from February 2015, Apple TV
If Dish Network believes Sling TV is akin to hitting a home run, they may be right. And while it may not be bottom of the 9th with the bases loaded with the game on the line, it is at least the bottom of the 7th. The problem? Dish Network, standing over the plate, just struck out.
T-GAAP was able to test Sling TV before it launched publicly, and while first impressions were favorable, as a Mac and iOS user, after several days of use the experience fell flat.
Some say Apple’s inability to pull off content deals with resistant networks is hampering the diminutive little device from being a runaway success. Others have said Apple TV is dated due to a lack of hacking features that no longer work, while others are bemoaning the fact that Apple has not updated its disappearing-in-couch remote, nor has Apple added voice control. None of these are major issues slowing down Apple TV.
At the heart of Apple TV's problems is the entertainment industry itself, and the reason is simple.
Dish Network has managed to pull off a near perfect cord cutter miracle. Dish Network’s Sling TV delivers live streaming of some of the most popular cable networks, creating a “network mini-bundle” for only $20 a month. ESPN, EPSN2, TNT, TBS, CNN, Disney, Cartoon Network, HGTV, and many more worthy channels. The bundle is a fantastic solution for those without cable, and Dish Network gave T-GAAP the keys to beta test Sling TV. There’s only one glaring issue for Dish Networks shiny new toy – Sling TV is not on Apple TV (yet) and is not able to work with Airplay from iOS. However, we at T-GAAP have a solution to get Sling TV onto your television thru Apple TV.
A while back we reviewed AirParrot, but the software has since grown in maturity with in AirParrot 2. (Squirrels, the company who created AirParrot, is located in the high-tech capital of the U.S., in North Canton, Ohio). Regardless of where they guys/gals are located, they make great software.
A good CEO knows that if their company rests on its success, impending doom will soon be at their doorstep. IBM became distracted and complacent. Microsoft believed it was invincible with over 90% market share. Thank goodness Tim Cook and Apple think differently.
Cook knows that despite all the success and glory with the iPod, the iPhone, the iPad and the resurgence of the Mac, if Apple stands still history shows that Apple’s fate is certain — decline. While IBM and Microsoft are still with us today, they are not the companies they were at the peak of their success. The question is how Apple will maintain its success into the next decade.