Dec 10, 2014 — by: E. Werner Reschke
Categories: iOS, iPad, iPhone


One of the distinguishing features of Apple’s new iPhone 6 Plus is that if the device is turned sideways, the “desktop” will also rotate into landscape mode. While this has been around since day one with iPads, iPhones have only received this feature with iOS 8 — and only on the iPhone 6 Plus.

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Dec 8, 2014 — by: Mark Reschke
Categories: iMac, Mac Pro, Predictions, Products

Thunderbolt_displayThe iMac was recently updated to include a stunningly high-resolution 5K display. Saying a fancy number like "5K" is one thing, but seeing it in person is quite another. The display is simply breathtaking, and the retina feel from my staring eyeballs from just two-feet away was in full effect. Simply put, Apple's iMac Retina 5K display is the best on the market in an all-in-one. So where is Apple's 27" 5K Thunderbolt display?

Apple currently sells the 27" Thunderbolt display for $999, while the iMac with Retina 5K display starts at $2,499. Based on Apple's previous 27" iMac pricing (which used the exact 2560 x 1440 display as the 27" Thunderbolt monitor), it would seem reasonable for Apple to sell a 5K display for roughly $1,499.

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Dec 6, 2014 — by: Mark Reschke
Categories: Apple Retail Stores


Apple opened two new retail locations today. An all-new location opened this morning in Toledo, Ohio’s Park Mall, while Apple tripled the size of Washington Square store in Tigard, Oregon. The new Washington Square store was not a remodel, but rather a newer, expanded location within the mall. This marks the second location in six months within the Portland Metro Area where an Apple store has been relocated and enlarged.

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Dec 5, 2014 — by: E. Werner Reschke
Categories: OS X

OS X Yosemite: 5 Wishes

Most of my working day is spent interacting with OS X Yosemite on some level. Whether I’m searching for a proposal on my MacBook Air, updating a website on a remote server or messaging a colleague — OS X Yosemite is at the center of my computing day. 

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Dec 4, 2014 — by: Mark Reschke
Categories: Apple TV


Let there be no question, Apple had better be developing a marketing roadmap to promote Apple TV. Beyond Gene Munster’s near obsession with the mythical Apple TV + HDTV combo idea, Apple needs to start implanting the currently shipping Apple TV into the consciousness of would-be buyers’ minds now, or risk losing the content-streaming-war to  more aggressive rivals.

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Dec 3, 2014 — by: Mark Reschke
Categories: Competition

Microsofts_envy_of_appleSteve Ballmer may be long gone, well on his way to running The LA Clippers franchise aground, but Microsoft’s obsessions with Apple continues on unabated, wasting countless billions on feckless ads.

Redmond’s software giant began its ineffective assault on Apple after Apple began their award winning “I’m a Mac, I’m a PC” ad campaign. Microsoft’s top brass looked on as Justin Long and John Hodgman tore up the small-screen with their whimsical yet perfect tone, pro-Mac commercials. One after another, Apple laid the wood down on Microsoft’s failures in the operating system world. Viruses, peripheral issues or ease-of-use — nothing was off limits for Apple to attack Microsoft’s legacy OS. Over the course of three years, from 2006 - 2009, Apple released 66 commercials in the series, with dozens of web-only versions. Apple’s ad campaign beat on Microsoft, but without envy or venom, but largely based on all too well know stereotypical truth, making the commercials funny and light.

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Dec 2, 2014 — by: E. Werner Reschke
Categories: OS X

Os-x-yosemite-anticipationOS X has been around since the turn of the Century. In fact, OS X's roots come from NeXT, which stems Steve Jobs company of the 1990’s. Of course OS X is much more advanced and refined than NeXT was, but there are still some minor improvements that OS X needs to become the mature operating system we can all embrace wholeheartedly.

One of those improvements is sound. The same sounds have been with us since OS X, 10.0. Some of those sounds are even carryovers from OS 9 (and earlier). While the System Preferences :: Sound panel may have changed in look, what we can hear from it remains the same. 

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Nov 28, 2014 — by: E. Werner Reschke
Categories: News


Today only Apple is giving those who purchase an iPad and iPhone a $50 USD iTunes Gift card and those who purchase a Mac a $100 USD iTunes Gift card. Moreover Apple will donate a portion of the purchase to the Global Fund to support the fight against AIDS. $25 gift cards are available on lesser items.

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Nov 27, 2014 — by: Mark Reschke
Categories: iPhone, iWatch

Iphones_70_millionIn October I figured that Apple could ship/sell as many as 60 - 70 million iPhones for the December quarter. Three main factors contributed to such large sales figures: A stronger than expected September quarter, China’s government delaying iPhone approval, and a lack of highly competitive products. Further fuel was thrown on the fire with KGI's Apple analyst, Ming-Chi Kuo, forecasting Apple would sell 71.5 million iPhones for quarter.

Is a 70 million iPhone quarter truly possible? There is plenty of smoke surrounding this would-be fire. Apple’s stock price has been continuing to climb, suggesting investors are onboard with such speculation, readying themselves for a big payday come Apple’s quarterly report. Chris Caso, Apple analyst for Susquahanna increased his AAPL target price from $120 - $135. Strong sales of Mac’s and Beats headsets may be taking place, but they can not justify such a strong stock climb, nor constant upgrades from analysts.

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Nov 21, 2014 — by: E. Werner Reschke
Categories: MacBook, OS X


Those of us steeped into Apple products often view the world through tinted glasses. We are so myopic in our opinions and views that it is hard to step outside ourselves and see what others see, because more often than not we love what we've got!

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