Apple has set of a firestorm of activity in the cellular carrier space. Apple’s $32 a month iPhone Upgrade Program has carriers in a panic, and for good reason. For $32 a month, a new iPhone 6s can be had now, and every year, the latest and greatest iPhone can be had. All one needs to do is agree to continue the payment program for a 24 month period. At some point, for those that want to move away from an iPhone can do so, they'll just need to pay off the stream of payments to Apple and turn the iPhone back in, or just ride out their iPhone for 2 full years.
The reason carriers are busy countering Apple’s offer is simple. Apple’s program is about to turn carriers into dumb pipes, the likes we have not seen since the original iPhone. Apple uses unlocked iPhones. Thus, anyone signing up with Apple’s iPhone program can join month-to-month carrier programs, and jump ship to whomever they want, whenever they want. Maybe it is AT&T today, but tomorrow T-Mobile delivers a cheaper monthly program with more data and unlimited music streaming. No problem. Next month just jump onboard with T-Mobile. Six months later Sprint offers an unlimited everything plan? Go for it.
iPhone, Apple Watch, iPad — all the non-OS X products in Apple’s stable have been revved and the product line is clean and clear. For example, there is no product overlap between an iPhone 6s or 6s Plus — or even between those and the previous iPhone 6 and 6 Plus. Also there is no overlap between iPad models or between Apple Watch models. Within each of these product lines if you have a specific need or want, the choice of which product is right for you is fairly straightforward. That is unless you are in the market for an OS X powered notebook.
This is where things get messy and rather quickly. Usually bigger size means more money. But not with Apple’s notebooks. There is the entry model MacBook Air that leads the pac for price conscious consumers starting under $1,000 USD. But both standard 13" MacBook Air models are at least $100 less expensive than the smaller, entry level 12" MacBook. The MacBook offers more state-of-the-art technology than the Air’s (new keyboard, Force Touch trackpad, retina display, USB-C and multiple colors), but in consumer’s minds 12" is less than 13" so shouldn’t it cost less? Making matters worse, if a customer asks which one is more powerful, confusion can quickly ensue. The MacBook and MacBook Air use different chips, thus the MacBook Air is more powerful, and has powerful upgrade options, than the lightweight MacBook.
Android smartphones continue to fall behind Apple's iPhone technology at an alarming rate. Here is a quick look at how Apple has coerced Google and their hardware vendors to spend countless billions playing catchup, forced into following Apple’s lead. The Android + 3rd party hardware attempts at deliver powerful, yet simple Apple-like solutions continue to stumble, leaving the duopoly further behind Apple’s superior iPhone hardware + software integration and execution.
Multi-Touch: It was the original 3.5" multi-touch iPhone that sent the entire smartphone market back to the drawing board. Android quickly copied Apple’s home screen, icons, along with look and feel, while Samsung and others dropped physical keyboards, integrating lower quality touch technologies. HTC quickly dropped the idea of pushing the stylus as the best method for smartphone interaction in favor of touch. Fast forward to today and any number of Android smartphones still lack the visceral feel of Apple’s touch technology. A copy is never as good as the original.
A lot has been said of the latest Apple TV, since Eddie Cue performed its unveiling last week. Sporting many new features, a chief complaint has been the devise's lack of support for 4K (UHD) video. In light of the fact that Apple’s iPhone 6s and 6s Plus support 4K video recording out of the box, it would seem a logical, if not easy move for Apple to support 4K for its latest Apple TV. What exactly is holding back Apple TV from including 4K? Technically, nothing.
Apple TV’s A8 processor is capable of supporting 4K video playback, but the potential for confusion and lack of overall great experience would create disappointment — or worse frustration. 4K gaming would not be supported, nor would 4K apps. In short, the only advantage of a 4K capable Apple TV would be streaming a few titles from the likes of Netflix. Summer 4K TV shipments — not — just reached 14% of the overall TV market early summer, and is not expected to reach the 50% range of TV sales until well into 2017. Numbers alone indicate 4K is not necessary, but it would act more as a sexy check box for those thinking they need it (even if they don’t have a 4K TV).
The iPhone 6s and 6s Plus will be available in less than a week, thus the big questions is, “Will you get one?” For iPhone 4, 4s, 5 or 5s owners this is going to be a no-brainer, as the upgrade path is affordable and painless with most carriers — and now even with Apple’s own leasing program. Apple was also smart to add another color to mix, rose gold (even though it is clearly pink), to attract more buyers.
Various reports have the iPhone 6 and 6 Plus adoption rate at 20-25% of all iPhone owners. The questions is whether these iPhone owners upgrade or sit and wait for iPhone 7 with a new form factor and even more goodies. Besides adding new case colors and a charging stand to the lineup, the iPhone 6s and 6s Plus have 7 new features not found on the current iPhone 6 or 6 Plus.
On Tuesday Apple announced updates to its Apple Watch product line this week at Apple’s Special Event held at the Bill Graham Civic Auditorium in San Francisco. New gold and rose gold colored Sports Edition watches have been added to the line up, as well as several new wrist bands — ranging from different colored sports bands to some very stylish (and pricey) leather bands.
Tomorrow is September 9th, the day of the big event and we know virtually nothing. Yes, there are lots of rumors about and people who proclaim to know things, some having shown iPhone parts, but these things mean nothing until Tim Cook takes the stage. Showing off random components, and making educated guesses, claiming that as true knowledge??? Don’t be fooled.
Millions of mobile users the world over continue to live in silos of the fragmented Android mobile world, kludged together with the legacy of the Windows desktop world. While Microsoft just launched Windows 10, showcasing how they have caught up to some areas Apple’s current OS X Yosemite, Microsoft will further illustrate just how far they have fallen behind during Apple’s OS X El Capitan launch which is only weeks away. While Windows is a large step behind OS X, it is Google and their Android hardware partners that are about to fall off the cliff, failing to keep pace with Apple’s iOS and ever unifying platforms at an alarming rate.
Google’s latest example of failure comes in the form of Samsung’s Galaxy Note 5. Due to collapsing sales and Apple’s imminent launch of iPhone 6S, and 6S Plus, the Note 5 looks to compel millions of additional Android users to upgrade to Apple’s latest and greatest, if not settle for a year old, faster, cheaper, better real-life battery life, iPhone 6. Rushing the Note 5 launch, Samsung has now left their high-end cupboards bear for at least the next 6 months, and yet their latest and greatest are not even competing well against Apple’s year old iPhones.
Yesterday Apple released its September 9, special event invitation to select media with the message “Hey Siri, give us a hint.” Thousands of people instantly grabbed their iOS devices asking Siri to “give them a hint” to see if anything particular regarding the event came up. At times, Siri does say “Well, I hear there is something big happening on September 9,” but beyond the cute response, Apple's keeping Siri quiet. At times Apple has hidden hints within their invitations as to what may be coming. This invitation may also hold some clues.