iPad

Jun 26, 2014 — by: E. Werner Reschke
Categories: iPad

Apple-intel-inside-logo

Some things in life are just inevitable. If you eat one potato chip when the entire bag is available, it is inevitable that you will eat more; if you drink often in bars and pubs and then drive home, it is inevitable you will someday get a DUI. If you are in Vegas and on a lucky streak, if you keep betting it is inevitable that the casino will win all its money back and then some.

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Jun 25, 2014 — by: E. Werner Reschke
Categories: iPad

Costco-home-page-ipad-mini

Costco’s Mobile Online Store is offering iPhones and iPads with steep discounts. Below are a few screen captures of pricing deals found today. Earlier this month we broke the story about Costco selling iPhones and iPads in their club warehouses starting June 27th. However today Costco began offering Apple deals online.

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Jun 19, 2014 — by: Mark Reschke
Categories: iPad

Itunes_costcoBeginning June 27, iPhones and iPads will once again be sold through Costco Wholesale. Apple's strong march back into Costco means Samsung will no longer be going unchecked within the U.S.'s largest club wholesaler. Apple will soon be reconnected the club's higher income Americans, tp which Costco largely caters. 

The average annual household income of each Costco membership is $96,000. The typical Costco member who purchases technology at the retailer is not part of the early adopter crowd. Rather, Costco members largely tie into what is called the "laggard" segment of the market, settling on whatever Costco is offering. This is a large high-income segment Apple has been missing for the past four years.

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Jun 17, 2014 — by: Mark Reschke
Categories: iPad

Costco_AppleIn 2010, Apple and Costco parted ways. At the same time  Apple’s divorce with Costco was being completed, dealings with Walmart and Sam’s Club were heating up. Coincidence? We didn’t think so then, and now we don’t believe that's the case now. But rumor is, Apple and Costco are putting aside their differences in order to team up once again.

An email that's been circulating the past week is claimed to be from the Wireless Advocates CEO (Wireless Advocates owns the wireless kiosk contract at Costco), which states:

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Jun 10, 2014 — by: Mark Reschke
Categories: iPad

Ios8-extensibility

This year’s WWDC 14 keynote was a treasure trove for developers. From an all new coding environment to a bounty of new API’s, and even an improved iCloud architecture to leverage — the show was pure developer candy. Apple also gave consumers something to look forward to coming this Fall. Apple’s Sr. VP of Software Engineering, Craig Federighi, delivered iOS 8 Extensibility. For users of Apple’s mobile devices iOS 8 Extensibility is going to be a very big deal.

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Jun 4, 2014 — by: E. Werner Reschke
Categories: iPad

WWDC 14

A two hour Keynote by Apple at WWDC 14,... and no new hardware. To some this was a big disappointment. Wall Street reacted (as they always do) by sending AAPL stock down on Monday, but on Tuesday they had reconsidered and sent Apple’s stock to another 52-week high. Along with Wall Street others had eagerly anticipated at least a new iPhone or were hoping for something else, something big — like a new category product (iWatch or a new form-factor Apple TV). But a new hardware announcement did not happen, and there are some good reasons why.

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May 21, 2014 — by: E. Werner Reschke
Categories: iPad

Surface-pro-3-miss-the-target-arrowsYesterday, Microsoft introduced the Surface Pro 3 tablet/laptop. As the number indicates, this is the third iteration of Microsoft’s tablet coming less than two years since the original Surface RT was foisted onto the marketplace.

The Surface Pro 3’s runs atop Intel’s i3, i5 or i7 processors and Windows 8. Battery life is said to be about 9 hours for web browsing and has storage options of 64, 128, 256 and 512GB. A USB 3 port is included. However, the big feature is the new 12" 2160 x 1440 display. Microsoft is again positioning the Surface Pro 3 as both a tablet and a laptop — portability and power to be both. But Surface being a laptop and a tablet is exactly what Microsoft claimed of the original 10.9" Surface. Whatever the flawed reasoning, Microsoft continues to double down on on their previously failed mantra.

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May 20, 2014 — by: Mark Reschke
Categories: iPad
Microsoft_honestly_really_bad

Honestly? Bad. Really bad. How else can one describe Microsoft’s latest ad campaign which throws Russell Wilson into the mess of a failed product — Microsoft’s Surface. Samsung raced to the world of celebrity, enlisting basketball elite LeBron James to change Samsung’s Galaxy image from geek to chic. With Redmond’s copy machines going full tilt, Microsoft has run to Superbowl quarterback Russell Wilson in an attempt to make Surface hip and cool. However, like many of Microsoft's ad campaigns, Honestly carriers it's own set of issues.

For starters, who knows who Russell Wilson is? Sure, if you follow the NFL closely, you will likely recognize Seattle’s second year quarterback. Certainly Microsoft, which continues to live in its ivory tower of Redmond, WA, is well aware of the Superbowl champ, but does anyone else? A quick man-on-the-street survey revealed that not many people knew Russell Wilson, but nearly everyone recognized LeBron James and Peyton Manning.

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May 2, 2014 — by: Mark Reschke
Categories: iPad

Fisher_price_android_smartphoneWhat do Fisher Price phones and Android smartphones have in common? Simple. They are for first-time users, that much is abundantly clear. In other words, Android smartphones are training wheels until the user can be a big boy or girl, and ride on two wheels like all the older kids in the neighborhood.

Apple’s second quarter iPhone sales shocked analysts with stronger than anticipated sales, largely due to increased sales in China. But it is the overall base of iPhone users, coupled with a steady flow of Android users converting to iPhones, that continues to grow iPhone share in the U.S. and Europe.

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Mar 21, 2014 — by: Mark Reschke
Categories: iPad
Apple_healthbook

Rumors and images are are rapidly crossing even the broadest of internet canyons with Apple’s highly rumored forthcoming HealthBook App. Apparently, anything from weight to oxygen saturation can be monitored. How? Many solutions may require a third party device, but others are speculating an Apple iWatch will be able to accomplish all but the most technical of health related items. With the Affordable Care Act (ACA) in full swing, questions are being asked as to whether the health and mobile high-tech convergence will be the next area of big Government regulation?

U.S. Congressional House member Robin Quain, at a recent campaign rally stated; "Health care is often a critical life or death matter, and health care solutions are something the American people expect to work, and work properly all the time. Simple startup companies working out of their garages cannot just develop and launch healthcare applications for a smartphone or smartwatch without being accurately tested and regulated as safe."

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