Oct 4, 2012 — by: Mark Reschke
Categories: iPad, iPhone, News, Products, Review

Apple Accessories: Lightning adapater cordFor the past four years Apple's profit margins have continued improve while mystifying the experts. In March 2008, Apple reported a 13.9% profit margin for the quarter. Now compare that to the March 2012 quarter where Apple reported a 29.6% profit margin. It seems nearly impossible with increasing competition that is specifically targeting Apple, and with pricing pressures at every turn, that Apple can continually grow its profit margin. 

To make matters worse China often boosts their minimum wage rate by 30% at a time. In fact, China has done this numerous times during the last decade. So how has Apple been able to continue to grow its margins? 

 Read More

Oct 3, 2012 — by: Karl Johnson

DuckduckgoSafari Users can change their search engine using a plugin called AnySearch (outlined in a previous article), and default search engines can also be easily changed in Firefox and Chrome. Now that we know the default search engine can be changed, what should we go with?

Google Search is the most popular search engine, but there are better alternatives. DuckDuckGo is one of those as outlined in a previous article. I have been using it for months and have been very happy with it. It has an extensive list of search features that take time to discover, but it is well worth it. With Google's questionable privacy practices, it is best to minimize the use of there free products. Search is a great place to start.

 Read More

Oct 3, 2012 — by: Mark Reschke
Categories: Humor, Mac Pro, MacBook


Hiroshima University has released a study claiming that looking a cute baby animals can increase productivity...

 Read More

Oct 2, 2012 — by: Karl Johnson
Categories: News

Microsoft-logoMicrosoft is looking at making a big investment in MSN so they can turn it into a real media operation. While it might be only a news aggregator like Reuters or AP, Microsoft is looking at hiring some journalists as well. 

Version 8 of Microsoft's top product, Windows, is expected to be launching soon. Most of Microsoft's money comes from either Windows or their Office products. Will an investment into a media operation increase sales of these products?

 Read More

Oct 2, 2012 — by: Mark Reschke


iPhone 5, the latest of the franchises' mobile incarnation is a smartphone your simply going to want. iPhone 5 may not seem a massive leap over the iPhone 4 and 4S, but don't let the phones familiar metal edged skin fool you. The iPhone 5 is a leap over other iPhones, and for that matter, the entire industry. iPhone 5 will be the smartphone you'll want to own, here's why:

 Read More

Oct 2, 2012 — by: Mark Reschke
Categories: iPhone, Predictions


Apple announced its Q4 2012 quarterly report will be arriving on October 25, at 1pm Pacific, while their financial conference call will take place an hour later at 2pm. But what will their numbers reveal, and will they beat or meet the street's estimates since they failed to do so during the previous quarter.

 Read More

Oct 1, 2012 — by: Karl Johnson
Categories: Mac Applications, Products, Review

NotesWith Mountain Lion, Apple introduced a new application to the Mac: Notes. Notes started as an app on the iOS platform. Notes in Mountain Lion improves the Mac experience when compared with using iCal and Mail for the same task.

Notes allows a user to take notes and have them synced automatically across all of Apple devices. While there are other similar applications, Notes is built in, which is a big advantage.  While Notes does a good job of syncing across devices, can it take notes?

 Read More

Oct 1, 2012 — by: Mark Reschke


It could be animals or wood, sports teams or politics, the fact is iPhone cases have moved from functional to reflecting a very personal style. We've rounded up some more off-beat (and a few mainstream) case makers for you to sink your teeth into. Our personal favorite? Skinit. Let's face it, the ability to customize your iPhone for only $14.99 is pretty cool.

 Read More

Sep 28, 2012 — by: Karl Johnson
Categories: Mac Applications, Review

DuckduckgoGoogle Search is the most popular search engine on the Internet today. It is also the default search engine for most browsers except for Internet Explorer. Google has a good search engine, but its corporate practices may leave users on edge. Since they offer everything for free, they make money by selling the information they collect about their users. If that feels like an invasion of privacy, there are alternatives.

DuckDuckGo is a good search engine that does not collect or share personal information. To find out more, head over to their privacy policy here. One of the key features of Google Search is that it does more than search the Internet. If you type in a math problem into Google Search, it will return the answer for example. The same is true for unit conversion. Bing has something similar, but it's not as robust. DuckDuckGo is the first search engine that can compete with Google in this area. DuckDuckGo uses Wolfram|Alpha to answer many of these questions. Wolfram|Alpha is also used by Siri for the same functions. DuckDuckGo can be used as the default search engine for Safari 6 by adding the plugin AnySearch. With AnySearch, users can type their question in the address/search box and go straight to DuckDuckGo.

 Read More

Sep 28, 2012 — by: Mark Reschke
Categories: Apple Personnel, News, Review

Dear Mr. Cook,

I'm going to make this short and to the point. By now most of the public interested in iPhones knows Apple's new Mapping application has some glitches in various regions, and for the moment, lacks integrated public transit system information. I was pleased that you came forward with an open letter to inform the public that the highest levels at Apple are aware of the problems and they are being addressed post haste. 

 Read More