iPhone

Sep 19, 2017 — by: Mark Reschke
Categories: iPhone

Iphone_vs_androidIf you are on the fence as to whether you should consider moving from an Android smartphone to a new iPhone, but still feel comfortable in giving away virtually every ounce of your 4th amendment right to privacy, prefer a slow and out-of-date processor (coupled with inferior camera technology), are comfy cozy wth an ecosystem that has you searching for fragmented cloud solutions between computer, phone, tablet and watch, and love selling your phone for virtually nothing every 2 or 3 years, then another Android phone may be the right fit for your future.

But before you tell me that the latest iPhones really look appealing, please keep in mind that an Android smartphone provides just about everything you shouldn't be looking for in a smartphone, and you may even get an unexpected bonus or two, such as a phone that explodes in your four-year-old's hands or a nice bit of malware that steals your banking information. These are all clever and surprising things an Android phone can deliver – at any time. Thus, if this is what you have come to expect and live with, then an iPhone may be a complete shock to your digital way of life. 

 Read More

Jul 19, 2017 — by: Mark Reschke
Categories: iPhone

Iphone_8_home_buttonRumor and random speculation is running rampant regarding Apple's 10th anniversary iPhone, often referred to as iPhone 8. Perhaps the most shocking feature claimed of them all is that the smartphone will sell upwards of $1,400, with a starting price around $1,000. New technologies, such as a larger OLED display, glass integrated Touch ID, 3D sensors, a larger battery and waterproofing are among the reasons for iPhone 8 prices shooting the moon – at least these are the claims.

While many new technologies initially raise Apple's iPhone build cost, this happens with every new iPhone having all-new features. This raises an obvious question: Has Apple ever raised iPhone prices to this extent in the past when introducing a slew of new features? Answer: No.

 Read More

Jun 22, 2017 — by: Mark Reschke
Categories: iPhone

Leo_satallitesLately, Apple has been adding to their space exploration team. Not only does Apple have their sights set on your mobile life, but evidently they look up at night and think about how to reach for the stars. Apple recently added two of Google's satellite executives to some vaguely understood hardware team. In April an inside-the-satellite-beltway blog site talked of Apple working with Boeing regarding Low Earth Orbit (LEO) multi-thousand satellite deployment. Sounds cool, but when it comes to Apple, the age old question remains; What's in it for me?

Have you ever been on a cruise or taken a flight? How about visiting another country far away or hiking to parts unknown? In each scenario internet access often costs far too much to justify, or simply isn't available. If you've ever attended a college football game good luck getting anything in or out of your iPhone, as the towers are typically jammed solid with traffic. Now envision all these places, or virtually everywhere, providing strong signal with amazing speeds for any task, anywhere, any time. That's what's in it for you.

 Read More

Jun 16, 2017 — by: Mark Reschke
Categories: iPhone

Apple_park_steve_jobs_theater

For those wondering when Apple will hold their first event in Steve Jobs theater on their newly minted campus called Apple Park, the odds on favorite goes to a September/October special event. iPhone 8, or iPhone X – whatever it may be called – roughly represents the 10-year anniversary of iPhone. With such a significan Apple milestone, one would think the event would be targeted to take place in Steve Jobs theater, but will it be ready in time?

 Read More

Jun 1, 2017 — by: Mark Reschke
Categories: iPhone

Iphone_8_home_button

The endless amount of talk regarding Apple's forthcoming iPhone 8 has been nothing short of rumor-staggering. A fair amount of the information seems quite likely, and has given way to any number of new ideas Apple could incorporate. The amazing feat of building the home button with Touch ID directly into the glass is looking more like one iPhone's new realities. But in doing so, it presents a basic problem. How does a user quickly and easily locate the home button on an all-glass, sleep mode display?

 Read More

May 30, 2017 — by: Mark Reschke
Categories: iPhone

Airpod_beautyForget about iPhone 8's edge-to-edge OLED display, 3D camera, IP68 waterproof rating, Touch ID built into the glass, or, or, or... The killer feature for iPhone 8 will be AirPods that ship with the phone as a standard feature. Will this happen? Sorry kids, I don't work on Apple's iPhone product marketing team, nor am I close personal friends with Phil Schiller (although "Uncle Phil" has always seemed pretty cool), so I have no idea if this will actually happen – but it most certainly should.

Analysts have been beating the drum that iPhone 8 will cost over a $1,000 in certain configurations, with starting prices nearing $900. If that's the case, I highly question where the massively increased costs for iPhone 8 are hidden? OLED display vs LCD? No. There is no longer a massive cost delta between the two technologies with Apple's volume. New sensors and Touch ID built into the glass will cost more than Apple's current Touch ID implementation. But when Touch ID was launched in iPhone 5s it was also a costly new feature and Apple didn't jack up the prices for iPhone 5s with Touch ID, rather, Apple held prices and focused on selling more iPhones.

 Read More

Mar 9, 2017 — by: Mark Reschke
Categories: iPhone

Iphone_8iPhone turns 10 years old this year, and with that milestone the anticipation is higher for the next generation, perhaps more so than any before it. With anticipation comes rumors, smoke and maybe even a bit of fire. We've rounded up just about everything revealed that "them internet pipes" have regarding Apple forthcoming product.

From the reasonable to the irrational, it's all here:

 Read More

Feb 22, 2017 — by: Mark Reschke
Categories: iPhone

Iphone_8Another day, another iPhone 8 rumor or research note from Ming-Chi Kuo of KGI Securities. Whether the iPhone 8 gains a larger battery, moves to an OLED display, or stops earth destroying asteroids in their tracks, one rumor has seemed consistent, if not consistently scary: iPhone 8 is going to be a premium priced phone above and beyond all premium priced phones.

If iPhone 8 launches with prices above Apple's well established $649 and $749 entry-level starting points, the results could be devastating. iPhone 8 will arrive as Apple's 10th anniversary iPhone and will arguably be the company's largest-ever iPhone launch since its introduction in 2007. But there are ways Apple can move buyers into premium iPhone prices without making it appear they are doing so. Will Apple get it right?

 Read More

Dec 29, 2016 — by: E. Werner Reschke
Categories: iPhone

Aapl-stock-chart_2012-2016

For the past two years Apple’s stock price has bounced around from a little above $130/share as a high to $90/share as a low. While Tim Cook has authorized increases in dividend payments, the growth for AAPL is no where to be found. To grow its stock price, usually a company must grow its net revenue (aka profit). But that seems to be a challenge for AAPL the past two years.

 Read More

Dec 24, 2016 — by: Mark Reschke
Categories: iPhone

Airpod_beautyThey are being heralded as Apple's best surprise product of 2016 – AirPods. They are being heralded as Apple's ugliest product of 2016 – Airpods. So which is it? Are Airpods great? Yes. Are they ugly? No.

Airpods are virtually identical to to their wired cousins, Apple's EarPods, but for one major factor. Airpods have, rather obviously, no wires. When I first saw them, they looked awkward. After pondering as to why they looked rather odd, the answer became obvious. I'm simply not accustomed to seeing earphones without wires. The answer is really that simple.

 Read More