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Why Apple Announced Now 

Why Apple Announced Apple Watch Now

from June 2014, Apple TV

Itunes_costcoBeginning June 27, iPhones and iPads will once again be sold through Costco Wholesale. Apple's strong march back into Costco means Samsung will no longer be going unchecked within the U.S.'s largest club wholesaler. Apple will soon be reconnected the club's higher income Americans, tp which Costco largely caters. 

The average annual household income of each Costco membership is $96,000. The typical Costco member who purchases technology at the retailer is not part of the early adopter crowd. Rather, Costco members largely tie into what is called the "laggard" segment of the market, settling on whatever Costco is offering. This is a large high-income segment Apple has been missing for the past four years.

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Apple_store_portland
Apple’s Newest Retail Store in Portland, Oregon | View Gallery >

Apple's new Senior Vice President of Retail and Operations, Angela Ahrendts, recently attended the opening of Apple's new London store. Ahrendts was in Omotesando, Japan to unveil another large-scale, two floor Apple retail storefront yesterday. While much of the media focus has been on Ahrendts herself — and the amazing retail glass architectural wonders Apple continues to erect — it is Apple’s direction for retail outlets that merits investigation.  

On the international stage Apple is loudly promoting its large, standalone retail stores. However, in the U.S., Apple is very quietly moving into ever larger spaces.

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Metal_crisis_and_riseApple’s developer conference keynote held at San Francisco’s Moscone West convention center left developers’ heads spinning. The flood of new technologies Cook and his VP’s delivered was simply staggering. Among the slew of announcements was Apple’s impressive new technology called Metal. 

Metal is a graphics API for iOS, squarely targeted at game developers. Metal’s objective is to eliminate OpenGL by giving developers more power with direct access to the graphics processor. This will allow high-end gaming developers to push the limits of Apple’s A7 (and likely forthcoming A8) processor found within the latest iOS devices. The result is Apple’s CPU and GPU will work together in “seamless harmony” as Apple says, allowing games like Ryse: Son of Rome, to look and feel like its high-end console counterpart on xBOX ONE.

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WWDC 14

A two hour Keynote by Apple at WWDC 14,... and no new hardware. To some this was a big disappointment. Wall Street reacted (as they always do) by sending AAPL stock down on Monday, but on Tuesday they had reconsidered and sent Apple’s stock to another 52-week high. Along with Wall Street others had eagerly anticipated at least a new iPhone or were hoping for something else, something big — like a new category product (iWatch or a new form-factor Apple TV). But a new hardware announcement did not happen, and there are some good reasons why.

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