Nov 8, 2016 — by: Mark Reschke
Categories: Financial Results, Investors, Jobs, Steve Jobs, MacBook, Predictions, Tim Cook

Trump_clinton_appleToday is the day where many citizens in states across the country set off to the voting booth. Baring some form of miracle, Donald Trump or Hillary Clinton will become the 44th President of the United States of America. For this moment I'll be setting ALL political thoughts aside, save for one: Which President elect's tax plan would benefit Apple the most?

Donald Trump: 

Trump's offshore tax policy states it will reduce the Federal repatriation tax to 10%. Tim Cook, when testifying before Congress in 2013, believed a fair tax rate would be around 26% (state and fed total), which is typically Apple's domestic tax rate in any given quarter. If Trump became President and was able to pass a 10% repatriation tax rate, Apple would likely move most, if not all, of their offshore holdings back to the US. This past summer the European Union (EU) pushed into Ireland's banking laws, demanding Apple pay the EU $14.5 billion in taxes. Trump's policy would likely motivate Apple all the more to move their holdings back into the states and out of other countries, where Apple's cash is vulnerable to swiftly changing perceptons and laws.

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Nov 4, 2016 — by: Mark Reschke

4-macsA little over a week ago Apple took the wraps off their all-new MacBook Pro lineup. As impressive as these powerful notebooks may be, the omission of updating other Apple MacBooks spoke volumes about where Apple is headed with their macOS computers.

Upon Steve Jobs return to Apple in 1997, Apple was offering 13 lines of Macintosh computers. In typical Apple 1990's fashion, the company could not meet demand for the most popular models, while always able to have plenty of unwanted Macs on store shelves. Jobs ended the ever-expanding proliferation of undesirable Macs with a hacksaw. Apple would kill off virtually every Mac, selling only four options of Macintosh.

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Nov 1, 2016 — by: Mark Reschke

Smudgy_laptopsTouching notebook screens is a lazy solution to a problem that never existed. During last week’s Apple special event, where the company launched a new MacBook Pro lineup, not single mention was made about notebook touch displays, yet Apple showed it is a truly ridiculous solution.

During Apple’s MacBook Pro unveiling, Phil Schiller, Apple VP of Worldwide Marketing, showed off an expansive Force Touch trackpad and an industry-first technology, which Apple calls Touch Bar. The technology duo is causing many to rethink why touching a notebook display was thought to be a good idea, while others are starting to consider touching a notebook display as another failing Microsoft technology.

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Oct 29, 2016 — by: Mark Reschke
Categories: Competition, iOS, iPad, iPhone, iWatch, Review, Samsung, Apple Watch

Samsung_apple_iphonesAt least half of all Galaxy Note 7 users have switched, or soon will, to iPhones, according to IDC's latest research. This is big news for Apple and iPhone sales. Only 17% will be choosing another Samsung phone, and an astounding 13% were not even aware of the recall.

IDC did not seek to poll future smartphone buyers, but during last Tuesday's Apple quarterly conference call, Apple CFO, Luca Maestri, cited a survey indicating 79% of those planning on buying a smartphone in the U.S. during the December quarter would be purchasing an iPhone. Consumers in the know, or had a Galaxy Note 7, are turning to iPhones in droves. 

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Surface_studio_imacOn Tuesday I wrote an article with the premise that Microsoft, from their marketing arm to product offerings are mirroring Apple amazingly well, surpassing Cupertino's technologies in many ways. Immediately, Apple apologists were decrying the Surface Studio as a wannabe, gimmicky iMac, and that the price was unjustifiably high.

Yesterday Apple launched the all-new MacBook Pro, with innovative touch bar, complete with built-in Touch ID. The new technology looks well refined and thoroughly thought out. Touch bar makes sense in hundreds of different use cases and the rest of the MacBook was given highly effective refinements throughout. Apple may have stemmed any creative pro tide away from it's notebook shores with the new MacBooks, but there is still trouble within Apple's desktop offerings. The competition knows it and is attacking in full force.

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Oct 26, 2016 — by: Mark Reschke

Microsoft_surface_studioYou may not have heard about it yesterday, but while Apple was busy releasing their first time in 14 years, declining annual financial results, Microsoft held a special event in New York showing off their new flagship desktop computing system, Surface Studio. Watching Microsoft's marketing video, you can come away with only one possible conclusion; somewhere, sometime, Microsoft merged with Apple, but no one told anyone!

All the bellyaching from Microsoft apologists that Apple making both hardware and software is lame, or that Apple is nothing more than slick marketing videos, and sheek product has come home to roost. Microsoft has copied Apple's marketing of products so well, if I didn't see the Windows logo, I would have sworn this was Apple's all-new iMac. Microsoft has been accused of always copying Apple, and true enough, this video does exactly that. Showcasing exploded components slowly coming together, or copying Apple's close-up pans with a hip take on Willy Wonka's imagination song, invoke a state-of-the-art emotion rarely seen from any company outside of Apple. For all those Microsoftians, now is your time. If you love Surface Studio's design and this video it is to say you've truly loved Apple products and their presentations, you just too cowardly to admit it.

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Oct 21, 2016 — by: Mark Reschke
Categories: iMac, Mac Mini, Mac Pro, MacBook, Predictions, Rumors, Samsung, Special Events, Tim Cook

Hello_again_apple_invitationWhile Samsung is in Galaxy Note 7 never happened mode and the media is getting over digesting Apple's latest iPhone 7 and Apple Watch offerings, Apple is bustling about preparing for their October 27, special event. This time it's all about the Mac – F I N A L L Y!

We've previously discussed how walking into an Apple Store is like stepping into a computer museum, but Phil Schiller should be all about delivering some welcome Mac news. But which Macs will get updates and how major, or minor, will those updates be?

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Oct 18, 2016 — by: Mark Reschke
Categories: Competition, News, Predictions, Products, Rumors, Tim Cook, CarPlay, Apple Car

Apple_car3Say it ain't so, but then again is it really all that wise to question Mark Gurman of Bloomberg? According to Gurman, Apple's Bob Mansfield, heading up Apple's car aspirations, has drastically scaled back the program guiding it towards an autonomous only, software-based state. The project, running under the not-so-secret code name Project Titan, once on track to be a grand electric car, could realize itself as little more than autonomous driving software technology to be licensed to automotive manufacturers. Evidently, the door is open for the technology to be worked back into a fully developed Apple car in the far future. But currently any "Apple car or bust!" direction is now off the table. Or is it?

If Mansfield has indeed dialed back Project Titan, focusing only on autonomous driving for the time being, it would be hard to view it as anything less than a massive failure within Apple's leadership. We previously discussed how Apple has lost momentum in many categories, missing complete launch cycles due to Project Titan brain-drain. For the car program to be scaled back in this fashion, while hurting the company in other areas, will be utterly unacceptable from many within Apple's investment circles and beyond, striking another blow to Tim Cook's leadership abilities.

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Oct 15, 2016 — by: Mark Reschke
Categories: Competition, iWatch, Apple Watch, Apple Retail Stores

Gold_apple_watchIf you believe the Apple Watch Series 1 and 2 release was nothing to take note of, you might be surprised to learn that Apple's watches are flying off the shelves. 

Two Guys and a Podcast conducted spot checks this week with several Apple retail stores, and all were completely sold out of Apple Watch series 2 versions (some stainless and ceramic are available), with some Series 1 watches still available for purchase. Apple has a hit on their hands, and it may be the big gift of the holiday season.

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Oct 10, 2016 — by: Mark Reschke
Categories: Competition, iOS, iPhone, Review, Samsung

Airplane_samsung_appleOver 895 million people flew on planes within, or in and out, of the U.S. in 2015. The number of passengers set another an all-time record, which is estimated to be broken again in 2016, with over 900 million people having flown in U.S airspace. And on every flight, before takeoff, and without fail since mid-September, a special announcement to all passengers is given, ordering them shut off their Samsung Galaxy Note 7 phones and store them in the above compartments or in a carry-on, below the seat in front of them.

I’ve been on six flights since mid-September, and while the wording from different airlines has been slightly different, the message has been abundantly clear; “Completely turn off and hide your Samsung Note 7. You will not use or charge it on this fly, potentially burning us all out of the flippin’ sky!" Every time I've heard the instructions, a semi chuckle has broken out with passengers looking at their neighbors to ensure they do not have a Galaxy Note 7, and if they do, making sure they shut them down.

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