Over the last several months I have more than touched on Apple’s lack of hardware advancements. With WWDC having come and gone without a single new hardware release or update, it is time to take a deeper looking into One Infinite Loop in Cupertino, CA and figure out just what is going on.
1) Apple Car
There can be little doubt about it. Apple is building an electric car, and the company is pouring massive resources into it. The car program, known as the project Titan, it has been rumored the team could cherry pick any worker from anywhere in the company, at any level. If this is indeed the case, expect some brain drain and a few hiccups in other hardware and software areas to occur, if many of Apple’s best and brightest have been thrown to the car.
Given Apple’s overall history, the company has methodically moved from aggressive innovator under Steve Jobs, to caretaker under Tim Cook.
Call it a sophisticated workstation, call it a silent powerhouse or video editing marvel, but now-a-days, do not call it relevant. Apple has again let its cutting edge flagship Mac Pro tower languish into obscurity due to a lax approach to updating, reminiscent of predecessors. How relatively lax you may ask? Since its release on December 13, 2013, the Mac Pro has had not three, not two, not one, but zero updates — as in none.
The good news, according to financial site The Motley Fool, is that the long overdue refresh may be arriving soon. Today is supposedly the day Intel will release its 14nm "Broadwell EP" lineup. As workstation class chips go, the Broadwell-E looks to be impressive as ever, sporting up to 10 cores per processor, with an overall 18% raw speed increase. But Intel has seen delays with this processor refresh, and as of yet there has been no press release for the processor. Will Intel suffer upon us yet another delay, thus delaying the Mac Pro update?
It is time to quit talking around Tesla CEO Elon Musk’s feelings about a possible forthcoming Apple car. The core of what’s really going on is simply this — Elon Musk is scared silly of Apple releasing a car.
Make no mistake, the end of good looking car design is over — at least if designers of electric vehicles have anything to say about it. It seems the era of “ugly is cool” has arrived. Automotive history has had its share of clunkers, but the tidal wave of ugly-by-electric shows no signs of slowing down, leaving it up to luxury and many mainstream brands to save the planet from absolutely hideous sheet metal design.
Apple’s all-new iPad Pro has been breaking some land-speed records. Testing has revealed the iPad Pro’s processor runs laps around Intel’s Core-M chipset (found within Apple’s MacBook), while coming perilously close to Intel’s flagship Core-i5 series of chips.
The simplified history is Apple’s ARM-based designs have been moving north faster than Intel can move south into the mobile space. The question one must ask is, how long will it be until Apple equips their Mac notebooks with their own A-series processors? There are a number of factors that go into such a massive foundational decision, but the positives — assuming the A–series chips continue their northerly trajectory — should quickly outweigh the negatives.
On September 9, during Apple's San Francisco special event, Apple’s Sr. Vice President, worldwide marketing, Phil Schiller, took to the stage and introduced the iPad Pro. The latest and largest tablet of its kind from Apple delivers an incredible 12.9", 5.6 million pixel display, and weighs only 1.5 lbs. Accompanying the iPad Pro is a versatile accessory called Apple Pencil along with an optional Smart Keyboard. While the iPad Pro left the audience quite pleased, Schiller made one comment that was likely to have left Intel speechless.
Tomorrow is September 9th, the day of the big event and we know virtually nothing. Yes, there are lots of rumors about and people who proclaim to know things, some having shown iPhone parts, but these things mean nothing until Tim Cook takes the stage. Showing off random components, and making educated guesses, claiming that as true knowledge??? Don’t be fooled.
Yesterday Apple released its September 9, special event invitation to select media with the message “Hey Siri, give us a hint.” Thousands of people instantly grabbed their iOS devices asking Siri to “give them a hint” to see if anything particular regarding the event came up. At times, Siri does say “Well, I hear there is something big happening on September 9,” but beyond the cute response, Apple's keeping Siri quiet. At times Apple has hidden hints within their invitations as to what may be coming. This invitation may also hold some clues.
Apple car rumors may be on a slow burn as of late, but that has not stopped Apple from hiring Tesla, Fiat Chrysler, or any number of automotive company employees. And Apple’s supposed off-campus car headquarters is as locked down as ever. All indications are Apple is quietly, secretly, developing their own car at warp speed.