Apple versus Tesla. Tesla versus Apple. A new battle is brewing with claims of Tesla Motors gaining the upper hand on Apple Incorporated, in poaching employees. Last year it was rumored that Apple would be investing heavily in Tesla's upcoming Lithium Ion battery facility in Nevada for a share of the spoils. Evidently the tide has turned and Tesla CEO Elon Musk and Apple CEO Tim Cook can't stand each other... Here's an idea. Why doesn't Tim Cook just reach into his petty cash drawer, buy Tesla and end all of this nonsense.
A bit tongue and cheek for sure, but there is actual validity to Apple purchasing Tesla. Apple suffering brain-drain to Tesla can't continue. In fact, it can't continue to any entity so long they are unable to replenish that talent with greater boy geniuses. Microsoft has suffered over a decade of talent loss to Apple, Google and Amazon, with disastrous results. Steve Jobs understood the value of top talent, while Steve Ballmer clearly did not. Tim Cook's latest actions to buy back its former employees from Tesla showcases that Apple clearly understands the value of top talent, but Apple could do much more than just play tit for tat.
It is coming, in April 2015, to an Apple Store near you — Apple Watch. This is a big, big deal. While millennials have dismissed watches as an unnecessary item for daily use or for fashion’s sake, that is all about to change. Apple Watch will transform the time piece industry into something brand new, and into another industry which Apple will dominate.
Currently watches do one thing well — tell time. They are also fashion accessories. What you wear on your wrist (or don’t wear) says a lot about you, much like the car you drive or the shoes you wear. That said, it is difficult to tell the difference between a Seiko, Citizen or Omega. They all look like nice pieces of jewelry, but that is about it. However, when you see an Apple Watch, you will know it is an Apple Watch. Its styling — from the watch’s face, to the band, to how the owner interacts with it— will tell you immediately, this is something different and something that brings attention to those who wear one.
A good CEO knows that if their company rests on its success, impending doom will soon be at their doorstep. IBM became distracted and complacent. Microsoft believed it was invincible with over 90% market share. Thank goodness Tim Cook and Apple think differently.
Cook knows that despite all the success and glory with the iPod, the iPhone, the iPad and the resurgence of the Mac, if Apple stands still history shows that Apple’s fate is certain — decline. While IBM and Microsoft are still with us today, they are not the companies they were at the peak of their success. The question is how Apple will maintain its success into the next decade.
The 2015 Super Bowl was awesome, and most of the ads were of good taste and unexpected twists. With the usual sporting event, commercials are the time that one grabs some food or makes the inevitable lavatory break. However, during the Super Bowl, most quiet down and focus in on the commercials. For well over a decade Apple has forgone advertising during the Super Bowl. Not since its Hal commercial in 1999 has Apple partaken in the biggest one day sporting event the world knows. But Apple’s decision is a wise one.
Today’s media is more polarizing than ever. Pete Caroll and the Seahawks went from superheroes to less than mortals in one play. Carol’s play calling, should it have worked, would have pegged him as a coaching genius. USC, Seattle and beyond. But now? Now he should be fired? He’s horrible? Social media and Pete Caroll are on fire. Like Pete Caroll, ads — especially Super Bowl ads, where expectations for greatness are extraordinary — are immediate targets of the media, circling like ravens waiting for one small trip up to dive in and take their spoils. Why would Apple want to partake in an event which leaves them having zero control? It is completely anti-Apple.
Apple’s fiscal second quarter iPhone sales were simply amazing, but the Cupertino company is showcasing the value in diversity more so than any of its competition. Microsoft is simply a decades old franchise, one-hundred-percent dependent on Windows. Google just showed how unsuccessful it is outside of anything but search. Apple’s model of software coupled with various hardware businesses can withstand blows, and expand in ways that continue to defy the odds — and its detractors — alike.
Microsoft, the once mighty and feared software giant, is only a footnote outside of Windows sales. Office is the monster of business workflow, but without Windows and the forced Office bundles, who would value Word or Powerpoint over other solutions available today? Everything Microsoft had, has, and will have, revolves around Windows nothing more. Bing, Xbox and Windows Phone are all long-term financial nightmares for the Redmond, WA techno-giant.
Podcast Episode 106: Let’s Wait A While. We’re back and better than ever. After a six month break, Mark & Werner hit the podcast-waves with fun, excitement and information only fit for a king.
To whet your appetite, here are a few of the topics covered in our latest creation of infotainment:
If Apple were an ocean liner and Tim Cook her captain, there is little doubt that the USS Apple would be parsing the open waters at “full steam ahead”. While Steve Jobs turned Apple around, was very good at gathering top talent and then focusing that talent on a few key ideas — bringing excitement to the world with new gadgets and gizmos we all had to have, Tim Cook has brought stability to Apple.
Microsoft seemed very pleased with itself yesterday, as their Surface franchise managed over $1 billion in global sales for the December quarter. While Microsoft is trumpeting the sales figure, based on an average selling price of $1,000, Microsoft may not have actually sold 1 million Surface devices.
This is Microsoft, a company that has never let reality get in their way. Yesterday they were giddy like school girls about their fledgling 2-in-1 sales increase. Surface revenues rose from $908 million during the September quarter to $1.1 billion in the December quarter. Analysts expected sales of Surface would grow during the largest consumer quarter of the year, but with Microsoft’s massive advertising campaign, the software giant still cannot figure out how to sell over a million of their devices during the largest consumer hardware sales season of the year.
31 car companies and counting. Apple is closing in on adding every major, or exotic, car manufacturer on the planet to their CarPlay solution. Third party makers such as Alpine and Pioneer are also making aftermarket CarPlay receivers. Kenwood said only months ago it really did not need CarPlay, but in early January at the Detroit Auto Show, Kenwood announced its forthcoming CarPlay decks, as did JVC. The four major aftermarket deck manufactures are now building for CarPlay.
Rumors of both a 12-inch MacBook and iPad have surfaced in recent months. Where there is smoke with Apple rumors there is often a form of fire, and claims of the an iPad Pro have been heating up quickly. We have put our stamp of approval on a 12-inch MacBook, but a 12-inch iPad (now with a stylus?) have us questioning the merits of why a product should exist.