May 18, 2015 — by: Mark Reschke
Categories: iPhone, CarPlay

Ford_syncStupid is as stupid does. Or in this case, Ford is continuing it's vain attempt in adding value to their vehicles by pushing their own technology interface, called SYNC. Ford, and the auto industry as a whole, has clearly shown their core competencies fall well within the realm of dual-clutch transmissions and combustion engines, but attempting to be Silicon Valley is not within their wheelhouse. Like a politician that acts like an expert on every subject, the auto industry's facade is that it understands high-tech. Overall, their attempts have been laughable. The original iPhone launched in 2007. It's now 2015, and Detroit sill can't get bluetooth to work right.

The core of the ill-fated SYNC technology was developed by Microsoft, which has finally been left behind by Ford after receiving ding after ding in car reviews for using the technology. I own a Ford SYNC equipped vehicle and I can validate, it is a horrible experience.

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May 15, 2015 — by: Mark Reschke
Categories: iWatch, Products, Apple Watch

Implantable_wrist_technologyApple Watch is likely to be a huge success. By any measure, it is also the most successful smartwatch in history, and it has only just started shipping. The tech industry is ablaze with pushing wearable technologies, whether we seemingly want them or not. Whether you are an Apple lover or Android devotee, wearables are going to be everywhere, but perhaps the question should be, why?

From a strategic standpoint, Google and Apple are racing to protect their smartphone sales, by adding devices that build an ecosystem around their phones. Apple Watch and Android Wear quickly strengthen a nearly inescapable ecosystem built around the smartphone. Both companies wearable devices are heavily dependent on their own supported smartphones. Once a watch is purchased, the odds of people switching to another operating system of smartphone becomes very, very low. For Apple and Google, making their smartphones the mobile digital hub is key for long-term success.

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May 14, 2015 — by: E. Werner Reschke
Categories: OS X, WWDC


We have become spoiled — every year a new version of OS X. For the most part the updates to OS X have been good, but sometimes we lament that a particular feature was removed or that Apple has a new implementation of a feature we liked the way it was. But the most glaring criticism over the past couple years has been the move away from a rich and deep look to a more flat and, what critics call, “cartoony” look.

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May 13, 2015 — by: E. Werner Reschke
Categories: Financial Results, iOS, MacBook, Apple Watch, Apple Pay

AAPL 2015

Apple’s stock has been stuck at the $120-130/share range for the past several months. It’s peak was $134.45 back in February. But since that time the stock has been relatively flat when compared to the previous year of continual growth.

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May 12, 2015 — by: E. Werner Reschke
Categories: Apple Watch

Apple Watch Bands

If you are old enough to remember when the first iPods hit the streets, what people noticed first was not the scroll wheel or the iPod itself but those white ear buds and cord that are still with us today. When you saw someone sporting white ear buds and cord, that found its way to the iPod, you immediately knew that person was listening to music or a podcast on Apple’s iPod. Rather than ship gray or black ear buds (like other manufacturers), Apple chose white, which stood out like a neon sign screaming “iPod being used here”.

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May 11, 2015 — by: Mark Reschke
Categories: Competition, Google, iPhone, iWatch, Apple Watch

Iphone_6_plus_womenThe phablet is all the rage. Half smartphone – half tablet, Apple’s iPhone 6 Plus is on fire. According to Carolina Milanesi, of Kantarworldpanel, iPhone 6 Plus gobbled up 44% of the worldwide phablet market during the first quarter of 2015. China is largely responsible for the overall iPhone 6 Plus consumption, but the U.S. and Europe are also playing an important role. Who is buying all these quasi-tablet/smartphone Pluses? Women.

Cultural differences aside, universally women carry purses, and generally speaking, men do not. Additionally, more men are in the workforce, and that makes a difference in device choice. According to the U.S. Department of Labor, 69.7% of men are in the workforce, while 57.2% of women are in the labor market. Businessmen do not carry purses, rather, they slip their smartphones into a slacks or jacket pocket. Women, even those in the white collar labor force, often carry business-like purses. Women working retail or working-for-the-family Mom’s carry purses as well. If you have not caught on yet, a large display smartphone works well for purses, not so much for business suites, slacks or jeans.

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May 8, 2015 — by: Mark Reschke
Categories: MacBook, News, Products, Review, MacBook with retina display


After finally receiving a MacBook, that went on sale April 10th, I’ve been able to put it through it's paces. I've used the MacBook in coffee shops, traveled over 700 miles with it, pushed a full NBA playoff stream through it, crushed out hundreds of emails, edited a dozen or so Pixelmator images and worked over the charger and keyboard thoroughly. To quickly summarize this new MacBook — it is the perfect road warrior laptop and business companion, eliminating any need for an iPad, and for many the MacBook Air.

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May 7, 2015 — by: E. Werner Reschke
Categories: Apple Watch

Women-applewatchBy all accounts Apple Watch has not been Apple’s best example how to launch a new product. There was a lot of hype after Tim Cook’s Fall Special Event introducing and explaining the watch. More excitement was built during his Spring Event where he talked about Apple Watch in more detail and unveiled ResearchKit, which medical research teams are using to help collect better data. Then there was the launch... 

Apple’s new pre-ordering Apple Watch online “stole” all the available Apple Watch inventory in a matter of hours. Many people that did order their Apple Watch the night it was available still have yet to receive their Apple Watch.

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May 6, 2015 — by: Mark & Werner Reschke
Categories: Apple TV, Beats Electronics, iOS, OS X, Tim Cook, WWDC, CarPlay

Spring is upon us, and that means one thing — WWDC 2015 is just around the corner. Kicking off the conference will be Tim Cook’s keynote event, which is one of the most highly anticipated in many years. Many rumors and speculators have been clogging the internet as to what the keynote will reveal.

We have complied a list of such possibilities with percentages of each item coming true or not:

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May 5, 2015 — by: E. Werner Reschke
Categories: Apple TV

Battleship, Apple TV Could Disrupt the Market

Apple TV has been with us now for several years. An estimated 30 million Apple TV devices have been sold and also several software updates have occurred. But Apple TV still views the world through an old paradigm of networks or channels. The problem with this presentation is that people do not watch television today like they in the 1970’s. Back then content was limited. Today content is more than abundant — and continues to grow.

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