from September 2011, News

Sep 29, 2011 — by: Mark Reschke
Categories: News

We T-GAAP-ers really appreciated your open letter of advertisement yesterday, showcasing the Samsung Galaxy S II and HTC Amaze. Errrrrt! We really appreciated your open letter, explaining why T-Mobile is having difficulties in obtaining the iPhone and what you are doing to ensure T-Mobile customers can order one as soon as possible, as it is clearly the smartphone of choice.

 Read More

Sep 23, 2011 — by: Mark Reschke
Categories: News

We would probably have served you better by posting this on Monday instead of, well, Friday... T-GAAP took an extended vacation this week. Why now?

 Read More

Sep 14, 2011 — by: Mark Reschke
Categories: News

To believe anything Eric "creepy line" Schmidt says must mean you're a Google employee, or a big proponent of Kool-Aid drinking. Schmidt was at it again, revising his unprovable feelings while on Apple's board, stating "I was on the Apple board until I couldn’t stand it anymore.”

 Read More

Sep 7, 2011 — by: Mark Reschke
Categories: News

This is the big one. The photo we've all been waiting for: A shot taken from an iPhone 5 camera!... Or is it? That's one question that has everyone sifting through pixels today. And while this photo may very well be a snapshot taken with an iPhone 5 prototype, the real genius is in Apple's marketing machine. The photo and it's associated data wasn't an accident, it was intentional.

With this singular image, Apple's put the entire smartphone industry on notice, and has the entire tech community in an absolute buzz over the image. But any engineer with an iPhone 5 prototype in-hand (working with the camera no less) knows exactly what data is tagged to photos, and what will be revealed through that data. At least for this round, there was no need to leak timely information to Apple's favorite journalist Yukari Iwatani Kane of the Wall Street Journal. This time, Apple found a clever way to begin it's pre–launch viral marketing campaign – a single photo. Brilliant.

 Read More