Mar 18, 2015 — by: Mark Reschke
Categories: Competition, Google, Apple Watch


This is Part 2 of 2. Read Part 1 >

6. Watch Faces

First and foremost, these devices are watches, and what type of face is displayed for you and others to see is very important. A watch face conveys the owners personality and what he or she thinks of the watch itself. What individuals like, or do not like, is up to each one’s personal preference. Currently, Android wear has more watch faces to choose from when downloading from Google Play — 57 in all — but that is where customization for Android Wear faces largely ends. Quality of watch faces is up to one’s own opinion. That said, Apple clearly trumps the number of downloadable Android Wear watch faces with the amount of face customization for each watch face.

Apple Watch ships with 9 time keeping faces, but each face is immensely customizable, going several levels deeper than Android Wear’s abilities. Beauty is a subjective thing, but most reviews are pointing to Apple’s more elegant, highly crafted time faces. You be the judge.

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Mar 17, 2015 — by: Mark Reschke
Categories: Competition, Apple Watch


This is Part 1 of 2. Read Part 2 >

After sifting through several articles and reading reviews on how Apple Watch stacks up to Android Wear devices, one thing became abundantly clear: Objective tech journalism, by and large, has left the building (no longer exists). Columnists either fear the mighty hand of Google search and ad power, therefore walking a careful tightrope with their reviews, or in an effort to not look like Apple fans, omit Apple Watch features, attempting to make Apple Watch and Google Wear products equal. This has the added benefit of making their review appear fair. It prompted me to lay out where each product has its victories.

1. Size

Reviewing the most popular Android Wear watches, whether round face or rectangle, most are thicker, wider or taller. I could not find a fully featured Android Wear watch that was smaller than Apple’s 38mm Apple Watch, and most are larger, and heavier, than Apple’s 42mm Apple Watch Sport. 

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Mar 13, 2015 — by: Mark Reschke
Categories: Apple Watch

Rolex_roger_federerWhat do luxury watch brands all have in common? Rolex, Breitling, Tissot, Richard Mille and many others all have celebrity sponsors. Rolex has tennis star Roger Federer, Breitling uses actor John Travolta, Tissot promotes basketball player Tony Parker, and Richard Mille signed tennis phenom Rafael Nadal. Lessor luxury brands, watches ranging in the thousands, instead of tends of thousands, tend to gravitate towards celebrity. Higher-end watch brands search for athletes that communicate their brand and stretch brand awareness. Apple Incorporated, thus far, has no luxury endorsement for any version of Apple Watch, and they may need one, at the very least for Apple Watch Edition.

Rolex, the most widely known luxury timepiece maker in the world, has watches that generally start at retail prices of $5,000. ATP Tennis tournaments are plastered with Rolex advertising. For women, Rolex has tennis star Ana Ivanovic, and has recently re-signed Tiger Woods. Celebrity and luxury watch brands go hand in hand, largely focused around golf and tennis, but even Cricket in India and ping pong in China. Can Apple keep the luxury Edition watch from being tarnished by the $349 Apple Watch Sport model? It will be difficult.

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Mar 12, 2015 — by: Mark Reschke
Categories: MacBook, Products, Review, Special Events

New_macbookTech journalists who lined up at Apple's special event to get their hands on Apple Watch walked away stunned by Apple's all-new MacBook. It is widely being hailed – or harped on – as Apple's new one-port wonder. The fact it has only one physical data port is apparently quite jarring to many tech journalists. Those stunned by Apple's move may also drive a Honda Prelude, think sushi is all the rage, and are still trading Pokemon cards. The verdict is in: This is not a computer for those still living in the '90s.

Giving benefit of the doubt, perhaps the media is simply not doing their job. Rather than talk to what one physical port represents; which is that a single USB port is fine for 95% of everyone's workflow, because we live in a wireless world. Instead, they've taken the easy road, simply mirroring thoughts they think the masses might make. It's a safe, lazy position, one that identifies with the reader in stead of talking to the bold realities of where technology is today.

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Mar 11, 2015 — by: Mark Reschke
Categories: Competition, MacBook, Apple Retail Stores, MacBook with retina display

Macbook_air_updateOn Monday, Tim Cook and Phil Schiller introduced us to a new MacBook that is a pound lighter than the MacBook Air, has a superior keyboard (including individual LEDs for each key during back lighting), retina display, faster SSD and comes in three colors: silver, space gray and gold.

After watching the keynote a second time, it is clear this is the direction for Apple’s entire notebook line. The engineering marvel that was the MacBook Air had an impressive run, but Apple has taken this new MacBook to an entirely new level. But it begs the question: what is to happen to the MacBook Air?

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Mar 10, 2015 — by: Mark Reschke
Categories: MacBook, Review


As previously discussed, the all-new MacBook did arrive at Apple’s Special Event on Monday, and could quite possibly have stolen the show — it is that good. The genius of the new MacBook lies within its hybrid approach. It is not a powerhouse like the MacBook Pro, but it sports a pro-level Retina display, which the MacBook Air’s are missing. Yet the new MacBook also weighs in at an insanely lightweight 2 pounds, making every MacBook Air seem as though they must immediately sign up for Weight Watchers. 

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Mar 9, 2015 — by: Mark Reschke
Categories: iWatch, Predictions, Apple Watch



It's happening, today at 10 AM Pacific, Apple's Special Event. We thought it high time to put out our pricing predictions vs what Apple delivers on stage:

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Mar 6, 2015 — by: E. Werner Reschke
Categories: Jobs, Steve Jobs, Review


It has been a little over four years in the desert for those of us who use Apple Xserves — or any Apple hardware as a server. Since the fateful announcement on November 5, 2010, when Apple announced they were discontinuing the Xserve product line, many Mac IT professionals have been been disheartened that Apple never reversed this decision.

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Mar 5, 2015 — by: E. Werner Reschke
Categories: Google, iWatch, Apple Watch

Google LogoIt’s almost here... Apple’s Special Event (that we predicted, before anyone else was talking about it back in Janauary). The final date was off by a few weeks, but our understanding that a Special Event was to take place before the launch of Apple Watch was indeed dead on.

Now that the moment is almost upon us, I was thinking the other day, “Will I be able to use Apple Watch to search for things?” In other words, will Apple Watch have a search function? Siri will exist on Apple Watch, but will search be achievable though it?

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Mar 4, 2015 — by: Mark Reschke
Categories: Google, iOS, iPhone, OS X


While Google and Apple’s search engine contract is about to expire, other players stand in line like available bachelorettes, desperate to become Apple’s next choice for Safari’s default search tool. And while it would seem Apple and Google are likely to hammer out another contract together, Apple could use this opportunity to turn the search engine game upside down, selecting little known DuckDuckGo as their default search engine of choice.

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