Dec 4, 2014 — by: Mark Reschke
Categories: Apple TV


Let there be no question, Apple had better be developing a marketing roadmap to promote Apple TV. Beyond Gene Munster’s near obsession with the mythical Apple TV + HDTV combo idea, Apple needs to start implanting the currently shipping Apple TV into the consciousness of would-be buyers’ minds now, or risk losing the content-streaming-war to  more aggressive rivals.

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Dec 3, 2014 — by: Mark Reschke
Categories: Competition

Microsofts_envy_of_appleSteve Ballmer may be long gone, well on his way to running The LA Clippers franchise aground, but Microsoft’s obsessions with Apple continues on unabated, wasting countless billions on feckless ads.

Redmond’s software giant began its ineffective assault on Apple after Apple began their award winning “I’m a Mac, I’m a PC” ad campaign. Microsoft’s top brass looked on as Justin Long and John Hodgman tore up the small-screen with their whimsical yet perfect tone, pro-Mac commercials. One after another, Apple laid the wood down on Microsoft’s failures in the operating system world. Viruses, peripheral issues or ease-of-use — nothing was off limits for Apple to attack Microsoft’s legacy OS. Over the course of three years, from 2006 - 2009, Apple released 66 commercials in the series, with dozens of web-only versions. Apple’s ad campaign beat on Microsoft, but without envy or venom, but largely based on all too well know stereotypical truth, making the commercials funny and light.

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Dec 2, 2014 — by: E. Werner Reschke
Categories: OS X

Os-x-yosemite-anticipationOS X has been around since the turn of the Century. In fact, OS X's roots come from NeXT, which stems Steve Jobs company of the 1990’s. Of course OS X is much more advanced and refined than NeXT was, but there are still some minor improvements that OS X needs to become the mature operating system we can all embrace wholeheartedly.

One of those improvements is sound. The same sounds have been with us since OS X, 10.0. Some of those sounds are even carryovers from OS 9 (and earlier). While the System Preferences :: Sound panel may have changed in look, what we can hear from it remains the same. 

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Nov 28, 2014 — by: E. Werner Reschke
Categories: News


Today only Apple is giving those who purchase an iPad and iPhone a $50 USD iTunes Gift card and those who purchase a Mac a $100 USD iTunes Gift card. Moreover Apple will donate a portion of the purchase to the Global Fund to support the fight against AIDS. $25 gift cards are available on lesser items.

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Nov 27, 2014 — by: Mark Reschke
Categories: iPhone, iWatch

Iphones_70_millionIn October I figured that Apple could ship/sell as many as 60 - 70 million iPhones for the December quarter. Three main factors contributed to such large sales figures: A stronger than expected September quarter, China’s government delaying iPhone approval, and a lack of highly competitive products. Further fuel was thrown on the fire with KGI's Apple analyst, Ming-Chi Kuo, forecasting Apple would sell 71.5 million iPhones for quarter.

Is a 70 million iPhone quarter truly possible? There is plenty of smoke surrounding this would-be fire. Apple’s stock price has been continuing to climb, suggesting investors are onboard with such speculation, readying themselves for a big payday come Apple’s quarterly report. Chris Caso, Apple analyst for Susquahanna increased his AAPL target price from $120 - $135. Strong sales of Mac’s and Beats headsets may be taking place, but they can not justify such a strong stock climb, nor constant upgrades from analysts.

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Nov 21, 2014 — by: E. Werner Reschke
Categories: MacBook, OS X


Those of us steeped into Apple products often view the world through tinted glasses. We are so myopic in our opinions and views that it is hard to step outside ourselves and see what others see, because more often than not we love what we've got!

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Nov 20, 2014 — by: Mark Reschke
Categories: Apple Watch

Brown_zune_toiletThe Apple Watch is going to be a massive success. That is, if the latest information from Morgan Stanley holds up to be accurate. Morgan Stanley’s data certainly looks impressive, and perhaps Apple will sell containers upon container shipments of Apple Watches, but I remain skeptical. Do not misunderstand me. I hope Apple does very well with the Apple Watch, it is just that I do not get it – at least, not yet. Why do I need an expensive remote for my iPhone? 

The research note contains a blitzkrieg of information, but much of it relies on surveys, and that is where expectations can fall down in a hurry. Microsoft held Zune focus groups with generation X and Y to build the best possible music player they could. As far as color was concerned, brown was the new cool. A brown Zune would be a music player the youth movement would love to have, thus Microsoft ran to market with a brown Zune. Where did we find it? Online toilet photos and in Big Lot sale bins next to the checkout counters.

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Nov 18, 2014 — by: E. Werner Reschke
Categories: Competition, MacBook

You know you are the leader of markets when everyone is coming after you — comparing their products to yours. Samsung has this obsession with its Galaxy 5 and Note 4 ads — directly or indirectly comparing their features to the Apple’s flagship product iPhone 6 and iPhone 6 Plus. Microsoft runs a close second to Samsung in this regard with its latest ad comparing their Surface Pro 3 to a MacBook Air.

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Nov 17, 2014 — by: Mark Reschke
Categories: iOS

Ipod_touch_5th_generationWith so many announcements coming from Apple headquarters this fall, a few products slipped under the radar with nary an update. The iPod touch, once the music industry's symbol of portable music, has become forgotten, or at best, a good enough product in Apple's lineup. But the iPod touch may be beyond just staying put and is instead being readied for EOL (end of life).

Apple's latest iPod touch, the 5th generation music player, arrived on October 11, 2012, and has seen relatively little change ever since. Pricing was lowered with a 16GB version in May of 2013, and iOS updates have kept the software fresh, but it appears Apple has little interest in continuing the a product that only saw 2.64 million sales in the September quarter. Apple does not break out iPod touch vs other iPod sales, but Apple has historically seen 50% of it's iPod sales as touch models. 

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Nov 15, 2014 — by: E. Werner Reschke
Categories: OS X

OS Yosemite DNS Internet bug - ping exampleI, like many, have been using OS X Yosemite for almost a month now. While there is a wide range of opinion on the direction of Apple’s flatter design, one thing I have appreciated is the stability and speed of the new OS. For the most part it works as advertised and sometimes even a little better.

However, there is one annoying bug that I have run into — loosing connection with my mail server from the When this happens, it is like my Mac knows nothing about the name of my mail server. In Terminal a simple ping command returns the response that the server can't be found or that it isn't responding. What this requires me to do is to restart my Mac. So far, my best stretch has been three full days without running into this bug. It is starting to bug me (a bug, bugging me... how ironic) as I used to go weeks without even thinking about restarting my Mac. But when you can no longer send or receive email, it’s a problem.

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