May 4, 2013 — by: E. Werner Reschke
Categories: Competition, Google, News

The two indisputable smart phone leaders are Apple and Samsung. Other players such as HTC, Nokia, Motorola and LG are just slivers on the market share pie chart. Marketing 101 stipulates that when in a two-horse race, if you are the leader you never mention the number two contender. If you are in second place, then you always compare yourself to the leader. After watching this ad, it is clear that Samsung thinks they are second in the pecking order.

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May 3, 2013 — by: Karl Johnson
Categories: iMac, Mac Applications, Predictions, Products, Review

Spotlight_i01The Mac OS is a mature operating system. It is a good looking and clean interface that stays out of the way so users can focus on their work. The gradient gray interface minimizes distractions while shadows create depth for better window separation, but with all these great features, there is still room for improvement.

There still are many ways Apple can improve how the OS interacts with the user. One of those areas is spotlight. Spotlight is great for searching for items on the computer in real-time, and it is lightening fast with solid state storage, yet Apple could make it so much better.

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May 2, 2013 — by: E. Werner Reschke
Categories: Predictions, Review, Rumors

Finder_os_x_10Recent rumors about features found in Apple’s forthcoming OS X 10.9 seemed to come out of nowhere last week. While the next Mac OS update appears to focus on the “Power User” with tabbed Finder windows and tags, there are still a few things on my OS X Wish List I'd like to see Apple deliver.

1) My primary computer is a 13" MacBook Air. While traveling I make do with the built in display, but when in the office I always have a second monitor connected. There is pain when going from a single monitor to dual configuration and then back to single monitor. The Finder windows (and other app windows too) do not remember where they were in a single or dual monitor configuration. Finder needs to remember how windows were arranged when in dual-monitor or single built-in display modes are used. The Dock should also remember its different placements, dependent upon monitor configuration (e.g., single display to the left, dual on the bottom).

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May 1, 2013 — by: Karl Johnson
Categories: iOS Applications, Mac Applications, Predictions, Products, Rumors

SiriApple added Siri to the iOS, creating an easy way for users to search and perform tasks without the need for an on screen keyboard. With Siri, Apple basically created a smart operating system. While Siri is still limited, it shows the direction for the future of operating systems beyond mobile. For Apple, this means Siri is likely to be headed towards Macs and OS X.

The rest of the industry has already taken notice. Google has Google Now, and in April Amazon purchased a Siri competitor Evi. The industry sees voice control as the future, and the major players are working hard to integrate it into their Operating Systems. Apple will be announcing their next Mac OS (10.9) in June at WWDC. Developers are expecting Siri to be one of the main new features. Can Apple just drop in Siri as is, or do they need to improve it for the Mac?

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Apr 30, 2013 — by: Mark Reschke

Ipad-mini-whiteIf KGI Securities Ming-Chi Kuo’s iPad mini idea wasn't so absurd, it might makes sense — for Dell or Acer! Kuo’s idea: Apple should make a lower-cost iPad mini to compete with low-cost Android devices, since the rumored delay of a retina display iPad mini won't arrive to market until late fall or early winter.

Kuo Reports:  Prior to iPad mini 2 launch, Apple might roll out a more affordable iPad mini to compete with Android products. To cut costs, Apple might push for lower component prices, use a more advanced process to produce the A5 processor, simplify metal casing production, remove the rear camera, cut storage to 8GB and find more component suppliers to lower costs. We think this cheaper iPad mini retail for US$199~249.

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Apr 29, 2013 — by: Mark Reschke
Categories: Competition, Products, Review, Rumors


In Samsung’s effort to become the next Apple, the South Korean company been on a feverish pace to launch a myriad of smartphones. Often these high end handsets contain what the company calls “innovative” features to go along with a heavy dose of hype. But in its race to dominate the smartphone industry, Samsung may be rapidly diluting itself, claiming too much, while delivering far too little.

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Apr 27, 2013 — by: E. Werner Reschke
Categories: Podcasts

Casey kasem podcast long distance dedication

Episode 98: Long Distance Dedication. Mark, Karl and Werner analyze Apple’s latest financial report; discuss the WWDC 2013 invitation logo and what will most likely be at the show; whether or not Apple will make a move a majority its operation from Cupertino, CA or Austin, TX; and the introduction of T-GAAP’s advice column. All this and much, much more in Episode 98: Long Distance Dedication.

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Apr 26, 2013 — by: E. Werner Reschke
Categories: Mac Applications

Iwork09-logicpro09-aperture-3Apple has been on roller-coaster ride for the past several years. Most of the thrills have been watching the stock price and market share climb to unforeseeable heights. But as the song says, “What goes up, must come down...” — or does it? While the stock has hit a bottom of just south of 400, Apple still maintains a strong set of market share numbers whether looking at iOS sales, smart phone sales or tablet sales. Even its Mac desktop/laptop division is posting growth numbers PC rivals would die for.

During this time Operating System software has been continually upgraded. Every year there seems to be another version of Mac OS X or iOS — sometimes both. This is quite amazing considering Microsoft takes 3-5 years before releasing a major new version of anything. While Google is not this bad, they are slower than Apple with major revs to their Android platform. But in all of this, where is the “other” software from Apple? 

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Apr 25, 2013 — by: Mark Reschke
Categories: Predictions, Review, Tim Cook


Steve Jobs’ grand vision for the amazing “spaceship” campus is an awe-inspiring project like no other. Amazing amounts of green space and trees in a city dominated by cement and rooftops. Underground parking, materials and techniques never thought possible on such a grand scale. But this grand project is running into reality, as costs have soared nearly $2 billion over original estimates — now totaling $5 billion.

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Apr 25, 2013 — by: Mark Reschke
Categories: iPhone, Review


There are an amazing amount of great games for the iPhone, with plenty of games for each type of genre users are interested in. Most of these games are designed to be used in a more causal setting. Hard core gamers may need to use a game console or computer, as the iPhone is just too small for these more complicated games, but that does not mean there are not fun, interesting or challenging games to play on the iPhone.

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