May 11, 2015 — by: Mark Reschke
Categories: Competition, Google, iPhone, iWatch, Apple Watch

Iphone_6_plus_womenThe phablet is all the rage. Half smartphone – half tablet, Apple’s iPhone 6 Plus is on fire. According to Carolina Milanesi, of Kantarworldpanel, iPhone 6 Plus gobbled up 44% of the worldwide phablet market during the first quarter of 2015. China is largely responsible for the overall iPhone 6 Plus consumption, but the U.S. and Europe are also playing an important role. Who is buying all these quasi-tablet/smartphone Pluses? Women.

Cultural differences aside, universally women carry purses, and generally speaking, men do not. Additionally, more men are in the workforce, and that makes a difference in device choice. According to the U.S. Department of Labor, 69.7% of men are in the workforce, while 57.2% of women are in the labor market. Businessmen do not carry purses, rather, they slip their smartphones into a slacks or jacket pocket. Women, even those in the white collar labor force, often carry business-like purses. Women working retail or working-for-the-family Mom’s carry purses as well. If you have not caught on yet, a large display smartphone works well for purses, not so much for business suites, slacks or jeans.

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May 8, 2015 — by: Mark Reschke
Categories: MacBook, News, Products, Review, MacBook with retina display


After finally receiving a MacBook, that went on sale April 10th, I’ve been able to put it through it's paces. I've used the MacBook in coffee shops, traveled over 700 miles with it, pushed a full NBA playoff stream through it, crushed out hundreds of emails, edited a dozen or so Pixelmator images and worked over the charger and keyboard thoroughly. To quickly summarize this new MacBook — it is the perfect road warrior laptop and business companion, eliminating any need for an iPad, and for many the MacBook Air.

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May 7, 2015 — by: E. Werner Reschke
Categories: Apple Watch

Women-applewatchBy all accounts Apple Watch has not been Apple’s best example how to launch a new product. There was a lot of hype after Tim Cook’s Fall Special Event introducing and explaining the watch. More excitement was built during his Spring Event where he talked about Apple Watch in more detail and unveiled ResearchKit, which medical research teams are using to help collect better data. Then there was the launch... 

Apple’s new pre-ordering Apple Watch online “stole” all the available Apple Watch inventory in a matter of hours. Many people that did order their Apple Watch the night it was available still have yet to receive their Apple Watch.

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May 6, 2015 — by: Mark & Werner Reschke
Categories: Apple TV, Beats Electronics, iOS, OS X, Tim Cook, WWDC, CarPlay

Spring is upon us, and that means one thing — WWDC 2015 is just around the corner. Kicking off the conference will be Tim Cook’s keynote event, which is one of the most highly anticipated in many years. Many rumors and speculators have been clogging the internet as to what the keynote will reveal.

We have complied a list of such possibilities with percentages of each item coming true or not:

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May 5, 2015 — by: E. Werner Reschke
Categories: Apple TV

Battleship, Apple TV Could Disrupt the Market

Apple TV has been with us now for several years. An estimated 30 million Apple TV devices have been sold and also several software updates have occurred. But Apple TV still views the world through an old paradigm of networks or channels. The problem with this presentation is that people do not watch television today like they in the 1970’s. Back then content was limited. Today content is more than abundant — and continues to grow.

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May 4, 2015 — by: Mark Reschke

Costco_apple_tvUnder Apple CEO Tim Cook, the Apple-Costco partnership was re-ignited. Costco CEO W. Craig Jelinek and Cook seemingly let go of past grievances forging new ground for both companies, and the new relationship has delivered positive results for both manufacturer and retailer. However, Costco Wholesale, the world's second largest retailer, is no longer offering Apple TV. Is there a possible rift emerging between the companies, or is Apple TV about to see a major overhaul?

Apple has a prominent 4–pallet island in Costco's "Majors" department, located towards the entrance of each warehouse. On display are Apple's iPod touch, iPads, iTunes gift cards and until recently, Apple TV. Thru mid-March, Apple TV was available at Costco for $89, a $10 discount over non-club retailers, and also included a $15 iTunes gift card. Last month Apple lowered the price of Apple TV to $69. Costco followed suite offering the Apple TV for $67.99, while continuing to offer the $15 iTunes gift card. Unfortunately, this Costco offering only lasted a few short weeks, as Apple TV is no longer available via Costco's warehouses or online store. 

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May 1, 2015 — by: Mark Reschke
Categories: Competition, Financial Results, Investors, News

Apple Cash Reserves

If you've ever wondered how Apple stacks up financially in relation to software giant Microsoft, perhaps your perspective should be flipped. It is Microsoft that must be viewed in relation to Apple’s success. During the last quarter Apple amassed an additional $32.7 billion in net income and cash, while Microsoft’s total revenue for the quarter stalled at $21.7 billion, up only 6% YOY. This meager growth barely tracks above inflation, and is not keeping pace with internal cost increases. The downward trend for Microsoft came in their net income, which saw a 5% decline in the face of larger revenues, a seriously dangerous equation. Microsoft blamed the strong US dollar for the fall, but Apple had no need for such excuses during their quarterly report. Apple’s YOY revenues grew 27%, while driving larger gross margins and a 30% rise in net income. The two companies couldn't be on more different paths.

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Apr 30, 2015 — by: E. Werner Reschke
Categories: Competition, iOS, iPhone, OS X, Apple Watch

Microsoft Build Developer's Conference 2015Just in case you were wondering, that slothy software company from Redmond, Washington, is holding their Build 2015 developer’s conference now (April 29-May 1) in San Francisco at the Moscone Center. The results so far? A collective yawn with a smattering of panic.

Microsoft's CEO, Sayta Nadella, is hard at work, focusing everyone on Windows 10. Not to be confused with Windows 9 (which nomenclature was mysteriously skipped), Windows 10 is to be the savior of Microsoft,  pulling the Pacific Northwest company out of its 10-year stupor, which was run by former CEO Steve Ballmer (now an NBA basketball owner-super-genius). One of the key products announced, was a conversion package. Developers will be able to “easily” port their Android and iOS apps to Windows 10 platforms — excluding apps written with Apple’s popular Swift code that is.

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Apr 29, 2015 — by: Mark Reschke
Categories: Apple TV, Competition, Special Events, Tim Cook

Apple-tv-3Apple TV is now $69, and while Apple executives plays coy with its sales, Apple TV continues to consistently sell. It is no longer a product in hobby status as Tim Cook recently stated at Apple’s March special event, “This is only the beginning.” What comes next is not crystal clear, but it is not all that difficult to figure out either. During Apple’s quarterly financial conference call Cook stated he would not speculate on where Apple TV was headed, but also stated that HBO’s success can give others pause for speculation. Beyond a bundled network TV solution, could Apple have a special wrinkle up their sleeve for Apple TV?

Rumors have been floated for years that the next generation Apple TV would incorporate Siri, have an all-new menu solution, contain an App store, and perhaps even ship within an Apple branded TV display. New features are always welcome, but incorporating more abilities comes at a price, and Apple may have tipped their hat with the current Apple TV price of $69.

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Apr 27, 2015 — by: Mark Reschke
Categories: iWatch, Apple Watch, Apple Retail Stores

Teasing_apple_watchHow does the average Joe, or perhaps even the average Hollywood actor, feel about Brad Pitt and Katie Perry getting Apple Watches, when they aren’t even available to walk in and purchase at Apple retail stores? Will Timothy Robbins let lose some anger because his buddy Morgan Freeman was given an Apple Watch, but he wasn’t? Apple feels terrible they cannot meet demand for the average citizen, but somehow they managed to find enough watches to gift them to high-end fashion designers, rappers and actors. So in consolation you should simply enjoy watching Beyoncé wearing her Apple Watch while can’t you have one. 

The problem? This is an elitist mentality. These people are a special class of citizen, they are more important than you or me. And while this is a message Apple is not intending to communicate, after talking with colleagues and friends, it certainly is the message being communicated.

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