Honestly? Bad. Really bad. How else can one describe Microsoft’s latest ad campaign which throws Russell Wilson into the mess of a failed product — Microsoft’s Surface. Samsung raced to the world of celebrity, enlisting basketball elite LeBron James to change Samsung’s Galaxy image from geek to chic. With Redmond’s copy machines going full tilt, Microsoft has run to Superbowl quarterback Russell Wilson in an attempt to make Surface hip and cool. However, like many of Microsoft's ad campaigns, Honestly carriers it's own set of issues.
For starters, who knows who Russell Wilson is? Sure, if you follow the NFL closely, you will likely recognize Seattle’s second year quarterback. Certainly Microsoft, which continues to live in its ivory tower of Redmond, WA, is well aware of the Superbowl champ, but does anyone else? A quick man-on-the-street survey revealed that not many people knew Russell Wilson, but nearly everyone recognized LeBron James and Peyton Manning.
What do Fisher Price phones and Android smartphones have in common? Simple. They are for first-time users, that much is abundantly clear. In other words, Android smartphones are training wheels until the user can be a big boy or girl, and ride on two wheels like all the older kids in the neighborhood.
Apple’s second quarter iPhone sales shocked analysts with stronger than anticipated sales, largely due to increased sales in China. But it is the overall base of iPhone users, coupled with a steady flow of Android users converting to iPhones, that continues to grow iPhone share in the U.S. and Europe.
Rumors and images are are rapidly crossing even the broadest of internet canyons with Apple’s highly rumored forthcoming HealthBook App. Apparently, anything from weight to oxygen saturation can be monitored. How? Many solutions may require a third party device, but others are speculating an Apple iWatch will be able to accomplish all but the most technical of health related items. With the Affordable Care Act (ACA) in full swing, questions are being asked as to whether the health and mobile high-tech convergence will be the next area of big Government regulation?
U.S. Congressional House member Robin Quain, at a recent campaign rally stated; "Health care is often a critical life or death matter, and health care solutions are something the American people expect to work, and work properly all the time. Simple startup companies working out of their garages cannot just develop and launch healthcare applications for a smartphone or smartwatch without being accurately tested and regulated as safe."
Most likely you’ve seen one of these ads by Samsung touting their fabulous multitasking feature. The reason they brag about it is because neither the iPhone or iPad have “multitasking” the way Samsung is describing it. But the way Samsung is describing multitasking is not how we use multitasking.
Apple's A7 Processor found in the iPad Air and iPhone 5S is a stunning achievement amongst mobile processors. There is no chipset in its class and the industry knows it. Samsung, Intel, Qualcomm and nVIDIA all scrambling to play catchup. But for all its current achievements, the future glory of Apple's A-series processors is likely to be found in what Steve Jobs described as “trucks” — that is — desktops and laptops running OS X.
During Apple's iPad Air reveal, Apple's top brass were keen on calling the A7 “64-bit desktop-class architecture” showcasing technical details not typically shared by Apple executives. The A7 has over 1 billion transistors, rapidly catching up with Intel's latest Ivy Bridge architecture (found in Intel's Core i-series of processors), all in a package only slightly larger than the previous generation A6.
Synonymous with Kleenex, Apple, Google and Amazon have become household names, and it has only taken a decade for them to do so.
Apple’s rebirth via iPod, iPhone and iPad have forced the entire technology industry to follow their lead. Google’s search prowess has taken them well beyond anything they thought possible in just a few short years ago, and Amazon’s reach has moved from online retailer to hardware and content provider.
Most of us were earlier adopters of iOS 7. I held out for two weeks, but only two weeks. Most people who own a modern iPhone or iPad are running iOS 7. It would take a conscious effort and specific reasons NOT to upgrade.
That said, iOS 7 has some serious interface drawbacks. Example one: try turning off your iPhone or iPad. It looks as if the graphics department had the week off and the engineering team made it work, but... there is a lot to be desired. It isn't the prettiest thing you've ever seen. Another way of saying it is that it isn’t something you'd expect from Apple.
Microsoft is on tough times. Their stock price has been relatively flat during the past five years, they've lost their swagger, and outside of Xbox effecting the lives of 17-year-old boys (and those who still act like them), no one outside of stock holders really care all that much about the software giant.