Apr 22, 2013 — by: Mark Reschke
Categories: News, Predictions, Rumors


Apple's quarterly earnings announcement arrives tomorrow at 1PM Pacific, followed by a 2PM Pacific Conference Call that will be streamed live here. Breaking these facts and figures into numbers anyone can easily follow, look for the following consensus numbers (and Apple's guidance) to dictate how Apple's stock will move:

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Apr 22, 2013 — by: E. Werner Reschke
Categories: Apple TV, Jobs, Steve Jobs


Sony, Samsung, Vizio and Sharp are just a few of the titans in the HD-TV universe. Each has carved out its share of the market, exercised control over a distribution channel and built a strong brand loyalty. When Apple decides to jump into this market, the question is whether or not they can duplicate what they did to the mobile phone market when they announced the iPhone, nearly six years ago?

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Apr 20, 2013 — by: E. Werner Reschke
Categories: News, Podcasts, Predictions, Products, Rumors



Episode 97: Google, You’ve Been Forked. Mark, Karl and Werner unwind the myth that has driven Apple's stock below 400, decide whether Marissa Mayer has a clue, discuss what Google is going to do about their Android OS getting forked, the state of the PeeCee, a quick review of iSteve and what will happen at WWDC13. All this and much, much more in Episode 97: Google, You've Been Forked.

Show Notes

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Apr 19, 2013 — by: Karl Johnson
Categories: Competition, Google, iCloud, iMac, iOS Applications, Mac Pro, Products, Review


Google is a powerhouse within the realm of Internet services. From Adsense to YouTube, Google's services drives an amazing amount of web traffic through their front door. The biggest draw to these services is that they are free, because they are augmented with ads. Google makes money by selling their users to ad companies, much like free broadcast TV.

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Apr 18, 2013 — by: E. Werner Reschke
Categories: Apple TV, iMac, iPad, iPhone, Mac Mini, Mac Pro


AirPlay is one of the coolest features found on an iOS device, and since Mountain Lion, on your Mac as well. Of course that is if you have a newer Mac. If you have an older Mac you were out of luck until AirParrot came to the rescue by giving older Mac's the ability to mirror their screen to an AppleTV. While AirPlay is cool, it is in need of an update. 1.0 versions of software rarely have everything people want. Version 2.0 releases add missing features and fix annoying bugs. Following is my list of features and bug fixes that Apple needs to build into AirPlay 2.0 to make it über-cool™.

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Apr 18, 2013 — by: Mark Reschke
Categories: News, Review

IsteveJustin Long has some great comedic abilities. Ever since I first watched his character on the TV show Ed, I could tell there was a special quality in his acting. Did Long reach the zenith of his career during Apple’s “Hello, I'm a Mac and I'm a PC” ads, while running around with Bruce Willis in “Live Free or Die Hard?” Apparently so, because what I witnessed Justin Long trying to accomplish in the spoof movie ”iSteve“ (from the site Funny or Die), pushed me much closer to the latter.

If the goal of “iSteve” was to be funny, it was not. If it was to be a great parody, it was not. However, if the goal was to to produce a movie with a shoestring budget, use talented people, and put them into situations with horrible material, then it succeeded with flying 1980's Apple logo colors.

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Apr 17, 2013 — by: Mark Reschke


If you are a passionate Apple follower, you'll want to tune into Apple's 2Q13 Quarterly Conference Call on Tuesday, April 23, here. Apple's stock price has crashed during the past seven months, from a September 19, 2012 closing high of $702.10. As of the post of this article, Apple's stock price is at $403.70, off nearly $23 since the opening bell. 

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Apr 17, 2013 — by: Mark Reschke
Categories: Review


Here's for all the Google Fanboys out there that thinks Google walks the earth on a stream of heavenly light and does no wrong. You are poorly informed, intentionally blind or naive at best. Google's informal motto is "Don't be evil," which should be an immediate red flag to anyone. The idea that Google must be good or more pure than other companies because they are cool, or they give away an OS for free is pure folly. Google's latest foray within the public eye of being evil? Settling with the ISO (International Standards Organization), which established MPEG h.264 technology.

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Apr 16, 2013 — by: Karl Johnson
Categories: MacBook, Products, Review

BezelApple has done a great job of picking high quality displays for its products and the new Retina displays are just another example of that. The bezel, or display frame, is an often overlooked part of the product as it sets the stage for how images on the display look.

Recently, Apple has been using a black bezel on most of their Mac products, from the MacBooks to the Cinema displays. The MacBook Air is the lone product with a silver bezel instead of black. Even the new MacBook Pro Retina has a black bezel instead of silver. On the iOS side, users are given a choice, but there is always a black version. While many will not make their MacBook choice on the color of the bezel, it should at least a choice. Which one is better?

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Apr 15, 2013 — by: Mark Reschke
Categories: iPhone

Apple's iPhone revolution began in 2007 with Steve Jobs holding a svelte, all glass and aluminum iPhone smartphone like no other. Through the years of the iPhone's design changes, the product's nomenclature has been in decent alignment in how it reflects the hardware or its software. The forthcoming iPhone 5S appears to be no different, and while the "S" and what it stands for might have been a big mystery — that is no longer the case.

Beginning with the iPhone 3G, Apple launched the iPhone with an all new physical design every other generation. The major body changes are noted with a number only, however, the iPhone models with an S remain virtually unchanged in physical appearance, relying on software or internal chip set factors to set them apart. 

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