Apple's big news at the keynote yesterday was the release of the iPad mini. Starting at $329, with 16GB of storage, it should sell well. Apple also updated the iPad with a faster processor.
The keynote was not just about the iPad. Apple announced updates for most of its Macs as well during the keynote. They released a MacBook Pro 13-inch with retina display. A re-designed iMac that is now 5mm thick at the edge. The Mac Mini was also updated. What is the message that Apple is sending with these product updates?
Apple's new MacBook Pro 13-inch with Retina Display is expect to be released next month. Reports predict it will start at $1699 for a base model, which is a $500 premium over the current MacBook Pro 13-inch. The resolution is also predicted to be the same as a 30-inch Cinema Display, 2560x1600.
The technical specifications have not been leaked, but can be easily predicted by looking at the Current MacBook Pros and the new MacBook Pro 15-inch Retina.
On October 23rd Apple CEO Tim Cook will most likely unveil the long-awaited iPad Mini. While this new product will most likely expand Apple's dominance in the tablet market there is something more important happening on the 23rd.
This event marks Tim Cook's fourth time making a presentation as Apple's CEO announcing a major new product. There was the:
Apple announced to select media an October 23rd, Special Event with the comment "We've got a little more to show you". However, Apple wont' be holding the event on the Cupertino campus, nor will the event take place at the Buena Vista Performing Arts Center in San Francisco. Apple has instead chosen a larger auditorium, the California Theatre in San Jose.
So Panasonic wants to focus on being a supplier to Apple instead of potentially competing with them. Samsung may want to take notice.
Jeff Bezos desires to become the next Steve Jobs. He is quickly moving his company, Amazon, down a path that is competing directly with Apple. The first step was to create the Kindle book reader. At first, the Kindle didn’t compete directly with Apple, but it did turn Amazon from just a retailer into a hardware manufacturer and a retail company. The Kindle Fire, a seven inch LCD tablet was a big step in Apple’s direction. Amazon has continued to improve their Kindle inline up with annual updates, but they are not done yet.
Amazon is now looking into improving its hardware development side. A clear sign of this is news they are wanting to buy TI’s mobile chip division. Right now, Amazon relies on outside help for much of its hardware designs. This purchase would change that and owning a chip designer division would be a big step into the hardware world. It would be a major sign that Amazon is bringing hardware design in-house and making it an important part of the company. This may be Amazon’s first hardware purchase, but it won’t be its last.
Microsoft continues their Windows 8 hype, while iOS 6 has just launched, while Google has any number of Android versions floating around from which hardware vendors may choose. With Microsoft about to launch their tablet a battle for ecosystems is brewing in full, but Apple has a sizeable edge over their largest competitors with a near complete ecosystem.
Rumors for Microsoft Office on the iOS have been swirling for years. Almost every time they come up, Microsoft denies it. Here are just a few of those rumors:
- gadgetoz - Jan 2011
- gearburn - May 2012
- thedroidguy - July 2012
- MacDailyNews - Oct 2012
- powerpage - Oct 2012
Many insiders have told us that Microsoft has been working on porting Office to other platforms for some time. That does not translate into real software. Microsoft would have some significant challenges to overcome to successfully port Office. One of the big issues is the user interface. The Windows interface does not work on the iPad and certainly not on the iPhone. In addition, Microsoft is not known for their interface design. Adding all the other high end features like macros will also make porting Office difficult. So are we to believe the latest rumors about Office coming to the iOS in March or believe Microsoft who denies it?
If you're like me in the realm of all-things-Apple, you are still waiting for your iPhone 5. I've put myself into several Target Mobile waiting lists (thinking Target Mobile is not a highly sought out venue for iPhones - thus I could get one quickly), but my plan has apparently backfired.