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Why AppleTV will win the Set Top Box Market

by: E. Werner Reschke | Apr 08, 2014

Students-test-examRemember when you were in school and there was that über smart kid who finished their test first — and early. That kid would scoot their chair from their desk for all to hear, slowly stand up, walk forward, drop their test into the teacher’s inbox and turn to smirk at the classroom as if to say, “Good luck dumb dumbs.” For everyone else still taking the test, the emotions that would immediate ensue were lead by fear and panic. “How’d he/she finish so fast!?!? I’m behind. Hurry up! Gotta finish!!” would flood the mind.

And that’s when mistakes would be made. When against the clock, people make mistakes they normally wouldn’t. They do things they know they shouldn’t. In business it’s no different. Mistakes are made all the time by really smart people at industry leading companies because of the rush to market by competition and the fear of being left behind. The Set Top Box market is a great example. AppleTV is in the lead and we see the competition trying to catch up — in a panic.

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Is Apple’s Next Big Thing Search?

by: Mark Reschke | Apr 07, 2014

Pirates_searchGoogle, Bing, Yahoo!, Ask Network, AOL, DuckDuckGo, and even Dogpile. Do we really need another search engine, especially since no one has proven they can touch Google's dominance?

According to comScore Google’s February 2014 share of search was a very steady 67.5%, with Microsoft’s Bing search engine light years behind, holding onto 18.4%. Yahoo! was the only other search provider to reach over 10%. Why would Apple ever choose to enter such a mature market? The only way to obtain market share is to steal from a competitor — a space Google is laser focused on never relinquishing.

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Earlier this week Amazon stepped into the set top box market with Amazon fireTV. This is a direct competitor to Apple TV, with a few extra features such as a gaming option and a voice control remote. 

Digging into fireTV’s specifications became a difficult task, and it reminded me of a similar problem when Amazon launched their Kindle Fire HD against Apple’s iPad mini. Amazon cherry picked the Kindle Fire HD specifications in a big way, so as to present their tablet as being superior, and cheaper — to the iPad mini. Amazon, receiving negative press, soon capitulated 

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OS X Mavericks: I can't hear you

by: E. Werner Reschke | Apr 02, 2014

SoundOS X Mavericks is a great OS upgrade. From better handling of multiple displays with improved Spaces/Mission Control to the more advanced technologies of better power utilization, OS X Mavericks has been a delight to use — most of the time.

One annoying bug that is echoed on Apple’s Community Support pages is the loss of sound after a few days of running OS X Mavericks. Some people explaining loosing all sound prompts while others describe only Mail.app and a couple of other specific apps loose their sound. However sound is lost, people don’t seem to like the net result.

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Sayta_nadellaIn a surprise move just a week after the announcement of Office for iPad, Microsoft’s new CEO Sayta Nadella issued a press release early this morning,

“It has become clear to the marketplace, and also in Redmond, that mobile is the future. Since Windows has been unable to catch iOS and Android it makes no sense to continue pursuing a path where customers are not going.”

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Microsoft’s Fork In The Road

by: E. Werner Reschke | Mar 31, 2014

Microsoft-fork-in-the-roadLast week Microsoft’s new CEO, Sayta Nadella, made his first bold move by launching Office for iPad. According to Mike Issac at re/code, Office for iPad is off to a promising start as it ranks in the top listings in the App Store’s “top grossing apps” category. 

We can assume Microsoft has had Office for iPad ready to launch for quite some time and that Steve Ballmer was the roadblock to launch. Or we can assume that Sayta Nadella has impeccable timing and Office for iPad was ready to launch just weeks after he was named CEO. We lean heavily towards the former.

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Flight-370-alien-abuduction-ipad2Podcast Episode 104: Alien Abduction and the Missing iPad 2. We may still be searching for missing Malaysian Flight 370, but don't forget iPad 2's went missing this week as well.

Fear not. T-GAAP hosts Mark, Karl and Werner have all the important Apple News & Analysis in this week's podcast:

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Apple_healthbook

Rumors and images are are rapidly crossing even the broadest of internet canyons with Apple’s highly rumored forthcoming HealthBook App. Apparently, anything from weight to oxygen saturation can be monitored. How? Many solutions may require a third party device, but others are speculating an Apple iWatch will be able to accomplish all but the most technical of health related items. With the Affordable Care Act (ACA) in full swing, questions are being asked as to whether the health and mobile high-tech convergence will be the next area of big Government regulation?

U.S. Congressional House member Robin Quain, at a recent campaign rally stated; "Health care is often a critical life or death matter, and health care solutions are something the American people expect to work, and work properly all the time. Simple startup companies working out of their garages cannot just develop and launch healthcare applications for a smartphone or smartwatch without being accurately tested and regulated as safe."

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Airdrop_almostYesterday, Apple released the latest beta version of OS X, 10.9.3 to developers. The newly minted code focuses on graphics and audio driver enhancements, finalizing bug-free support for 4k (UHD) displays.

Really? That's the focus?

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PagatronI recently discussed the possibilities of Apple holding a Special Event on or before their June WWDC event, with the intent to launch an iPhone 6. The theory is that this leaves the door wide open for Apple to deliver an all new product category in the fall, something akin to a watch-like device or all new Apple TV, which would include more high profile networks, gaming and perhaps Siri control. 

Today, on the heels of this speculation comes another report from Zhan Xaixian of Tawain's Business Times online. Zhan claims Pegatron, one of Apple's growing contract manufacturers, has started to put the pieces in place for iPhone 6 production runs starting in 2Q14. 

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