Honestly? Bad. Really bad. How else can one describe Microsoft’s latest ad campaign which throws Russell Wilson into the mess of a failed product — Microsoft’s Surface. Samsung raced to the world of celebrity, enlisting basketball elite LeBron James to change Samsung’s Galaxy image from geek to chic. With Redmond’s copy machines going full tilt, Microsoft has run to Superbowl quarterback Russell Wilson in an attempt to make Surface hip and cool. However, like many of Microsoft's ad campaigns, Honestly carriers it's own set of issues.
For starters, who knows who Russell Wilson is? Sure, if you follow the NFL closely, you will likely recognize Seattle’s second year quarterback. Certainly Microsoft, which continues to live in its ivory tower of Redmond, WA, is well aware of the Superbowl champ, but does anyone else? A quick man-on-the-street survey revealed that not many people knew Russell Wilson, but nearly everyone recognized LeBron James and Peyton Manning.Read More >
From cash registers to recreational games, the iPad is used in a variety of ways. For example, take drawing. Drawing on the iPad is more natural than drawing on the computer with a mouse or tablet because the user sees the line they are drawing right under the pen. The iPad has several styluses to choose from making it a great drawing device.
However, finding a good drawing application in the App Store can be somewhat challenging. First, there is no specific “Graphics & Design” category on the iOS App Store like there is on the Mac App Store. This is an important category that Apple needs to add to the iOS App Store. Second, once you locate a drawing app there are a multitude to choose among. That said, despite these drawbacks, we’ve done the work for you and can recommend two clear drawing application winners.Read More >
Security Research Labs has discovered an pretty simple way to spoof Samsung’s Galaxy S5 fingerprint scanner and gain access to the smartphone. The spoof involves creating a fake fingerprint which the Galaxy S5 thinks is valid and therefore unlocks the phone. What’s more is that the Galaxy S5 allows unlimited fingerprint attempts. This means the hacker doesn’t need to worry about not getting it right the first, second or third time. Just keep trying and eventually the hacker can get in.
However, a bigger problem is that once a hacker has gained access using the fingerprint spoof, they now have access to all areas of the phone — including the new PayPAL app. The hacker can use the hacked Galaxy S5 smartphone to make purchases and send money from the PayPal account on the phone.Read More >
According to re/code’s Ina Fried, Apple has wooed a key player in the development of Nokia’s Pureview photography technology, Ari Partinen. The Pureview technology made its debut back in 2012 onto a Symbian based Nokia smartphone. Since then Pureview has been a part of Nokia’s Lumia series, and Nokia’s marketing team has been trumpeting Lumia’s superior photography technology as a main reason to consider purchasing its phones.
Microsoft’s Lumia spokesman responded in part that, “PureView is the work of the entire team, not any one individual.” Of course Microsoft would say that, what else can they say given the fact that they just lost one of their technology geniuses to Apple?Read More >
In the tech industry, every new market starts out with many competitors, each trying to beat the others. In the end, they all drop out except two. In the PC business, it was Microsoft and Apple. The first generation of smartphone saw Blackberry and Nokia becoming the top two. Apple revolutionized the smartphone market and basically rebooted it. A number of big name competitors entered the market at that time. Now, Apple and Samsung are the only two left.
As with the PCs, Apple takes the high road with more profits on high-quality designs, better materials and innovation. Samsung takes the low road with a free OS and plastic hardware. While the two do compete, there is room in the market for both to exist. Apple has been dominating in high end markets since the Mac Classic days and will likely do so into the future. Samsung may not be so lucky.Read More >
While many of us eagerly await the release of iOS 8 and OS X 10.10, what's typically more important than interface improvements, or organizational tools and other gizmos, are the killer apps that can be run atop of each OS.
Apple missed the boat in the late 80’s and early 90’s failing to court developers onto the Mac platform. In 2007 Apple almost made that same mistake until developers screamed loud enough that an SDK for iOS was developed — the rest is history.Read More >
It’s big, it’s powerful, it’s fast, and it’s coming soon — now being revealed even sooner. No, this isn’t the world domination 4.7-inch iPhone 6 I’m talking about, it’s OS X (10.10), and it’s sure to knock the socks off developers and users alike.
Certainly, if an iPhone 6 (what T-GAAP believes will be called iPhone Air) arrives at WWDC, virtually all media attention will be cast upon the svelt device, relegating Apple’s iOS and OS X operating software magic to section b, page 14.Read More >
What do Fisher Price phones and Android smartphones have in common? Simple. They are for first-time users, that much is abundantly clear. In other words, Android smartphones are training wheels until the user can be a big boy or girl, and ride on two wheels like all the older kids in the neighborhood.
Apple’s second quarter iPhone sales shocked analysts with stronger than anticipated sales, largely due to increased sales in China. But it is the overall base of iPhone users, coupled with a steady flow of Android users converting to iPhones, that continues to grow iPhone share in the U.S. and Europe.Read More >
Apple’s MacBook Air offerings saw a small refresh on Tuesday, with little fanfare and with little changed. Yet the update may be the products most significant since the MacBook lineup expanded to include the Air in 2008.
Apple included a small update to the processor, moving the needle north by 100 MHz, and claims slightly better battery life in various areas of use. Nothing else within the specifications has changed, save for one telling area — price.Read More >