Three Guys and a Podcast: Apple News & Analysis
In a surprise move just a week after the announcement of Office for iPad, Microsoft’s new CEO Sayta Nadella issued a press release early this morning,
“It has become clear to the marketplace, and also in Redmond, that mobile is the future. Since Windows has been unable to catch iOS and Android it makes no sense to continue pursuing a path where customers are not going.”
Podcast Episode 104: Alien Abduction and the Missing iPad 2. We may still be searching for missing Malaysian Flight 370, but don't forget iPad 2's went missing this week as well.
Fear not. T-GAAP hosts Mark, Karl and Werner have all the important Apple News & Analysis in this week's podcast:
Rumors and images are are rapidly crossing even the broadest of internet canyons with Apple’s highly rumored forthcoming HealthBook App. Apparently, anything from weight to oxygen saturation can be monitored. How? Many solutions may require a third party device, but others are speculating an Apple iWatch will be able to accomplish all but the most technical of health related items. With the Affordable Care Act (ACA) in full swing, questions are being asked as to whether the health and mobile high-tech convergence will be the next area of big Government regulation?
U.S. Congressional House member Robin Quain, at a recent campaign rally stated; "Health care is often a critical life or death matter, and health care solutions are something the American people expect to work, and work properly all the time. Simple startup companies working out of their garages cannot just develop and launch healthcare applications for a smartphone or smartwatch without being accurately tested and regulated as safe."
I recently discussed the possibilities of Apple holding a Special Event on or before their June WWDC event, with the intent to launch an iPhone 6. The theory is that this leaves the door wide open for Apple to deliver an all new product category in the fall, something akin to a watch-like device or all new Apple TV, which would include more high profile networks, gaming and perhaps Siri control.
Today, on the heels of this speculation comes another report from Zhan Xaixian of Tawain's Business Times online. Zhan claims Pegatron, one of Apple's growing contract manufacturers, has started to put the pieces in place for iPhone 6 production runs starting in 2Q14.
Even though much of the country has suffered a brutal winter, there has been a recent shift that most of us can now sense is on the horizon – Spring! In the world of all-things-Apple, Spring is a time of rabid speculation, accompanied by a big ramp up to WWDC. This year is proving to be no different.
Rumors are flying in from the Far East on a daily basis:
Most likely you’ve seen one of these ads by Samsung touting their fabulous multitasking feature. The reason they brag about it is because neither the iPhone or iPad have “multitasking” the way Samsung is describing it. But the way Samsung is describing multitasking is not how we use multitasking.
In Samsung’s never-ending effort to become the new, shiny Apple (what Samsung might self-describe themselves as being “what’s next”), their latest advertising campaign not only offends the very customers they are trying to convert (Apple customers), but also leaves the viewer with a low opinion of Samsung. This can’t be the branding Samsung is trying to imprint on the U.S. consumer.
Last year, amid disappointing sales of Samsung’s flagship Galaxy S4 smartphone, the Korean tech giant swiftly swapped out ad agencies, moving from Razorfish to RGA. Samsung works with a host of other agencies, but RGA is now the lead dog in charge of consumer advertising. Samsung’s previous ad campaigns showing iPhone users being out of touch — or standing in Apple store lines when the best smartphone was to be found under the Samsung brand — have been exchanged for a even deeper cutting, less tactful approach. The executive desperation at Samsung to meet overinflated sales targets can be felt within their latest ads.
Apple's A7 Processor found in the iPad Air and iPhone 5S is a stunning achievement amongst mobile processors. There is no chipset in its class and the industry knows it. Samsung, Intel, Qualcomm and nVIDIA all scrambling to play catchup. But for all its current achievements, the future glory of Apple's A-series processors is likely to be found in what Steve Jobs described as “trucks” — that is — desktops and laptops running OS X.
During Apple's iPad Air reveal, Apple's top brass were keen on calling the A7 “64-bit desktop-class architecture” showcasing technical details not typically shared by Apple executives. The A7 has over 1 billion transistors, rapidly catching up with Intel's latest Ivy Bridge architecture (found in Intel's Core i-series of processors), all in a package only slightly larger than the previous generation A6.
I recently made my annual pilgrimage to the Portland International Auto Show and walked away with the same conclusion I arrived at year ago, and the year before, and the year before that — the auto industry grasps technology about as well as a first grader understand astrophysics.