Next Monday, March 9th, Apple is holding a special event in San Francisco’s Yerba Buena Center for the Arts. Invitations Apple sent to the media were titled “Spring Forward” hinting at Saturday night’s U.S. time change, and therefore the Apple Watch. A few new features are expected to be unveiled, along with pricing and more details on battery life. Apple has again constructed another demonstration “tent” just outside Yerba Buena for what should be a hands-on after-event. The initial announcement of Apple Watch also showcased a temporary facility for the watch, but the media’s time with Apple Watch was strictly controlled. Monday’s event promises a liberal hands-on policy for journalists to explore the watch’s abilities, as it is a launch ready product. But could the event be more than just a rehash of Apple Watch with price points and a few new features thrown in for good measure?
As I stated in January, the highly rumored 12-inch MacBook may be a strong possibility for this event. Apple Watch is the main draw for Monday’s event, therefore it dictates any other announcement being the first product to be discussed. Apple has a specific cadence to their events. Apple CEO Tim Cook is likely to give a State of the Apple Union address, touching on various points of interest, ending his discussion with MacBook lineup. Apple's Sr. VP, of Worldwide Marketing, Phil Schiller would then take the stage, introducing the all-new laptop.
Steve Wozniak, famous co-founder of Apple, was in Washington DC last Thursday to watch the 3-2 vote in favor of net neutrality. The FCC vote now makes the internet, in the U.S., a regulated utility under the jurisdiction of the Federal Communications Commission.
Wozniak claimed “There’s no big ISP that is going to bring broadband to my house,” Wozniak said, who often checks into his home in Los Gatos on Foursquare. “I live a short little Segway ride down a hill. When I go into town, I take a Segway down, not even a car, I am that close. And I don’t have broadband and I’m Silicon Valley and I don’t have broadband because I have no choice.”
In January we released information regarding an Apple Special Event for February 24. However, that event has now materialized for March 9th at 10 AM in San Francisco at the Yerba Buena Center for the Arts. Apple has just sent out invitations to select media.
Interestingly, this is a Monday, not a Tuesday which Apple has traditionally held events. For more information on what will be announced, you can review our information here.
In an interview released by Motoring, Mercedes-Benz CEO, Dieter Zetsche, warned Apple that entering the automobile market would be a great error in judgment. This is an interesting statement since Mercedes-Benz’ recently lost its North American research and development chief, Johann Jungwirth, to Apple to work on Titan (the project name for Apple's Car). Apparently Mr. Zetsche and Mr. Jungwirth have different value systems in what makes a good decision and what doesn’t.
When asked whether Zetsche was worried about Apple entering the automobile market, he responded by saying,
Getting well beyond the rumors of an Apple designed car, and thoughts of its possible mileage breakthroughs or handling, I began to wonder what the experience of an Apple created car would be like. Cars are an extension of our personality, or perhaps more importantly, an expression of how we wants to be seen by others. Cars are personal and emotional. We spend years of our lives within a car, and thus they tend to be a big deal.
Steve Jobs always groused about how there were concept cars which looked amazing, and how he would buy one today — if it were available. But when that car finally went on sale it looked like everything else out there. Apple has always never valued the auto laden world of focus groups and has instead relied on their own internal abilities to ferret out good designs from the poor. An Apple vehicle would likely follow this same philosophy.
Rumors continue to heat up that a new MacBook Air is just around the corner, as European dealers noted Apple has stopped restock shipment requests for the popular laptop. In addition Apple has approved the lowering of exiting U.S. supplies in order to clear channel inventory.
This can only mean one of two things: Apple is discontinuing the MacBook Air or they have an updated version that is to ship soon. We highly doubt this will change will include a rumored 12" MacBook Air model as such a shift would demand a special event to kick off the new laptop. Instead we can expect Apple to update the current 11" and 13" MacBook Air models with the latest Broadwell chipset from Intel. Pricing is likely to remain static unless Apple has seen softness in demand and needs to stimulate the product line.
It’s time to butter both sides of the bread, because Mark & Werner provide another hour of hilarity while helping you become smarter at the same time... really.
Apple CEO Tim Cook conducted an interview a few weeks ago at the Goldman Sachs technology conference. Cook discussed Apple's product line, grid-free power initiatives and the forthcoming Apple Watch (once asked about it). I've listened to Tim Cook interviewed and watched him give presentations dozens of times, just as I had Steve Jobs. There is one thing about each man that becomes abundantly clear. Steve Jobs was a pure genius visionary, while Tim Cook is cunningly smart.
Jobs birthed Apple, was fired, and was then rehired to save it. He did more than just save the company, he drove it to record success. Jobs could simply see things others could not, and he taught his fellow executives to remove the glass ceiling and dogma surrounding large businesses. Jobs had pet projects, such as the ill-fated Cube, and wildly successful iPhone and iPad. Who knows what he had up his sleeve for Television.
If Detroit’s top brass are operating with the same acumen as former General Motors CEO, Dan Akerson, Apple should be tripling their car efforts. Apple taking on Akerson and other automotive "whiz kids" may make former Motorola & Microsoft CEOs (Ed Zander and Steve Ballmer) look like a geniuses.
Earlier this week, Akerson spoke to Bloomberg about rumors of Apple getting into the automotive market. “I think somebody is trying to cough up a Hairball here,” Akerson said. He continued on, talking of how those outside the automotive industry don’t understand it, with the end result being a lot of work for extremely low margins. Akerman ended his comments with a warning to Apple. “They’d better [understand the automobile industry] if they want to get into hard-core manufacturing. We take steel, raw steel, and turn it into a car. They have no idea what they’re getting into if they get into that.” When asked how he would deal with Apple, his response was “How do they deal with us? That’s the question.” Oh wait, that last comment wasn’t Akerson, it was former Motorola CEO Ed Zander that uttered those disparaging comments against the iPhone. But Akerson’s comments are not falling far from the failed “mock Apple” tree. Perhaps history is about to repeat itself – again.
Gene Munster, connoisseur of Apple’s non-existent next generation Apple branded TV, recently updated his prediction and believes the company will deliver a smart HDTV this fall—or by 2017... Ironically, 2017 is about the timeframe Apple's much rumored car would make it to market. Which direction makes more sense for Tim Cook’s crew?