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Why Apple Announced Now 

Why Apple Announced Apple Watch Now

Two Chassis for Apple’s upcoming MacBook Pros?

by: E. Werner Reschke | Sep 13, 2011
MacBook Air, MacBook Pro

Autumn has finally arrived in North America. While that means the college football seasons begins as well as school starts as well as cooler morning air bringing a change to the leaves, we Apple aficionados also know that means October is just around the corner.

October means a couple of things. First, a new fiscal year for Apple. We'll get to hear 4th quarter results and annual results in mid-October. This let's us know whether Apple is on track or has slipped somewhere. Second, it usually means new products of one sort or another.

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 This week's "App of the Week" is Bejeweled, a game I play everyday on my iPhone. It is available on many platforms including the iOS, Mac and the Web.

On the iPhone, Bejeweled 2 has four different games: classic, action, endless, and blitz. Blitz is probably the most addicting of the four as scores can be compared with friends on Facebook. Blitz also only lasts 1 minute, so it can be played over and over anytime you have a minute to kill.

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Is Oracle setting its acquisition sites on Dell? That's the idea posed by Seeking Alpha's Omega Investor. Before HP announced the divestment of their PC division, this would have seemed like a ridiclous notion, but not any more.

But would an Oracle acquisiton of Dell be fiscally possible? Dell's market cap sits at $26 billion, with $15 billion in cash. But Dell's numbers quickly wash away with a debt line of $92 billion. Oracle has a $136 billion market cap, with $28 billion in cash and $39 billion in debt. Financially, Oracle has the means to scoop up Dell should they choose to go that path.

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The iPhone Photo Seen 'Round The World

by: Mark Reschke | Sep 07, 2011

This is the big one. The photo we've all been waiting for: A shot taken from an iPhone 5 camera!... Or is it? That's one question that has everyone sifting through pixels today. And while this photo may very well be a snapshot taken with an iPhone 5 prototype, the real genius is in Apple's marketing machine. The photo and it's associated data wasn't an accident, it was intentional.

With this singular image, Apple's put the entire smartphone industry on notice, and has the entire tech community in an absolute buzz over the image. But any engineer with an iPhone 5 prototype in-hand (working with the camera no less) knows exactly what data is tagged to photos, and what will be revealed through that data. At least for this round, there was no need to leak timely information to Apple's favorite journalist Yukari Iwatani Kane of the Wall Street Journal. This time, Apple found a clever way to begin it's pre–launch viral marketing campaign – a single photo. Brilliant.

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How Apple Finishes 2011 Strong

by: E. Werner Reschke | Sep 06, 2011

First of all, I trust everyone had a Happy Labor Day. If you don't know why most don't work on the first Monday of September, it's worth a click and a quick read to learn.

Now, back to the subject at hand, how Apple finishes 2011 strong. FIrst of all don't expect much for the month of September in the form of product launches. September is the last month in Apple's fiscal caledar and historically Apple (like most other businesses) wait until the new quarter or new year to make such new product shipments. Whether Apple announces new product, such as the iPhone 5 in September, that's another matter. But for actual shipping product, October is going to be a very busy month.

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Few people have used the Terminal application and even fewer understand it. The goal of this new series of articles at T-GAAP will teach Mac users to use the Terminal and its commands to change the way the Mac OS runs.

The Terminal gives users access to some pretty powerful tools inside the Mac OS. These tools allow you to get under the hood of the OS engine in a new way. The first article will give just a taste of the power inside the Terminal application.

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 The iPhone 4 makes a great flashlight since it is always there. While the front screen works ok to illuminate a dark area, the camera's flash does a much better job. In order to use it though, one needs to have a flashlight app.

After testing numerous flashlight applications, I finally found this week's App of the Week. While there are many flashlight applications out there, most have ads that get annoying and are slow to launch. This flashlight app is free and does not include any ads.

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Is Apple going all-out in an effort to acquire the type of contracts that will set their Apple TV and forthcoming HDTV sales on fire? Likely so.

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In the wake of Steve Jobs announcing his resignation as CEO of Apple. Inc. this past Wednesday, Apple stock took a $19 plunge in after hours trading, costing AAPL nearly 5.6% of its value. The news of Jobs resignation could hardly be considered unexpected, but would this be a sign that investors viewed Apple as a one-man show or was the after-hours trading a mere knee-jerk reaction?

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This week's podcast focuses on HP's big move to exist the desktop and mobile computing spaces, while Google snatches up Motorola Mobility for a cool $12.5 billion. Was it worth the price? Intel creates a $300 million fund in an effort to offset their own Ultrabook reference platform costs. Will this fund deliver the ability for PC manufacturers to compete with the MacBook Air? And of course, and our ever-present Werner Reschke (Guy #3) opening with This Day In History: Episode 57

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