Apple Watch goes on pre-order sale April 10, and the new MacBook is available for in-store pickup on the same date. But Microsoft just tried their best to crash Apple's party, announcing a new Surface tablet/laptop product which effectively replaces the failed Surface RT. Will Microsoft's long-term endeavor to convert customers from using a laptop or tablet, to using their merged device pay off? Despite a massive ad campaign, Surface Pro 3 December quarter sales resulted in only 1 million units sold and the Surface RT product was canceled as a nearly $1 billion write-off earlier in the year. Yet Microsoft seems to be beyond stubborn in continuing to pushing their idea.
The immediate temptation is to compare the new Surface 3 to an Apple iPad Air 2 or an 11" MacBook Air, as this is exactly what Microsoft wants it to be stacked up against. Their marketing clearly positions certain strengths against the iPad and others against the MacBook Air, in an attempt to blur the lines that the Surface 3 is both a great tablet and ultrabook laptop. But is Surface 3 a great tablet and ultrabook, or something that is less than the sum of it's parts? It's time to take a look at the areas of Surface 3 that Microsoft isn't spinning.
If rumors come true, expect Apple to send out invitations tomorrow for a Special Event to take place on Tuesday, February 24th. Recently Apple has given short notice between announcements for Special Events and the actual event itself. While seven day is cutting it close, the reasons make sense. First, this Special Event would coincide with what would have been Steve Jobs’ 60th birthday. Second, we needed to get beyond the long-holiday Valentine’s Day/President’s Day weekend in the U.S. Any invitation sent out before then would have had less impact. Announcing tomorrow makes sense in that there will be few, if any, distractions.
Why Apple would hold a Special Event in the middle of the quarter is two fold. First, Apple would spend some time reviewing Apple Watch and showing us a bit more how it works and why we all need one. Apple would also reveal more specifics on pricing, so people can know what their desires will cost them. Second, Apple would use the event to introduce a new 12" device. There has been much speculation that a forthcoming 12" device could be a MacBook Air (to replace both 11" and 13" models) a MacBook Pro or an iPad Pro (here and here).
If Dish Network believes Sling TV is akin to hitting a home run, they may be right. And while it may not be bottom of the 9th with the bases loaded with the game on the line, it is at least the bottom of the 7th. The problem? Dish Network, standing over the plate, just struck out.
T-GAAP was able to test Sling TV before it launched publicly, and while first impressions were favorable, as a Mac and iOS user, after several days of use the experience fell flat.
April is almost here, and that means the launch of Apple Watch. The one looming question we here at T-GAAP have is, “What problem does Apple Watch solve?” Will it tell time better? Will it be a better status symbol? Is Apple Pay enough to make it valued and unique? To answer these questions we took a look at two previous launches of brand new Apple products and the time piece industry itself to find the answers.
Apple’s iPhone entered a market during a time when “smart phone” meant a devices such as a Blackberry that could handle email and not much more. Many tried but failed with web browsers. Managing contacts and calendar events was a downright nightmare, and the phones themselves were clunky and difficult to use. No one loved their mobile phones, everyone just put up with them. Enter iPhone. iPhone made all of functions exponentially easier. The multi-touch interface and full screen display made using iPhone simple yet elegant. iPhone did everything well and that was just the beginning. Once Apple delivered the App Store the entire platform exploded.
A good CEO knows that if their company rests on its success, impending doom will soon be at their doorstep. IBM became distracted and complacent. Microsoft believed it was invincible with over 90% market share. Thank goodness Tim Cook and Apple think differently.
Cook knows that despite all the success and glory with the iPod, the iPhone, the iPad and the resurgence of the Mac, if Apple stands still history shows that Apple’s fate is certain — decline. While IBM and Microsoft are still with us today, they are not the companies they were at the peak of their success. The question is how Apple will maintain its success into the next decade.
Rumors of both a 12-inch MacBook and iPad have surfaced in recent months. Where there is smoke with Apple rumors there is often a form of fire, and claims of the an iPad Pro have been heating up quickly. We have put our stamp of approval on a 12-inch MacBook, but a 12-inch iPad (now with a stylus?) have us questioning the merits of why a product should exist.
Sometimes we get spoiled. We seldom stop to reflect on what has happened, always wanting more of something we don't yet have. Tis one of the pitfalls of capitalism coupled with our natural, insatiable tendency for something more. The fix for this problem is gratitude — being thankful for what we do have and have been given.
In the realm of Apple, this plays out in our desire for the “next best thing” instead of looking around us and being amazed at all the things Apple has done, just in 2014. Here are a few highlights to reflect upon from Apple in 2014.
You may – or may not – have heard about Google’s latest mobile OS, Android 5.0 Lollipop. If you are one of the rare birds who has actually used Lollipop you may have experienced a few problems, mainly in the area of the OS containing some major screw-ups. The issues are so bad that the few devices that ship, or can support Lollipop, are almost unusable. Think iOS 8.0.1 with more problems and you are on the right track.
One of the distinguishing features of Apple’s new iPhone 6 Plus is that if the device is turned sideways, the “desktop” will also rotate into landscape mode. While this has been around since day one with iPads, iPhones have only received this feature with iOS 8 — and only on the iPhone 6 Plus.