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Samsung’s Multitasking Misunderstanding

by: E. Werner Reschke | Feb 24, 2014

Most likely you’ve seen one of these ads by Samsung touting their fabulous multitasking feature. The reason they brag about it is because neither the iPhone or iPad have “multitasking” the way Samsung is describing it. But the way Samsung is describing multitasking is not how we use multitasking.

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Apple Readying A8 MacBook Air

by: Mark Reschke | Feb 19, 2014
Apple_macbook_air

Apple's A7 Processor found in the iPad Air and iPhone 5S is a stunning achievement amongst mobile processors. There is no chipset in its class and the industry knows it. Samsung, Intel, Qualcomm and nVIDIA all scrambling to play catchup. But for all its current achievements, the future glory of Apple's A-series processors is likely to be found in what Steve Jobs described as “trucks” — that is — desktops and laptops running OS X.

During Apple's iPad Air reveal, Apple's top brass were keen on calling the A7 “64-bit desktop-class architecture” showcasing technical details not typically shared by Apple executives. The A7 has over 1 billion transistors, rapidly catching up with Intel's latest Ivy Bridge architecture (found in Intel's Core i-series of processors), all in a package only slightly larger than the previous generation A6.

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3_headed_monsterSynonymous with Kleenex, Apple, Google and Amazon have become household names, and it has only taken a decade for them to do so.

Apple’s rebirth via iPod, iPhone and iPad have forced the entire technology industry to follow their lead. Google’s search prowess has taken them well beyond anything they thought possible in just a few short years ago, and Amazon’s reach has moved from online retailer to hardware and content provider.

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iOS 7.1 — Interface Improvements Coming

by: E. Werner Reschke | Jan 16, 2014

Most of us were earlier adopters of iOS 7. I held out for two weeks, but only two weeks. Most people who own a modern iPhone or iPad are running iOS 7. It would take a conscious effort and specific reasons NOT to upgrade.

That said, iOS 7 has some serious interface drawbacks. Example one: try turning off your iPhone or iPad. It looks as if the graphics department had the week off and the engineering team made it work, but... there is a lot to be desired. It isn't the prettiest thing you've ever seen. Another way of saying it is that it isn’t something you'd expect from Apple.

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Why Microsoft is losing in the mobile space

by: E. Werner Reschke | Dec 04, 2013

Microsoft-corporation

Microsoft is on tough times. Their stock price has been relatively flat during the past five years, they've lost their swagger, and outside of Xbox effecting the lives of 17-year-old boys (and those who still act like them), no one outside of stock holders really care all that much about the software giant.

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iOS versus Android – The User Comparison

by: Mark Reschke | Nov 25, 2013

Differnet_users

Ever read an Android blog or an iOS blog? How about watching people trying to decide which smartphone to purchase in a Best Buy, an Apple or Carrier retail store? It's quick fun, if not shocking, but much more than that, it is quite revealing. 

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To iPad Air or to iPad mini? That is the Question

by: E. Werner Reschke | Nov 14, 2013

Ipad-air_ipad-miniEvery so often Apple does this — they launch two products that occupy the same space and the difference between the products is so minimal, it is difficult to decide. Historically, Apple has had this dilemma involve the Mac Book Air versus Mac Book Pro. This choice was most difficult before retina displays were available on the Pro models. With that feature (coupled with price) there is now enough differentiation between the Air lineup and the Pro models that it makes choosing between the two an easier road to navigate.

However, the new entry into Apple’s “difficult to choose” category is between the new iPad Air and the new iPad mini with Retina display. First off, both are new iPads. You are not buying old technology with either choice. The iPad mini with Retina display and the iPad Air both use the same über fast processor and both have Retina displays containing the exact same resolution. Both come with iOS 7, the same camera technology, the same battery life, and both come in the exact same color schemes. So what is different to help you decide which to buy?

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Quentin_fottrell

Apple's new and revolutionary anti-pricing for operating systems, creative and productivity software isn't revolutionary or new, and it certainly isn't free. These are the claims from a slew of Microsoft apologists.

"Though users can cheer the free operating system now, the move also gives Apple more leeway to charge premium prices for its upcoming gadgets," stated MarketWatch's Quentin Fottrell. Morningstar research firm's Brian Coletto believes Apple will be charging a premium on hardware, making up for the giveaway of free software. "Apple has taken the strategy of giving its software away for free in order to improve the customer’s user experience and spur the purchase of premium hardware. It’s a clear contrast to Amazon, which appears to be selling its tablets at close to cost, in order to drive media and content purchases,” he says.

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Android vs iOS, When Winning Is Losing

by: Mark Reschke | Oct 09, 2013

Ios_android_market_share

It wasn't complicated. The Big 3 automakers sold fleets of cars, each owned great chunks of market share, and all were amazingly profitable. Coke dominated soda market share, reaping fantastical profits as a result, and Google dominated global share with Android, piling up mounds of mobile cash for over a decade...

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iPad mini Delayed, Not Likely

by: Mark Reschke | Oct 02, 2013

Ipad_5_ipad_mini

Steve Jobs once emailed me stating "Don't believe everything you read about inventory levels..." Equally so, don't believe everything you read about iPad mini retina display shortages.

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