Out of the myriad of announcements Apple put forth on Monday during their 2017 Worldwide Developers Conference, one new technology continues to come back around in my mind time and time again. And yet, I'm not sure if I'm as excited as I am relieved – It's a close call. Files App in iOS for iPad is a game changer. Essentially, Files App is the macOS Finder for iOS. A native file directory shipping with iOS 11 for iPads. Yes! And about time!
T-GAAP's been clamoring for an "AirFinder" (or some form of native Finder for iOS) for years. After all, iOS is a slimed down version of macOS. Apple's mobile operating system has always had a file directory, it's just been hidden from the GUI. Files App for iPad that Apple has, bafflingly so, been holding back for years, may greatly tilt the trajectory of iPad forever.
Forget about iPhone 8's edge-to-edge OLED display, 3D camera, IP68 waterproof rating, Touch ID built into the glass, or, or, or... The killer feature for iPhone 8 will be AirPods that ship with the phone as a standard feature. Will this happen? Sorry kids, I don't work on Apple's iPhone product marketing team, nor am I close personal friends with Phil Schiller (although "Uncle Phil" has always seemed pretty cool), so I have no idea if this will actually happen – but it most certainly should.
Analysts have been beating the drum that iPhone 8 will cost over a $1,000 in certain configurations, with starting prices nearing $900. If that's the case, I highly question where the massively increased costs for iPhone 8 are hidden? OLED display vs LCD? No. There is no longer a massive cost delta between the two technologies with Apple's volume. New sensors and Touch ID built into the glass will cost more than Apple's current Touch ID implementation. But when Touch ID was launched in iPhone 5s it was also a costly new feature and Apple didn't jack up the prices for iPhone 5s with Touch ID, rather, Apple held prices and focused on selling more iPhones.
They are being heralded as Apple's best surprise product of 2016 – AirPods. They are being heralded as Apple's ugliest product of 2016 – Airpods. So which is it? Are Airpods great? Yes. Are they ugly? No.
Airpods are virtually identical to to their wired cousins, Apple's EarPods, but for one major factor. Airpods have, rather obviously, no wires. When I first saw them, they looked awkward. After pondering as to why they looked rather odd, the answer became obvious. I'm simply not accustomed to seeing earphones without wires. The answer is really that simple.
How much are you willing to pay for the best? That is the question that one is immediately confronted with when considering the new MacBook Pro. This top of the line laptop is the new bad boy in Apple’s lineup. That said it comes with a price tag to match its feature set and attitude.
At least half of all Galaxy Note 7 users have switched, or soon will, to iPhones, according to IDC's latest research. This is big news for Apple and iPhone sales. Only 17% will be choosing another Samsung phone, and an astounding 13% were not even aware of the recall.
IDC did not seek to poll future smartphone buyers, but during last Tuesday's Apple quarterly conference call, Apple CFO, Luca Maestri, cited a survey indicating 79% of those planning on buying a smartphone in the U.S. during the December quarter would be purchasing an iPhone. Consumers in the know, or had a Galaxy Note 7, are turning to iPhones in droves.
Over 895 million people flew on planes within, or in and out, of the U.S. in 2015. The number of passengers set another an all-time record, which is estimated to be broken again in 2016, with over 900 million people having flown in U.S airspace. And on every flight, before takeoff, and without fail since mid-September, a special announcement to all passengers is given, ordering them shut off their Samsung Galaxy Note 7 phones and store them in the above compartments or in a carry-on, below the seat in front of them.
I’ve been on six flights since mid-September, and while the wording from different airlines has been slightly different, the message has been abundantly clear; “Completely turn off and hide your Samsung Note 7. You will not use or charge it on this fly, potentially burning us all out of the flippin’ sky!" Every time I've heard the instructions, a semi chuckle has broken out with passengers looking at their neighbors to ensure they do not have a Galaxy Note 7, and if they do, making sure they shut them down.
Ka-Boom! Did you hear that Verizon guy, or is it the Sprint guy now?... That's the sound of the U.S. being blown apart, bit by bit, via Samsung devices. Oh, don't get me wrong, I'm not making fun of the Samsung Galaxy Note 7, which has already blown up in a little boys hands, set a man's pants on fire and burned down a Jeep Grand Cherokee. Let me be perfectly clear; I'm making fun of a whole slew of Samsung devices.
Just this past week, a Samsung Galaxy Note 2, not 7, but Note 2, caught fire in an overhead bin compartment on an airplane forcing an emergency landing. Of course, it's a week later, so what what other devices does Samsung engineer and sell that could possibly ignite and destroy something, somewhere? That would be Samsung's exploding clothing washers. Of course, there may be a completely logical reason for this.
If you are considering carrier hunting in order to benefit yourself in getting an all-new iPhone 7 or 7 Plus for free or at a discounted rate, you may want to consider ditching the carrier route entirely. Apple has two plans for you to take advantage of and one plan appears to be better than the other.
Truth be told, there are four ways to buy an iPhone from Apple, but I'd suggest considering only two of them. You can outright purchase the unlocked iPhone 7 for the retail price (which you can do through many outlets), purchase the iPhone 7 via the AT&T Next program (if you are with AT&T, or want to switch to them), or you can go with one of the two best options remaining.
Tuesday, at Apple's September special event, CEO, Tim Cook and crew revealed iPhone 7. Among it's biggest new technologies was the omission of a legacy feature – Apple has done away with the industry standard 3.5mm audio jack, and for a slew of good reasons. But none more impactful than the fact that Android makers are now torn in what to do with a standard Apple just ditched.
Apple VP of World Wide Marketing, Phil Schiller, pointed out new digital advantages for moving past the the analog standard. Yes, the move brings wireless headphone technologies towards becoming the new standard. Yes, it saves space within iPhone. Yes, the removal of the jack eliminates another area for water and dust ingression. The shift to using iPhone's Lightning connector for headphones certainly ushers in the digital age for Apple's headphones, but the initial pain it brings to the competition is greater than the benefits within iPhone 7 in and of itself.
Putting it lightly, U.S. Senator, Elizabeth Warren, is a bit of a firebrand for the far-left of the Democrat party, and seems to enjoy taking shots at American companies. Why? You'll need to ask the Senator, but her latest statements blasting Apple, Google and others could be viewed a bit differently than Warren would like to present. Ironically, her points could be turned right around at her.
In a close knit meeting with supporters in 2012, Warren gave her infamous "You didn't build that!" speech (you know, around the same time she was also claiming her Native American status), she told a group of donors that companies think they are really hot stuff. "They didn't build that!" Warren said. Referring to companies successes, that built their empires on the backs of government work and everyone else's taxes. Warren argued companies didn't build the roads which their goods and services traveled on, the government did that. Companies didn't have police to keep them safe, the government provided security. And the firefighters that kept their warehouses from burning to the ground, these companies are alive due to government, not the other way around.