Predictions

Apr 25, 2016 — by: Mark Reschke
Categories: Predictions

Macintosh-plusApple’s Mac lineup is stale, and that is putting it mildly. The Mac Pro is now a staggering 2 1/2 years into its lifecycle without a single upgrade. The MacBook Air has seen almost no changes, save for incremental processor updates since 2010. The iMac form factor has not changed since the fall of 2012. The newly minted MacBook and MacBook Pro's have seen only slight incremental upgrades this past year, and the Mac mini is a mere afterthought. What's going on?

The only significant new release to Apple’s Mac lineup has been the MacBook (of which I use and love), in April of 2015. It recently received a slight Intel processor update. Wow... In fact, all Apple has been keen to do the past few years is release Intel processor updates to products, with the MacBook Air still living in an ancient design, with what can now only be described as a horribly low-resolution display. Apple’s Mac lineup has become a cash cow with little invention, but that may be about to change.

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Apr 14, 2016 — by: Mark Reschke
Categories: Predictions

Motor_trend_apple_carMotorTrend's (MT) latest issue reveals their ideas on how Apple will approach the car. If MT got it right then Apple has deployed the lost interns of Yugo to develop their would-be vehicle. In a word; hideous. 

The magazine's latest issue is clearly designed to turn heads and pull in record numbers of pageviews, but beyond that it just might be one of the worst columns MT has ever done. My fear is MT turns itself into the Consumer Reports of car review periodicals, with lots of shock and little based in reality in order to maintain relevancy.

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Apr 5, 2016 — by: Mark Reschke
Categories: Predictions

Apple_car3In the midst of a lovely evening in Freemont, California, this past Thursday night Tesla CEO, Elon Musk, introduced the world to Tesla's latest electric car. The Model 3. Consider the automotive world changed with the clock ticking for most every auto maker in the world. Compete with Tesla or get blown away. Think I'm kidding? Like the era of mainframes and IBM dominating the computer industry, only to have Apple change the paradigm, Tesla is the Apple of the automotive world. 

Apple's big un-secret of exploring the automotive industry is well known, but will the green light be given for Apple to actually enter the car market? The answer seems to be an overwhelming yes. Tesla's Model 3 is now the car to beat, but Apple's known this for quite some time. Over the past several years Apple and Tesla have been prying employees away from one another, thus an obvious assumption is that Apple has known what they will need to achieve in order to top Tesla's first attempt at a quasi-mass market four-door sedan. So when, exactly, will Apple's own vehicle arrive?

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Mar 31, 2016 — by: Mark Reschke
Categories: Predictions

Mac_pro_skinnedCall it a sophisticated workstation, call it a silent powerhouse or video editing marvel, but now-a-days, do not call it relevant. Apple has again let its cutting edge flagship Mac Pro tower languish into obscurity due to a lax approach to updating, reminiscent of predecessors. How relatively lax you may ask? Since its release on December 13, 2013, the Mac Pro has had not three, not two, not one, but zero updates — as in none.

The good news, according to financial site The Motley Fool, is that the long overdue refresh may be arriving soon. Today is supposedly the day Intel will release its 14nm "Broadwell EP" lineup. As workstation class chips go, the Broadwell-E looks to be impressive as ever, sporting up to 10 cores per processor, with an overall 18% raw speed increase. But Intel has seen delays with this processor refresh, and as of yet there has been no press release for the processor. Will Intel suffer upon us yet another delay, thus delaying the Mac Pro update?

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Mar 23, 2016 — by: Mark Reschke
Categories: Predictions

New_macbookSay it ain't so but DigiTimes may have just pulled a rabbit out of their hat, but even a broken clock is right twice a day. The publication's latest rumor claims Apple will be launching all-new MacBooks during the second calendar quarter. Of course, DigiTimes may only have this partially correct.

During Apple's special event on Monday no new MacBook graced the stage, leaving many wondering when the now aging year old product would receive an update. I've speculated that a 14" version, complimenting the 12.1" model would make a great fit to the lineup, but nothing has yet to materialize.

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Jan 16, 2016 — by: Mark Reschke
Categories: Predictions

Apple_car3

It is time to quit talking around Tesla CEO Elon Musk’s feelings about a possible forthcoming Apple car. The core of what’s really going on is simply this — Elon Musk is scared silly of Apple releasing a car. 

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Dec 10, 2015 — by: Mark Reschke
Categories: Predictions

Eddy_cue_streamingAccording to a report from Bloomberg, Apple has halted its negotiations with television networks due to the fact that a sub-$30 package arrangement cannot be settled upon. Apple has been hoping to finally provide its own unique streaming service package for Apple TV. Again negotiations have failed. Fine. The big boys don't want to play. Move on Apple. The horse is now officially dead.

Apple's leadership is showing signs of understanding that this endless feet dragging game by the major network holders is fruitless, and is now taking a different direction. Eddy Cue, Apple Sr. VP of software and services, suggested to buzzfeed that Presidential candidates should launch their own Apple TV apps. It appears Cue, like other content providers such as Netflix, is taking another route to flush out new Apple TV content. Unlike Netflix, that gambles big on high production cost original programming, Cue seems to be searching for those capable of producing, quick, low-cost streaming solutions, unique to the industry. 

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Dec 2, 2015 — by: Mark Reschke
Categories: Predictions

Ugly_cars

Make no mistake, the end of good looking car design is over — at least if designers of electric vehicles have anything to say about it. It seems the era of “ugly is cool” has arrived. Automotive history has had its share of clunkers, but the tidal wave of ugly-by-electric shows no signs of slowing down, leaving it up to luxury and many mainstream brands to save the planet from absolutely hideous sheet metal design.

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Nov 17, 2015 — by: Mark Reschke
Categories: Predictions

New_macbookApple’s all-new iPad Pro has been breaking some land-speed records. Testing has revealed the iPad Pro’s processor runs laps around Intel’s Core-M chipset (found within Apple’s MacBook), while coming perilously close to Intel’s flagship Core-i5 series of chips.

The simplified history is Apple’s ARM-based designs have been moving north faster than Intel can move south into the mobile space. The question one must ask is, how long will it be until Apple equips their Mac notebooks with their own A-series processors? There are a number of factors that go into such a massive foundational decision, but the positives — assuming the A–series chips continue their northerly trajectory — should quickly outweigh the negatives. 

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Nov 10, 2015 — by: Mark Reschke
Categories: Predictions

The auto industry: dull, unimaginative, predictable. The car market has remained relatively unchanged for decades, and a gluttony of focus group developed cars has helped keep it that way. The industry slowly innovates, making glacial ice-ages look fast.

The result is, at best, is incremental improvement, with Detroit scrambling to find the next niche segment to gain market share. But cracks in plodding automotive market are starting take place. From startups, to radical new fuel alternatives, the auto industry is on the precipice of the largest transformation in its history, and Apple appears ready to usher in its own sea change of ideas.

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