Three Guys and a Podcast: Apple News & Analysis
In Samsung’s never-ending effort to become the new, shiny Apple (what Samsung might self-describe themselves as being “what’s next”), their latest advertising campaign not only offends the very customers they are trying to convert (Apple customers), but also leaves the viewer with a low opinion of Samsung. This can’t be the branding Samsung is trying to imprint on the U.S. consumer.
Last year, amid disappointing sales of Samsung’s flagship Galaxy S4 smartphone, the Korean tech giant swiftly swapped out ad agencies, moving from Razorfish to RGA. Samsung works with a host of other agencies, but RGA is now the lead dog in charge of consumer advertising. Samsung’s previous ad campaigns showing iPhone users being out of touch — or standing in Apple store lines when the best smartphone was to be found under the Samsung brand — have been exchanged for a even deeper cutting, less tactful approach. The executive desperation at Samsung to meet overinflated sales targets can be felt within their latest ads.
Apple's A7 Processor found in the iPad Air and iPhone 5S is a stunning achievement amongst mobile processors. There is no chipset in its class and the industry knows it. Samsung, Intel, Qualcomm and nVIDIA all scrambling to play catchup. But for all its current achievements, the future glory of Apple's A-series processors is likely to be found in what Steve Jobs described as “trucks” — that is — desktops and laptops running OS X.
During Apple's iPad Air reveal, Apple's top brass were keen on calling the A7 “64-bit desktop-class architecture” showcasing technical details not typically shared by Apple executives. The A7 has over 1 billion transistors, rapidly catching up with Intel's latest Ivy Bridge architecture (found in Intel's Core i-series of processors), all in a package only slightly larger than the previous generation A6.
I recently made my annual pilgrimage to the Portland International Auto Show and walked away with the same conclusion I arrived at year ago, and the year before, and the year before that — the auto industry grasps technology about as well as a first grader understand astrophysics.
Synonymous with Kleenex, Apple, Google and Amazon have become household names, and it has only taken a decade for them to do so.
Apple’s rebirth via iPod, iPhone and iPad have forced the entire technology industry to follow their lead. Google’s search prowess has taken them well beyond anything they thought possible in just a few short years ago, and Amazon’s reach has moved from online retailer to hardware and content provider.
Episode 102: Heads Up (Beep Beep) Fire In The Nest. Wow, are you in for a real treat. 35 minutes of hilarity coupled with need-to-know information make this podcast a must. On this episode you'll learn about:
All this and much, much more in Episode 102: Heads Up (Beep Beep) Fire In The Nest
Walter Isaacson, writer of Steve Jobs life in his exclusive biography titled Steve Jobs, recently threw out the notion that Google is more innovative than Apple. During a recent CNBC interview Isaacson claimed "The greatest innovation today is coming from Google." Regardless of which technology camp you live in, objective truth be told, Google is clearly out innovating Apple, at least in a public sense. But whether Google delivers 500 innovative solutions to the public, compared to every 2 from Apple, does it really matter?
Apple and Google are companies with entirely different corporate cultures and the results manifest themselves in how these two tech giants go to market with product. Google will launch virtually any form of new idea into the market just to see what does, or does not, stick. Apple also innovates, but their technologies are kept behind closed doors, with only the rarest of products making it onto the stage of Apple's special events.
Will Apple hold a special event within the next few weeks? When Apple produced a special event is something Apple once made an absolute science. In the past, CES would come and go, and then Apple would swoop in the following week with their own special event, sucking the media attention completely away from the varied vaporware revealed in Las Vegas.
Over the past three years, Apple has shifted to holding more events in March, June or the fall timeframe, largely ignoring CES — as if irrelevant to the industry, and certainly to Apple. Apple may be on target with ignoring CES, as it is often nothing more than a lot of hype and spec. sheets, with little for anyone to tangibly buy into for the new year.
Today Apple announced they will be releasing their financial information and holding their quarterly financial conference call on Monday, January 27, 2014 at 2:00 Pacific Time.
Apple rarely bricks on software implementation or product categories, but every now and then a few splinters crop up. With the new year gearing up, here are 10 items we hope Apple takes the tweezers to in 2014:
It's amazing really, how one commercial has garnered so much attention in such a short amount of time. Many consider the past few years as the desert of broadcast TV commercials, and then there's Apple, continuing (as cliché as it has become) to think different.
Apple's Happy Holiday ad, launched earlier this week, has seen a wide range of reviews. Criticism of Apple encouraging antisocial bahavior, to rave reviews from all corners of tech community have been blanketed the web, but make no mistake, the ad is amongst the boldest strikes since Apple's famed "Hello I'm a Mac" ads.