Nov 27, 2014 — by: Mark Reschke
Categories: iPhone, iWatch

Iphones_70_millionIn October I figured that Apple could ship/sell as many as 60 - 70 million iPhones for the December quarter. Three main factors contributed to such large sales figures: A stronger than expected September quarter, China’s government delaying iPhone approval, and a lack of highly competitive products. Further fuel was thrown on the fire with KGI's Apple analyst, Ming-Chi Kuo, forecasting Apple would sell 71.5 million iPhones for quarter.

Is a 70 million iPhone quarter truly possible? There is plenty of smoke surrounding this would-be fire. Apple’s stock price has been continuing to climb, suggesting investors are onboard with such speculation, readying themselves for a big payday come Apple’s quarterly report. Chris Caso, Apple analyst for Susquahanna increased his AAPL target price from $120 - $135. Strong sales of Mac’s and Beats headsets may be taking place, but they can not justify such a strong stock climb, nor constant upgrades from analysts.

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Nov 21, 2014 — by: E. Werner Reschke
Categories: MacBook, OS X


Those of us steeped into Apple products often view the world through tinted glasses. We are so myopic in our opinions and views that it is hard to step outside ourselves and see what others see, because more often than not we love what we've got!

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Nov 20, 2014 — by: Mark Reschke
Categories: Apple Watch

Brown_zune_toiletThe Apple Watch is going to be a massive success. That is, if the latest information from Morgan Stanley holds up to be accurate. Morgan Stanley’s data certainly looks impressive, and perhaps Apple will sell containers upon container shipments of Apple Watches, but I remain skeptical. Do not misunderstand me. I hope Apple does very well with the Apple Watch, it is just that I do not get it – at least, not yet. Why do I need an expensive remote for my iPhone? 

The research note contains a blitzkrieg of information, but much of it relies on surveys, and that is where expectations can fall down in a hurry. Microsoft held Zune focus groups with generation X and Y to build the best possible music player they could. As far as color was concerned, brown was the new cool. A brown Zune would be a music player the youth movement would love to have, thus Microsoft ran to market with a brown Zune. Where did we find it? Online toilet photos and in Big Lot sale bins next to the checkout counters.

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Nov 18, 2014 — by: E. Werner Reschke
Categories: Competition, MacBook

You know you are the leader of markets when everyone is coming after you — comparing their products to yours. Samsung has this obsession with its Galaxy 5 and Note 4 ads — directly or indirectly comparing their features to the Apple’s flagship product iPhone 6 and iPhone 6 Plus. Microsoft runs a close second to Samsung in this regard with its latest ad comparing their Surface Pro 3 to a MacBook Air.

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Nov 17, 2014 — by: Mark Reschke
Categories: iOS

Ipod_touch_5th_generationWith so many announcements coming from Apple headquarters this fall, a few products slipped under the radar with nary an update. The iPod touch, once the music industry's symbol of portable music, has become forgotten, or at best, a good enough product in Apple's lineup. But the iPod touch may be beyond just staying put and is instead being readied for EOL (end of life).

Apple's latest iPod touch, the 5th generation music player, arrived on October 11, 2012, and has seen relatively little change ever since. Pricing was lowered with a 16GB version in May of 2013, and iOS updates have kept the software fresh, but it appears Apple has little interest in continuing the a product that only saw 2.64 million sales in the September quarter. Apple does not break out iPod touch vs other iPod sales, but Apple has historically seen 50% of it's iPod sales as touch models. 

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Nov 15, 2014 — by: E. Werner Reschke
Categories: OS X

OS Yosemite DNS Internet bug - ping exampleI, like many, have been using OS X Yosemite for almost a month now. While there is a wide range of opinion on the direction of Apple’s flatter design, one thing I have appreciated is the stability and speed of the new OS. For the most part it works as advertised and sometimes even a little better.

However, there is one annoying bug that I have run into — loosing connection with my mail server from the When this happens, it is like my Mac knows nothing about the name of my mail server. In Terminal a simple ping command returns the response that the server can't be found or that it isn't responding. What this requires me to do is to restart my Mac. So far, my best stretch has been three full days without running into this bug. It is starting to bug me (a bug, bugging me... how ironic) as I used to go weeks without even thinking about restarting my Mac. But when you can no longer send or receive email, it’s a problem.

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Nov 14, 2014 — by: Mark Reschke
Categories: iPhone


It has been said that Apple is the iPhone company and not much more. While the latter can be debated, the fact is the fate of Apple’s sales volumes, revenues and income are all predicated on how iPhone sales perform. Apple may not be just the iPhone company, but it can not help but be viewed that way.

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Nov 13, 2014 — by: E. Werner Reschke
Categories: Competition


Microsoft recently announced its next major operating system will be called Windows 10 and not, as many of us mere mortals would expect, Windows 9. The current name of Microsoft’s flagship operating system is Windows 8, so the logical next major jump would be to call it Windows 9, right? But then again this is Microsoft, so using logic does not always apply.

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Nov 12, 2014 — by: Mark Reschke
Categories: CarPlay

Carplay_appleCarPlay, Apple's solution to interacting with your iPhone, while you are interacting with the road is now in the wild and available for purchase. Pioneer and Alpine Audio offer solutions that promise to truly bring the iPhone to life in your car. Apple claims it is the best iPhone experience on four wheels. Considering CarPlay is from Apple, it should certainly be the best iPhone+Car experience in a car, but is it?

Apple's foray into partnering with hardware vendors would seem an odd fit for the company that strives to bring only its hardware and software combo to the market. Taking an iOS-level software package and having it run on third party hardware seems Androidian at best. But Apple may have had little choice. Either Apple went it alone and developed one take-it-or-leave-it Apple device, or partner. In the care audio aftermarket, Apple made the right move, as the car audio market is rife with it's own odd solution set. But with only Alpine and Pioneer to choose from, are either it worth the price? The base Pioneer SPH series can be had for around $600 from most online or brick and mortar retailers. Alpine's iLX-007 comes in with an $800 retail price, but it too can be found for around $600 installed.

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Nov 11, 2014 — by: E. Werner Reschke
Categories: MacBook, Predictions


For months rumors have been swirling about a 12" something coming from Apple. Some thought it would be a 12" iPad, but since the launch of the iPad Air 2 and iPad mini 3 have come and gone (and sizes remain the same), what about all these rumors?

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