Apple Personnel

Jun 14, 2017 — by: Mark Reschke
Categories: Apple Personnel

Apple_car3Project Titan, Apple's not-so-secret car program, has apparently been all over the map. But just when the Titan finally appeared to have legs, former Ford executive, Steve Zadesky, who was heading up Apple's automotive project, left the company in September, 2016. Filling Zadesky's vacuum, veteran Apple executive Bob Mansfield promptly took over the reigns. According to the New York Times, Mansfield immediately slashed the Titan workforce, whittling the program down to autonomous-only driving solutions. Earlier this week Apple CEO, Tim Cook, just revealed publicly that autonomous driving is indeed Apple's direction. But I've never bought into any Apple CEO's public comments (only delivering part of a picture they want us to see), nor do I buy into the "paper of record" rumors, nor should you.

Mansfield has saved many fledging programs at Apple, working with shoestring teams while delivering remarkable results. Project Titan had become a program losing it's Apple culture, while gaining a bloated staff with far too many Detroit executives running the show. Mansfield was tasked to bring the program back to Apple's roots with a lean and focused team. Evidence continues to mount an Apple car has always been – and still is – on it's way.

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Jan 21, 2016 — by: Mark Reschke
Categories: Apple Personnel

Love_sees_no_colorIt is an old debate, but one worth revisiting at Apple. Does hiring the best employees result in becoming politically incorrect? And if so, will Apple sacrifice political expediency for the best employees? It does not necessarily have to be a false argument, as Apple could, theoretically achieve both, which is what Apple appears to be striving for.

Market dynamics dictate that companies should hire the best employees it can, in order to maintain and achieve a competitive edge over its competition. If a company hired a majority of Japanese, Russians, Hindus, or Latinos, it makes no difference to the corporation, so long as those people are most qualified to do the job. However, in today’s society, if a company practices such policies — hiring the best of the best — and the results of those hired does not match the race or gender (and perhaps soon religious) demographics of the country, these companies are increasingly coming under political fire that the company may be racist or bigoted. Apple is in such a position of prominence, it is rapidly becoming a target for such scrutiny.

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Apr 16, 2015 — by: Mark Reschke
Categories: Apple Personnel

Angela_ahrendts_appleThe amazing Apple Watch was once available to own starting April 24, 2015. Now the watch is only shipping to customers who have pre-ordered the device on April 10th. Yesterday Apple removed their 04.24.2015 date stamp on the Apple Watch’s home page, replacing it with "The Watch is coming." According to The Telegraph, Apple’s Senior Vice President of Retail and Online sales, Angela Ahrendt, sent out a letter to Apple retail employees explaining the watch will not be available until June.

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Apr 14, 2015 — by: Mark Reschke
Categories: Apple Personnel

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Apple Watch has only been available for pre-order and by-appointment-only trial for less than a week, and just about everything the watch can – or cannot do – has been revealed in hundreds of reviews. What I discovered yesterday during my try-on appointment was that the Apple Watch experience was vastly different compared to any other time I’ve stepped into an Apple retail store to check out a new product.

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Nov 22, 2013 — by: E. Werner Reschke
Categories: Apple Personnel

Cook_ballmerWidely consider a joke, the question of, “Who has been a more successful Apple employee: Tim Cook or Steve Ballmer?” Funny as it sounds, it rings true in some circles, and the comparison and contrast between the two men is worth thinking about.

Both Cook and Ballmer became the successors to high tech empires that were at the top of their game. While Bill Gates did not pass away, he did step aside from the day to day operations and stayed on the board or directors (he also is the company’s largest stock holder). This left Steve Ballmer in charge of a company at its peak — a company that could do no wrong. At the time of Steve Ballmer's ascension to becoming Microsoft CEO, the company had done nothing more than amass a track record of success and mammoth growth.

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Jun 18, 2013 — by: Mark Reschke
Categories: Apple Personnel

Apple is rebooting its award winning ad campaign, but this time around it has Tim Cook’s signature all over it.

Think_differentApple is taking to the airwaves with a new 60 second ad campaign, focused solely on its brand. Apple’s first brand reboot came in 1997 when Steve Jobs reemerged as Apple’s iCEO and left an indelible mark on the culture of tech, with the amazing Think Different campaign. No products, no glitz, just the impactful words “Here's to the crazy ones...” Apple positioned itself as the heart of the nonconformist during a time when 95 percent of the world was using a Microsoft PC. 

Apple's Think Different campaign rang true to its 1984 Superbowl ad, in which Apple would topple a world enslaved by the power of IBM. Apple’s new “Designed by Apple in California” theme does not harken back to this previous idea, nor should it. Apple is no longer the outsider looking in, but is now the standard bearer by which all others are measured. “Here’s to the crazy ones” has been replaced with the opening phrase “This is it,” while we see a woman enjoying a moment with her music via Apple earbuds on a commuter train. Immediately, Apple is stating that their brand has arrived, that what they are making just works. Throughout the ad the message that all Apple wishes to be and achieve is now being experience throughout the world. 

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Sep 28, 2012 — by: Mark Reschke
Categories: Apple Personnel
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Dear Mr. Cook,

I'm going to make this short and to the point. By now most of the public interested in iPhones knows Apple's new Mapping application has some glitches in various regions, and for the moment, lacks integrated public transit system information. I was pleased that you came forward with an open letter to inform the public that the highest levels at Apple are aware of the problems and they are being addressed post haste. 

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Jun 28, 2012 — by: Mark Reschke
Categories: Apple Personnel

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John Paczkowski of the AllThingsD stated that Bob Mansfield, Apple's senior vice president of Hardware Engineering is retiring, and that Apple has confirmed to Paczkowski this is indeed the case. T-GAAP has taken a hard look at Apple's Veeps, and there is little debate as to why Bob is leaving... He's just simply not handsome enough. We are guessing the next guy to go would be between Bruce Sewell or Peter Oppenheimer. But really, we are just three guys, thus we really don't know much about guy looks, we are just taking an educated guess here. 

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Oct 6, 2011 — by: Mark Reschke
Categories: Apple Personnel

There isn't much more that can be said about Steve Jobs, until his authorized autobiography is released  later this month. If you haven't had time to search and find some articles on Steve, here is a short-list to what we found to be the most profound columns about Mr. Jobs.

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Aug 26, 2011 — by: Mark Reschke
Categories: Apple Personnel

In the wake of Steve Jobs announcing his resignation as CEO of Apple. Inc. this past Wednesday, Apple stock took a $19 plunge in after hours trading, costing AAPL nearly 5.6% of its value. The news of Jobs resignation could hardly be considered unexpected, but would this be a sign that investors viewed Apple as a one-man show or was the after-hours trading a mere knee-jerk reaction?

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