Hundreds of millions of Apple users are diving ever deeper into the diminutive fruit company's ecosystem - Apple's rabbit hole if you will.
Starting out on the deep end of the pool, is akin to entering a companies guarded fortress with arms open wide. It's a risky proposition. But for Apple users, heading into the iOS or OS X world is like walking into a securely developed fun park. iOS 7, iCloud, and the forthcoming OS X Mavericks will have users experiencing Apple's seamless solutions more so than ever before. And there is little worry within the minds of these users because they are loving the Apple experience.
A lot of buzz is being bantered around regarding Google's latest homegrown device called Chromecast. In the wake of Google's failed Google TV effort, Chromecast does not offer a keyboard nor is it being heavily marketed by Kevin Bacon. Chromecast is also not the over priced Nexus Q part II. So what is this $35 USD Chromecast device?
Chromecast is a wifi dongle for HDTV's, allowing users to stream from Chrome equipped devices. In other words, Chromecast is Google's version of Apple's AirPlay technology – and that's it.
AppleTV or iTV, whatever it may be called in its forthcoming rebirth, may become Google's biggest nightmare. According to the Jessica Lessin, formerly of the Wall Street Journal, Apple is zeroing in on their broadcast plans, which offers a zero advertising option for viewers.
Google currently profits from Apple's iOS through gaming and web-based advertisements. But with a controlled end-to-end experience from Apple in TV, no such advertising advantages will exist for the search engine giant.
Google Reader has been the dominant RSS reader for more than five years. Even though it is the top RSS service on the Internet, Google announced in March that it is shutting it down as of July 1. For those who are still using Google Reader, the July 1 shutdown is almost here. The time to look for a replacement is now.
When Google first made the announcement, an alternative was hard to find, as most RSS readers used Google Reader as their back end. A lot has happened in the past three months as services are coming online to compete for the Google Reader users. Among those that are ready, one is standing out above the rest.
Google announced a slew of new services at its I/O developers conference today. Many of these services are new from Google, but they are not new to the market place. The company showed their continued march to integrating as much as possible into Google+, clearly taking aim at converting Facebook users to Google+ users. But the overall results of Google's announcements were very Microsoftian, being late to the table with little to differentiate their products from others already in the market with well established solutions. The show seemed more tailored towards Google fanboys, and the fact they should give up Pandora or Facebook simply because Google now offers their own also ran products.
The two indisputable smart phone leaders are Apple and Samsung. Other players such as HTC, Nokia, Motorola and LG are just slivers on the market share pie chart. Marketing 101 stipulates that when in a two-horse race, if you are the leader you never mention the number two contender. If you are in second place, then you always compare yourself to the leader. After watching this ad, it is clear that Samsung thinks they are second in the pecking order.
Google is a powerhouse within the realm of Internet services. From Adsense to YouTube, Google's services drives an amazing amount of web traffic through their front door. The biggest draw to these services is that they are free, because they are augmented with ads. Google makes money by selling their users to ad companies, much like free broadcast TV.