Nov 3, 2014 — by: E. Werner Reschke
Categories: Apple Watch

Apple Soho Store, Downtown Portland at Pioneer Place

This weekend I had the opportunity to visit three separate Apple Stores in the Portland, Oregon area — including the new downtown Soho store at Pioneer Place that opened this Spring (gallery).

 Read More

Oct 31, 2014 — by: Mark Reschke
Categories: Tim Cook

Tim-cook-appleWhen the world's largest company's CEO writes a column stating he is gay, and does so in a major business publication, Businessweek, one would think it would be major news, yes? While it did make the mainstream outlets, it was not the leading headline, it wasn't a major segment, it wasn't hyped, rather, it was just news. Perhaps the response to Tim Cook's announcement spoke more about society at large than the announcement itself.

A t-shirt, popular in the 90's stated "Love Sees No Color" and it was dead on. Race, gender, looks, political preferences, or sexual orientation, we should all treat one other the same with love and respect, and it appears some progress in that area has been made. Some in the media questioned, or assumed Cook was gay. But whether Cook was a guy, a gal, black, white, gay, straight, or an alien from planet Q, I didn't care about that. I've never understood how that has anything to do with how he runs Apple? On a personal level, I hope that Tim is treated like anyone else.

 Read More

Oct 29, 2014 — by: E. Werner Reschke
Categories: iOS, OS X


Politics, religion, and you can add operating system design to that list. It seems there are no shortage of strong opinions for these three topics. Now that OS X Yosemite is in the hands of millions, it seems almost everyone has an opinion about OS X’s evolution towards a more iOS look. Go to any message board or follow anyone of Mac significance on Twitter, and you’ll find the words “love”, “hate”, “awful”, “great” in abundance — with lots of exclamation points.

 Read More

Oct 28, 2014 — by: Mark Reschke
Categories: Financial Results, Investors, Tim Cook


Tim Cook has lead and experienced a wave of success at Apple. The result? Suddenly everyone wants part of the action. Cook is now being lectured by kooky numb-nuts with money and platforms on how to run Apple. Clearly, these people on the outside, who have done nothing to make Apple successful, know what is better for Apple than those leading it to record setting success.

 Read More

Oct 27, 2014 — by: E. Werner Reschke
Categories: iMac, Mac Mini

Speed-test-carWe just received a note from John Poole at Primate Labs. They have just updated their Mac Benchmarks to include the new iMac (27-inch Retina) and Mac mini (Late 2014).

The iMac with Retina display tops out at 16,315* in 64-bit multi-core mode and the Mac mini at 7,300*.

 Read More

Oct 27, 2014 — by: E. Werner Reschke
Categories: iPhone, Samsung

The launch of iPhone 6 and iPhone 6 Plus can be described in many ways, but all of those ways mean one thing — big success. You don’t have to like Apple or iPhone, but when you see someone using iPhone 6 you are going have one of the following thoughts: “Why is my phone so crappy?” or “I need to get one of those”.

 Read More

Oct 24, 2014 — by: Mark Reschke
Categories: iPad, MacBook


Apple’s October special event invitations were graced with the tag line “It’s been too long.” The special event delivered refreshed iPads (which are typically upgraded on an annual basis), a rev to the Mac mini line up and a 5K 27" iMac was also added. Surprisingly, there were many Macs in need of major facelifts or minor updates that were left waiting and wanting. Apple’s next special event could simply recycle the tag line, as many Macs are well overdue for something new.

 Read More

Oct 22, 2014 — by: Mark Reschke
Categories: Apple TV, Financial Results

Apple_hdtv2It has been rumored for years. Mock ups have been made. Analysts have proclaimed launch season after launch season, year after year after year. Yet for all the hype and wondrous prototype possibilities that may – or may not – be hidden deep within Apple’s design labs, a 4K/UHD TV that sports an Apple logo may never be in the cards. Our condolences to Gene Munster.

Whether or not Apple could change the way a television functions and interacts with the user is the wrong question to ask. Apple is more than capable of creating markets from scratch and reinvent nascent technologies into something brand new and better. The right question to ask is whether creating a state-of-the-art TV would be worth it for Apple?

 Read More

Oct 21, 2014 — by: E. Werner Reschke
Categories: iMac, iOS, iPad, iPhone, iWatch, Special Events, Tim Cook, Apple Watch, Apple Pay

Apple_haloIt was just a couple of months ago that bloggers across the globe — including a few of us at T-GAAP — were asking whether Apple CEO Tim Cook was ever going to take Apple forward. More iPhone, iPad, an Mac updates, it was becoming an innovation snooze-fest as Apple hadn’t entered a new market category or created a revolutionary new product for years.

While WWDC gave developers an entire suite of new software tools such as Metal, Heath Kit and Swift, consumers were wondering whether the magic of creating something new had died with Steve Jobs. Don’t get me wrong, Tim Cook has done a wonderful job managing the company, but users of Apple product expect more than just good company management, they expect cool new technologies that no one but Apple can deliver.

 Read More

Oct 20, 2014 — by: Mark Reschke
Categories: iPhone, Samsung


iPhone 6 and 6 Plus launched this past Friday (Oct. 17th) in China, and while Apple is being coy about the sales they achieved, rumors have persisted that Apple received as many as 10 - 20 million pre-orders within China alone. Initial launch countries, including the U.S., notched 10 million iPhone 6 and 6 Plus sales during the iPhone 6’s opening weekend. Evercore Partners analyst, Rob Cihra, estimates 37 million iPhones to be sold during the September quarter. However, Apple’s biggest iPhone quarter is yet to come. 

 Read More