Apple News & Analysis : Three Guys And A Podcast

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From Aperture to Lightroom?

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Rumors

Carney_gore_clinton

Apple and the White House seem to have some form of affinity for one another. After a historical defeat to George W. Bush in 2000, Al Gore went on to continue focusing on the environment and joined Apple’s Board of Directors in 2003. Rumor has it, that Jay Carney is the front runner for Apple’s PR Chief position. What next? Hillary Clinton as head of Strategic Marketing?

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Mac_and_ios_mac_ios

Rumor — our source in the Bay Area (who provides us nice photos of events like WWDC14) has learned through the grape vine that Apple intends to make a big splash this Fall with the releases of their next desktop and mobile operating systems, by releasing them at the same time. This would be a first for Apple.

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Two_iphone_6The highly anticipated and much rumored iPhone 6 is likely launching in two models, one with a larger 4.7" display and the second with a gargantuan 5.5" tablet/phone size (AKA phablet). But is launching two large screen smartphones a good idea for Apple considering that just a bump to 4.7" display is upping their current 4" display area by 38%? Here's T-GAAP’s two divergent points of view.

Apple should not launch two NEW iPhones

If Apple launches a 4.7" iPhone 6 in the Fall, it will likely see the largest sales in the history of smartphones. The upgrade cycle for legacy iPhones has amassed to be largest ever. Apple need only deliver a few new features, such as a larger 4.7" display, and a massive upgrade cycle will happen. 

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Costco_AppleIn 2010, Apple and Costco parted ways. At the same time  Apple’s divorce with Costco was being completed, dealings with Walmart and Sam’s Club were heating up. Coincidence? We didn’t think so then, and now we don’t believe that's the case now. But rumor is, Apple and Costco are putting aside their differences in order to team up once again.

An email that's been circulating the past week is claimed to be from the Wireless Advocates CEO (Wireless Advocates owns the wireless kiosk contract at Costco), which states:

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iWatch Would Mark Many Firsts For Apple

by: Mark Reschke | May 30, 2014

Apple_hifiApple isn't interested in the accessory market, or is it? On Wednesday, acquired Beats Electronics, putting it squarely back into the world of ancillary products. Couple the Beats purchase with rumors of Apple developing a watch-like device, and one would think Apple is also about to re-introduce the iPod Hi-Fi (okay, personally I wouldn’t mind). With all the talk of a wearable Apple product, often described as iWatch, it would certainly mark many firsts for Apple.

New Product Category: Apple has never built a full-on wearable product. There was the 6th generation iPod nano, which quickly became a watch-like device for the exercise enthusiast, but Apple quickly morphed the 7th generation nano into un-wearable form factor. Although the 6th generation was wearable, Apple never intentionally designed it to be a 24/7 wearable product. The 6th generation nano simply took on a 3rd party wrist strap life of its own, and for a while, Apple complied by delivering several watch face choices within the software.

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Will Jony Ive Be MIA During WWDC Keynote?

by: Mark Reschke | May 28, 2014

Sir_jony_iveSir Jonathan Ive, Apple’s Senior Vice President of Hardware and Software, has been an absolute fixture with the company. He has been with the company for 22 years, and is typically seen and heard via interviews for Apple, or acting as a major presence within Apple’s promotional video campaigns for newly introduced products. Jony’s fingerprints on Apple are indelible and everywhere. But will Sir Ive grace the keynote stage this year at Apple’s annual World Wide Developers Conference (WWDC)?

Jony doesn't like the big stage, rather, he shies away from it. At last years WWDC, Ive introduced iOS 7 via a promotional video, but never took to the stage. Ive makes himself known, but it has been years since he has showed up live, on stage, at an actual Apple keynote event. He seems most comfortable living within the deep, dark tunnels of Apple’s creative nerve center cooking up something good. Evidently really good if the rumors resemble anything close to accurate during next week's WWDC keynote event.

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Apple "Beats" Samsung's LeBron

by: Mark Reschke | May 09, 2014

Lebronsung

A new war of cool and hip exploded onto the scene yesterday, with the rumor that Apple is set to acquire Beats Audio, and with it, take on Samsung's latest approach to cool, via their use of celebrities.

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Fisher_price_android_smartphoneWhat do Fisher Price phones and Android smartphones have in common? Simple. They are for first-time users, that much is abundantly clear. In other words, Android smartphones are training wheels until the user can be a big boy or girl, and ride on two wheels like all the older kids in the neighborhood.

Apple’s second quarter iPhone sales shocked analysts with stronger than anticipated sales, largely due to increased sales in China. But it is the overall base of iPhone users, coupled with a steady flow of Android users converting to iPhones, that continues to grow iPhone share in the U.S. and Europe.

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Macbook_air_updateApple’s MacBook Air offerings saw a small refresh on Tuesday, with little fanfare and with little changed. Yet the update may be the products most significant since the MacBook lineup expanded to include the Air in 2008.

Apple included a small update to the processor, moving the needle north by 100 MHz, and claims slightly better battery life in various areas of use. Nothing else within the specifications has changed, save for one telling area — price.

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Iphone_6_phabletIn January the Wall Street Journal provided data suggesting larger screen iPhones. A string of rumors and conjecture have been reported ever since in an attempt to portray a undeniable truth – a larger screen iPhone is coming.

Assume for a moment the rumors, the analysts' expert analysis, and the "upstream supply chain" informants are correct, and that Apple is going to deliver a larger screen iPhone 6. Shouldn't the question really be about whether Apple will ship a larger screen device beyond a big screen iPhone, such as phablet device?

In 2003, Steve Jobs made fun of tiny screen devices, telling Wall Street Journal's Walt Mossberg, "I’m not convinced people want to watch movies on a tiny little screen." Two years later, the 2.7" screen iPod video arrived. On September 7, 2005, Jobs also introduced the iPod nano, sporting a 1.5" screen. 

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