May 31, 2013 — by: Mark Reschke
Categories: iPhone, Products, Review

Two_iphonesIs Apple about to break the Babe Ruth rule of doing one thing, and doing it well? That is very likely to be the case with Apple delivering a larger screen iPhone, but all eyes are on WWDC and whether or not Apple will also be showing off a summer iPhone 5S update to the market.

Steve Jobs was against a multiple device mobile lineup, and felt his simplified ideal should be the only way Apple approached the market. But Jobs isn't in charge anymore, and it appears Tim Cook is setting the sails towards filling out the iPhone lineup with multiple screen sizes.

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May 30, 2013 — by: Karl Johnson
Categories: iCloud, News, Predictions, Review

WwdcApple will be showing off their new versions of iOS and OS X at WWDC this year. iOS 7 should see some big changes since Jonathan Ive took over development for Scott Forstall (fired by CEO Tim Cook in October 2012). Ive is expected to update the user interface, but Apple needs more than an iOS facelift to stay ahead of the competition.

Jonathan Ive took over iOS development in the middle of its development cycle. Apple had to pull developers from OS X to get iOS back on schedule. This means OS X 10.9 will be unlikely to see any major changes and may even be released after iOS 7. What are we likely to see from the next major operating system updates from Apple besides an interface change?

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May 29, 2013 — by: E. Werner Reschke
Categories: Jobs, Steve Jobs, Tim Cook

Marissa-mayer-22Marissa Mayer, formerly of Google and now CEO of Yahoo!, has been making some major headlines in her first year as CEO. Where most would fail to list any one of her predecessors, Mayer is doing her best to make sure Yahoo! is another Silicon Valley turn around story — maybe even a rival to Apple’s story.

The very idea, that Yahoo! could be another Apple, brings to mind, what if Cook doesn't do as well as expected, and what if Mayer were tapped as Apple’s next CEO?

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May 28, 2013 — by: Mark Reschke
Categories: News, Predictions, Rumors, Tim Cook

Tim_cook_allthingsd11Apple, Inc. CEO Tim Cook will be headlining the Wall Street Journal's AllThingsD conference tonight. The technology eyes will be glued on Cook, but will there really be much difference between Cook's performance vs the messages Steve Jobs brought to the table while in the public spotlight? Not likely.

There are rarely personalities and visionaries like Steve Jobs, and enough has been said about his ability to woo an audience. While Cook cannot compete with that charisma, the marketing crew at Apple works closely with ad agency TBWA/CHIAT/DAY, delivering the same vernacular out of Cook that came from Jobs. Whether Cook talks about Apple TV as a hobby, or talks about Apple as a company that is at the cross roads of technology and the liberal arts, the public talk track of the two men is nearly identical.

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May 27, 2013 — by: E. Werner Reschke


We are taking Monday off in observance of Memorial Day. We thank all of those who have given their lives in the name of freedom.

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May 24, 2013 — by: Mark Reschke
Categories: Competition, iPhone, News, Tim Cook

Loser_senatorsThis week the U.S. Senate brought Apple executives before one of its publicly held sub-committee hearings. The topic was Apple using Ireland and other techniques to avoid paying U.S. taxes on products and services sold off-shore. Among all the Congressional hubris that took place, one big fallacy remains: Corporations do not pay taxes, we do. 

For every dollar or tens of dollars taxed and regulated onto companies, whether it be Apple, Coke or Bob's Deli, we pay those costs. In reality, companies pay zero taxes, as they simply pass those costs down the line to the consumers of their products. Thus, we pay every dime of every regulation and tax bestowed onto corporations, every – single – dime.

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May 23, 2013 — by: Mark Reschke
Categories: Competition, iPad, News, Predictions, Products, Review

Surface_adUnless you've been living under a rock the past few months, it has been virtually impossible to escape Microsoft's Surface ad campaign. TV, the web, and probably soon, radio and direct mail Surface SPAM will be entering your life. The Redmond software giant is using a massive portion of it's $1.5 billion advertising budget to promote Surface. However, advertising budgets do not equal sales, something that Microsoft does not seem to understand. Surface sales continue to fail even the lowest of expectations.

Microsoft launched the Surface under a campaign known as "The Surface Movement" containing youth oriented Dubstep music, with young and attractive business professionals, all dancing with Surface tablets. This ad campaign failed miserably, so Microsoft is trying a new approach. This week the campaign shifted to an all out attack on Apple's iPad. Two ads have been released so far, but they are attempting to use Apple's ad format in an effort to discredit the iPad as limited and dated when compared to Surface. The main issue with these ads is they approach the viewer as if it were 1990, assuming the public is truly ignorant about what make tablets work.

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May 22, 2013 — by: Mark Reschke
Categories: iMac, iOS Applications, iPad, iPhone, News, Predictions, Products, Review, Tim Cook

Icloud_rainApple, Inc's World-Wide Developers Conference (WWDC) is fast approaching, and while Apple CEO Tim Cook has allued to having no new hardware arriving until this fall, software will be the big focus for Apple's annual developers event. A new version of Apple's mobile iOS and desktop OS X software is going to be shown, but perhaps more important than these fundamental pieces of Apple's ecosystem is iCloud. The future of computing, how we access and manipulate data is rapidly moving to server-side solutions, or "cloud" architecture, and Apple has been falling behind its competition at a rapid rate. 

Google and others have taken an aggressive approach in developing a wide array of cloud services and tools, wasting little time in building robust ecosystems. Google, clearly out in front with an impress user base, has built a formidable Microsoft Office competitor in Google Docs. But Google's cloud platform has gone well beyond email or users loading and creating documents stored online. Google's entire cloud platform covers development for data mining, custom cloud storage, Enterprise search and much more. 

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May 22, 2013 — by: Karl Johnson

InstashareAirDrop allows Mac users to send files from one Mac to another on the same WiFi network. This feature comes in handy with larger files or folders that are too difficult to send in other ways like email. It is one of the easiest ways to share files between Macs on the same network.

Sending files to other Macs are great, but most users have only one Mac. They do have multiple iOS devices and AirDrop does not help them because it is only available for the Mac. Most users want to send files across Mac and iOS devices so they can bring files with them. Apple may have a solution coming soon with iOS 7 and Mac OS 10.9, but not now. For users looking for a solution, there is an answer now.

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May 21, 2013 — by: Karl Johnson

Samsung-logoThe Wall Street Journal is reporting that Samsung is hosting a competition for developers. Samsung hopes to lure more developers from other platforms to their hardware so they can compete with Apple’s App Store. This is a move to improve Android’s biggest weakness, software.

Samsung is a hardware company, not a software company. The South Korean giant is realizing that in order to keep its dominance in the smart-phone business, it will need strengthen its software quality and options. Succeeding in the low end smart-phone market does not require quality software, since most users are not looking for applications or willing to pay for them. However, Samsung's dilemma is keeping those low-end smart phone users on there emerging platform, because those customers have not invested in any additional software.

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