Products

Mar 30, 2015 — by: Mark Reschke
Categories: Products

New_macbook_colors

Looking beyond the new MacBook’s 13.1" thinness, its 2-lb weight, retina display, state-of-the-art individually backlit keyboard and solid-state multi-touch trackpad, the new MacBook for all its pizzazz is set to crush the Windows-based competition with what may be the most import specification of all for the mobile crowd — battery life.

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Mar 12, 2015 — by: Mark Reschke
Categories: Products

New_macbookTech journalists who lined up at Apple's special event to get their hands on Apple Watch walked away stunned by Apple's all-new MacBook. It is widely being hailed – or harped on – as Apple's new one-port wonder. The fact it has only one physical data port is apparently quite jarring to many tech journalists. Those stunned by Apple's move may also drive a Honda Prelude, think sushi is all the rage, and are still trading Pokemon cards. The verdict is in: This is not a computer for those still living in the '90s.

Giving benefit of the doubt, perhaps the media is simply not doing their job. Rather than talk to what one physical port represents; which is that a single USB port is fine for 95% of everyone's workflow, because we live in a wireless world. Instead, they've taken the easy road, simply mirroring thoughts they think the masses might make. It's a safe, lazy position, one that identifies with the reader in stead of talking to the bold realities of where technology is today.

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Feb 25, 2015 — by: E. Werner Reschke
Categories: Products

Apple Car Sleeper VehicleIn an interview released by Motoring, Mercedes-Benz CEO, Dieter Zetsche, warned Apple that entering the automobile market would be a great error in judgment. This is an interesting statement since Mercedes-Benz’ recently lost its North American research and development chief, Johann Jungwirth, to Apple to work on Titan (the project name for Apple's Car). Apparently Mr. Zetsche and Mr. Jungwirth have different value systems in what makes a good decision and what doesn’t.

When asked whether Zetsche was worried about Apple entering the automobile market, he responded by saying,

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Feb 11, 2015 — by: Mark Reschke
Categories: Products

Apple_tv-backsideSome say Apple’s inability to pull off content deals with resistant networks is hampering the diminutive little device from being a runaway success. Others have said Apple TV is dated due to a lack of hacking features that no longer work, while others are bemoaning the fact that Apple has not updated its disappearing-in-couch remote, nor has Apple added voice control. None of these are major issues slowing down Apple TV. 

At the heart of Apple TV's problems is the entertainment industry itself, and the reason is simple. 

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Jan 23, 2015 — by: Mark Reschke
Categories: Products

Apple_carplay_partners

31 car companies and counting. Apple is closing in on adding every major, or exotic, car manufacturer on the planet to their CarPlay solution. Third party makers such as Alpine and Pioneer are also making aftermarket CarPlay receivers. Kenwood said only months ago it really did not need CarPlay, but in early January at the Detroit Auto Show, Kenwood announced its forthcoming CarPlay decks, as did JVC. The four major aftermarket deck manufactures are now building for CarPlay. 

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Jan 9, 2015 — by: Mark Reschke
Categories: Products

Macbook_12-inchThe rumor mill is rife with speculation, claiming Apple will be releasing an all-new 12-inch iPad Air Pro. Or is it a 12-in MacBook Air?... The latest information on the matter comes from Mark Gurman of 9to5Mac. Gurman is well connected within the Apple ranks, and reported his findings about as close to fact as one could do without it being set in stone. So which is it? Which rumor makes sense, if either do at all?

First, there is the 12-inch iPad Air Pro rumor. Most of the iPad information has stemmed from Asian tech publications, siting upstream supply chain contacts. DigiTimes leads the pack with such rumors, and is a publication having as good a track record as a broken clock (even a broken clock gets it right twice a day).

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Dec 30, 2014 — by: Mark Reschke
Categories: Products

Apple_and_intel

It was a strange scene during Apple’s WWDC (World Wide Developers Conference) keynote in 2005. Steve Jobs stunned the audience by announcing the end of the PPC processor and ushering in a new era with Intel. Intel’s then CEO, Paul Otellini, strolled onto the stage in a clean room suit, looking absolutely ridiculous, but it was a crowning achievement for Intel. Apple, the lone holdout, was now an Intel Inside brand, and would bring additional margin to the diminutive chip maker. Apple transitioned its entire lineup of Macs to Intel within 12 months — a year ahead of schedule. But for all the success Apple has had in switching to Intel as a processor supplier, the Intel era appears to be coming to an end.

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Dec 26, 2014 — by: Mark Reschke
Categories: Products

Apple_2015As 2014 comes to a close, it's time to take out our retina display crystal 8-ball and peer into 2015. What new goodies will Apple bring forth? Combining our inside-the-beltway information, rumors and amassed knowledge of Apple, here's a look at likely all-new Apple products in 2015:

February

  • All-new MacBook Air (MBA): This will be the much talked about 12-inch MBA  w/retina display, in an all-new enclosure design. This will boast Intel's latest Broadwell processors, delivering best-in-class performance, while providing battery sipping efficiencies.
  • Photos: Apple's long awaited iPhoto and Aperture replacement.

April

  • Apple Watch: No surprise here, but whether or not Apple Watch Sport Edition comes in at at a reasonable price, or the software provides a "must have" feature not yet revealed is still unknown.

June

  • iBook: This isn't an iOS software update, rather, this will be an all-new ultra-portable laptop, running on a quad-core A9 Apple processor. Whether it supports a new type of iOS, or ported OS X onto the A series processors is unknown. While we have leaned towards are re-designed iOS, the latest information we have is that Apple will migrate OS X to ARM. This product represents the beginning of the end for Intel as an Apple supplier. But unlike the rapid PPC to Intel migration, which Apple accomplished in under a year, the process of moving from Intel to Apple's ARM architecture will be a slow transition, especially when considering the Mac Pro. Expect the iBook announcement to take place during Apple's WWDC keynote address. And no, we don't know if will actually be called iBook.

SEPTEMBER

  • iPhone 6S mini: Apple will deliver their annual iPhone updates, with an iPhone 6S and iPhone 6S Plus, but will also introduce an all-new iPhone 6S mini. iPhone 6S mini will be the thinnest, lightest, most powerful 4-inch iPhone – or smartphone – ever made. Apple dominating the small and large display smartphone market should continue. 

This list comprises only new product introductions, and not include the dozens of software and hardware updates Apple will bring to market. Considering the overall gamut of product releases due in 2015, this may be the busiest year ever for the diminutive Cupertino company.

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Dec 8, 2014 — by: Mark Reschke
Categories: Products

Thunderbolt_displayThe iMac was recently updated to include a stunningly high-resolution 5K display. Saying a fancy number like "5K" is one thing, but seeing it in person is quite another. The display is simply breathtaking, and the retina feel from my staring eyeballs from just two-feet away was in full effect. Simply put, Apple's iMac Retina 5K display is the best on the market in an all-in-one. So where is Apple's 27" 5K Thunderbolt display?

Apple currently sells the 27" Thunderbolt display for $999, while the iMac with Retina 5K display starts at $2,499. Based on Apple's previous 27" iMac pricing (which used the exact 2560 x 1440 display as the 27" Thunderbolt monitor), it would seem reasonable for Apple to sell a 5K display for roughly $1,499.

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Aug 15, 2014 — by: E. Werner Reschke
Categories: Products

Iphone-launch-steve-jobsApple is a unique company, and anyone who would deny that just doesn’t understand the company's history. While IBM created the first personal computer, it was Apple that made the PC useable by people who weren’t programmers. Yes Apple leveraged the idea from Xerox (and then Microsoft from Apple), but does anyone think we would have seen mass adoption of PC’s in the 90’s if Xerox were leading the charge with the GUI interface? And it wasn’t just the GUI interface. Apple delivered files, folder and a trash can, in easy-to-understand icon format. Apple then linked the PC with design software and laser printers and an entirely new way to publish documents was born.

Fast forward two decades and Apple launched the iPod. Apple did not create this product category either, but took it to the next level and made it a must-have for an entire generation. Once again the iPod portable music player was not a standalone device. iPod  came with iTunes vertically integrated, quickly followed with the iTunes store, and the music industry was transformed overnight.

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