Predictions

Apr 16, 2015 — by: Mark Reschke
Categories: Predictions

Angela_ahrendts_appleThe amazing Apple Watch was once available to own starting April 24, 2015. Now the watch is only shipping to customers who have pre-ordered the device on April 10th. Yesterday Apple removed their 04.24.2015 date stamp on the Apple Watch’s home page, replacing it with "The Watch is coming." According to The Telegraph, Apple’s Senior Vice President of Retail and Online sales, Angela Ahrendt, sent out a letter to Apple retail employees explaining the watch will not be available until June.

Angela_ahrendts_quote

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Apr 9, 2015 — by: Mark Reschke
Categories: Predictions


Line-up-to_new-apple-storeIf you think massive lines will accompany the Apple Watch launch tomorrow, you may be in for a shock. Apple is deploying a new strategy in an attempt to eliminate long waits and roped off lines. The goal is to avoid sticking would-be buyers in lawn chairs and tents for hours or days on end. Apple's new retail rollout, spearheaded by Angela Ahrendts, Apple's VP of Retail and Online Sales, may help reduce lines, but try as she may, odds are high that consumers will still be waiting in some form of line tomorrow and on through the weekend.

The first change to Apple's line-elimination-strategy, is to soft launch Apple Watch. While the Apple Watch is available to try on and explore tomorrow, it is only available for pre-order, and will be available to purchase and pickup at Apple retail locations April 24. For the "gotta have it now" crowd, seeing it without being able to walk out of the store with the Apple Watch in-hand may delay their impulse shopping, spreading out that buying contingency over a few weeks time.

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Mar 25, 2015 — by: Mark Reschke
Categories: Predictions

A9x

As we approach the launch of the new MacBook, with the latest Air and Pro updates already on store shelves, Apple may be preparing to make this one of the last Intel updates to high volume Macs for the foreseeable future. The only Mac requiring Intel hang around for some time to come is Apple’s Mac Pro, which is a low-volume, high-powered Mac, largely dedicated to the video and creative markets. Beyond the Mac Pro, every current Mac is open to being replaced with Apple’s own A-series of processors. Ironically, Intel’s focus on power consumption versus raw performance is aiding ARM, thus Apple, as they are catching up to Intel’s performance figures at a rapid pace.

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Mar 9, 2015 — by: Mark Reschke
Categories: Predictions

Apple_watch

UPDATED: 

It's happening, today at 10 AM Pacific, Apple's Special Event. We thought it high time to put out our pricing predictions vs what Apple delivers on stage:

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Mar 3, 2015 — by: Mark Reschke
Categories: Predictions


Crystal_ballNext Monday, March 9th, Apple is holding a special event in San Francisco’s Yerba Buena Center for the Arts. Invitations Apple sent to the media were titled “Spring Forward” hinting at Saturday night’s U.S. time change, and therefore the Apple Watch. A few new features are expected to be unveiled, along with pricing and more details on battery life. Apple has again constructed another demonstration “tent” just outside Yerba Buena for what should be a hands-on after-event. The initial announcement of Apple Watch also showcased a temporary facility for the watch, but the media’s time with Apple Watch was strictly controlled. Monday’s event promises a liberal hands-on policy for journalists to explore the watch’s abilities, as it is a launch ready product. But could the event be more than just a rehash of Apple Watch with price points and a few new features thrown in for good measure?

As I stated in January, the highly rumored 12-inch MacBook may be a strong possibility for this event. Apple Watch is the main draw for Monday’s event, therefore it dictates any other announcement being the first product to be discussed. Apple has a specific cadence to their events. Apple CEO Tim Cook is likely to give a State of the Apple Union address, touching on various points of interest, ending his discussion with MacBook lineup. Apple's Sr. VP, of Worldwide Marketing, Phil Schiller would then take the stage, introducing the all-new laptop.

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Feb 25, 2015 — by: E. Werner Reschke
Categories: Predictions

Apple Car Sleeper VehicleIn an interview released by Motoring, Mercedes-Benz CEO, Dieter Zetsche, warned Apple that entering the automobile market would be a great error in judgment. This is an interesting statement since Mercedes-Benz’ recently lost its North American research and development chief, Johann Jungwirth, to Apple to work on Titan (the project name for Apple's Car). Apparently Mr. Zetsche and Mr. Jungwirth have different value systems in what makes a good decision and what doesn’t.

When asked whether Zetsche was worried about Apple entering the automobile market, he responded by saying,

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Feb 24, 2015 — by: Mark Reschke
Categories: Predictions

Apple_carGetting well beyond the rumors of an Apple designed car, and thoughts of its possible mileage breakthroughs or handling, I began to wonder what the experience of an Apple created car would be like. Cars are an extension of our personality, or perhaps more importantly, an expression of how we wants to be seen by others. Cars are personal and emotional. We spend years of our lives within a car, and thus they tend to be a big deal.

Steve Jobs always groused about how there were concept cars which looked amazing, and how he would buy one today — if it were available. But when that car finally went on sale it looked like everything else out there. Apple has always never valued the auto laden world of focus groups and has instead relied on their own internal abilities to ferret out good designs from the poor. An Apple vehicle would likely follow this same philosophy.

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Feb 23, 2015 — by: E. Werner Reschke
Categories: Predictions

Macbook_air_updateRumors continue to heat up that a new MacBook Air is just around the corner, as European dealers noted Apple has stopped restock shipment requests for the popular laptop. In addition Apple has approved the lowering of exiting U.S. supplies in order to clear channel inventory.

This can only mean one of two things: Apple is discontinuing the MacBook Air or they have an updated version that is to ship soon. We highly doubt this will change will include a rumored 12" MacBook Air model as such a shift would demand a special event to kick off the new laptop. Instead we can expect Apple to update the current 11" and 13" MacBook Air models with the latest Broadwell chipset from Intel. Pricing is likely to remain static unless Apple has seen softness in demand and needs to stimulate the product line.

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Feb 17, 2015 — by: Mark Reschke
Categories: Predictions

Apple_car_titanThis past Friday the Wall Street Journal cemented the notion that Apple, Incorporated is actively engaged in designing and building a fully functional car. The assumption is that Apple is aiming to build an all-electric Tesla killer. The pros and cons have already been positioned hundreds of times, with most coming to the following conclusions: 

  1. Apple has the money, followed by why they should — or should not — build a car.
  2. Tesla and Apple are alike in many ways, thus going after the car business makes sense.
  3. Apple has the integrated tech know-how in order to build an amazing car
  4. Apple never made a music player, or a smartphone, and then when they did, Apple dominated both industries. Why not a car?
  5. Apple is in search of continuing to amass amazing revenue figures that dumbfound the world. A car would help Apple continue to defy the nay-sayers and cement CEO, Tim Cook's legacy.

Beyond the usual financial or technical conclusions, perhaps the biggest reason Apple should enter the car market would be to supercharge their brand.

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Jan 21, 2015 — by: Mark Reschke
Categories: Predictions

12-inch_ipad

Rumors of both a 12-inch MacBook and iPad have surfaced in recent months. Where there is smoke with Apple rumors there is often a form of fire, and claims of the an iPad Pro have been heating up quickly. We have put our stamp of approval on a 12-inch MacBook, but a 12-inch iPad (now with a stylus?) have us questioning the merits of why a product should exist.

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