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Happy Memorial Day

by: Mark Reschke | May 26, 2014

The T-GAAP crew thanks you for participating and sharing our all-things-Apple news, analysis and commentary. We will be back tomorrow. Today we honor the men and women who have given their lives in the U.S. Military for the United States and others across the world.

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Jobs vs. Whitman - Turn Around King and Queen?

by: E. Werner Reschke | May 23, 2014

Product-quadrant-gridTurnarounds are tough. Most businesses in danger of collapse don’t survive, and those that do emerge a mere shadow of what they were in their prime. Apple is an exception to the rule.

When Steve Jobs returned as CEO of Apple in the late 90’s, he took a meat cleaver to most of Apple. Gone were the monitor and print divisions. The infamous Newton team were given pink slips. Mac OS licensing that gave birth to clones was terminated. Every project and product was jettisoned overboard except those projects that fit into Steve Jobs neat little four quadrant diagram. One pro desktop an laptop, along with one consumer desktop and laptop. That was it. Jobs move was brilliant, which created the foundation for Apple's turnaround.

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200_million_iphone_sales_2014_estimates

During its 2014 second fiscal quarter, Apple shocked Wall Street and left critics silent, as Apple sold 43.7 million iPhones. Tech milestones are fleeting, with new records born and broken on a weekly basis, but some accomplishments are bigger than others. One such monumental milestone is a soon-to-be-fact, looming on the horizon — Apple is on the verge of selling 200 million iPhones in a single year.

With large screen smartphones being pushed heavily by virtually every manufacturer, the effort has made little dent in Apple’s march to selling an ever-growing number of 4-inch iPhones. In fact, Apple continues to gain market share in the U.S., now at 41.3%. Apple’s growth is surprising given that an assumed pent-up demand was ahead of Samsung’s Galaxy S5, which was announced February 24th. In the face for Samsung’s latest flagship smartphone, Apple is likely to lose little, if any, ground to Samsung in the current quarter.

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Surface Pro 3: Should Apple Be Worried?

by: E. Werner Reschke | May 21, 2014

Surface-pro-3-miss-the-target-arrowsYesterday, Microsoft introduced the Surface Pro 3 tablet/laptop. As the number indicates, this is the third iteration of Microsoft’s tablet coming less than two years since the original Surface RT was foisted onto the marketplace.

The Surface Pro 3’s runs atop Intel’s i3, i5 or i7 processors and Windows 8. Battery life is said to be about 9 hours for web browsing and has storage options of 64, 128, 256 and 512GB. A USB 3 port is included. However, the big feature is the new 12" 2160 x 1440 display. Microsoft is again positioning the Surface Pro 3 as both a tablet and a laptop — portability and power to be both. But Surface being a laptop and a tablet is exactly what Microsoft claimed of the original 10.9" Surface. Whatever the flawed reasoning, Microsoft continues to double down on on their previously failed mantra.

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Microsoft_honestly_really_bad

Honestly? Bad. Really bad. How else can one describe Microsoft’s latest ad campaign which throws Russell Wilson into the mess of a failed product — Microsoft’s Surface. Samsung raced to the world of celebrity, enlisting basketball elite LeBron James to change Samsung’s Galaxy image from geek to chic. With Redmond’s copy machines going full tilt, Microsoft has run to Superbowl quarterback Russell Wilson in an attempt to make Surface hip and cool. However, like many of Microsoft's ad campaigns, Honestly carriers it's own set of issues.

For starters, who knows who Russell Wilson is? Sure, if you follow the NFL closely, you will likely recognize Seattle’s second year quarterback. Certainly Microsoft, which continues to live in its ivory tower of Redmond, WA, is well aware of the Superbowl champ, but does anyone else? A quick man-on-the-street survey revealed that not many people knew Russell Wilson, but nearly everyone recognized LeBron James and Peyton Manning.

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Top 2 Drawing Apps for the iPad

by: Karl Johnson | May 19, 2014

53From cash registers to recreational games, the iPad is used in a variety of ways. For example, take drawing. Drawing on the iPad is more natural than drawing on the computer with a mouse or tablet because the user sees the line they are drawing right under the pen. The iPad has several styluses to choose from making it a great drawing device.

However, finding a good drawing application in the App Store can be somewhat challenging. First, there is no specific “Graphics & Design” category on the iOS App Store like there is on the Mac App Store. This is an important category that Apple needs to add to the iOS App Store. Second, once you locate a drawing app there are a multitude to choose among. That said, despite these drawbacks, we’ve done the work for you and can recommend two clear drawing application winners.

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Samsung’s Fingerprint Security Flaw

by: E. Werner Reschke | May 14, 2014
Samung Galaxy S5 Fingerprint Security Flaw

Security Research Labs has discovered an pretty simple way to spoof Samsung’s Galaxy S5 fingerprint scanner and gain access to the smartphone. The spoof involves creating a fake fingerprint which the Galaxy S5 thinks is valid and therefore unlocks the phone. What’s more is that the Galaxy S5 allows unlimited fingerprint attempts. This means the hacker doesn’t need to worry about not getting it right the first, second or third time. Just keep trying and eventually the hacker can get in.

However, a bigger problem is that once a hacker has gained access using the fingerprint spoof, they now have access to all areas of the phone — including the new PayPAL app. The hacker can use the hacked Galaxy S5 smartphone to make purchases and send money from the PayPal account on the phone.

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Apple Picks Up Nokia Pureview Photography Creator

by: E. Werner Reschke | May 12, 2014
Iphone_5s_camera

According to re/code’s Ina Fried, Apple has wooed a key player in the development of Nokia’s Pureview photography technology, Ari Partinen. The Pureview technology made its debut back in 2012 onto a Symbian based Nokia smartphone. Since then Pureview has been a part of Nokia’s Lumia series, and Nokia’s marketing team has been trumpeting Lumia’s superior photography technology as a main reason to consider purchasing its phones.

Microsoft’s Lumia spokesman responded in part that, “PureView is the work of the entire team, not any one individual.” Of course Microsoft would say that, what else can they say given the fact that they just lost one of their technology geniuses to Apple?

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Samsung-logoIn the tech industry, every new market starts out with many competitors, each trying to beat the others. In the end, they all drop out except two. In the PC business, it was Microsoft and Apple. The first generation of smartphone saw Blackberry and Nokia becoming the top two. Apple revolutionized the smartphone market and basically rebooted it. A number of big name competitors entered the market at that time. Now, Apple and Samsung are the only two left.

As with the PCs, Apple takes the high road with more profits on high-quality designs, better materials and innovation. Samsung takes the low road with a free OS and plastic hardware. While the two do compete, there is room in the market for both to exist. Apple has been dominating in high end markets since the Mac Classic days and will likely do so into the future. Samsung may not be so lucky.

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Apple "Beats" Samsung's LeBron

by: Mark Reschke | May 09, 2014

Lebronsung

A new war of cool and hip exploded onto the scene yesterday, with the rumor that Apple is set to acquire Beats Audio, and with it, take on Samsung's latest approach to cool, via their use of celebrities.

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