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IstickIf you haven't used Airdrop before, you don't know what a great wireless technology you've got on your Mac or iOS device. Having lost my Age of Empires disc, I simply used Airdrop to copy it to another Mac, drug it into the Applications folder, and the game launched without a hitch. Sending a few photos to other iOS devices on a local network has also become chore-less. But try Airdrop between OS X and iOS and it's DOA. Airdrop does not work between OS X and iOS devices, not until this fall anyway, but until then a little invention called iStick solves the problem.

iStick is a simple device. It contains a male USB on one side, with Apple's male lightening connection on the other. The device is such a simple yet powerful addition in a digital workflow, it falls into the category of "Why didn't I think of that?". Well, Sanho Corporation did, and iStick plans to be shipping in full production in late August. 

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Review: Apple iPad Air vs Surface Pro 3

by: Mark Reschke | Jun 27, 2014

Ipad_air_vs_surface_pro_3Earlier this week I reviewed the Surface Pro 3 and how it stacked up against the MacBook Air as an ultrabook laptop. I wore the objectivity cape as long as possible, but it was simply no contest. From hardware to operating system, the MacBook Air delivered a vastly superior ultrabook experience. But the Surface Pro 3 claims something the MacBook Air does not – that it is the best of a laptop and best of a tablet. The former was covered, but now it is time to dig into the latter. Does the Surface Pro 3 make for the best tablet when compared against the leader of the pack, the iPad Air?

Hardware:

Microsoft has been keen to market the Surface Pro 3 against the MacBook Air, but raw processing power of the Surface seemingly gives it an advantage over the iPad Air, not the MacBook Air. Geekbench testing reveals Surface has the power edge over the iPad Air:

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Macbook_air_vs_surface_pro_3There is little doubt that you have seen the ads: Microsoft continuing to desperately promote Surface Pro 3 as the everything tablet — and — the everything laptop computer. However, there are two important problems with Microsoft’s “Best of a laptop, best of a tablet” claim:

  • Surface Pro 3 is not a great tablet.
  • Surface Pro 3 is a poor choice when compared to an ultra-book laptop.

I could make this article short and sweet by stating the Surface Pro 3 is truly flawed product, grasping at MacBook Air and iPad Air straws, but there are serious reasons why the Surface is a solution in search of a problem and they deserve, at least, some attention.

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Two_iphone_6The highly anticipated and much rumored iPhone 6 is likely launching in two models, one with a larger 4.7" display and the second with a gargantuan 5.5" tablet/phone size (AKA phablet). But is launching two large screen smartphones a good idea for Apple considering that just a bump to 4.7" display is upping their current 4" display area by 38%? Here's T-GAAP’s two divergent points of view.

Apple should not launch two NEW iPhones

If Apple launches a 4.7" iPhone 6 in the Fall, it will likely see the largest sales in the history of smartphones. The upgrade cycle for legacy iPhones has amassed to be largest ever. Apple need only deliver a few new features, such as a larger 4.7" display, and a massive upgrade cycle will happen. 

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Itunes_costcoBeginning June 27, iPhones and iPads will once again be sold through Costco Wholesale. Apple's strong march back into Costco means Samsung will no longer be going unchecked within the U.S.'s largest club wholesaler. Apple will soon be reconnected the club's higher income Americans, tp which Costco largely caters. 

The average annual household income of each Costco membership is $96,000. The typical Costco member who purchases technology at the retailer is not part of the early adopter crowd. Rather, Costco members largely tie into what is called the "laggard" segment of the market, settling on whatever Costco is offering. This is a large high-income segment Apple has been missing for the past four years.

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Macbook-air-v-macbook-pro

The MacBook Air has been available since Macworld 2008. At the time of the original announcement, Steve Jobs was particularly proud of Apple’s partnership with Intel, which delivered a powerful and yet very efficient custom Core Duo processor. The announcement was such a big deal that Jobs had Intel’s CEO (at the time), Paul Otellini, take center stage to give a brief speech. Moreover, this was Apple’s first Mac OS X product that did not use a traditional hard drive but a solid state drive (SSD) instead. While the price:performance ratio wasn’t as impressive, Apple did what it always does — deliver value. Apple continued to push the envelop of technology and design through the MacBook Air, and over time, extended their lead over the competition, in what is now known as the ultrabook market.

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WWDC 14 Recap: OS X Yosemite Spotlight on Steroids

by: E. Werner Reschke | Jun 03, 2014

OS X Yosemite Spotlight

In yesterday’s Keynote Craig Federighi, aka Hair Force One, gave us a preview of OS X Yosemite. One feature he spent a few moments on was Spotlight. Spotlight is Apple’s internal search engine to help you find apps, files, contacts, etc. on your Mac. However, that will change in a significant way with OS X Yosemite.

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iWatch Would Mark Many Firsts For Apple

by: Mark Reschke | May 30, 2014

Apple_hifiApple isn't interested in the accessory market, or is it? On Wednesday, acquired Beats Electronics, putting it squarely back into the world of ancillary products. Couple the Beats purchase with rumors of Apple developing a watch-like device, and one would think Apple is also about to re-introduce the iPod Hi-Fi (okay, personally I wouldn’t mind). With all the talk of a wearable Apple product, often described as iWatch, it would certainly mark many firsts for Apple.

New Product Category: Apple has never built a full-on wearable product. There was the 6th generation iPod nano, which quickly became a watch-like device for the exercise enthusiast, but Apple quickly morphed the 7th generation nano into un-wearable form factor. Although the 6th generation was wearable, Apple never intentionally designed it to be a 24/7 wearable product. The 6th generation nano simply took on a 3rd party wrist strap life of its own, and for a while, Apple complied by delivering several watch face choices within the software.

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Os_10

It’s big, it’s powerful, it’s fast, and it’s coming soon — now being revealed even sooner. No, this isn’t the world domination 4.7-inch iPhone 6 I’m talking about, it’s OS X (10.10), and it’s sure to knock the socks off developers and users alike. 

Certainly, if an iPhone 6 (what T-GAAP believes will be called iPhone Air) arrives at WWDC, virtually all media attention will be cast upon the svelt device, relegating Apple’s iOS and OS X operating software magic to section b, page 14.

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Fisher_price_android_smartphoneWhat do Fisher Price phones and Android smartphones have in common? Simple. They are for first-time users, that much is abundantly clear. In other words, Android smartphones are training wheels until the user can be a big boy or girl, and ride on two wheels like all the older kids in the neighborhood.

Apple’s second quarter iPhone sales shocked analysts with stronger than anticipated sales, largely due to increased sales in China. But it is the overall base of iPhone users, coupled with a steady flow of Android users converting to iPhones, that continues to grow iPhone share in the U.S. and Europe.

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