Apple’s developer conference keynote held at San Francisco’s Moscone West convention center left developers’ heads spinning. The flood of new technologies Cook and his VP’s delivered was simply staggering. Among the slew of announcements was Apple’s impressive new technology called Metal.
Metal is a graphics API for iOS, squarely targeted at game developers. Metal’s objective is to eliminate OpenGL by giving developers more power with direct access to the graphics processor. This will allow high-end gaming developers to push the limits of Apple’s A7 (and likely forthcoming A8) processor found within the latest iOS devices. The result is Apple’s CPU and GPU will work together in “seamless harmony” as Apple says, allowing games like Ryse: Son of Rome, to look and feel like its high-end console counterpart on xBOX ONE.Read More >
A two hour Keynote by Apple at WWDC 14,... and no new hardware. To some this was a big disappointment. Wall Street reacted (as they always do) by sending AAPL stock down on Monday, but on Tuesday they had reconsidered and sent Apple’s stock to another 52-week high. Along with Wall Street others had eagerly anticipated at least a new iPhone or were hoping for something else, something big — like a new category product (iWatch or a new form-factor Apple TV). But a new hardware announcement did not happen, and there are some good reasons why.Read More >
With Apple's acquisition of Beats Electronics, you would think Apple had purchased Comcast or Exxon Mobile. "Beats is Apple's biggest acquisition ever", rave the media. Apple's $3 billion purchase was good for Apple's brand and future opportunity, but sorry hype machine, it is a nearly irrelevant financial acquisition for Apple.
$3 billion is evidently the final price tag Apple and Beats settled upon. The multi-billion mark is certainly a nice payday for Jimmy Lovine and Dr. Dre, but the dollar figure is relative, and should only be viewed as a big or small figure based on the company it's coming from.Read More >
In yesterday’s Keynote Craig Federighi, aka Hair Force One, gave us a preview of OS X Yosemite. One feature he spent a few moments on was Spotlight. Spotlight is Apple’s internal search engine to help you find apps, files, contacts, etc. on your Mac. However, that will change in a significant way with OS X Yosemite.Read More >
OS X Mail is as old as is OS X — as Mail was one of the core apps with the original OS X 10.0 release. Since then Mail has gone through many updates as has OS X. While the Keynote at WWDC 14 introduced the predictable bug fixes and enhancements to Mail syncing and application speed, there were three absolutely huge new productivity tools added to Mail in OS X Yosemite.
Mail Drop is an incredible idea, and once you use it you’ll wonder why someone didn’t think of this before. Mail Drop solves the problem of sending large attachments through email. As we all know, the experience is iffy at best when emailing someone a large attachment. Sometimes the email goes through, sometimes it doesn’t — for a myriad of reasons.Read More >
Many people rely iPhoto as their sole photo management tool on the Mac. That is because iPhoto is well designed with all the basic features one needs. However iPhoto does have some room for improvement. Problems can occur when users want to switch to a different application for either editing or managing those files.
To edit photos in a different application, users can either export the modified file, the original file, or go digging into the library to find the original files. The original file is the best to use with other applications. The problem occurs when users add meta-data to pictures in iPhoto. Meta-data includes geolocation information, captions, keywords, etc. This information is not stored in the original file, but in the iPhoto library. The only way to transfer this information, is to export a copy from iPhoto. However, if the iPhoto library gets corrupted or iPhoto stops working, that data could be lost. All the time adding meta-data to photos would not be lost if that meta-data could be saved to a file instead of just within iPhoto library. Those original files can then be transferred to other applications.Read More >
Apple isn't interested in the accessory market, or is it? On Wednesday, acquired Beats Electronics, putting it squarely back into the world of ancillary products. Couple the Beats purchase with rumors of Apple developing a watch-like device, and one would think Apple is also about to re-introduce the iPod Hi-Fi (okay, personally I wouldn’t mind). With all the talk of a wearable Apple product, often described as iWatch, it would certainly mark many firsts for Apple.
New Product Category: Apple has never built a full-on wearable product. There was the 6th generation iPod nano, which quickly became a watch-like device for the exercise enthusiast, but Apple quickly morphed the 7th generation nano into un-wearable form factor. Although the 6th generation was wearable, Apple never intentionally designed it to be a 24/7 wearable product. The 6th generation nano simply took on a 3rd party wrist strap life of its own, and for a while, Apple complied by delivering several watch face choices within the software.Read More >
WWDC 2014 is just around the corner now, so it's time for our annual show predictions. This year we decided to present it based on percentage chance of a particular item being announced at WWDC, in the Fall 2014 or Winter 2015.
Based upon our own internal information, colleges input and rumors here is what we are expecting to be announced and/or launched at WWDC 2014 and beyond.Read More >
Sir Jonathan Ive, Apple’s Senior Vice President of Hardware and Software, has been an absolute fixture with the company. He has been with the company for 22 years, and is typically seen and heard via interviews for Apple, or acting as a major presence within Apple’s promotional video campaigns for newly introduced products. Jony’s fingerprints on Apple are indelible and everywhere. But will Sir Ive grace the keynote stage this year at Apple’s annual World Wide Developers Conference (WWDC)?
Jony doesn't like the big stage, rather, he shies away from it. At last years WWDC, Ive introduced iOS 7 via a promotional video, but never took to the stage. Ive makes himself known, but it has been years since he has showed up live, on stage, at an actual Apple keynote event. He seems most comfortable living within the deep, dark tunnels of Apple’s creative nerve center cooking up something good. Evidently really good if the rumors resemble anything close to accurate during next week's WWDC keynote event.Read More >