Products

Dec 6, 2016 — by: E. Werner Reschke
Categories: Products

2016_macbook-pro

How much are you willing to pay for the best? That is the question that one is immediately confronted with when considering the new MacBook Pro. This top of the line laptop is the new bad boy in Apple’s lineup. That said it comes with a price tag to match its feature set and attitude.

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Nov 30, 2016 — by: Mark Reschke
Categories: Products

Iphone_apple_christmas_2016If you haven't noticed, Apple silently racked up large scale iPad and MacBook Air sales over the Black Friday weekend, according to Adobe's analytics. But wait! Like a good Ginsu knife, there's more! Apple's Beats headphones were also show stoppers, and the new MacBook Pro has seen stronger than anticipated demand since its release. If you think there couldn't possibly be more, you'd be wrong! Apple's iPhone is also the most wanted item on Christmas wish lists this year, up by 2% over last year's desire for iPhones. There can't possible more than this, right?! Wrong! This weekend I moved to Verizon from AT&T, and upgraded muy plan with six new iPhone 7's! 

Across the board Apple's sales are looking solid, but Verizon's virtual blind-side to AT&T this holiday weekend may have given Apple an extra boost. The largest US carrier offered $200 Visa cards and generous trade-in values on older iPhones for new customers. After the cash card arrives, my purchase of a 128GB iPhone 7 is a net zero dollars cost to me. The Verizon plan also provides my 6 lines with a 24GB per month data pool, with half of it able to be rolled over into future months. Verizon even offered $300 for a base iPhone 5, plus the $200 Visa card! It was an impressive offer, and coming from Verizon, a company known to rarely provide steep discounts, AT&T was caught flat footed.

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Oct 18, 2016 — by: Mark Reschke
Categories: Products

Apple_car3Say it ain't so, but then again is it really all that wise to question Mark Gurman of Bloomberg? According to Gurman, Apple's Bob Mansfield, heading up Apple's car aspirations, has drastically scaled back the program guiding it towards an autonomous only, software-based state. The project, running under the not-so-secret code name Project Titan, once on track to be a grand electric car, could realize itself as little more than autonomous driving software technology to be licensed to automotive manufacturers. Evidently, the door is open for the technology to be worked back into a fully developed Apple car in the far future. But currently any "Apple car or bust!" direction is now off the table. Or is it?

If Mansfield has indeed dialed back Project Titan, focusing only on autonomous driving for the time being, it would be hard to view it as anything less than a massive failure within Apple's leadership. We previously discussed how Apple has lost momentum in many categories, missing complete launch cycles due to Project Titan brain-drain. For the car program to be scaled back in this fashion, while hurting the company in other areas, will be utterly unacceptable from many within Apple's investment circles and beyond, striking another blow to Tim Cook's leadership abilities.

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Sep 30, 2016 — by: Mark Reschke
Categories: Products

Apple_stormApple's Mac lineup has been languishing over the past few years, and their may be valid reasons as to why. Perhaps Apple been preparing to migrate away from Intel to their own A-series processors? Or would iPad's be ushering in a new area of computing relegating Mac's to back of the line? Any number of rumors have given chase as to why Apple's overall Mac lineup has become extremely stale, but it appears Apple is staying firmly Intel for their next generation processors, and thus a slew of long overdue Macs should should be unveiled during an October special event.

Apple is planning a major Mac invasion of new technologies, but it does not explain why this has been long overdue. Two big distractions may have been causing Apple's innovative Mac engine to sputter on 3-cylinders the past few years. 

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Sep 29, 2016 — by: Mark Reschke
Categories: Products

Samsung_explodesKa-Boom! Did you hear that Verizon guy, or is it the Sprint guy now?... That's the sound of the U.S. being blown apart, bit by bit, via Samsung devices. Oh, don't get me wrong, I'm not making fun of the Samsung Galaxy Note 7, which has already blown up in a little boys hands, set a man's pants on fire and burned down a Jeep Grand Cherokee. Let me be perfectly clear; I'm making fun of a whole slew of Samsung devices.

Just this past week, a Samsung Galaxy Note 2, not 7, but Note 2, caught fire in an overhead bin compartment on an airplane forcing an emergency landing. Of course, it's a week later, so what what other devices does Samsung engineer and sell that could possibly ignite and destroy something, somewhere? That would be Samsung's exploding clothing washers. Of course, there may be a completely logical reason for this.

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Sep 28, 2016 — by: Mark Reschke
Categories: Products

Iphone_7_plansIf you are considering carrier hunting in order to benefit yourself in getting an all-new iPhone 7 or 7 Plus for free or at a discounted rate, you may want to consider ditching the carrier route entirely. Apple has two plans for you to take advantage of and one plan appears to be better than the other.

Truth be told, there are four ways to buy an iPhone from Apple, but I'd suggest considering only two of them. You can outright purchase the unlocked iPhone 7 for the retail price (which you can do through many outlets), purchase the iPhone 7 via the AT&T Next program (if you are with AT&T, or want to switch to them), or you can go with one of the two best options remaining.

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Sep 9, 2016 — by: Mark Reschke
Categories: Products

Old_headphonesTuesday, at Apple's September special event, CEO, Tim Cook and crew revealed iPhone 7. Among it's biggest new technologies was the omission of a legacy feature – Apple has done away with the industry standard 3.5mm audio jack, and for a slew of good reasons. But none more impactful than the fact that Android makers are now torn in what to do with a standard Apple just ditched.

Apple VP of World Wide Marketing, Phil Schiller, pointed out new digital advantages for moving past the the analog standard. Yes, the move brings wireless headphone technologies towards becoming the new standard. Yes, it saves space within iPhone. Yes, the removal of the jack eliminates another area for water and dust ingression. The shift to using iPhone's Lightning connector for headphones certainly ushers in the digital age for Apple's headphones, but the initial pain it brings to the competition is greater than the benefits within iPhone 7 in and of itself.

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Aug 23, 2016 — by: Mark Reschke
Categories: Products

Cook_clinton_hillaryForget what side of politics you play on. I am tossing my views aside for this article, just laying out the “logic” cards. Apple is supporting the Hillary Clinton campaign, and even more so Tim Cook. If you thought Apple’s best interests would be to support Trump, who talks about fighting tough on trade imbalance, or better tax rates, there is a lot more to it than that.

First and perhaps foremost is viewing how Cook separates Apple’s needs and wants with his own personal politics. Cook is involved in LGBT politics, and Apple is squarely in support of many LGBT ideals. But many shareholders wonder what this has to do with company profits? And which Presidential candidate should Apple support for maximum financial gains? But maybe Cook and many others on Apple’s board think beyond financial goals with their politics, but there are a few items we can clearly understand (well, as best we can in this crazy Presidential race).

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Jul 8, 2016 — by: Mark Reschke
Categories: Products

Warren-pointerPutting it lightly, U.S. Senator, Elizabeth Warren, is a bit of a firebrand for the far-left of the Democrat party, and seems to enjoy taking shots at American companies. Why? You'll need to ask the Senator, but her latest statements blasting Apple, Google and others could be viewed a bit differently than Warren would like to present. Ironically, her points could be turned right around at her.

In a close knit meeting with supporters in 2012, Warren gave her infamous "You didn't build that!" speech (you know, around the same time she was also claiming her Native American status), she told a group of donors that companies think they are really hot stuff. "They didn't build that!" Warren said. Referring to companies successes, that built their empires on the backs of government work and everyone else's taxes. Warren argued companies didn't build the roads which their goods and services traveled on, the government did that. Companies didn't have police to keep them safe, the government provided security. And the firefighters that kept their warehouses from burning to the ground, these companies are alive due to government, not the other way around.

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Apr 25, 2016 — by: Mark Reschke
Categories: Products

Macintosh-plusApple’s Mac lineup is stale, and that is putting it mildly. The Mac Pro is now a staggering 2 1/2 years into its lifecycle without a single upgrade. The MacBook Air has seen almost no changes, save for incremental processor updates since 2010. The iMac form factor has not changed since the fall of 2012. The newly minted MacBook and MacBook Pro's have seen only slight incremental upgrades this past year, and the Mac mini is a mere afterthought. What's going on?

The only significant new release to Apple’s Mac lineup has been the MacBook (of which I use and love), in April of 2015. It recently received a slight Intel processor update. Wow... In fact, all Apple has been keen to do the past few years is release Intel processor updates to products, with the MacBook Air still living in an ancient design, with what can now only be described as a horribly low-resolution display. Apple’s Mac lineup has become a cash cow with little invention, but that may be about to change.

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