from June 2014, Products
Earlier this week I reviewed the Surface Pro 3 and how it stacked up against the MacBook Air as an ultrabook laptop. I wore the objectivity cape as long as possible, but it was simply no contest. From hardware to operating system, the MacBook Air delivered a vastly superior ultrabook experience. But the Surface Pro 3 claims something the MacBook Air does not – that it is the best of a laptop and best of a tablet. The former was covered, but now it is time to dig into the latter. Does the Surface Pro 3 make for the best tablet when compared against the leader of the pack, the iPad Air?
Microsoft has been keen to market the Surface Pro 3 against the MacBook Air, but raw processing power of the Surface seemingly gives it an advantage over the iPad Air, not the MacBook Air. Geekbench testing reveals Surface has the power edge over the iPad Air:
There is little doubt that you have seen the ads: Microsoft continuing to desperately promote Surface Pro 3 as the everything tablet — and — the everything laptop computer. However, there are two important problems with Microsoft’s “Best of a laptop, best of a tablet” claim:
- Surface Pro 3 is not a great tablet.
- Surface Pro 3 is a poor choice when compared to an ultra-book laptop.
I could make this article short and sweet by stating the Surface Pro 3 is truly flawed product, grasping at MacBook Air and iPad Air straws, but there are serious reasons why the Surface is a solution in search of a problem and they deserve, at least, some attention.
The highly anticipated and much rumored iPhone 6 is likely launching in two models, one with a larger 4.7" display and the second with a gargantuan 5.5" tablet/phone size (AKA phablet). But is launching two large screen smartphones a good idea for Apple considering that just a bump to 4.7" display is upping their current 4" display area by 38%? Here's T-GAAP’s two divergent points of view.
Apple should not launch two NEW iPhones
If Apple launches a 4.7" iPhone 6 in the Fall, it will likely see the largest sales in the history of smartphones. The upgrade cycle for legacy iPhones has amassed to be largest ever. Apple need only deliver a few new features, such as a larger 4.7" display, and a massive upgrade cycle will happen.
Beginning June 27, iPhones and iPads will once again be sold through Costco Wholesale. Apple's strong march back into Costco means Samsung will no longer be going unchecked within the U.S.'s largest club wholesaler. Apple will soon be reconnected the club's higher income Americans, tp which Costco largely caters.
The average annual household income of each Costco membership is $96,000. The typical Costco member who purchases technology at the retailer is not part of the early adopter crowd. Rather, Costco members largely tie into what is called the "laggard" segment of the market, settling on whatever Costco is offering. This is a large high-income segment Apple has been missing for the past four years.
The MacBook Air has been available since Macworld 2008. At the time of the original announcement, Steve Jobs was particularly proud of Apple’s partnership with Intel, which delivered a powerful and yet very efficient custom Core Duo processor. The announcement was such a big deal that Jobs had Intel’s CEO (at the time), Paul Otellini, take center stage to give a brief speech. Moreover, this was Apple’s first Mac OS X product that did not use a traditional hard drive but a solid state drive (SSD) instead. While the price:performance ratio wasn’t as impressive, Apple did what it always does — deliver value. Apple continued to push the envelop of technology and design through the MacBook Air, and over time, extended their lead over the competition, in what is now known as the ultrabook market.
In yesterday’s Keynote Craig Federighi, aka Hair Force One, gave us a preview of OS X Yosemite. One feature he spent a few moments on was Spotlight. Spotlight is Apple’s internal search engine to help you find apps, files, contacts, etc. on your Mac. However, that will change in a significant way with OS X Yosemite.