Products

May 15, 2015 — by: Mark Reschke
Categories: Products

Implantable_wrist_technologyApple Watch is likely to be a huge success. By any measure, it is also the most successful smartwatch in history, and it has only just started shipping. The tech industry is ablaze with pushing wearable technologies, whether we seemingly want them or not. Whether you are an Apple lover or Android devotee, wearables are going to be everywhere, but perhaps the question should be, why?

From a strategic standpoint, Google and Apple are racing to protect their smartphone sales, by adding devices that build an ecosystem around their phones. Apple Watch and Android Wear quickly strengthen a nearly inescapable ecosystem built around the smartphone. Both companies wearable devices are heavily dependent on their own supported smartphones. Once a watch is purchased, the odds of people switching to another operating system of smartphone becomes very, very low. For Apple and Google, making their smartphones the mobile digital hub is key for long-term success.

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May 8, 2015 — by: Mark Reschke
Categories: Products

Macbook_review

After finally receiving a MacBook, that went on sale April 10th, I’ve been able to put it through it's paces. I've used the MacBook in coffee shops, traveled over 700 miles with it, pushed a full NBA playoff stream through it, crushed out hundreds of emails, edited a dozen or so Pixelmator images and worked over the charger and keyboard thoroughly. To quickly summarize this new MacBook — it is the perfect road warrior laptop and business companion, eliminating any need for an iPad, and for many the MacBook Air.

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Apr 24, 2015 — by: Mark Reschke
Categories: Products

New_macbook_12_inchIf you are looking to purchase a new MacBook, perhaps it would be best to order it online, but be prepared to wait until June to receive it. According to Apple's online store, MacBook orders are still backlogged by as much as 4-6 weeks, and they are unavailable at any retail location. Apple claims this is due to incredible demand, but is the backlog due to incredible demand or incredibly slow productions times leading to few, if any, available MacBooks?

Apple packed a host of new technologies into the new MacBook. Force Touch trackpad, layered batteries, a new keyboard design, and efficient retina display are all new Apple-led inventions that put the MacBook in a category unto its own and could be weighing heavily on production. But perhaps the biggest problem isn't Apple's new display, keyboard, trackpad or battery. What if the biggest hold-up in MacBook availability is because of Intel.

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Apr 13, 2015 — by: Mark Reschke
Categories: Products

New_macbookOn Friday, April 10th, Apple Watch pre-ordering was launched, and by-appointment-only demos were available for would-be buyers in order to get some personal time with Apple’s first wearable device. Another Apple product, largely overshadowed by Apple Watch, was also launched. Or was it?

The all-new MacBook was to be available for purchase – not just pre-order – on April 10th. Friday morning, I gathered in line at Portland, Oregon's downtown Apple store. Upon entering it appeared that roughly a 1/3rd of the people in line were waiting to get their hands on the new MacBook. Unfortunately those hoping to make a purchase and walk away with the new laptop were sorely disappointed, because there were no MacBooks in stock to buy from Apple. Two customers I spoke with had flown in from Utah, and another had taken the day off to drive several hours in order to purchase the MacBook. Needless to say, customers were not happy about the news — No MacBooks available in store for purchase.

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Apr 2, 2015 — by: Mark Reschke
Categories: Products

Surface_3Apple Watch goes on pre-order sale April 10, and the new MacBook is available for in-store pickup on the same date. But Microsoft just tried their best to crash Apple's party, announcing a new Surface tablet/laptop product which effectively replaces the failed Surface RT. Will Microsoft's long-term endeavor to convert customers from using a laptop or tablet, to using their merged device pay off? Despite a massive ad campaign, Surface Pro 3 December quarter sales resulted in only 1 million units sold and the Surface RT product was canceled as a nearly $1 billion write-off earlier in the year. Yet Microsoft seems to be beyond stubborn in continuing to pushing their idea.

The immediate temptation is to compare the new Surface 3 to an Apple iPad Air 2 or an 11" MacBook Air, as this is exactly what Microsoft wants it to be stacked up against. Their marketing clearly positions certain strengths against the iPad and others against the MacBook Air, in an attempt to blur the lines that the Surface 3 is both a great tablet and ultrabook laptop. But is Surface 3 a great tablet and ultrabook, or something that is less than the sum of it's parts? It's time to take a look at the areas of Surface 3 that Microsoft isn't spinning.

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Apr 1, 2015 — by: Mark Reschke
Categories: Products

Which_macbook_to_buyApple recently launched a revolutionary all-new MacBook, updated and added a new feature to the MacBook Pro and refreshed their MacBook Air line. Not since early 2011 has Apple had six distinct laptop models in which to choose from, with price points starting at $899, moving well beyond $2,500 for a custom outfitted, hot rod machine. Which MacBook is right for you?

The Basics:

I’m going to make this pretty simple, so I will start with the basics. If you have ever purchased a car, home, or watched Property Brothers, it all starts with a budget. What can you afford? If you do not have $899 to spend on a laptop, then you can stop right here, as Apple simply has nothing new to offer you as far as a laptop goes. However, if you are a student, the entry price starts at $849, while moving upstream generally saves $100 off any MacBook. For non-students, if your budget can fit between $899 - $2,000, you can afford every MacBook in every display size Apple has to offer.

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Mar 31, 2015 — by: E. Werner Reschke
Categories: Products

Force-touch-trackpad

It is 11 days until Apple Stores explode with traffic — as people line up to get their first hand look (and purchase) Apple Watch. This type of event is something only Samsung, Microsoft and Google can only dream about, where people are excited and will stand in long lines for hours to see and purchase their products. Apple has done a masterful job in creating hype, but more importantly, being able to deliver on that hype by exceeding expectations.

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Mar 30, 2015 — by: Mark Reschke
Categories: Products

New_macbook_colors

Looking beyond the new MacBook’s 13.1" thinness, its 2-lb weight, retina display, state-of-the-art individually backlit keyboard and solid-state multi-touch trackpad, the new MacBook for all its pizzazz is set to crush the Windows-based competition with what may be the most import specification of all for the mobile crowd — battery life.

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Mar 12, 2015 — by: Mark Reschke
Categories: Products

New_macbookTech journalists who lined up at Apple's special event to get their hands on Apple Watch walked away stunned by Apple's all-new MacBook. It is widely being hailed – or harped on – as Apple's new one-port wonder. The fact it has only one physical data port is apparently quite jarring to many tech journalists. Those stunned by Apple's move may also drive a Honda Prelude, think sushi is all the rage, and are still trading Pokemon cards. The verdict is in: This is not a computer for those still living in the '90s.

Giving benefit of the doubt, perhaps the media is simply not doing their job. Rather than talk to what one physical port represents; which is that a single USB port is fine for 95% of everyone's workflow, because we live in a wireless world. Instead, they've taken the easy road, simply mirroring thoughts they think the masses might make. It's a safe, lazy position, one that identifies with the reader in stead of talking to the bold realities of where technology is today.

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Feb 25, 2015 — by: E. Werner Reschke
Categories: Products

Apple Car Sleeper VehicleIn an interview released by Motoring, Mercedes-Benz CEO, Dieter Zetsche, warned Apple that entering the automobile market would be a great error in judgment. This is an interesting statement since Mercedes-Benz’ recently lost its North American research and development chief, Johann Jungwirth, to Apple to work on Titan (the project name for Apple's Car). Apparently Mr. Zetsche and Mr. Jungwirth have different value systems in what makes a good decision and what doesn’t.

When asked whether Zetsche was worried about Apple entering the automobile market, he responded by saying,

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