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OS X Yosemite / iOS 8

Samsung-logoIn the tech industry, every new market starts out with many competitors, each trying to beat the others. In the end, they all drop out except two. In the PC business, it was Microsoft and Apple. The first generation of smartphone saw Blackberry and Nokia becoming the top two. Apple revolutionized the smartphone market and basically rebooted it. A number of big name competitors entered the market at that time. Now, Apple and Samsung are the only two left.

As with the PCs, Apple takes the high road with more profits on high-quality designs, better materials and innovation. Samsung takes the low road with a free OS and plastic hardware. While the two do compete, there is room in the market for both to exist. Apple has been dominating in high end markets since the Mac Classic days and will likely do so into the future. Samsung may not be so lucky.

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Apple "Beats" Samsung's LeBron

by: Mark Reschke | May 09, 2014

Lebronsung

A new war of cool and hip exploded onto the scene yesterday, with the rumor that Apple is set to acquire Beats Audio, and with it, take on Samsung's latest approach to cool, via their use of celebrities.

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Key to iOS/OS X Success: Killer Apps

by: E. Werner Reschke | May 08, 2014
Killer-apps-ios8-osx-10

While many of us eagerly await the release of iOS 8 and OS X 10.10, what's typically more important than interface improvements, or organizational tools and other gizmos, are the killer apps that can be run atop of each OS.

Apple missed the boat in the late 80’s and early 90’s failing to court developers onto the Mac platform. In 2007 Apple almost made that same mistake until developers screamed loud enough that an SDK for iOS was developed — the rest is history.

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Os_10

It’s big, it’s powerful, it’s fast, and it’s coming soon — now being revealed even sooner. No, this isn’t the world domination 4.7-inch iPhone 6 I’m talking about, it’s OS X (10.10), and it’s sure to knock the socks off developers and users alike. 

Certainly, if an iPhone 6 (what T-GAAP believes will be called iPhone Air) arrives at WWDC, virtually all media attention will be cast upon the svelt device, relegating Apple’s iOS and OS X operating software magic to section b, page 14.

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Fisher_price_android_smartphoneWhat do Fisher Price phones and Android smartphones have in common? Simple. They are for first-time users, that much is abundantly clear. In other words, Android smartphones are training wheels until the user can be a big boy or girl, and ride on two wheels like all the older kids in the neighborhood.

Apple’s second quarter iPhone sales shocked analysts with stronger than anticipated sales, largely due to increased sales in China. But it is the overall base of iPhone users, coupled with a steady flow of Android users converting to iPhones, that continues to grow iPhone share in the U.S. and Europe.

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Macbook_air_updateApple’s MacBook Air offerings saw a small refresh on Tuesday, with little fanfare and with little changed. Yet the update may be the products most significant since the MacBook lineup expanded to include the Air in 2008.

Apple included a small update to the processor, moving the needle north by 100 MHz, and claims slightly better battery life in various areas of use. Nothing else within the specifications has changed, save for one telling area — price.

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Mac mini: Major Update Soon

by: E. Werner Reschke | Apr 29, 2014

Mac-mini-days-between-updates

It has been 553 days, or 1.5 years, since that last Mac mini update. The current model is dated, and behind a processor generation with its CPU and GPU.

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2q14_aapl_financial_results

Apple’s earnings for the second quarter of their fiscal 2014 shocked Wall Street. In fact, it did more than just surprise, it blew the lids off investors’ expectations, causing Apple’s stock to skyrocket straight north. After hours trading revealed an increase of over $43 a share. Evidently, the move of Apple’s stock has staying power as it is still hovering around $565 per share. Looking back at the earnings call reveals the big items that sent the AAPL skyrocketing, but it also gives a glimpse into the future of where Apple is heading. 

Apple's Financial Call Highlights:

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Apple-tv

Yesterday Apple revealed some numbers they don’t often break out. One of those secret statistics was about Apple TV — Apple has sold over 20 million of the devices. Moreover, Apple CEO, Tim Cook, called it a billion dollar market — no longer a hobby indeed.

Most intriguing is where this puts Apple in the carrier lineup. DirectTV claims about 30 million subscribers in the U.S and Latin America, while Dish Network has roughly 14 million subscriptions. When all is said and done with Time Warner, Comcast will boast of having 30 million subscribers. Apple revealing 20 million Apple TV's sold puts them right into the mix as one of the big boy content providers — a real player in the space — not to be ignored. Apple’s distinct advantage is there is their ala carte system of choosing programming. With Apple TV a large portion of the programming is pay as you go, for only the content you want. There is no blanket charge of $50-100/month for all the content you want (for a gluttony of bad content most never even watch).

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WWDC Anticipation Reaches Fever Pitch

by: Mark Reschke | Apr 23, 2014

Wwdc_feverWWDC fever is at an all time high, and there is no wondering why. By the time WWDC arrives it will have been nine months since Apple’s top brass has taken to the stage and introduced something new, or even a scant product update. That’s a long time in technology time. Fans, developers and even Apple’s competition are all waiting to see what surprises Apple has in store.

Newer versions of iOS and OS X will be the foundation to the conference. What is yet unknown will most likely revolve around hardware. What Apple will do to   surprise and delight developers and conference attendees is always what drives the show.

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