Jul 8, 2013 — by: E. Werner Reschke
Categories: Apple TV, News, Review


Last month after Apple's 2013 world wide developers donference, Apple quietly added several new channels to AppleTV, with the highlights being: HBO GO, Watch ESPN and Sky News.

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Jul 3, 2013 — by: E. Werner Reschke
Categories: Mac Pro

Mac_proLast week I wrote about Mac Pro pricing for the recently teased super computer. The feedback I received was entertaining, and John Martellaro of The Mac Observer also shared his rebuttal on pricing.

Before the big holiday break, I thought T-GAAP should take it one step further and talk about potential configurations for the new Mac Pro. After our team’s internal discussion and reflecting on everyone’s feedback I have modified my pricing — a bit. But perhaps more importantly, is how pricing is achieved via configurations, and that is this week’s food for thought:

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Jul 2, 2013 — by: Mark Reschke
Categories: iWatch, News, Predictions, Products, Rumors

IwatchIn the past few days, Apple filed for the trademark of "iWatch" in both Japan and Mexico. Wall Street has responded by boosting Apple’s value over 5% the past two days. There are many explanations for Apple’s recent slide on NASDAQ, but a long standing theory is because Apple has not entered into a new hardware market since the iPad mini arrived in October 2012. Even with the release of the iPad mini, it was merely an extension of an existing product offering.

Wall Street views Apple as a one hit wonder company, able to stretch any given market they enter for roughly five-years. Therefore, investment firms want to see Apple enter new markets every two years two years. Otherwise the view is that financial growth becomes difficult to achieve in a market filled with Apple vultures like Samsung, who waste little time to take advantage of an opening. In Apple’s financial case, the vultures are also on Wall Street, chomping at the bit for Apple to break out with another hit. 

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Jul 2, 2013 — by: Mark Reschke
Categories: News, Tim Cook


Apple will be releasing their Q3 (June quarter) 2013 financial results and holding their financial call on Tuesday, July 23. Financial results will be released sometime soon after 1PM Pacific. The financial results will be followed by a conference call at 2PM Pacific, which can be followed live on Apple's website here.

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Jul 1, 2013 — by: Mark Reschke
Categories: MacBook

Ballmer_worriedIf you think the new MacBook Air is just a minor update with a slightly new Intel processor and stingy battery life, think again. The MacBook Air is more than the sum of it's parts, it has become Microsoft's biggest nightmare.

The new MacBook air is absolute perfection for the dollar, and nothing in the market of Ultrabook's can touch it. It's a marvel of engineering and takes the truck vs car metaphor to task, as the new MacBook Air seems more like some new breed of Transformer: All the utility of a truck in the body of a sports car.

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Jun 28, 2013 — by: Mark Reschke
Categories: Competition, Predictions

Best_buy_closedThe question of whether Best Buy will eventually go out of business has shifted from “if” to “when” over the past year. The big box retailer is losing money quarterly, has very little cash available and continues to spiral into debt. There are signs it may experience a renaissance with UHD (4K) TV's entering the market in earnest this fall, coupled with the Xbox One and PlayStation 4 launching in time for the western holiday season. However, this will this be a short-lived adrenaline rush, and does Apple stand to gain or lose once Best Buy closes down their last location?

Best Buy’s stock is bouncing back, and analysts are predicting great things for the company. Samsung is in the midst of its Best Buy store-within-a-store build out, while Microsoft recently announced it will be doing the same, with other big name players likely to follow suit. The hope for Best Buy is that companies like Samsung, Microsoft or even HP building their own pavilions inside Best Buy to reap the success Apple has achieved with their own store-within-a-store concept.

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Jun 27, 2013 — by: Mark Reschke
Categories: Mac Pro, News, Predictions, Products, Review, Rumors

ThunderboltApple's Mac Pro is arriving later this year, but there are many unanswered questions. How exactly can the Mac Pro be configured, what will be the pricing, and perhaps most importantly, what accessories will exist for the blazingly fast Thunderbolt 2 ports that expand the Mac Pro?

Intel's Light Peak technology, marketed by Apple and Intel as Thunderbolt, bests USB 3 speeds by a theoretical 2x. With Thunderbolt 2, USB 3.0 is bested by 4x, as the newest high speed technology throws around 20Gbps. It would be a shame to own a new Mac Pro, but be unable to get one's hands on Thunderbolt 2 SSD drives and perhaps even a few 4K displays with Thunderbolt built-in for daisy chain capabilities.

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Jun 26, 2013 — by: E. Werner Reschke
Categories: Mac Pro, Predictions, Products

It has been a week and a half since the Apple Keynote came in like a lamb and roared out like a lion. Many items were of great interest: the next generation OS X, now called Mavericks, iOS 7, a new MacBook Pro sporting the energy saving Haswell processors, iWork for iCloud and the all new Mac Pro.

As a professional marketer and technologist it is the Mac Pro that interested me most in last week's Keynote. While Phil Schiller showed us a lot of glitz and glamor, talked specs until we were green with envy and even hinted when this bad boy will be released into the creative wild (sometime in 2013), the one item Schiller avoided talking about was price.

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Jun 25, 2013 — by: Karl Johnson

StormSky Gamblers - Storm Raiders is a World War II area combat flight simulator. Players can participate in dogfights, protect fleets or cities, and attack land targets. Planes fly in many different areas of War World II like Pearl Harbor, Midway, Germany, and France. It is available for the iOS and Mac. The Mac version’s normal price is $4.99, but it does come on sale for as little as $0.99.

Storm Raiders can use a joystick, gamepad, or a keyboard for controls of the Mac version. The keyboard does take some getting use to, but it works well for those who don’t have a game controller. Flight simulation is fairly complicated, but the developers did a good job simplifying the controls as much a possible. The heads up display works well by showing what is needed, but not taking a lot of screen space up so the player can see what is happening in the game.

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Jun 24, 2013 — by: Mark Reschke
Categories: News, Review, Rumors

Apple_stock_manipulationIs Apple’s stock being manipulated by major players heading into Apple’s earnings report? That's the question, as AAPL took a beating today, falling below $400 a share after Jefferies Investment Bank noted Apple may slow it's iPhone production. The investment bank created a self fulfilling prophesy with investors, as the firm cut Apple's target from $420 to $405.

The qualifier term “may” could not be more timely, as Apple's third quarter is nearing its end, and pricing of the stock needed no more than a shove to send it spiraling downward. What better time than for an investment bank to release a negative statement regarding potential  iPhone production? 

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