Tomorrow is September 9th, the day of the big event and we know virtually nothing. Yes, there are lots of rumors about and people who proclaim to know things, some having shown iPhone parts, but these things mean nothing until Tim Cook takes the stage. Showing off random components, and making educated guesses, claiming that as true knowledge??? Don’t be fooled.
Is Apple too geeky to understand sports? It is an audacious claim, I know. How in the world could the coolest, hippest tech company in the world, with Beats and Dr. Dre in-house, possibly be geeky? Take a look at Apple’s Executive Team and Board of Directors. Suddenly it becomes very clear. It just may be that Apple’s corporate culture simply does not understand or value sports the way it should. These guys may be the hipsters of tech, but this is Silicon Valley, not blue collar Boston. To help the cause, Mark Cuban should be enlisted to Apple’s Board of Directors. No one at Apple has the combined tech and sports skill set Cuban does. Cuban would prove an invaluable asset for Apple constructing their own content and streaming services.
When groups like Green Peace started attacking Apple on the environmental front, Apple quickly recruited former Vice President, Al Gore. Almost immediately the hammering on Apple’s manufacturing and business practices became a dull whisper. Within a few years Apple became the clear leader of best practices for the environment. Whether Gore’s position on Apple’s Board was merely symbolic, political or he actually became the hands-on guy pursuing environmental solutions for Apple, it was immaterial. The fact Gore was amongst the leaders in championing environmental concerns, and had a powerful presence within Apple, delivered the end result Apple was seeking. Cuban could effect Apple in a similar fashion, adding significant value and expertise in entertainment, sports and streaming services — all areas where Apple seems to flat.
Apple’s new OS X version, El Capitan, is now weeks away from release. Although unlikely, it is possible El Capitan might be released next week at Apple’s special event in San Francisco, or perhaps a day or two before the big event. This is great news for Mac users, even though many may not know it has arrived or what benefits it delivers.
Starting with the name of this release, El Capitan, Apple is signaling that this version of OS X is full of bug fixes, turning OS X into a strong, reliable pillar. El Capitan is a prominent feature in Yosemite National Park, and the play on words is not the first time Apple has done this with a new version of their desktop operating system. OS X Leopard (10.5) was followed by OS X Snow Leopard (10.6). OS X Lion (10.7) was followed by OS X Mountain Lion (10.8). In both previous cases the Snow Leopard and Mountain Lion releases fixed a myriad of bugs found in earlier releases and also managed to offer some new features. Expect El Capitan to do the same thing. Bug fixes and optimization — both in performance with Metal and in usability with Split View — are the mainstay of this release, and Mac fans should appreciate this next version of OS X.
Millions of mobile users the world over continue to live in silos of the fragmented Android mobile world, kludged together with the legacy of the Windows desktop world. While Microsoft just launched Windows 10, showcasing how they have caught up to some areas Apple’s current OS X Yosemite, Microsoft will further illustrate just how far they have fallen behind during Apple’s OS X El Capitan launch which is only weeks away. While Windows is a large step behind OS X, it is Google and their Android hardware partners that are about to fall off the cliff, failing to keep pace with Apple’s iOS and ever unifying platforms at an alarming rate.
Google’s latest example of failure comes in the form of Samsung’s Galaxy Note 5. Due to collapsing sales and Apple’s imminent launch of iPhone 6S, and 6S Plus, the Note 5 looks to compel millions of additional Android users to upgrade to Apple’s latest and greatest, if not settle for a year old, faster, cheaper, better real-life battery life, iPhone 6. Rushing the Note 5 launch, Samsung has now left their high-end cupboards bear for at least the next 6 months, and yet their latest and greatest are not even competing well against Apple’s year old iPhones.
Yesterday Apple released its September 9, special event invitation to select media with the message “Hey Siri, give us a hint.” Thousands of people instantly grabbed their iOS devices asking Siri to “give them a hint” to see if anything particular regarding the event came up. At times, Siri does say “Well, I hear there is something big happening on September 9,” but beyond the cute response, Apple's keeping Siri quiet. At times Apple has hidden hints within their invitations as to what may be coming. This invitation may also hold some clues.
What made the original iMac, iPhone, iPad — and now Apple Watch — shine is that they were game changers. An industry was going one way but then when Apple entered the market, boom! The industry shifted direction to follow what Apple was doing.
Apple’s late summer special events have historically focused on the release of new iPhones. This season’s forthcoming September 9th event appears to be no different, but there is one product that appears ready to grace the stage which rarely makes an appearance anywhere, and it is likely to steal the show. Apple TV. Sorry iPhone, it appears you are about to be trumped.
When the all-new Apple TV arrives, likely introduced by Apple’s Senior Vice President, Worldwide Marketing, Phil Schiller, it will not be as a feigned hobby. It won't have the same look. It won't have the same remote. It will not have the same interface, and it will host a slew of new features. According to a recent report by Parks Associates, Apple TV sales have slipped into 4th place behind Roku, Google and Amazon streaming solutions. Don't expect this to continue being the case after September 9. When Apple enters a market, they play to win, and not to be one of many participants on the stage. If rumors surrounding the Apple TV are accurate, the diminutive streaming set-top-box should acquire the living room’s top sales spot in a matter of days after its release.
Apple car rumors may be on a slow burn as of late, but that has not stopped Apple from hiring Tesla, Fiat Chrysler, or any number of automotive company employees. And Apple’s supposed off-campus car headquarters is as locked down as ever. All indications are Apple is quietly, secretly, developing their own car at warp speed.
Stocks across the globe have been on a recent downward slide. China twice devaluated their currency last week, hitting companies like Apple hard with worries their products would no long be affordable to the Chinese consumer. This morning the DOW Industrial Average started with a 1,000 point plunge, and AAPL sank to $94.05 a share at the opening bell, leading the massive fear-based sell off. Then Apple CEO, Tim Cook, did something unheard of for the Cupertino-based company.
Cook emailed CNBC's Jim Cramer stating the following: “Jim, As you know we don't give mid-quarter updates and we rarely comment on moves in Apple stock. But I know your question is on the minds of many investors.”