Apple Watch

Mar 24, 2015 — by: E. Werner Reschke
Categories: Apple Watch

Apple Watch, iPhone, Sticky, Genius

Beautiful. Elegant. Practical. Gotta have one! These are descriptions of the forthcoming Apple Watch. But what makes the Apple Watch “Genius” is not merely its design, it is what it can do when paired with iPhone. During his most recent Keynote, Tim Cook reiterated that “Apple Watch was designed to work with iPhone.” In that one phrase is the entire philosophy of Apple Watch and why it was made.

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Mar 23, 2015 — by: E. Werner Reschke
Categories: Apple Watch

Data-center-apple-servers

I run a small business. I value privacy, for myself and my customers. Giving all my personal and company data to a Cloud owned by some other entity — whether Apple, Google, Microsoft or Yahoo! — has always made me nervous. Maybe I’m über-paranoid, or maybe I’m crazy like a fox.

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Mar 18, 2015 — by: Mark Reschke
Categories: Apple Watch

Applewatch-vs-androidwatch

This is Part 2 of 2. Read Part 1 >

6. Watch Faces

First and foremost, these devices are watches, and what type of face is displayed for you and others to see is very important. A watch face conveys the owners personality and what he or she thinks of the watch itself. What individuals like, or do not like, is up to each one’s personal preference. Currently, Android wear has more watch faces to choose from when downloading from Google Play — 57 in all — but that is where customization for Android Wear faces largely ends. Quality of watch faces is up to one’s own opinion. That said, Apple clearly trumps the number of downloadable Android Wear watch faces with the amount of face customization for each watch face.

Apple Watch ships with 9 time keeping faces, but each face is immensely customizable, going several levels deeper than Android Wear’s abilities. Beauty is a subjective thing, but most reviews are pointing to Apple’s more elegant, highly crafted time faces. You be the judge.

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Mar 17, 2015 — by: Mark Reschke
Categories: Apple Watch

Applewatch-vs-androidwatch

This is Part 1 of 2. Read Part 2 >

After sifting through several articles and reading reviews on how Apple Watch stacks up to Android Wear devices, one thing became abundantly clear: Objective tech journalism, by and large, has left the building (no longer exists). Columnists either fear the mighty hand of Google search and ad power, therefore walking a careful tightrope with their reviews, or in an effort to not look like Apple fans, omit Apple Watch features, attempting to make Apple Watch and Google Wear products equal. This has the added benefit of making their review appear fair. It prompted me to lay out where each product has its victories.

1. Size

Reviewing the most popular Android Wear watches, whether round face or rectangle, most are thicker, wider or taller. I could not find a fully featured Android Wear watch that was smaller than Apple’s 38mm Apple Watch, and most are larger, and heavier, than Apple’s 42mm Apple Watch Sport. 

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Mar 13, 2015 — by: Mark Reschke
Categories: Apple Watch

Rolex_roger_federerWhat do luxury watch brands all have in common? Rolex, Breitling, Tissot, Richard Mille and many others all have celebrity sponsors. Rolex has tennis star Roger Federer, Breitling uses actor John Travolta, Tissot promotes basketball player Tony Parker, and Richard Mille signed tennis phenom Rafael Nadal. Lessor luxury brands, watches ranging in the thousands, instead of tends of thousands, tend to gravitate towards celebrity. Higher-end watch brands search for athletes that communicate their brand and stretch brand awareness. Apple Incorporated, thus far, has no luxury endorsement for any version of Apple Watch, and they may need one, at the very least for Apple Watch Edition.

Rolex, the most widely known luxury timepiece maker in the world, has watches that generally start at retail prices of $5,000. ATP Tennis tournaments are plastered with Rolex advertising. For women, Rolex has tennis star Ana Ivanovic, and has recently re-signed Tiger Woods. Celebrity and luxury watch brands go hand in hand, largely focused around golf and tennis, but even Cricket in India and ping pong in China. Can Apple keep the luxury Edition watch from being tarnished by the $349 Apple Watch Sport model? It will be difficult.

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Mar 9, 2015 — by: Mark Reschke
Categories: Apple Watch

Apple_watch

UPDATED: 

It's happening, today at 10 AM Pacific, Apple's Special Event. We thought it high time to put out our pricing predictions vs what Apple delivers on stage:

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Mar 5, 2015 — by: E. Werner Reschke
Categories: Apple Watch

Google LogoIt’s almost here... Apple’s Special Event (that we predicted, before anyone else was talking about it back in Janauary). The final date was off by a few weeks, but our understanding that a Special Event was to take place before the launch of Apple Watch was indeed dead on.

Now that the moment is almost upon us, I was thinking the other day, “Will I be able to use Apple Watch to search for things?” In other words, will Apple Watch have a search function? Siri will exist on Apple Watch, but will search be achievable though it?

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Mar 3, 2015 — by: Mark Reschke
Categories: Apple Watch


Crystal_ballNext Monday, March 9th, Apple is holding a special event in San Francisco’s Yerba Buena Center for the Arts. Invitations Apple sent to the media were titled “Spring Forward” hinting at Saturday night’s U.S. time change, and therefore the Apple Watch. A few new features are expected to be unveiled, along with pricing and more details on battery life. Apple has again constructed another demonstration “tent” just outside Yerba Buena for what should be a hands-on after-event. The initial announcement of Apple Watch also showcased a temporary facility for the watch, but the media’s time with Apple Watch was strictly controlled. Monday’s event promises a liberal hands-on policy for journalists to explore the watch’s abilities, as it is a launch ready product. But could the event be more than just a rehash of Apple Watch with price points and a few new features thrown in for good measure?

As I stated in January, the highly rumored 12-inch MacBook may be a strong possibility for this event. Apple Watch is the main draw for Monday’s event, therefore it dictates any other announcement being the first product to be discussed. Apple has a specific cadence to their events. Apple CEO Tim Cook is likely to give a State of the Apple Union address, touching on various points of interest, ending his discussion with MacBook lineup. Apple's Sr. VP, of Worldwide Marketing, Phil Schiller would then take the stage, introducing the all-new laptop.

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Feb 20, 2015 — by: E. Werner Reschke
Categories: Apple Watch

It’s time to butter both sides of the bread, because Mark & Werner provide another hour of hilarity while helping you become smarter at the same time... really.

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Feb 20, 2015 — by: Mark Reschke
Categories: Apple Watch

Steve_jobs_tim_cook_appleApple CEO Tim Cook conducted an interview a few weeks ago at the Goldman Sachs technology conference. Cook discussed Apple's product line, grid-free power initiatives and the forthcoming Apple Watch (once asked about it). I've listened to Tim Cook interviewed and watched him give presentations dozens of times, just as I had Steve Jobs. There is one thing about each man that becomes abundantly clear. Steve Jobs was a pure genius visionary, while Tim Cook is cunningly smart.

Jobs birthed Apple, was fired, and was then rehired to save it. He did more than just save the company, he drove it to record success. Jobs could simply see things others could not, and he taught his fellow executives to remove the glass ceiling and dogma surrounding large businesses. Jobs had pet projects, such as the ill-fated Cube, and wildly successful iPhone and iPad. Who knows what he had up his sleeve for Television.

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