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12" MacBook Air

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from December 2010, Jobs, Steve Jobs

Mac OS X App Store To Launch January 2011

by: E. Werner Reschke | Dec 17, 2010

Apple's upcoming Mac App Store will open for business the first week of January 2010. This new Mac OS X feature was announced by Steve Jobs on October 20th and was said to be released within 90 days. Apple is keeping its promise.

"The Mac OS X App Store will be a huge boon for smaller developers," says Steve Barham — CEO of Urban Anomaly. "The Mac OS X App Store makes it so we can now port our applications to the Mac and not have to worry about costly, physical distribution. We can continue to focus on making great apps," added Barham.

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Apple’s Biggest Threat: Facebook

by: E. Werner Reschke | Dec 15, 2010

One thing not found at One Infinite Loop is mediocrity. Since Steve Jobs returned to Apple their success has been built upon designing and executing excellence. Excellence is found in the iOS — an OS designed just for touch systems. Excellence is found in the Mac Book Air with its super thin sleek design, long-lasting battery life and solid state drive. No matter what Apple product you consider, that product has excellence built-in.

Another way to state this is that Apple does not manufacture commodities. A commodity is an item that can't be distinguished from a competitor's product except for by price, delivery or something that has little to do with the product itself. For example, the Windows PC quickly became a commodity. Speeds and price were the only real differentiators, but in essence, one Windows PC was just like the next one. This commoditization significantly reduced the value of the PC Manufacturer while it raised the value of the Operating System. Apple was able to avoid being seen as "just another PC" by making its products different — better and special — through hardware innovation, design and software integration.

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Apple’s Next Strategic Move

by: E. Werner Reschke | Dec 06, 2010

In business there is nothing like having enough cash to do what you want to help your business grow. Whether that is hiring key talent, purchasing new equipment or buying out a competitor, having money in hand is important. Matter of fact the number one reason businesses don't make it past year #1 is cash flow. Having enough “walking around money” to take advantage of key opportunities that may only happen once is a critical factor to a business' success.

Fortunately, Steve Jobs and Company know this all too well. Almost every financial quarterly conference call contains a question about, "What is Apple going to do with their billions in cash?"

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