Apple News & Analysis : Three Guys And A Podcast

Yosemite: Which apps work?

OS X Yosemite: Will All Your Apps Run?

Yosemite: First Impressions

Photos for the Mac and Pixelmator



Why Apple Announced Now 

Why Apple Announced Apple Watch Now

What Microsoft’s 18,000 Person Layoff Means

by: E. Werner Reschke | Jul 18, 2014

Nadella-ballmerMost might think, and rightly so, that laying off 18,000 employees means a company like Microsoft had a bad year or that their future looks dire and therefore requires huge retooling. Those assumptions often are correct, but not always. Companies lay off employees for a variety of reasons, and it isn't always symptomatic of the whole, as a division may be suffering or shutting down, not the entire company. But huge layoffs can also mean a company needs to change direction and needs to “start over.” When Steve Jobs’ returned to Apple in 1997, and then became the iCEO, Jobs immediately slashed 4,100 employees within Apple's ranks, representing a third of the companies workforce. In Apple's case, it was an indicator Apple was nearing it's end, only a quarter (some say) from bankruptcy. But it was also the start of a new beginning.

Microsoft claims most of its layoffs are targeted towards former Nokia employees and some restructuring within the company. Is Microsoft’s CEO Sayta Nadella working to change the culture and truly turn the often rudderless Microsoft, or is he merely rearranging the deck chairs like Ballmer had done so many times before? Microsoft is facing stiff competition in mobile and cloud computing — two places they want to dominate. In order to compete, Microsoft must remain lean and nimble. Layoffs may help accomplish this goal, but so heavily in mobile where they need to win?...

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Apple and the White House seem to have some form of affinity for one another. After a historical defeat to George W. Bush in 2000, Al Gore went on to continue focusing on the environment and joined Apple’s Board of Directors in 2003. Rumor has it, that Jay Carney is the front runner for Apple’s PR Chief position. What next? Hillary Clinton as head of Strategic Marketing?

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Photos for Mac to Include Plugins

by: Karl Johnson | Jul 14, 2014

PreviewNow that we know iPhoto and Aperture are going away, it is time to look at Photos for the Mac. Photos for the Mac will not come with every feature the user wants, especially the professional or prosumer. Little is known about Photos for the Mac and Apple is not planning to add much. Hope for high end users comes from one feature Apple has said to include: third-party extensibility or plugins.

Plugins for Photos could add those extra features that users want, but are not included. There are alot of great small applications for editing photos in the Mac App Store. Changing these applications into plugins for Photos will change the game for photographers. There are also a lot of very powerful applications outside of the Mac App Store as well. These applications could also be used with Photos, if Apple designs Photos right.

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Ballmer’s Microsoft - The Lost Decade

by: E. Werner Reschke | Jul 11, 2014

Steve Ballmer

In 2004, just ten years ago, the New England Patriots were the NFL’s new dynasty with three Super Bowl victories in four years. Lost, Amazing Race and 24 were the top three hit television shows. The U.S. war in Iraq was just one year old, and Microsoft was the undisputed king of the tech world.

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OS X Yosemite: Apple’s Biggest Release Ever

by: E. Werner Reschke | Jul 10, 2014


Apple has a history of making a big splash. In the early 90’s there was the CPU transition from Motorola’s 680xx processor family to the PowerPC. Then there was Steve Jobs coming back as iCEO, then as CEO, and then the iMac — a computer shaped and colored like no other. OS X arrived and iPod+iTunes took the music market by storm. Apple’s latest game changers have been the iPhone and iPad.

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AT&T Mobile Share Family Plan

AT&T’s heavily promoted Mobile Share Value plan has been a huge success for AT&T Wireless. The program stopped the bleeding of customers migrating to aggressive campaigns from the “un-carrier” T-Mobile, while at the same time targeted higher priced Verizon plans.

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Apple Replacing Google, One Step At A Time

by: E. Werner Reschke | Jul 08, 2014


According to 9to5Mac, Apple may be making ready the way to replace Google Maps with their own web-based mapping solution. Currently on beta Apple maps are now being used for Find My iPhone. While Apple still uses Google Maps on its website for retail store locations, it is not a stretch to see how Apple could soon replace Google Maps with Apple web-based maps instead.

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T-Mobile: Trying to Change The Carrier Game

by: E. Werner Reschke | Jul 07, 2014


T-Mobile, the 4th largest cell phone/data carrier in the U.S., is trying to shake things up a bit by rolling out multiple offers — that do not charge for data usage. When cell phones first came out in the 90’s, it was talk-time that was restricted by cost. Each plan had “so many minutes” of talk-time in the plan. But thanks to the wonder of competition, carriers built out their networks and beat each other down with better and better talk-time offers until talk time became unlimited on most plans. Today it is almost assumed that a plan of any value will have unlimited talk-time.

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LrqThe announcement that Photos for the Mac will replace iPhoto and Aperture have left many upset and unsure where to go. Many are looking to Lightroom and Adobe is happy to help. Adobe has many plans for Lightroom, but not all will benefit the user.

Adobe has recently moved to a subscription service for almost all of their applications under their Creative Cloud. Lightroom is one application that is available both on the Creative Cloud and standalone. Lightroom for the iOS is only available on the Creative Cloud. The question is not if Adobe will move Lightroom for the Mac to the Cloud only, but when. The cost may be cheaper than the $10 a month it is right now, which is for both Photoshop and Lightroom. Still, most don’t want to subscribe to software.

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Happy 4th of July from T-GAAP

by: Mark Reschke | Jul 04, 2014

4th_of_july_tgaapWe three guys at Three Guys and a Podcast which you a happy Independence Day. We will be back Monday with more all-things-Apple news, commentary and analysis.

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