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Three Free Utilities in the Mac App Store

by: Karl Johnson | May 18, 2011

Apple opened the Mac App Store in January of 2011. Since then, several big developers have added their applications to the store like Omni Group and AutoDesk. Still many more big and small developers have yet to add their applications. While the Mac App Store application quality has improved slowly, there is still a long way to go before it is the main place to get all applications on the Mac.

Even if the Mac Apple Store does not have all the best applications, there are still a lot of great new and old applications to be found there. Today, we will look at two new and one old utility that can be found in the Store.

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iPad SIM cards getting smaller?

by: Mark Reschke | May 17, 2011

Reuters is reporting that Apple isn't satisfied with the size of current SIM cards and is pushing for a smaller standard for the iPad and other iOS devices. The information comes to Reuters from an Orange executive. 

Orange is one of the UK's major carriers along with T-Mobile and O2. Any validity to this? Who knows, as Reuters is an odd rumor source, and this is not typical for them. This could simply be an Orange executive with loose lips sinking ships.

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Working at an Apple retail store in the past, I felt compelled to share some thoughts on the rumors hinting of a major event coming this weekend at the Apple retail stores. Computerworld's Jonny Evans shares some additional thoughts along these lines, but also shares information from, which has been a faithful follower of Apple retail stores since they opened nearly 10 years ago.

Taking in the smoke from the rumor mill, don't get excited about Apple launching some form of anniversary Mac hardware, or delivering some surprise Apple HDTV product, that just isn't happening. Apple does not waste hundreds of millions of dollars in free press when launching into new markets, and pulling some surprise Mac launch over the weekend would be doing exactly that. What's more likely is a software/cloud initiative.

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Based on BGR's claims, it appears Apple will actually be revealing pre-announcement information to a select group of Apple retail staff 12 – 24 hours ahead of a major announcement. This would be a first for Apple, and a bold move from the Cupertino machine. But this may be an Apple litmus test, and if successful may lay the groundwork for how future product launches roll out.

It appears Apple corporate does not trust their retail employees (smart move), in that BRG's source claims the 10-15 employees that will be pulling an all-night-er in the stores, must not only sign an NDA, but also lock their cell phones in the managerial office.

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Final Cut Pro X – The Resources

by: Mark Reschke | May 16, 2011

Final Cut Pro X (FCPX) is coming next next month, yet Apple is still completely mum as to additional abilities and feature sets since it's sneak peak at NAB's Supermeet. As a result, resources and information beyond the presentation are difficult to find.

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Amazon – Apple's Next Big Threat

by: Mark Reschke | May 14, 2011

"Stay Tuned" says Jeff Bezos, founder and CEO of Amazon. Stayed tuned for what? A tablet. But before diving into that topic, I want to make one thing perfectly clear. No one in the tech industry is better positioned to take on Apple in the mobile computing space than Amazon – no one.

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MacBook Air over a MacBook Pro

by: E. Werner Reschke | May 13, 2011


I've been a MacBook Pro owner since the Titanium PowerBook G4 days (think 2002). I remember making the jump from a G4 Gray Blue Tower to the portable, sleek and "less powerful" but "more portable" PowerBook G4. It was a scary leap. What if I couldn't run Photoshop or InDesign fast enough? What about other general tasks? Nothing drives me nuts more than to see my computer struggling to keep up with me (and I'm not that fast!). But when the PowerBook G4 arrived it was, in Steve Job's words, "magical"! It was so cool, so sleek, so portable. I didn't have to sit at my desk. I could work on the couch or at the kitchen table or take my work with me when I traveled. All was well until...

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Scott Moritz of The Street, believes the next generation iPhone is delayed, which may result in sales losses to Android-based 4G LTE smartphones. Moritz builds his thinking upon an analyst who is claims to have inside information on the forthcoming iPhone.

How a product can be "delayed" when a company has never given a launch date it could be delayed from is logically impossible, but we all understand how this works, right? First, the rumor mill builds some mythical launch date for an Apple product, then rumors and analysts claim a different date, thus the launch of the product is late. Brilliantly ridiculous.

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iPad 2 ASP Rocketing North?

by: Mark Reschke | May 13, 2011

According to the UK-based V3 publication, market research firm Context is claiming 3G iPads are a disproportionately large chunk of overall iPad sales figures. In fact, Context claims the 64GB 3G iPad totaled a third of all iPad 2 sales in Europe since its launch. The surge in 3G iPad sales is likely to have pushed Apple's average selling price (ASP) north, but to what extent?

The last known ASP for iPads came during Apple's January financial conference call, where Apple COO, Timothy Cook and Apple CFO, Peter Oppenheimer revealed a $600 figure. But Apple's figure was from the Christmas quarter, when entry-level $499 iPads were likely high volume sellers (when compared to other quarters). If Context figures hold true beyond Europe's boarders, iPad 2's ASP for the June quarter will land somewhere around $680. How much revenue does equate to for the June quarter? Mr. Cook gave us an idea last month.

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The iPad is a very nice stand alone computer for basic tasks. Yet, it is a near ideal mobile computer for those times a full computer is not needed. The key to getting the most out of the iPad is the ability to access all those files on the main computer.

Apple uses iTunes to sync files between the iPad and the computer. This syncing with iTunes is very slow and cumbersome. It is unrealistic to regularly update frequently used files between the computer and the iPad due to its slow nature and use of a cable. The following is a list of files that are synced between the two and alternatives that break the dependence of iTunes sync. The same is also true of any iOS device.

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