Apple News & Analysis : Three Guys And A Podcast

Apple Set For Growth

Apple Growth

From Aperture to Lightroom?

Aperture

Reviews

Imac-product-reviews

OS X/iOS Released Together

OS X Yosemite / iOS 8

The iTunes Crossroads

by: E. Werner Reschke | Apr 16, 2014

iTunes has been with us for over a decade now. It’s hard to remember life when “portable” music required physical media (CD, Cassette, Record, 8-track). While the video (see details to the right) is clever and funny it does bring home the point that things change, and change quickly. A decade is a long time for any technology and iTunes is no exception. While iTunes has grown to include movie and TV shows, iTunes Match and iTunes Radio, the fundamental push of iTunes is to buy something — after all it’s really an online store, somewhat disguised as a media browser.

Read More >
Apple_steve_jobs

Apple’s stock price currently hovers in the low $520’s, a far cry from the days of AAPL closing just over $700. Where Apple’s stock price may be headed is up for huge debate, and if you want to believe AAPL is moving to $800, then believe this. If you want to believe Apple is in a free-fall, go here. There seems to be an abundance of Kool-Aid for everyone of any persuasion. Underneath all of the pop culture of stock predictions lies a fundamental question: Did investors ever believe in Apple, or was it only Steve Jobs that they saw someone worth investing in?

Steve Jobs led Apple out of its dark past to make Apple the largest financially solvent tech company in the world. Investors were quick to take note and eagerly followed along. AAPL rose from $10 a share in 2004 to over $350 per share by the time of Jobs death in March, 2011, rising to over $420 a share (which included two stock splits). Apple’s stock price continued to march happily north, peaking at $702.10 on September 19, 2012, nearly a year after Tim Cook had begun to act as full-time Apple CEO. Nothing had seemed to change between Jobs or Cook, just more product market share and financial success. But it wasn’t long after Apple’s dramatic rise to just over $700 that Wall Street began to sour on Apple.

Read More >

Ue_boom_versus_1Logitech’s UE (Ultimate Ears) division is on a roll lately. Their UE mini Boom portable bluetooth speaker puts out a solid sound with minimal distortion — even when the volume is set to the highest level. But its sound was one direction, best suited for personal travel and use. UE’s Boom is a different story.

Logitech’s UE Boom can best be described as a full-sized 360 degree sounds system in a can. Its shape highly resembles as 16 oz / 24 oz beverage bottle, but its enjoyment goes well beyond any beverage container.

Read More >
Iphone_6_phabletIn January the Wall Street Journal provided data suggesting larger screen iPhones. A string of rumors and conjecture have been reported ever since in an attempt to portray a undeniable truth – a larger screen iPhone is coming.

Assume for a moment the rumors, the analysts' expert analysis, and the "upstream supply chain" informants are correct, and that Apple is going to deliver a larger screen iPhone 6. Shouldn't the question really be about whether Apple will ship a larger screen device beyond a big screen iPhone, such as phablet device?

In 2003, Steve Jobs made fun of tiny screen devices, telling Wall Street Journal's Walt Mossberg, "I’m not convinced people want to watch movies on a tiny little screen." Two years later, the 2.7" screen iPod video arrived. On September 7, 2005, Jobs also introduced the iPod nano, sporting a 1.5" screen. 

Read More >

WWDC14: Tim Cook’s Deadline

by: E. Werner Reschke | Apr 10, 2014

Tim Cook with Steve JobsThis year will mark Apple's third World Wide Developers Conference where Tim Cook holds the title of CEO. Apple has been under his leadership a bit longer than that, but we have yet to see anything “wow” appear during Cook’s tenure. Sure, there have been updated versions of iPhones, iPads and Macs as well as OS X and iOS — but those were all expected and were updates have been to existing product categories. What we have yet to see is Apple enter a new market with Tim in control of Apple.

If Apple is going to remain true to its nature, then we need to see Apple expand into a new product category, and soon. If Apple’s new strategy is instead to play it safe and not enter into new markets, then Apple’s magic has died, along side its founder. Apple’s brand has historically been about bringing to market “magical” products that no one thought would ever exist in their lifetime.

Read More >

Rumor - OS X 10.10 to be named: Napa

by: E. Werner Reschke | Apr 09, 2014

Napa Valley, California - OS X 10.10As we are all getting settled into the latest release of OS X Mavericks 10.9.2, the Cupertino tribe is busy working away on the next major release of OS X. Our Bay Area source has just informed Three Guys and a Podcast that the official name will be derived from the internal code name which is “Syrah” — a type of red wine. Therefore, the official OS X name for the next major release is to be “Napa Valley”, or “Napa” for short.

Our source also noted that there have been internal discussions at Apple concerning whether to use future OS X names to promote all of California or just locations surrounding the Bay Area. If you’ve ever been to California there is a big riff between No-Cal and So-Cal. Most of Apple’s talent lives or is from the Bay Area, and while the new OS X naming convention is supposed to reflect “Made in California”, there is no love loss for only picking Northern California destinations for the next several OS X releases.

Read More >

Why AppleTV will win the Set Top Box Market

by: E. Werner Reschke | Apr 08, 2014

Students-test-examRemember when you were in school and there was that über smart kid who finished their test first — and early. That kid would scoot their chair from their desk for all to hear, slowly stand up, walk forward, drop their test into the teacher’s inbox and turn to smirk at the classroom as if to say, “Good luck dumb dumbs.” For everyone else still taking the test, the emotions that would immediate ensue were lead by fear and panic. “How’d he/she finish so fast!?!? I’m behind. Hurry up! Gotta finish!!” would flood the mind.

And that’s when mistakes would be made. When against the clock, people make mistakes they normally wouldn’t. They do things they know they shouldn’t. In business it’s no different. Mistakes are made all the time by really smart people at industry leading companies because of the rush to market by competition and the fear of being left behind. The Set Top Box market is a great example. AppleTV is in the lead and we see the competition trying to catch up — in a panic.

Read More >

Is Apple’s Next Big Thing Search?

by: Mark Reschke | Apr 07, 2014

Pirates_searchGoogle, Bing, Yahoo!, Ask Network, AOL, DuckDuckGo, and even Dogpile. Do we really need another search engine, especially since no one has proven they can touch Google's dominance?

According to comScore Google’s February 2014 share of search was a very steady 67.5%, with Microsoft’s Bing search engine light years behind, holding onto 18.4%. Yahoo! was the only other search provider to reach over 10%. Why would Apple ever choose to enter such a mature market? The only way to obtain market share is to steal from a competitor — a space Google is laser focused on never relinquishing.

Read More >

Earlier this week Amazon stepped into the set top box market with Amazon fireTV. This is a direct competitor to Apple TV, with a few extra features such as a gaming option and a voice control remote. 

Digging into fireTV’s specifications became a difficult task, and it reminded me of a similar problem when Amazon launched their Kindle Fire HD against Apple’s iPad mini. Amazon cherry picked the Kindle Fire HD specifications in a big way, so as to present their tablet as being superior, and cheaper — to the iPad mini. Amazon, receiving negative press, soon capitulated 

Read More >

OS X Mavericks: I can't hear you

by: E. Werner Reschke | Apr 02, 2014

SoundOS X Mavericks is a great OS upgrade. From better handling of multiple displays with improved Spaces/Mission Control to the more advanced technologies of better power utilization, OS X Mavericks has been a delight to use — most of the time.

One annoying bug that is echoed on Apple’s Community Support pages is the loss of sound after a few days of running OS X Mavericks. Some people explaining loosing all sound prompts while others describe only Mail.app and a couple of other specific apps loose their sound. However sound is lost, people don’t seem to like the net result.

Read More >

Stay Connected