It has been said that Apple is the iPhone company and not much more. While the latter can be debated, the fact is the fate of Apple’s sales volumes, revenues and income are all predicated on how iPhone sales perform. Apple may not be just the iPhone company, but it can not help but be viewed that way.
Microsoft recently announced its next major operating system will be called Windows 10 and not, as many of us mere mortals would expect, Windows 9. The current name of Microsoft’s flagship operating system is Windows 8, so the logical next major jump would be to call it Windows 9, right? But then again this is Microsoft, so using logic does not always apply.
CarPlay, Apple's solution to interacting with your iPhone, while you are interacting with the road is now in the wild and available for purchase. Pioneer and Alpine Audio offer solutions that promise to truly bring the iPhone to life in your car. Apple claims it is the best iPhone experience on four wheels. Considering CarPlay is from Apple, it should certainly be the best iPhone+Car experience in a car, but is it?
Apple's foray into partnering with hardware vendors would seem an odd fit for the company that strives to bring only its hardware and software combo to the market. Taking an iOS-level software package and having it run on third party hardware seems Androidian at best. But Apple may have had little choice. Either Apple went it alone and developed one take-it-or-leave-it Apple device, or partner. In the care audio aftermarket, Apple made the right move, as the car audio market is rife with it's own odd solution set. But with only Alpine and Pioneer to choose from, are either it worth the price? The base Pioneer SPH series can be had for around $600 from most online or brick and mortar retailers. Alpine's iLX-007 comes in with an $800 retail price, but it too can be found for around $600 installed.
A lot has been said of Apple Watch, and what “starting at $350” really means. True enough, the heavier entry level model will represent the base price, but claims of Apple charging up to $10,000 for the gold edition is outrageous. Apple has never had any intention to price themselves out of any market for any reason. Giving 80% of everyone what they need 90% of the time is Apple’s silent mantra. Anything outside of that philosophy shows an utter misunderstanding of who Apple is and what they do.
With OS X Yosemite, just like with politics or religion, everyone has an opinion. Some love what Jonny Ive & Company have done to the OS X look, while others loathe it. No matter the camp which your opinion resides, here are 8 items you may have missed that have changed in OS X Yosemite:
OS X, the world’s most advanced operating system, took some large leaps forward in its latest release called Yosemite. Technology such as Continuity, Mail Drop, and users being able to send and receive phone calls via the Mac, all in a speedy new OS are great advances. But for all of Yosemite’s achievements on the tech side of the house, did it go too far with its look and feel?
It has been three years since Steve Jobs’ passing. Before his last public moments biographer Walter Isaacson recorded Steve Jobs claimed that he had “cracked the code” on how to revolutionize television.
Apple's latest iPad Air 2 is the most advanced iPad, or tablet, shipping today. Touch ID, iOS 8, an aluminum frame second to none, and the most mature app ecosystem in the world, the iPad Air 2 is in a class by itself. The competition either delivers slower systems, or an ever-changing interface (not always for the better), and a less than mature selection of apps. But Chinese publications are increasing supporting the idea that Apple will be launching a 12-inch iPad. With the iPad Air 2 acting as Apple's flagship tablet, why would Apple want to introduce a 12-inch iPad?
Apple's main competition in the 12-inch space appears to be Microsoft's Surface Pro 3. Microsoft has continued to bash away on Apple's MacBook Air through its cash laden ad campaign. To-date it is estimated Microsoft has thrown over $2 billion into their Windows 8 and Surface advertising campaigns, focusing more of it's budget on the Surface during the 2014 calendar year. Ads have steered away from the highly criticized Windows 8 software, promoting Surface's hardware features instead, such as it's kickstand, and removable keyboard. But for all of Microsoft's promotion of Surface Pro 3, Apple continues to sell record number of Mac computers. The latest rumor suggests that Surface Pro 3 is going to be discontinued in the first half of 2015, with Microsoft shifting support to their hardware partners.