Netflix has been a huge streaming success story and has been the chief rival to Apple's so-called hobby, Apple TV. But everything may be about to change. According to Barrons report, Verizon is setting its sites on acquiring Netflix or perhaps even Coinstar (which owns the DVD RedBox rental kiosk business). Verizon acquiring either would be a boon for Apple, as the takeover would likely occur in the timeframe Apple launches its own HDTV with integrated offerings.
Nielson Reports issued shocking numbers yesterday: TV ownership is set to decline for the first time since 1970, which marks the first time since Nielson started tracking this data. An initial reaction would be to blame the economy for such a depressing year in television sales. However, get beyond the simple reasons for the decline and a different story emerges. And with that different story, Apple is set to enter a market that isn't in decline, but in transformation mode. Apple is once again skating to where the puck is going to be, not where it is.
Start the countdown, because the next TV you are likely to buy, or want to buy, is going to be made by Apple. And it isn't just because this TV has some elegant design and brilliant looking screen, it'll be because the interface and content that comes right out of the box, and the way in which you control it, is going to blow you away.
Jobs Says So
The question isn't if, it's just a matter of when Apple's holistic television solution will arrive. Steve Jobs said as much in his autobiography, and his "I finally cracked it" comment and additional color on the topic, may be the only time during Jobs reign at Apple that he leaked a single grain of data about a forthcoming product. Don't think this is Jobs throwing in the towel or not caring because he was leaving us. On the contrary, this is perfect Steve Jobs start-the-hype stuff. It's all about the mystery and creating a pent-up demand for something we don't know we even want – yet. Jobs delivered a glimpse into Pandora's box, but since he's gone, we can't dig deeper, and since it didn't officially come from Apple don't count on Cook and company rapping eloquently about this any time soon.
It happened to me again yesterday morning. I was giving a presentation at a conference on the subject of e-mail marketing. There was an HDTV in the room and I couldn't use it. Instead I used the projector provided by the conference. Why couldn't I use the HDTV? Cords.
Like Steve Jobs was, I consider myself very particular about presentations. How I look when giving a Keynote means as much as the quality of the content. If the messenger gets in the way of the message, the message falls on deaf ears because of distractions the messenger creates. For example, all the other presenters at this conference were using PC's and Powerpoint. As expected, their slides were boring, full of words and just plain awful. Each new slide was more of the same — lots of text, a poor graphics and then someone yammering for time to eternity about all the words... Wake me up when it's over.