Yesterday, Apple released two additional networks onto Apple TV: CNBC and Fox Now. While both have clips or what often amount to short promo videos of full length shows, neither network ads much value without a key or a cable or satellite subscription. Without a TV subscription service, these, and dozens of other networks, on Apple TV are virtually useless.
High value networks such as EPSN, CNBC, HBOGO, ABC, Disney Channel and over a dozen other networks all require TV subscriptions to access popular content. Apple TV is being manipulated by carriers into a cable TV accessory.
Years have gone by and even Gene "no lines" Munster of Piper Jaffray seems to have given up reporting that an integrated Apple HDTV of some sort is just around the corner. When Gene gives up on the idea, it must be a dead product, right? Will the mythical Unicorn Apple HDTV ever arrive?
During the past year, attention has shifted away from an Apple TV and towards the idea of Apple launching a watch-like device, and more recently, chatter has surrounded the forthcoming iPhone. But Apple has become a master of "look at the shiny object in this hand while you ignore what we've got in the other." Just because focus has shifted away from a living room device going above and beyond the current Apple TV in no way means it isn't be developed, or waiting for an opening in Apple's schedule to launch.
Rumor — our source in the Bay Area (who provides us nice photos of events like WWDC14) has learned through the grape vine that Apple intends to make a big splash this Fall with the releases of their next desktop and mobile operating systems, by releasing them at the same time. This would be a first for Apple.
Some things in life are just inevitable. If you eat one potato chip when the entire bag is available, it is inevitable that you will eat more; if you drink often in bars and pubs and then drive home, it is inevitable you will someday get a DUI. If you are in Vegas and on a lucky streak, if you keep betting it is inevitable that the casino will win all its money back and then some.
Beginning June 27, iPhones and iPads will once again be sold through Costco Wholesale. Apple's strong march back into Costco means Samsung will no longer be going unchecked within the U.S.'s largest club wholesaler. Apple will soon be reconnected the club's higher income Americans, tp which Costco largely caters.
The average annual household income of each Costco membership is $96,000. The typical Costco member who purchases technology at the retailer is not part of the early adopter crowd. Rather, Costco members largely tie into what is called the "laggard" segment of the market, settling on whatever Costco is offering. This is a large high-income segment Apple has been missing for the past four years.
The MacBook Air has been available since Macworld 2008. At the time of the original announcement, Steve Jobs was particularly proud of Apple’s partnership with Intel, which delivered a powerful and yet very efficient custom Core Duo processor. The announcement was such a big deal that Jobs had Intel’s CEO (at the time), Paul Otellini, take center stage to give a brief speech. Moreover, this was Apple’s first Mac OS X product that did not use a traditional hard drive but a solid state drive (SSD) instead. While the price:performance ratio wasn’t as impressive, Apple did what it always does — deliver value. Apple continued to push the envelop of technology and design through the MacBook Air, and over time, extended their lead over the competition, in what is now known as the ultrabook market.
Apple isn't interested in the accessory market, or is it? On Wednesday, acquired Beats Electronics, putting it squarely back into the world of ancillary products. Couple the Beats purchase with rumors of Apple developing a watch-like device, and one would think Apple is also about to re-introduce the iPod Hi-Fi (okay, personally I wouldn’t mind). With all the talk of a wearable Apple product, often described as iWatch, it would certainly mark many firsts for Apple.
New Product Category: Apple has never built a full-on wearable product. There was the 6th generation iPod nano, which quickly became a watch-like device for the exercise enthusiast, but Apple quickly morphed the 7th generation nano into un-wearable form factor. Although the 6th generation was wearable, Apple never intentionally designed it to be a 24/7 wearable product. The 6th generation nano simply took on a 3rd party wrist strap life of its own, and for a while, Apple complied by delivering several watch face choices within the software.
WWDC 2014 is just around the corner now, so it's time for our annual show predictions. This year we decided to present it based on percentage chance of a particular item being announced at WWDC, in the Fall 2014 or Winter 2015.
Based upon our own internal information, colleges input and rumors here is what we are expecting to be announced and/or launched at WWDC 2014 and beyond.
Assume for a moment the rumors, the analysts' expert analysis, and the "upstream supply chain" informants are correct, and that Apple is going to deliver a larger screen iPhone 6. Shouldn't the question really be about whether Apple will ship a larger screen device beyond a big screen iPhone, such as phablet device?
In 2003, Steve Jobs made fun of tiny screen devices, telling Wall Street Journal's Walt Mossberg, "I’m not convinced people want to watch movies on a tiny little screen." Two years later, the 2.7" screen iPod video arrived. On September 7, 2005, Jobs also introduced the iPod nano, sporting a 1.5" screen.
Google, Bing, Yahoo!, Ask Network, AOL, DuckDuckGo, and even Dogpile. Do we really need another search engine, especially since no one has proven they can touch Google's dominance?
According to comScore Google’s February 2014 share of search was a very steady 67.5%, with Microsoft’s Bing search engine light years behind, holding onto 18.4%. Yahoo! was the only other search provider to reach over 10%. Why would Apple ever choose to enter such a mature market? The only way to obtain market share is to steal from a competitor — a space Google is laser focused on never relinquishing.