from October 2015, Apple Music
Jimmy Iovine, co-founder of Beats, says he is “scared” about music’s future. Why so? Iovine claims that free music streaming services like Spotify and others return fewer dollars to artists. In order to make up lost revenue, musicians are spending more time on the road playing concerts. In Iovine’s view this means less time to work on future albums. Good music, according to Iovine, requires time and that time is being eaten up by longer than usual concert schedules.
Of course, Iovine is now part of Apple and its attempt to re-energize its iTunes brand. The latest attempt is Apple Music streaming music service. This gives one access to Apple's entire music library on demand. Apple Music does NOT offer a free version beyond a 90-day trial period. After that it is $9.99/month. It appears Iovine’s comments could be a building frustration that young people are not willing to pay for music — especially when they do not have to.