Rumor and random speculation is running rampant regarding Apple's 10th anniversary iPhone, often referred to as iPhone 8. Perhaps the most shocking feature claimed of them all is that the smartphone will sell upwards of $1,400, with a starting price around $1,000. New technologies, such as a larger OLED display, glass integrated Touch ID, 3D sensors, a larger battery and waterproofing are among the reasons for iPhone 8 prices shooting the moon – at least these are the claims.
While many new technologies initially raise Apple's iPhone build cost, this happens with every new iPhone having all-new features. This raises an obvious question: Has Apple ever raised iPhone prices to this extent in the past when introducing a slew of new features? Answer: No.
Apple's newly unveiled Augmented Reality Kit (ARKit) has developers diving in and thinking about the possibilities. Apple provided a presentation of the technology at their World Wide Developers Conference earlier this month and it did not disappoint. Virtual objects were shown on a table, taking into account the surface size, camera movement and lighting solutions, all in real-time. Needless to say it was an impressive demonstration.
During the unveiling of ARKit, Apple had John Knoll of Industrial Light and Magic (ILM) provide a Star Wars VR presentation. John introduced Lauren Ridge of EPIC Games, who was backstage, complete with green screen and her VR goggles ready to go. John and Lauren showed off a Star Wars experience and some quick programming, adding in tie-fighters and Darth Vader for what played out as a pretty close call with the Dark Lord. It was cool stuff, but I started revisiting the presentation again. As Darth Vader came towards Lauren, what if she had a physical lightsaber that integrated into the game? ILM and EPIC Games could deliver the holy grail where VR and reality completely blur. But it could go much further.
Lately, Apple has been adding to their space exploration team. Not only does Apple have their sights set on your mobile life, but evidently they look up at night and think about how to reach for the stars. Apple recently added two of Google's satellite executives to some vaguely understood hardware team. In April an inside-the-satellite-beltway blog site talked of Apple working with Boeing regarding Low Earth Orbit (LEO) multi-thousand satellite deployment. Sounds cool, but when it comes to Apple, the age old question remains; What's in it for me?
Have you ever been on a cruise or taken a flight? How about visiting another country far away or hiking to parts unknown? In each scenario internet access often costs far too much to justify, or simply isn't available. If you've ever attended a college football game good luck getting anything in or out of your iPhone, as the towers are typically jammed solid with traffic. Now envision all these places, or virtually everywhere, providing strong signal with amazing speeds for any task, anywhere, any time. That's what's in it for you.
It's a curious thing, that Apple. To have all but ignored the Mac for years made going into the Apple retail stores seem like a walk through a computing history museum. "...and here is the MacBook Air. Launched in 2008 and still does not have a Retina display, Thunderbolt, or any other port for that matter." At least it is – slowly – getting harder to point out how slow Apple has been to getting Mac's updated. Cook and crew clearly took their eye off the Mac ball for years, but things have changed in Cupertino, and much needed updates are on their way. Does this mean Apple's leadership is listening to customers, or does it merely explain the pivot due to iPad's constant and decreasing sales since 2014?...
Out of the myriad of announcements Apple put forth on Monday during their 2017 Worldwide Developers Conference, one new technology continues to come back around in my mind time and time again. And yet, I'm not sure if I'm as excited as I am relieved – It's a close call. Files App in iOS for iPad is a game changer. Essentially, Files App is the macOS Finder for iOS. A native file directory shipping with iOS 11 for iPads. Yes! And about time!
T-GAAP's been clamoring for an "AirFinder" (or some form of native Finder for iOS) for years. After all, iOS is a slimed down version of macOS. Apple's mobile operating system has always had a file directory, it's just been hidden from the GUI. Files App for iPad that Apple has, bafflingly so, been holding back for years, may greatly tilt the trajectory of iPad forever.
FitBit was all the darling in 2015, with a strong IPO showing and staggering sales topping 21 million devices. Fast forward to today, and in just over 20 months FitBit's stock is down nearly 60% from it's all-time high. More or less, FitBit provides decent, singular focused devices. While this has been good for FitBit in terms of volume sales, the Mark Cuban question has raised it's ugly head – Are you a viable business or just a clever one-off product?
Simple, low-priced fitness trackers have been an easy, low-risk purchase decision for many, but over time devices like this tend to fall out of favor with consumers, as they gravitate towards multi-functional solutions, even if that requires a higher spend. Enter Apple Watch.
They are being heralded as Apple's best surprise product of 2016 – AirPods. They are being heralded as Apple's ugliest product of 2016 – Airpods. So which is it? Are Airpods great? Yes. Are they ugly? No.
Airpods are virtually identical to to their wired cousins, Apple's EarPods, but for one major factor. Airpods have, rather obviously, no wires. When I first saw them, they looked awkward. After pondering as to why they looked rather odd, the answer became obvious. I'm simply not accustomed to seeing earphones without wires. The answer is really that simple.
At least half of all Galaxy Note 7 users have switched, or soon will, to iPhones, according to IDC's latest research. This is big news for Apple and iPhone sales. Only 17% will be choosing another Samsung phone, and an astounding 13% were not even aware of the recall.
IDC did not seek to poll future smartphone buyers, but during last Tuesday's Apple quarterly conference call, Apple CFO, Luca Maestri, cited a survey indicating 79% of those planning on buying a smartphone in the U.S. during the December quarter would be purchasing an iPhone. Consumers in the know, or had a Galaxy Note 7, are turning to iPhones in droves.
Over 895 million people flew on planes within, or in and out, of the U.S. in 2015. The number of passengers set another an all-time record, which is estimated to be broken again in 2016, with over 900 million people having flown in U.S airspace. And on every flight, before takeoff, and without fail since mid-September, a special announcement to all passengers is given, ordering them shut off their Samsung Galaxy Note 7 phones and store them in the above compartments or in a carry-on, below the seat in front of them.
I’ve been on six flights since mid-September, and while the wording from different airlines has been slightly different, the message has been abundantly clear; “Completely turn off and hide your Samsung Note 7. You will not use or charge it on this fly, potentially burning us all out of the flippin’ sky!" Every time I've heard the instructions, a semi chuckle has broken out with passengers looking at their neighbors to ensure they do not have a Galaxy Note 7, and if they do, making sure they shut them down.
Ka-Boom! Did you hear that Verizon guy, or is it the Sprint guy now?... That's the sound of the U.S. being blown apart, bit by bit, via Samsung devices. Oh, don't get me wrong, I'm not making fun of the Samsung Galaxy Note 7, which has already blown up in a little boys hands, set a man's pants on fire and burned down a Jeep Grand Cherokee. Let me be perfectly clear; I'm making fun of a whole slew of Samsung devices.
Just this past week, a Samsung Galaxy Note 2, not 7, but Note 2, caught fire in an overhead bin compartment on an airplane forcing an emergency landing. Of course, it's a week later, so what what other devices does Samsung engineer and sell that could possibly ignite and destroy something, somewhere? That would be Samsung's exploding clothing washers. Of course, there may be a completely logical reason for this.