from March 2012, News
Evidence is mounting that Verizon may be pushing Windows phones over iPhones to customers not sure on which smartphone handset to purchase. Whether these are isolated incidents at a few stores, or a nationwide push by Microsoft to force their way into the smartphone war is not yet clear.
Microsoft attempting to inject themselves into markets they completely missed or believe is critical to the company is nothing new for the Redmond giant. The likely game this go around is to spiff local Verizon representatives with per-handset bonus cash or via weekly/monthly sales totals.
The signs where always there, but how on earth did we miss them:
- Steve Ballmer throwing a chair across the room in anger, as he loses another valued employee to Google. Ballmer states: "$@#$* Eric Schmidt is a $#@% pussy. I’m going to #@$# bury that guy, I have done it before, and I will do it again. I’m going to $#%@# kill Google.”
- Ballmer believes Zune can beat iPod "The market will have two big players for a long time, us and Apple,'' said Ballmer.
- The day of Apple's iPhone announcement, Ballmer decries the product stating; "$500, fully subsidized with a plan?! I said that is the most expensive phone in the world, and it doesn't appeal to business customers because it doesn't have a keyboard, which makes it not a very good email machine..."
- "We're in an iPad bubble...", windows tablets mimicking the iPad will soon debut, however, and they'll get "sleeker, smaller, and faster", Ballmer promised this on stage at the D8 Conference, in 2010...
- Alain Crozier, Chief Financial officer of Microsoft's Worldwide Sales, Marketing & Services Group is said to have put the kibosh on Microsoft's sales and marketing teams from purchasing Macs and iPads with corporate funds. On March 21st, TUAW claims to have received word back from a Microsoft spokesmen stating "No comment."
The is nearly endless, but the theme Microsoft and their CEO displays over and over is denial running on a foundation of pride. Microsoft's latest salvo of reducing the Apple presence in their sales and marketing forces only serves to inflict wounds on themselves. Ad agencies almost exclusively use Macs, iPads and iPhones. Another 46,000 Microsoft employees are now left to figure out how to work as efficiently with their agencies as they did with Apple to Apple products.
On Wednesday, March 7, Apple is highly likely to unveil the iPad 3. The rumored hardware looks to be breathtaking. A retina display, massive graphics and CPU processing power, and a camera that will rival that of the iPhone, all while sending this goodness up and down to clouds everywhere with 4G speeds. iPad 3 is going to be a major leap in iPad technology, so much so we'll wonder why the iPad 2 wasn't called iPad 1S.
But for all the hoopla and sex appeal iPad 3 hardware will contain, it's the core of the product, the software, that will send would-be rivals back to the drawing board all over again.