Apple News & Analysis : Three Guys And A Podcast

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12" MacBook Air

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The On/Off Switch : 60 Minutes Interview

by: E. Werner Reschke | Oct 24, 2011

In the 60 Minutes interview with Walter Isaacson, the author who wrote the biography titled Steve Jobs, Isaacson is asked about Jobs' view of the afterlife. Jobs thought more about God or and the afterlife the closer he got to death's door. It was 50/50 in Steve's mind, but as he faced his mortality, the afterlife seemed to be a better reality than everything just ending with death of the body.

Isaacson said Jobs thought of the possibility of no afterlife like an on/off switch. We were on one moment and then off the next. This made Jobs uncomfortable, and is exactly why Jobs didn't allow any Apple products to have on/off switches. Look at your Mac, you iPod, your iPad or your iPhone and you know what? There isn't an on/off switch. There is a way to turn Apple products on and off, but isn't a simple switch — and now we know why.

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Podcast Episode 61: Siri–ously

by: Mark Reschke | Oct 22, 2011

Podcast Episode 61: Siri-ously. The Three Guys (Mark, Karl and Werner) discuss Apple's earnings, iPhone 4S, Siri and touch on how Android may be "activating" but is it relevant on devices people actually want? Much more in Episode 61: Click here.

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iOS Users Want “Print to PDF”

by: Karl Johnson | Oct 21, 2011

Adobe created the PDF document format back in 1993. Apple adopted it as an operating system standard format for Mac OS X. Since then, PDF has become the multi-platform standard for storing and sharing documents on any device, and Apple's Preview application is arguably the best basic PDF viewer and editor on the Mac.

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iCloud Making Safari Even Better

by: Karl Johnson | Oct 20, 2011

With the release of iOS 5 and Mac OS 10.7.2, Apple has added iCloud features to both operating systems. One of the applications that has benefited is Safari, Apple's default web browser.

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Apple: Who is the Visionary now ?

by: E. Werner Reschke | Oct 18, 2011

Life after Steve Jobs is a sad thought for most of us who use products thought up, developed and deployed under his leadership. Whether it's the original Macintosh, the first iMac or the iPhone Apple under the leadership of Jobs was an amazing run of products and services which we all benefited.

However, here's the problem. Jobs was the only one on Apple's senior team who didn't finish college. As has been well reported, he was a college drop out after six months. He then was a "bum" who sponged off of the good graces of others for 18 more. When you look at the other executive bios they all have the formal training you'd expect for senior management at a Fortune 500. So now a bunch of "egg heads" are running Apple just like at IBM, just like at HP,...

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Apple Store Lines Stretch

by: Mark Reschke | Oct 14, 2011

Renton, WA, South Center Mall Apple Store: Over 200 people lined up to get their hands on one of Apple's newest – or less expensive (dare I say cheap or free!) – iPhones. Apple Stores are handing out voucher coupons similar to the iPad launch, but on a more sophisticated level. Apple employees need to know which carrier, configuration and color of iPhone is wanted. The Apple employee then hands out a voucher for that device (see image above).

The voucher program appears to indicate that Apple will not have enough iPhones on each carrier to meet demand. This does not match rumors that were claiming Apple had been producing new iPhones for well over a month in the 150k per-day range.

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Mac Mini Performance Tests

by: Karl Johnson | Oct 13, 2011

The MacMini is Apple's entry level Macintosh. It debuted in 2005 and has gone through many revisions over the years. The current model uses an Intel Sandy Bridge i5 or i7 processor with up to 8GB DDR3 memory.

The Mac Mini comes in three different models ranging in price from $599 to over $2000 for a maxed out server version. The base and server models come with only with an integrated processor Intel HD Graphics 3000, but the mid level version comes with a discreet AMD Radeon HD 6630M graphics processor. For those looking at the Mac Mini, the question is which is the best model to purchase.

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Apple: Successful without Social Media

by: Mark Reschke | Oct 11, 2011

Facebook, Twitter, Google +1,... and that's just the beginning of the list. There are well over a dozen different world-wide main-stream social media outlets one can use for free to get "their message out," and most everyone who is anyone is part of this social media trend. Even T–GAAP sports a Facebook page and Twitter account.

Yet someone is missing from this social media upheaval — Apple. Apple has deliberitly made a choice not to directly play in the world of social media. iOS 5 is loaded with goodies for Twitter users, but Apple, Inc. is absent. This seems somewhat bizarre given the fact that social media is especially popular with those under 30 years old — the same group that gobble up the iPad, iPhone and iPod products. So why would Apple not use social media to communicate it's own offerings to this crowd?

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AirPlay for Macs!

by: E. Werner Reschke | Oct 10, 2011

It happened to me again yesterday morning. I was giving a presentation at a conference on the subject of e-mail marketing. There was an HDTV in the room and I couldn't use it. Instead I used the projector provided by the conference. Why couldn't I use the HDTV? Cords.

Like Steve Jobs was, I consider myself very particular about presentations. How I look when giving a Keynote means as much as the quality of the content. If the messenger gets in the way of the message, the message falls on deaf ears because of distractions the messenger creates. For example, all the other presenters at this conference were using PC's and Powerpoint. As expected, their slides were boring, full of words and just plain awful. Each new slide was more of the same — lots of text, a poor graphics and then someone yammering for time to eternity about all the words... Wake me up when it's over.

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Steve Jobs Remembered

by: Mark Reschke | Oct 06, 2011

There isn't much more that can be said about Steve Jobs, until his authorized autobiography is released  later this month. If you haven't had time to search and find some articles on Steve, here is a short-list to what we found to be the most profound columns about Mr. Jobs.

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