Feb 17, 2015 — by: Mark Reschke
Categories: Predictions, CarPlay

Apple_car_titanThis past Friday the Wall Street Journal cemented the notion that Apple, Incorporated is actively engaged in designing and building a fully functional car. The assumption is that Apple is aiming to build an all-electric Tesla killer. The pros and cons have already been positioned hundreds of times, with most coming to the following conclusions: 

  1. Apple has the money, followed by why they should — or should not — build a car.
  2. Tesla and Apple are alike in many ways, thus going after the car business makes sense.
  3. Apple has the integrated tech know-how in order to build an amazing car
  4. Apple never made a music player, or a smartphone, and then when they did, Apple dominated both industries. Why not a car?
  5. Apple is in search of continuing to amass amazing revenue figures that dumbfound the world. A car would help Apple continue to defy the nay-sayers and cement CEO, Tim Cook's legacy.

Beyond the usual financial or technical conclusions, perhaps the biggest reason Apple should enter the car market would be to supercharge their brand.

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Feb 16, 2015 — by: E. Werner Reschke
Categories: iPad, Mac Pro, Special Events, Apple Watch

Apple Special Event, February 2015If rumors come true, expect Apple to send out invitations tomorrow for a Special Event to take place on Tuesday, February 24th. Recently Apple has given short notice between announcements for Special Events and the actual event itself. While seven day is cutting it close, the reasons make sense. First, this Special Event would coincide with what would have been Steve Jobs’ 60th birthday. Second, we needed to get beyond the long-holiday Valentine’s Day/President’s Day weekend in the U.S. Any invitation sent out before then would have had less impact. Announcing tomorrow makes sense in that there will be few, if any, distractions.

Why Apple would hold a Special Event in the middle of the quarter is two fold. First, Apple would spend some time reviewing Apple Watch and showing us a bit more how it works and why we all need one. Apple would also reveal more specifics on pricing, so people can know what their desires will cost them. Second, Apple would use the event to introduce a new 12" device. There has been much speculation that a forthcoming 12" device could be a MacBook Air (to replace both 11" and 13" models) a MacBook Pro or an iPad Pro (here and here). 

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Feb 13, 2015 — by: Mark Reschke
Categories: Apple TV, iOS, iOS Applications, iPad, iPhone, Mac Applications

Sling_tv_apple_tvIf Dish Network believes Sling TV is akin to hitting a home run, they may be right. And while it may not be bottom of the 9th with the bases loaded with the game on the line, it is at least the bottom of the 7th. The problem? Dish Network, standing over the plate, just struck out.

T-GAAP was able to test Sling TV before it launched publicly, and while first impressions were favorable, as a Mac and iOS user, after several days of use the experience fell flat.

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Feb 12, 2015 — by: E. Werner Reschke
Categories: iOS, iPad, iPhone, iWatch, Apple Watch

Apple_watchApril is almost here, and that means the launch of Apple Watch. The one looming question we here at T-GAAP have is, “What problem does Apple Watch solve?” Will it tell time better? Will it be a better status symbol? Is Apple Pay enough to make it valued and unique? To answer these questions we took a look at two previous launches of brand new Apple products and the time piece industry itself to find the answers.

Apple’s iPhone entered a market during a time when “smart phone” meant a devices such as a Blackberry that could handle email and not much more. Many tried but failed with web browsers. Managing contacts and calendar events was a downright nightmare, and the phones themselves were clunky and difficult to use. No one loved their mobile phones, everyone just put up with them. Enter iPhone. iPhone made all of functions exponentially easier. The multi-touch interface and full screen display made using iPhone simple yet elegant. iPhone did everything well and that was just the beginning. Once Apple delivered the App Store the entire platform exploded.

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Feb 11, 2015 — by: Mark Reschke
Categories: Apple TV, iWatch, Products, Carriers, Apple Watch

Apple_tv-backsideSome say Apple’s inability to pull off content deals with resistant networks is hampering the diminutive little device from being a runaway success. Others have said Apple TV is dated due to a lack of hacking features that no longer work, while others are bemoaning the fact that Apple has not updated its disappearing-in-couch remote, nor has Apple added voice control. None of these are major issues slowing down Apple TV. 

At the heart of Apple TV's problems is the entertainment industry itself, and the reason is simple. 

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Feb 10, 2015 — by: Mark Reschke
Categories: Podcasts

Brian-williamsPodcast Episode 107: Brian Williams Breaking News - Apple to buy Tesla. It’s time to put on your giggle cap because another highly entertaining and informative podcast is ready for your consumption. Brothers Mark & Werner hit the podcast-waves with news and entertainment only fit for a king (and those who have the an iPhone, iPod or computer).

Here are a few of the topics covered in our latest creation of infotainment:

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Feb 9, 2015 — by: Mark Reschke
Categories: Apple TV, iOS, iPhone, OS X

Sling_tv_airparrot_2Dish Network has managed to pull off a near perfect cord cutter miracle. Dish Network’s Sling TV delivers live streaming of some of the most popular cable networks, creating a “network mini-bundle” for only $20 a month. ESPN, EPSN2, TNT, TBS, CNN, Disney, Cartoon Network, HGTV, and many more worthy channels. The bundle is a fantastic solution for those without cable, and Dish Network gave T-GAAP the keys to beta test Sling TV. There’s only one glaring issue for Dish Networks shiny new toy – Sling TV is not on Apple TV (yet) and is not able to work with Airplay from iOS. However, we at T-GAAP have a solution to get Sling TV onto your television thru Apple TV.

A while back we reviewed  AirParrot, but the software has since grown in maturity with in AirParrot 2. (Squirrels, the company who created AirParrot, is located in the high-tech capital of the U.S., in North Canton, Ohio). Regardless of where they guys/gals are located, they make great software. 

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Feb 6, 2015 — by: Mark Reschke
Categories: Competition, Tim Cook, CarPlay

Apple_vs_telsaApple versus Tesla. Tesla versus Apple. A new battle is brewing with claims of Tesla Motors gaining the upper hand on Apple Incorporated, in poaching employees. Last year it was rumored that Apple would be investing heavily in Tesla's upcoming Lithium Ion battery facility in Nevada for a share of the spoils. Evidently the tide has turned and Tesla CEO Elon Musk and Apple CEO Tim Cook can't stand each other... Here's an idea. Why doesn't Tim Cook just reach into his petty cash drawer, buy Tesla and end all of this nonsense.

A bit tongue and cheek for sure, but there is actual validity to Apple purchasing Tesla. Apple suffering brain-drain to Tesla can't continue. In fact, it can't continue to any entity so long they are unable to replenish that talent with greater boy geniuses. Microsoft has suffered over a decade of talent loss to Apple, Google and Amazon, with disastrous results. Steve Jobs understood the value of top talent, while Steve Ballmer clearly did not. Tim Cook's latest actions to buy back its former employees from Tesla showcases that Apple clearly understands the value of top talent, but Apple could do much more than just play tit for tat.

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Feb 5, 2015 — by: E. Werner Reschke
Categories: iPhone, Apple Watch

Apple Watch with White BandIt is coming, in April 2015, to an Apple Store near you — Apple Watch. This is a big, big deal. While millennials have dismissed watches as an unnecessary item for daily use or for fashion’s sake, that is all about to change. Apple Watch will transform the time piece industry into something brand new, and into another industry which Apple will dominate.

Currently watches do one thing well — tell time. They are also fashion accessories. What you wear on your wrist (or don’t wear) says a lot about you, much like the car you drive or the shoes you wear. That said, it is difficult to tell the difference between a Seiko, Citizen or Omega. They all look like nice pieces of jewelry, but that is about it. However, when you see an Apple Watch, you will know it is an Apple Watch. Its styling — from the watch’s face, to the band, to how the owner interacts with it— will tell you immediately, this is something different and something that brings attention to those who wear one.

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Feb 4, 2015 — by: E. Werner Reschke
Categories: Apple TV, iCloud, iPad, iPhone, iWatch, Jobs, Steve Jobs, Tim Cook

Apple's 5 Year PlanA good CEO knows that if their company rests on its success, impending doom will soon be at their doorstep. IBM became distracted and complacent. Microsoft believed it was invincible with over 90% market share. Thank goodness Tim Cook and Apple think differently.

Cook knows that despite all the success and glory with the iPod, the iPhone, the iPad and the resurgence of the Mac, if Apple stands still history shows that Apple’s fate is certain — decline. While IBM and Microsoft are still with us today, they are not the companies they were at the peak of their success. The question is how Apple will maintain its success into the next decade.

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