Costco’s Mobile Online Store is offering iPhones and iPads with steep discounts. Below are a few screen captures of pricing deals found today. Earlier this month we broke the story about Costco selling iPhones and iPads in their club warehouses starting June 27th. However today Costco began offering Apple deals online.
There is little doubt that you have seen the ads: Microsoft continuing to desperately promote Surface Pro 3 as the everything tablet — and — the everything laptop computer. However, there are two important problems with Microsoft’s “Best of a laptop, best of a tablet” claim:
- Surface Pro 3 is not a great tablet.
- Surface Pro 3 is a poor choice when compared to an ultra-book laptop.
I could make this article short and sweet by stating the Surface Pro 3 is truly flawed product, grasping at MacBook Air and iPad Air straws, but there are serious reasons why the Surface is a solution in search of a problem and they deserve, at least, some attention.
Beginning June 27, iPhones and iPads will once again be sold through Costco Wholesale. Apple's strong march back into Costco means Samsung will no longer be going unchecked within the U.S.'s largest club wholesaler. Apple will soon be reconnected the club's higher income Americans, tp which Costco largely caters.
The average annual household income of each Costco membership is $96,000. The typical Costco member who purchases technology at the retailer is not part of the early adopter crowd. Rather, Costco members largely tie into what is called the "laggard" segment of the market, settling on whatever Costco is offering. This is a large high-income segment Apple has been missing for the past four years.
In 2010, Apple and Costco parted ways. At the same time Apple’s divorce with Costco was being completed, dealings with Walmart and Sam’s Club were heating up. Coincidence? We didn’t think so then, and now we don’t believe that's the case now. But rumor is, Apple and Costco are putting aside their differences in order to team up once again.
An email that's been circulating the past week is claimed to be from the Wireless Advocates CEO (Wireless Advocates owns the wireless kiosk contract at Costco), which states:
This year’s WWDC 14 keynote was a treasure trove for developers. From an all new coding environment to a bounty of new API’s, and even an improved iCloud architecture to leverage — the show was pure developer candy. Apple also gave consumers something to look forward to coming this Fall. Apple’s Sr. VP of Software Engineering, Craig Federighi, delivered iOS 8 Extensibility. For users of Apple’s mobile devices iOS 8 Extensibility is going to be a very big deal.