apple HDTV would seem likely to take place in early 2014, as much needed updates to iPads and iPhone are likely slated for Fall 2013.

 Read More

May 31, 2013 — by: Mark Reschke
Categories: iPhone, Products, Review

Two_iphonesIs Apple about to break the Babe Ruth rule of doing one thing, and doing it well? That is very likely to be the case with Apple delivering a larger screen iPhone, but all eyes are on WWDC and whether or not Apple will also be showing off a summer iPhone 5S update to the market.

Steve Jobs was against a multiple device mobile lineup, and felt his simplified ideal should be the only way Apple approached the market. But Jobs isn't in charge anymore, and it appears Tim Cook is setting the sails towards filling out the iPhone lineup with multiple screen sizes.

 Read More

May 30, 2013 — by: Karl Johnson
Categories: iCloud, News, Predictions, Review

WwdcApple will be showing off their new versions of iOS and OS X at WWDC this year. iOS 7 should see some big changes since Jonathan Ive took over development for Scott Forstall (fired by CEO Tim Cook in October 2012). Ive is expected to update the user interface, but Apple needs more than an iOS facelift to stay ahead of the competition.

Jonathan Ive took over iOS development in the middle of its development cycle. Apple had to pull developers from OS X to get iOS back on schedule. This means OS X 10.9 will be unlikely to see any major changes and may even be released after iOS 7. What are we likely to see from the next major operating system updates from Apple besides an interface change?

 Read More

May 29, 2013 — by: E. Werner Reschke
Categories: Jobs, Steve Jobs, Tim Cook

Marissa-mayer-22Marissa Mayer, formerly of Google and now CEO of Yahoo!, has been making some major headlines in her first year as CEO. Where most would fail to list any one of her predecessors, Mayer is doing her best to make sure Yahoo! is another Silicon Valley turn around story — maybe even a rival to Apple’s story.

The very idea, that Yahoo! could be another Apple, brings to mind, what if Cook doesn't do as well as expected, and what if Mayer were tapped as Apple’s next CEO?

 Read More

May 28, 2013 — by: Mark Reschke
Categories: News, Predictions, Rumors, Tim Cook

Tim_cook_allthingsd11Apple, Inc. CEO Tim Cook will be headlining the Wall Street Journal's AllThingsD conference tonight. The technology eyes will be glued on Cook, but will there really be much difference between Cook's performance vs the messages Steve Jobs brought to the table while in the public spotlight? Not likely.

There are rarely personalities and visionaries like Steve Jobs, and enough has been said about his ability to woo an audience. While Cook cannot compete with that charisma, the marketing crew at Apple works closely with ad agency TBWA/CHIAT/DAY, delivering the same vernacular out of Cook that came from Jobs. Whether Cook talks about Apple TV as a hobby, or talks about Apple as a company that is at the cross roads of technology and the liberal arts, the public talk track of the two men is nearly identical.

 Read More

May 27, 2013 — by: E. Werner Reschke


We are taking Monday off in observance of Memorial Day. We thank all of those who have given their lives in the name of freedom.

 Read More

May 24, 2013 — by: Mark Reschke
Categories: Competition, iPhone, News, Tim Cook

Loser_senatorsThis week the U.S. Senate brought Apple executives before one of its publicly held sub-committee hearings. The topic was Apple using Ireland and other techniques to avoid paying U.S. taxes on products and services sold off-shore. Among all the Congressional hubris that took place, one big fallacy remains: Corporations do not pay taxes, we do. 

For every dollar or tens of dollars taxed and regulated onto companies, whether it be Apple, Coke or Bob's Deli, we pay those costs. In reality, companies pay zero taxes, as they simply pass those costs down the line to the consumers of their products. Thus, we pay every dime of every regulation and tax bestowed onto corporations, every – single – dime.

 Read More

May 23, 2013 — by: Mark Reschke
Categories: Competition, iPad, News, Predictions, Products, Review

Surface_adUnless you've been living under a rock the past few months, it has been virtually impossible to escape Microsoft's Surface ad campaign. TV, the web, and probably soon, radio and direct mail Surface SPAM will be entering your life. The Redmond software giant is using a massive portion of it's $1.5 billion advertising budget to promote Surface. However, advertising budgets do not equal sales, something that Microsoft does not seem to understand. Surface sales continue to fail even the lowest of expectations.

Microsoft launched the Surface under a campaign known as "The Surface Movement" containing youth oriented Dubstep music, with young and attractive business professionals, all dancing with Surface tablets. This ad campaign failed miserably, so Microsoft is trying a new approach. This week the campaign shifted to an all out attack on Apple's iPad. Two ads have been released so far, but they are attempting to use Apple's ad format in an effort to discredit the iPad as limited and dated when compared to Surface. The main issue with these ads is they approach the viewer as if it were 1990, assuming the public is truly ignorant about what make tablets work.

 Read More