This past weekend I spent some time thinking about the two presentations in June by Apple and Microsoft. Apple's WWDC Keynote was once again on stride, showing break-through hardware with the MacBook Pro Retina Display, OS X Mountain Lion and iOS 6. All three demonstrate Apple isn't lost, wandering in the desert, but has a plan and knows where it wants to go next. However, Microsoft's announcement manifests how much trouble the software giant is in.
Steve Ballmer did his best to put a smiley face on a project that is clearly late to market. The announcement of Surface would've been revolutionary if Ballmer made it in 2008 — even 2009. While the number three is usually good to Microsoft, Microsoft's third attempt at developing hardware and software together (Zune, Xbox and now Surface) will ultimately fail. The reason why is pretty simple: the market has passed Microsoft by.
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