from June 2014, Beats Electronics
With Apple's acquisition of Beats Electronics, you would think Apple had purchased Comcast or Exxon Mobile. "Beats is Apple's biggest acquisition ever", rave the media. Apple's $3 billion purchase was good for Apple's brand and future opportunity, but sorry hype machine, it is a nearly irrelevant financial acquisition for Apple.
$3 billion is evidently the final price tag Apple and Beats settled upon. The multi-billion mark is certainly a nice payday for Jimmy Lovine and Dr. Dre, but the dollar figure is relative, and should only be viewed as a big or small figure based on the company it's coming from.