from September 2015, iPad

Sep 21, 2015 — by: E. Werner Reschke
Categories: iPad

Apple Notebooks, iPad Pro, MacBook, MacBook Pro, MacBook AiriPhone, Apple Watch, iPad — all the non-OS X products in Apple’s stable have been revved and the product line is clean and clear. For example, there is no product overlap between an iPhone 6s or 6s Plus — or even between those and the previous iPhone 6 and 6 Plus. Also there is no overlap between iPad models or between Apple Watch models. Within each of these product lines if you have a specific need or want, the choice of which product is right for you is fairly straightforward. That is unless you are in the market for an OS X powered notebook.

This is where things get messy and rather quickly. Usually bigger size means more money. But not with Apple’s notebooks. There is the entry model MacBook Air that leads the pac for price conscious consumers starting under $1,000 USD. But both standard 13" MacBook Air models are at least $100 less expensive than the smaller, entry level 12" MacBook. The MacBook offers more state-of-the-art technology than the Air’s (new keyboard, Force Touch trackpad, retina display, USB-C and multiple colors), but in consumer’s minds 12" is less than 13" so shouldn’t it cost less? Making matters worse, if a customer asks which one is more powerful, confusion can quickly ensue. The MacBook and MacBook Air use different chips, thus the MacBook Air is more powerful, and has powerful upgrade options, than the lightweight MacBook.

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Sep 16, 2015 — by: Mark Reschke
Categories: iPad

80__faster_than_pcs_phil_schiller

On September 9, during Apple's San Francisco special event, Apple’s Sr. Vice President, worldwide marketing, Phil Schiller, took to the stage and introduced the iPad Pro. The latest and largest tablet of its kind from Apple delivers an incredible 12.9", 5.6 million pixel display, and weighs only 1.5 lbs. Accompanying the iPad Pro is a versatile accessory called Apple Pencil along with an optional Smart Keyboard. While the iPad Pro left the audience quite pleased, Schiller made one comment that was likely to have left Intel speechless.

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Sep 11, 2015 — by: Mark Reschke
Categories: iPad

Jobs_stylus_yuckOn Tuesday, September 8, Apple unveiled an all new iPad, the iPad Pro. It sports a gorgeous 12.9" display, and works in concert with the amazing new Apple Pencil. iPad Pro combined with Apple Pencil will be a graphic artist’s dream. However, the media seems obsessed by one comment made by the late Steve Jobs in 2007. The media think they can play Jobs’ comment against Apple’s current leadership team to show how wrong Apple was in launching Apple Pencil, and get plenty of attention while doing so.

In January of 2007, Steve Jobs unveiled the iPhone. The iPhone had no physical keyboard, just a 3.5" multi-touch display. It was, at the time, a radical approach. During the unveiling Jobs explained how users would interact with the device. A stylus was out of the question. Jobs infamously stated, "Who wants a Stylus? You have to get 'em, and put them away and you lose them. Yuck. No one wants a stylus." Jobs clearly mocked the idea of using a stylus. Or did he? With the advent of Apple Pencil, the media has climbed all over the idea that Jobs would never have approved a stylus for iPad Pro. They couldn't be more wrong.

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