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from May 2014, Rumors

iWatch Would Mark Many Firsts For Apple

by: Mark Reschke | May 30, 2014

Apple_hifiApple isn't interested in the accessory market, or is it? On Wednesday, acquired Beats Electronics, putting it squarely back into the world of ancillary products. Couple the Beats purchase with rumors of Apple developing a watch-like device, and one would think Apple is also about to re-introduce the iPod Hi-Fi (okay, personally I wouldn’t mind). With all the talk of a wearable Apple product, often described as iWatch, it would certainly mark many firsts for Apple.

New Product Category: Apple has never built a full-on wearable product. There was the 6th generation iPod nano, which quickly became a watch-like device for the exercise enthusiast, but Apple quickly morphed the 7th generation nano into un-wearable form factor. Although the 6th generation was wearable, Apple never intentionally designed it to be a 24/7 wearable product. The 6th generation nano simply took on a 3rd party wrist strap life of its own, and for a while, Apple complied by delivering several watch face choices within the software.

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Will Jony Ive Be MIA During WWDC Keynote?

by: Mark Reschke | May 28, 2014

Sir_jony_iveSir Jonathan Ive, Apple’s Senior Vice President of Hardware and Software, has been an absolute fixture with the company. He has been with the company for 22 years, and is typically seen and heard via interviews for Apple, or acting as a major presence within Apple’s promotional video campaigns for newly introduced products. Jony’s fingerprints on Apple are indelible and everywhere. But will Sir Ive grace the keynote stage this year at Apple’s annual World Wide Developers Conference (WWDC)?

Jony doesn't like the big stage, rather, he shies away from it. At last years WWDC, Ive introduced iOS 7 via a promotional video, but never took to the stage. Ive makes himself known, but it has been years since he has showed up live, on stage, at an actual Apple keynote event. He seems most comfortable living within the deep, dark tunnels of Apple’s creative nerve center cooking up something good. Evidently really good if the rumors resemble anything close to accurate during next week's WWDC keynote event.

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Apple "Beats" Samsung's LeBron

by: Mark Reschke | May 09, 2014

Lebronsung

A new war of cool and hip exploded onto the scene yesterday, with the rumor that Apple is set to acquire Beats Audio, and with it, take on Samsung's latest approach to cool, via their use of celebrities.

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Fisher_price_android_smartphoneWhat do Fisher Price phones and Android smartphones have in common? Simple. They are for first-time users, that much is abundantly clear. In other words, Android smartphones are training wheels until the user can be a big boy or girl, and ride on two wheels like all the older kids in the neighborhood.

Apple’s second quarter iPhone sales shocked analysts with stronger than anticipated sales, largely due to increased sales in China. But it is the overall base of iPhone users, coupled with a steady flow of Android users converting to iPhones, that continues to grow iPhone share in the U.S. and Europe.

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Macbook_air_updateApple’s MacBook Air offerings saw a small refresh on Tuesday, with little fanfare and with little changed. Yet the update may be the products most significant since the MacBook lineup expanded to include the Air in 2008.

Apple included a small update to the processor, moving the needle north by 100 MHz, and claims slightly better battery life in various areas of use. Nothing else within the specifications has changed, save for one telling area — price.

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