On September 9, during Apple's San Francisco special event, Apple’s Sr. Vice President, worldwide marketing, Phil Schiller, took to the stage and introduced the iPad Pro. The latest and largest tablet of its kind from Apple delivers an incredible 12.9", 5.6 million pixel display, and weighs only 1.5 lbs. Accompanying the iPad Pro is a versatile accessory called Apple Pencil along with an optional Smart Keyboard. While the iPad Pro left the audience quite pleased, Schiller made one comment that was likely to have left Intel speechless.
Tomorrow is September 9th, the day of the big event and we know virtually nothing. Yes, there are lots of rumors about and people who proclaim to know things, some having shown iPhone parts, but these things mean nothing until Tim Cook takes the stage. Showing off random components, and making educated guesses, claiming that as true knowledge??? Don’t be fooled.
Apple car rumors may be on a slow burn as of late, but that has not stopped Apple from hiring Tesla, Fiat Chrysler, or any number of automotive company employees. And Apple’s supposed off-campus car headquarters is as locked down as ever. All indications are Apple is quietly, secretly, developing their own car at warp speed.
An all-new Apple TV has been highly anticipated since it was a no show at Apple's World Wide Developers Conference this past June. Rumors suggest the revised Apple TV will be thinner and slightly wider, with iOS 9 acting as the software core of the device. A state-of-the-art A9 processor, Siri integration, an app store, Home Kit and possible Force Touch remote control are all said to be apart of Apple's new black box. But new high tech goodies come at a price.
During an Apple Watch special event in March, CEO Tim Cook announced Apple TV would begin selling at a price of $69. For years Apple TV had been selling at $99. The lower price not only saw an increase in Apple TV sales, but also paved the way for an all-new Apple TV to enter the market at a higher price point. The lower price for the current Apple TV also gives Apple the flexibility to continue selling it as an entry level option, competing with Roku and others in the sub-$100 market.
The wait is almost over. In a few short hours Tim & Company will take stage and tell us how well Apple is doing and what great things they have been working on behind closed doors. While the theme of this year’s developer conference is “The epicenter of change” this is one of the least anticipated developers conferences in recent history. We are still reeling from a stumble out of the gate on two very exciting new products — Apple Watch and MacBook — so we don’t foresee any new hardware showing being announced. As for OS X and iOS, expect more bug fixes and stability rather than earth shattering changes or gotta have features.
With all of that said, here are the five things you should NOT expect Apple to announce on Monday morning:
Apple has been rumored to be making the TV network rounds once again, in order to build an affordable and disruptive streaming service. Sounds great, but there is one mammoth hitch. If pricing is not aggressive enough it will not be well received.
Consumers dislike their communications companies as much as they disliked their mobile phones before iPhone. Comcast, Time Warner and DirecTV bundle packages are overpriced and deliver far too many programming options people do not care about. If Apple can bring to market a set of desired network options at affordable rates, Apple TV and its service would force cable entities to offer more choices, or lose subscribers.
The amazing Apple Watch was once available to own starting April 24, 2015. Now the watch is only shipping to customers who have pre-ordered the device on April 10th. Yesterday Apple removed their 04.24.2015 date stamp on the Apple Watch’s home page, replacing it with "The Watch is coming." According to The Telegraph, Apple’s Senior Vice President of Retail and Online sales, Angela Ahrendt, sent out a letter to Apple retail employees explaining the watch will not be available until June.
If you think massive lines will accompany the Apple Watch launch tomorrow, you may be in for a shock. Apple is deploying a new strategy in an attempt to eliminate long waits and roped off lines. The goal is to avoid sticking would-be buyers in lawn chairs and tents for hours or days on end. Apple's new retail rollout, spearheaded by Angela Ahrendts, Apple's VP of Retail and Online Sales, may help reduce lines, but try as she may, odds are high that consumers will still be waiting in some form of line tomorrow and on through the weekend.
The first change to Apple's line-elimination-strategy, is to soft launch Apple Watch. While the Apple Watch is available to try on and explore tomorrow, it is only available for pre-order, and will be available to purchase and pickup at Apple retail locations April 24. For the "gotta have it now" crowd, seeing it without being able to walk out of the store with the Apple Watch in-hand may delay their impulse shopping, spreading out that buying contingency over a few weeks time.
As we approach the launch of the new MacBook, with the latest Air and Pro updates already on store shelves, Apple may be preparing to make this one of the last Intel updates to high volume Macs for the foreseeable future. The only Mac requiring Intel hang around for some time to come is Apple’s Mac Pro, which is a low-volume, high-powered Mac, largely dedicated to the video and creative markets. Beyond the Mac Pro, every current Mac is open to being replaced with Apple’s own A-series of processors. Ironically, Intel’s focus on power consumption versus raw performance is aiding ARM, thus Apple, as they are catching up to Intel’s performance figures at a rapid pace.