Oct 12, 2015 — by: E. Werner Reschke
Categories: Apple Music

Jimmy lovineJimmy Iovine, co-founder of Beats, says he is “scared” about music’s future. Why so? Iovine claims that free music streaming services like Spotify and others return fewer dollars to artists. In order to make up lost revenue, musicians are spending more time on the road playing concerts. In Iovine’s view this means less time to work on future albums. Good music, according to Iovine, requires time and that time is being eaten up by longer than usual concert schedules.

Of course, Iovine is now part of Apple and its attempt to re-energize its iTunes brand. The latest attempt is Apple Music streaming music service. This gives one access to Apple's entire music library on demand. Apple Music does NOT offer a free version beyond a 90-day trial period. After that it is $9.99/month. It appears Iovine’s comments could be a building frustration that young people are not willing to pay for music — especially when they do not have to.

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Oct 9, 2015 — by: Mark Reschke
Categories: Apple Car


Elon Musk, CEO of Tesla Motors, recently lashed out at Apple, calling the iPhone maker a "Tesla Graveyard," where the only employees Apple had of poached from Tesla were the one’s who hadn’t made the cut at Tesla. Musk has also bashed Apple’s Pencil and new iPad Pro, noting they were not relevant enough. With Musk’s logic, the newly unveiled Tesla Model X SUV is just a bigger Model S electric car — not so relevant.

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Oct 6, 2015 — by: E. Werner Reschke
Categories: MacBook


Anyone remember this bad boy display? The original 15" LCD Studio Display, complete with a translucent frame. Well times have certainly changes since its introduction in 1998, but it seems the display department at Apple is stuck behind the times. It is almost as if Apple does not want to sell their current display or even play in this market, which is a lost opportunity for additional revenue.

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Oct 5, 2015 — by: E. Werner Reschke

2013 Mac Pro Announcement, Special Event, October, Phil Schiller

I know, I know. We are still digesting the massive updates from September’s special event: iPhone 6s and 6s Plus, a new Apple TV with new remote and Siri and a totally new iPad Pro with Apple Pencil and refreshed iPad lineup. Add to that the releases of iOS 9 (with already two bug fix updates) and Mac OS X El Capitan. And now I’m wondering about more? Of course!

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Oct 2, 2015 — by: Mark Reschke
Categories: Apple TV, Competition, Google, iOS, Predictions, Apple Retail Stores

AmazonAccording to Bloomberg, Amazon will no longer be selling Apple TV or Google Chromecast starting October 29, siting vague references that these products are not easily “compatible” with Amazon’s Prime video service. A big shift in Amazon is taking place within the online retail giant by refusing to sell what look to be popular forthcoming retail products.

Control within Amazon seems to have shifted from its online retail division, to that of the Prime team. This shift is similar to the power Microsoft’s Windows team yielded for decades, and continues to do so, stifling anything in their path for the sake of maintaining power. What is good for Windows is good for Microsoft is the Redmond mantra. In Amazon’s case, subscriptions are now king, running over any physical hardware sales gains. Amazon has taken on a somewhat Orwellian-Marxist viewpoint that all products are equal, but some are more equal than others. In this case, Fire TV is sold along side any other competing product, that is, unless other products threaten the power of Fire TV.

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Oct 1, 2015 — by: Mark Reschke
Categories: Apple TV, iOS, iPad, iPhone, Products, Review

Apple_tv_specsNew iPhones, a new iPad Pro and a new Apple TV, were all unveiled last month during Apple’s Bill Graham Auditorium special event. Beyond iPhone it is difficult to gage exactly which product is garnering the most attention. Now that the iPhone has launched the magic behind the iPad Pro and Apple Pencil has yet to be fully discovered. However what is least known is Apple TV and what it will truly be capably of once it begins shipping late October.

The mysteries of Apple TV are numerous, and one unknown begins to pile atop the next. Why does Apple TV’s A8 processor have such a massive heat sync? Why is the unit thick enough to support Optical Audio Out, but it is no longer included? Why is 4K (UHD) and HDMI 2.0 not supported? Why did Apple not release their own optional game controller to kick things off? And of course, why no silver, space gray, gold versions? Did the crew that built the MacBook with one port also lend their hand with Apple TV? It is almost as if Apple is launching their very own Area 51 product. Here’s to trying my hand at unraveling some curious areas of Apple TV. 

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Sep 30, 2015 — by: E. Werner Reschke


As many know I’m a big supporter of Apple's technologies. The hardware, the software and their interfaces, more often than not, just work right. But the one thing I dread is having to visit any of Apple’s online stores. Whether it is the Mac App store, iTunes store or App store for iOS — I dislike them all with a passion. Apple even made getting to and using their Apple.com website store difficult to find and use. First, Apple removed “Store” from the list of categories in their main menu bar. A user must now dive into a product category, then a specific product, and then click the Buy button (bad move Apple, never get in the way of shoppers who just want to buy something).

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Sep 29, 2015 — by: Mark Reschke
Categories: iOS, iOS Applications, iPhone

Iphone_6s_goldFirst there was “Antenna-Gate”, with the iPhone 4 allegedly having signal strength issues. Then there was “Bend-Gate”, with claims the iPhone 6 bent far too easily. Now we wait for for the anti-Apple-anything crowd to concoct their latest FUD (fear, uncertainty and doubt), claims about iPhone 6s and 6s Plus — and it may have just arrived.

Hot on the heels of the iPhone 4’s arrival, Consumer Reports issued a review of the phone, claiming it had serious antenna issues. Then, CEO Steve Jobs cut his family vacation short to host a special media event, showing how truly stunning Apple’s antenna testing was, while showcasing that virtually every smartphone in the industry would suffer signal strength issues when held in any number of ways. Jobs named the dust-up “Antenna-Gate” while exposing Consumer Reports as desperate company, glomming onto Apple's massive iPhone popularity in a search for relevance.

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Sep 28, 2015 — by: E. Werner Reschke
Categories: iPhone

3d_touchOn Friday, Apple launched the iPhone 6s and 6s Plus. While both phones may look like their predecessors, let me suggest, there is more than meets the eye. While the external shape is the same, Apple did add a new color. They also moved to a stronger aluminum used to construct iPhone 6s and 6s Plus, so that pocket bending should be a thing of the past.

What I was particularly interested in though, was not the new aluminum, new color, extra memory or faster processor. What piqued my interest was 3D Touch. Over the weekend I visited the Fashion Island Apple Store in Irvine, CA to give the new iPhones a spin. What I experienced was impressive. 3D Touch is more than a gimmick, it is something that is quite useful, and I wish my iPhone 6 could take advantage. Whether at the home screen level or within an App, 3D Touch a quicker (and more fun) way to access more detailed information.  For example, below are a few screen shots of 3D Touch in action.

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Sep 25, 2015 — by: Mark Reschke
Categories: iOS, iPhone, Review, AT&T, Carriers


Apple’s new iPhone 6s and 6s Plus officially begins arriving today for those who have put in pre-orders, and a lot of those orders figure to be purchased via Apple’s new iPhone Upgrade Program. But exactly how does it work, and what are the details of the program?

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