Apr 10, 2015 — by: Mark Reschke
Categories: iWatch, MacBook, Review, Special Events, Apple Watch


April 10, 2015, Apple Store Pioneer Place, Portland, OR, 8:15 AM. Most all Apple retail locations state-side open at 10 AM, and at least in Portland, OR, no lines exist  – yet. One lone guy was pacing the front doors, wanting to get a look at Apple Watch, but if he tried to use Apple’s Concierge system after 12:00 AM last night, he was out of luck at least in this region. Many were unsuccessful in using Apple’s Store app to schedule an Apple Watch appointment, as it appears Apple’s system was apparently overloaded.

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Apr 9, 2015 — by: Mark Reschke
Categories: iWatch, Predictions, Apple Watch

Line-up-to_new-apple-storeIf you think massive lines will accompany the Apple Watch launch tomorrow, you may be in for a shock. Apple is deploying a new strategy in an attempt to eliminate long waits and roped off lines. The goal is to avoid sticking would-be buyers in lawn chairs and tents for hours or days on end. Apple's new retail rollout, spearheaded by Angela Ahrendts, Apple's VP of Retail and Online Sales, may help reduce lines, but try as she may, odds are high that consumers will still be waiting in some form of line tomorrow and on through the weekend.

The first change to Apple's line-elimination-strategy, is to soft launch Apple Watch. While the Apple Watch is available to try on and explore tomorrow, it is only available for pre-order, and will be available to purchase and pickup at Apple retail locations April 24. For the "gotta have it now" crowd, seeing it without being able to walk out of the store with the Apple Watch in-hand may delay their impulse shopping, spreading out that buying contingency over a few weeks time.

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Apr 9, 2015 — by: E. Werner Reschke
Categories: iPhone, iWatch, Review, Apple Watch

Fowler-patel-manjooIt has begun. Just days before the new Apple Watch will be available for the public to look at, try on and order, the attention seeking, anti-Apple press have started launching their missiles at Apple and its latest device.

Yahoo! is running a story by Reuters which quotes Geoffrey Fowler of the Wall Street Journal, Nilay Pitel of The Verge and Farhad Manjoo of the New York Times. All of them make silly statements, like Fowler’s, “I won't pay the $1,000 it would cost for the model I tested, only to see a significant improvement roll in before too long.” Fowler's false premise assumes no one values a $1,000 version of the watch — wrong. If Fowler does not think the Apple Watch is worth $1,000, then he can always buy a less expensive model, and that is one of the beauties of Apple Watch: the innumerable choices and price points for all types of people. Evidently Fowler has missed that obvious point. Fowler myopically reviews Apple Watch from a tech point of view only, thus his review is terribly flawed. It misses half of what Apple Watch is all about — fashion.

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Apr 8, 2015 — by: Mark Reschke
Categories: Competition, Google, iMac, iWatch, Mac Mini, Mac Pro, MacBook, OS X, Special Events, Tim Cook, Apple Watch

Broken_windows_8If you hadn’t noticed, Apple is on what can only be described as a never-ending tear of success, and their enemies seem incapable or inept at stopping them. But this does not mean other tech players aren’t trying to wear their big-boy pants — they just continue to come up short at competing effectively. Perhaps the worst offender is Microsoft. Under former CEO Steve Ballmer, the Redmond software giant became very good at making lofty promises, delivering failures, demonstrating vaporware or throwing an occasional chair. Today’s Microsoft, run by Satya Nadella, is now a softer, gentler software vendor, but has yet to be any more effective at defeating the iPhone, iPad, Mac, and soon to arrive and dominate the wearable market, Apple Watch.

Nadella showed initial promise by downplaying the consumer electronics market, turning his focus on enterprise solutions. Old habits die hard. Microsoft is once again is pulling out their Fisher Price "My First Marketing Playbook" in another attempt at capturing the consumers eye with Surface 3. Will a cheaper Surface, whose best feature is the 5 seconds of switching between a poor tablet and so-so ultrabook, backed with a massive advertising budget, be enough to derail Apple’s best laid plans?

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Apr 7, 2015 — by: Mark Reschke
Categories: MacBook

Macbook_geekbenchThe first-ever publicly displayed new MacBook Geekbench 3 test results reveal the new 2lb. laptop to be amazing fast. If further testing confirms these scores, Apple’s new MacBook would be the best integration of Intel’s new Core M-Y571 processor to-date.

The MacBook tested used the upgraded processor — 1.2 GHz — capable of running up to 2.6 GHz with Intel’s Turbo Boost technology. The single-core showcased an impressive 2831 result, while the dual-core results came in at stunning fast 5567, running Mac OS X 10.10.2.

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Apr 6, 2015 — by: E. Werner Reschke
Categories: Competition, iOS, iPad, MacBook, OS X

Microsoft Suface 3: SporkHave you ever been on a camp-out or a backpacking trip and during breakfast, lunch or dinner someone pulls out a spork? You know, a spoon that half-way up becomes a mini-fork? For advanced sporks the side can also be used as a knife to cut food. Microsoft’s Surface 3 is the perfect spork, but would you use it beyond your digital campsite?

A spork’s not a really good spoon, and it’s not really a good fork, but it’s functional enough, given an outdoor hiking/camping situation. If you lose the spork it isn’t a great investment gone south — it’s just a spork!

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Apr 4, 2015 — by: E. Werner Reschke
Categories: Podcasts

It’s time to butter both sides of the bread, because Mark & Werner provide another hour of hilarity while helping you become smarter at the same time... really.

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Apr 3, 2015 — by: E. Werner Reschke
Categories: Apple Watch


When we all saw iPhone for the first time we immediately understood how much more useful and elegant it was compared to our current mobile phones. We could quickly imagine how much better and how much easier life could be with iPhone. The use cases were obvious and numerous. But for Apple Watch, while it sure looks beautiful and seems like it would be nice to own, the question that has lingered in our collective T-GAAP minds has been, “What problem does it solve?” In other words, how is it enhancing my life?

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Apr 2, 2015 — by: Mark Reschke
Categories: Competition, iOS, iPad, MacBook, Products

Surface_3Apple Watch goes on pre-order sale April 10, and the new MacBook is available for in-store pickup on the same date. But Microsoft just tried their best to crash Apple's party, announcing a new Surface tablet/laptop product which effectively replaces the failed Surface RT. Will Microsoft's long-term endeavor to convert customers from using a laptop or tablet, to using their merged device pay off? Despite a massive ad campaign, Surface Pro 3 December quarter sales resulted in only 1 million units sold and the Surface RT product was canceled as a nearly $1 billion write-off earlier in the year. Yet Microsoft seems to be beyond stubborn in continuing to pushing their idea.

The immediate temptation is to compare the new Surface 3 to an Apple iPad Air 2 or an 11" MacBook Air, as this is exactly what Microsoft wants it to be stacked up against. Their marketing clearly positions certain strengths against the iPad and others against the MacBook Air, in an attempt to blur the lines that the Surface 3 is both a great tablet and ultrabook laptop. But is Surface 3 a great tablet and ultrabook, or something that is less than the sum of it's parts? It's time to take a look at the areas of Surface 3 that Microsoft isn't spinning.

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Apr 1, 2015 — by: Mark Reschke
Categories: iMac, MacBook, OS X, Products, Review

Which_macbook_to_buyApple recently launched a revolutionary all-new MacBook, updated and added a new feature to the MacBook Pro and refreshed their MacBook Air line. Not since early 2011 has Apple had six distinct laptop models in which to choose from, with price points starting at $899, moving well beyond $2,500 for a custom outfitted, hot rod machine. Which MacBook is right for you?

The Basics:

I’m going to make this pretty simple, so I will start with the basics. If you have ever purchased a car, home, or watched Property Brothers, it all starts with a budget. What can you afford? If you do not have $899 to spend on a laptop, then you can stop right here, as Apple simply has nothing new to offer you as far as a laptop goes. However, if you are a student, the entry price starts at $849, while moving upstream generally saves $100 off any MacBook. For non-students, if your budget can fit between $899 - $2,000, you can afford every MacBook in every display size Apple has to offer.

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