from May 2013, Apple TV
What the next version of AppleTV will look like or whether it will even be called AppleTV (some rumors think it will be called iTV) is anyone's guess. Mark Reschke has postulated that the next AppleTV will include a 60" screen and be 4K. It is not a far fetched idea, if Apple can keep the price down so mere mortals can afford one. Apple surprised everyone with the incredibly low introductory price with the original iPad. They certainly could do this for a 4K HDTV too.
Yet another feature rumored to be on the horizon for the next generation AppleTV is Siri. Siri would change the way people interact with their TVs. Instead of looking for that silly remote that likes to hide between couch cushions and run away to rooms far, far away, you could just use your voice to control what show or movie plays on your TV. However, a big feature no one seems to be talking about, that would be huge, is Game Center for AppleTV.
Sony recently announced aggressive price points for its all-new XBR 55" and 65" 4K Ultra HDTVs. Sony will be launching the 55" base model for a seemingly jaw dropping $4,999, while its largest 84" set continues to drop jaws for the exactly opposite reason, coming in at $24,999.
Rumors continue to swirl about Apple entering the market with an all-in-one Apple TV plus HDTV device rumored to be called "iTV." Assuming Apple dives into the living room, a recent article by Mark Hibben sheds some light on why Apple would be wise to jump into the game with its own 4K set (displays with 4x more resolution than current 1920 x 1080 HDTVs).