Three Guys and a Podcast: Apple News & Analysis
Will Apple hold a special event within the next few weeks? When Apple produced a special event is something Apple once made an absolute science. In the past, CES would come and go, and then Apple would swoop in the following week with their own special event, sucking the media attention completely away from the varied vaporware revealed in Las Vegas.
Over the past three years, Apple has shifted to holding more events in March, June or the fall timeframe, largely ignoring CES — as if irrelevant to the industry, and certainly to Apple. Apple may be on target with ignoring CES, as it is often nothing more than a lot of hype and spec. sheets, with little for anyone to tangibly buy into for the new year.
Apple rarely bricks on software implementation or product categories, but every now and then a few splinters crop up. With the new year gearing up, here are 10 items we hope Apple takes the tweezers to in 2014:
Wishing for Santa to deliver a new Mac Pro for Christmas? Well, at least the ability to order one started this morning, but they won't be arriving into studios and power users hands until February.
There are two configurations for the Mac Pro, starting at $2,999 for a quad-core system, and $3,999 for the six-core powerhouse. But this is just the entry point for a configuration. We started configuring the high-end model and maxed out with a price of $14,959.98. A Mac Pro or Kia Soul, take your pick. Maybe get one of each.
If you are hoping for Santa to spring a new Mac Pro under the tree to act as your new 4K power-house editing machine, fugheddaboudit.
It appears Apple's elves won't be delivering the Mac Pro to market until after the clatter of hoofs and milk and cookies are long gone. Or, at least until Monday, December 30, which can be closely tied to the New Year – the prefect excuse to set a New Year's resolution for better editing, gaming and blazingly fast everything (all in the shape of an oversized soda can)!
Every so often Apple does this — they launch two products that occupy the same space and the difference between the products is so minimal, it is difficult to decide. Historically, Apple has had this dilemma involve the Mac Book Air versus Mac Book Pro. This choice was most difficult before retina displays were available on the Pro models. With that feature (coupled with price) there is now enough differentiation between the Air lineup and the Pro models that it makes choosing between the two an easier road to navigate.
However, the new entry into Apple’s “difficult to choose” category is between the new iPad Air and the new iPad mini with Retina display. First off, both are new iPads. You are not buying old technology with either choice. The iPad mini with Retina display and the iPad Air both use the same über fast processor and both have Retina displays containing the exact same resolution. Both come with iOS 7, the same camera technology, the same battery life, and both come in the exact same color schemes. So what is different to help you decide which to buy?
The first MacBook Pro with Retina Display debuted in June of 2012. Apple updated their flagship laptop two times in less than 9 months after that. The first time was in October 2012, and the second was in February 2013. Since then, Apple has not updated this laptop, which was 8 months ago.
The MacBook Pros are past due when it comes to updates. Intel came out with new Haswell laptop chips back in the spring. Apple updated the MacBook Air shortly after the Haswell release, and the iMac line was also recently updated. That only leaves the MacBook Pros and Mac Mini without Haswell updates.
It wasn't complicated. The Big 3 automakers sold fleets of cars, each owned great chunks of market share, and all were amazingly profitable. Coke dominated soda market share, reaping fantastical profits as a result, and Google dominated global share with Android, piling up mounds of mobile cash for over a decade...
Apple released iOS 7 last month with a brand new interface and a host of new features. While there were some download issues at the onset, Apple’s servers soon met the demand for the new OS. There are still a few bugs or errors users are reporting, but it appears Apple is addressing issues at a rapid rate. One update has already been released and a second major update is rumored to be coming soon.
Users are starting to decide what Apple got right and what they need to improve within the new iOS. At T-GAAP we have already looked at the 3 top features for iOS 7. Today we take a look at what Apple needs to do in order to improve in their latest mobile operating system:
Steve Jobs once emailed me stating "Don't believe everything you read about inventory levels..." Equally so, don't believe everything you read about iPad mini retina display shortages.
Apple has become a mobile first, everything else is secondary company. The iPhone alone represents over 60% of Apple's revenues, and CEO Tim Cook has a laser sharp focus on dominating the mobile segment with iPhones and iPads, and perhaps soon, wearable gear. The iPhone 5S is Apple's latest mobile salvo, containing a host of new technologies inside and out. Apple has again separated itself from the rest of the pack, but the iPhone 5S is only a taste of what is to come from Cupertino.
The iPhone 5S put in motion technologies that have yet to come to market maturity, but they will be fully realized within the iPhone 6, but Apple has left some big clues on the table revealing what is to come: