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Why Apple Announced Now 

Why Apple Announced Apple Watch Now

Yerba_buena_apple_special_event_september_9Yesterday John Paczkowski of re/code stated Apple, Inc. would be holding a Special Event on September 9. Many sites had been claiming a mid-September or October announcement for a forthcoming iPhone launch, however, it appears Paczkowski has the inside track on all-things Apple events.

In the past Apple has launched products, such as the iPod, on-campus, hosting the media in their own Town Hall auditorium. But over time Apple has shifted their Special Event venues to downtown San Francisco’s Yerba Buena Center for the Arts. The auditorium can seat roughly 550, two times more than that of Apple’s aging Town Hall facility, giving the company a stronger real-time reach into the tech media.

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Tim Cook's Amazing Leadership

by: Mark Reschke | Aug 05, 2014

Tim Cook, Steve Jobs, Time Cover, Time Magazine

It wasn’t long after Apple, Inc. CEO, Tim Cook, took over for the late Steve Jobs and the tech media was howling for his head. August 24, 2014 will mark Tim Cook’s third year as CEO at Apple, and today boos and jeers have all but disappeared. The "Down with Tim!" cries have been replaced with praise being piled onto the CEO.

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Nfl-micros-ft-surface-pro-2

The NFL has entered an agreement with Microsoft to allow the use of Surface Pro 2 tablets on team sidelines this season. Currently the NFL bans any computer device from gracing a team’s sidelines during game time. Up until now pictures from the booth were taken of plays, printed out, stuffed into binders and then run down to the sidelines. Think 1980.

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Mac mini: Update Due This Week

by: E. Werner Reschke | Aug 04, 2014

Mac mini 2014, Mid 2014 Mac mini

Last week, 9to5 Mac spotted an interesting post on Apple’s website that showed a yet-to-be announced Mac mini model — Mid 2014. This mistake was quickly taken down but not before much could be written about it. The question now is not whether Apple has a Mac mini update, but when Apple will release it?

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Intel_tablet_adLast night, while stumbling upon Penn & Teller’s whimsical Fool Us TV show (sorry, I really don’t watch much live TV anymore — thank you Apple TV), I found myself watching what I thought was another Microsoft Surface commercial, wasn’t a Microsoft ad at all. Rather, it was a generic Intel tablet commercial, pushing the idea that Intel-based tablets are what people need (not ARM-based or iPad tablets). Just how desperate is this dual-force Microsoft and Intel I wondered?

Microsoft’s failing campaign to sell their heavy, battery draining 2-in-1 Surface Pro is one thing, but Intel trying to sell the idea that the only type of tablet worth buying is due to something the user will never see, touch or understand – the processor. Apple’s dark decade of the 90’s laid the groundwork for Intel to advertise to, what could be described as, low technology information consumers. Intel was successful in pushing the idea that when looking to buy a new PC, that only an ”Intel Inside” PC was worth considering. 

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Apple's (Potential) Big Fall Line-up

by: E. Werner Reschke | Aug 01, 2014

Jobs-ipad-keynote2010 was the last time the Apple faithful were treated to a new product category launch. The iPad made its debut just three years after the incredibly successful iPhone introduction. Over four years has passed since the iPad was announced, yet Apple has produced nothing “new.” Over the years iPhone and iPad have certainly improved — iPad now has a mini companion — but Apple’s history has set expectations for the company to launch something yet unseen, yet unknown, or yet to be done, every few years.

This Fall presents Apple another opportunity to break the cycle of just another set of upgrades to current product categories. The iPhone 6 (aka iPhone Air) is most likely going to sport a larger display (or displays), but it may be a new product that steals the show. Under Tim Cook’s leadership, there have been two special events in the Fall. A September show (2012, 2013) and an October show (2012, 2013). October is a special month for Apple as it is the beginning of its fiscal calendar. If you have never worked for a fortune 500 company, let me tell you, that is a big deal. Never under estimate when products launch and how they are tied to how bonuses are calculated.

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Iwatch_flexible_display

One feature of Apple’s forthcoming iWatch is becoming abundantly clear. Whether it is Apple suppliers yielding information, or reviewing Apple’s long-standing patents, the company's first-ever wearable will be stunningly flexible. The band will be flexible, the display will be flexible, and even traditional areas where a thick printed circuit board and battery pack should be — it will all be flexible. iWatch will not only be thoroughly pliable but it will also be stunningly thin.

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Apple_hdtv2Yesterday, Apple released two additional networks onto Apple TV: CNBC and Fox Now. While both have clips or what often amount to short promo videos of full length shows, neither network ads much value without a key or a cable or satellite subscription. Without a TV subscription service, these, and dozens of other networks, on Apple TV are virtually useless.

High value networks such as EPSN, CNBC, HBOGO, ABC, Disney Channel and over a dozen other networks all require TV subscriptions to access popular content. Apple TV is being manipulated by carriers into a cable TV accessory.

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iWatch: Success Depends on Two Things

by: E. Werner Reschke | Jul 29, 2014

Iwatch

The heavily rumored Apple iWatch is most likely to become a reality this Fall. While competitors such as Samsung, Google and others have created high-tech “wearables”, Apple typically does things differently — and better. Before iPhone, it was Blackberry who ruled the day as the serious smart phone with a physical keyboard, email and some limited web browsing capability. Then Apple entered the market with the iPhone and the industry was changed forever.

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Where is the iPhone 6?

by: Karl Johnson | Jul 28, 2014

Iphone6Earlier this year, the rumors were that the iPhone 6 might be released at WWDC. Then other rumors came out for a summer release. August is almost here and we have yet to hear anything from Apple, as it appears both sets of rumors are incorrect.

Current rumors show the new iPhone 6 coming in two screen sizes: a 4.7 inches and 5.5 inches. Along with bigger screens the new iPhone may have a faster A-series processor, a more durable sapphire display, smaller bezel, and thinner chassis. The larger iPhone may have Optical Image Stabilization to set it apart from the smaller one. However, what do the current rumors say about a release date?

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