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Apple iWatch Set To Leapfrog Industry With Stunning Flexibility

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Why Apple Announced Apple Watch Now

from June 2014, iPad

Review: Apple iPad Air vs Surface Pro 3

by: Mark Reschke | Jun 27, 2014

Ipad_air_vs_surface_pro_3Earlier this week I reviewed the Surface Pro 3 and how it stacked up against the MacBook Air as an ultrabook laptop. I wore the objectivity cape as long as possible, but it was simply no contest. From hardware to operating system, the MacBook Air delivered a vastly superior ultrabook experience. But the Surface Pro 3 claims something the MacBook Air does not – that it is the best of a laptop and best of a tablet. The former was covered, but now it is time to dig into the latter. Does the Surface Pro 3 make for the best tablet when compared against the leader of the pack, the iPad Air?

Hardware:

Microsoft has been keen to market the Surface Pro 3 against the MacBook Air, but raw processing power of the Surface seemingly gives it an advantage over the iPad Air, not the MacBook Air. Geekbench testing reveals Surface has the power edge over the iPad Air:

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Apple to (eventually) leave Intel

by: E. Werner Reschke | Jun 26, 2014

Apple-intel-inside-logo

Some things in life are just inevitable. If you eat one potato chip when the entire bag is available, it is inevitable that you will eat more; if you drink often in bars and pubs and then drive home, it is inevitable you will someday get a DUI. If you are in Vegas and on a lucky streak, if you keep betting it is inevitable that the casino will win all its money back and then some.

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Costco-home-page-ipad-mini

Costco’s Mobile Online Store is offering iPhones and iPads with steep discounts. Below are a few screen captures of pricing deals found today. Earlier this month we broke the story about Costco selling iPhones and iPads in their club warehouses starting June 27th. However today Costco began offering Apple deals online.

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Itunes_costcoBeginning June 27, iPhones and iPads will once again be sold through Costco Wholesale. Apple's strong march back into Costco means Samsung will no longer be going unchecked within the U.S.'s largest club wholesaler. Apple will soon be reconnected the club's higher income Americans, tp which Costco largely caters. 

The average annual household income of each Costco membership is $96,000. The typical Costco member who purchases technology at the retailer is not part of the early adopter crowd. Rather, Costco members largely tie into what is called the "laggard" segment of the market, settling on whatever Costco is offering. This is a large high-income segment Apple has been missing for the past four years.

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Costco_AppleIn 2010, Apple and Costco parted ways. At the same time  Apple’s divorce with Costco was being completed, dealings with Walmart and Sam’s Club were heating up. Coincidence? We didn’t think so then, and now we don’t believe that's the case now. But rumor is, Apple and Costco are putting aside their differences in order to team up once again.

An email that's been circulating the past week is claimed to be from the Wireless Advocates CEO (Wireless Advocates owns the wireless kiosk contract at Costco), which states:

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iOS 8: Extensibility is a Big Deal

by: Mark Reschke | Jun 10, 2014

Ios8-extensibility

This year’s WWDC 14 keynote was a treasure trove for developers. From an all new coding environment to a bounty of new API’s, and even an improved iCloud architecture to leverage — the show was pure developer candy. Apple also gave consumers something to look forward to coming this Fall. Apple’s Sr. VP of Software Engineering, Craig Federighi, delivered iOS 8 Extensibility. For users of Apple’s mobile devices iOS 8 Extensibility is going to be a very big deal.

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WWDC 14

A two hour Keynote by Apple at WWDC 14,... and no new hardware. To some this was a big disappointment. Wall Street reacted (as they always do) by sending AAPL stock down on Monday, but on Tuesday they had reconsidered and sent Apple’s stock to another 52-week high. Along with Wall Street others had eagerly anticipated at least a new iPhone or were hoping for something else, something big — like a new category product (iWatch or a new form-factor Apple TV). But a new hardware announcement did not happen, and there are some good reasons why.

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