Special Events

Sep 10, 2014 — by: E. Werner Reschke
Categories: Special Events

Apple-watch

There is a saying, “It doesn’t matter how you start it is how you finish that matters.” Those of us who were unable to attend Apple’s Silicon Valley Gala, found streaming the event quite the challenge during the first 30-40 minutes of Tim Cook’s Keynote. Immediately Twitter was a-buzz concerning the inability to stream the event on Apple TV or through the website. But fortunately Apple fixed the problems and we were able to see, without interruption, “One more thing...”

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Sep 8, 2014 — by: E. Werner Reschke
Categories: Special Events

Keep-out-signApple likes to keep a lid on new product announcements before their Keynote presentation. Apple also uses some rent-a-cop security in order to protect their secrets within these events. However, when we sent our Bay Area informant to De Anza college over the weekend to take some photos of Apple's "tent" next to the Flint Center (and to find out anything new that he could), he wasn’t even allowed near the Flint Center. Security guards saw his camera, immediately questioned him and sent him packing.

This is highly unusual. Typically when Apple holds their WWDC at the Moscone Center or a special event at the Yerba Buena Center for the Arts, posters are up and pictures can be had. We can at least get an idea of what may be in store for the Keynote. Not this time. Before a shutter could close our Bay Area informant was asked to immediately leave before he could even get within sight of the Flint Center or Apple's temporary building. Apple is going to extremes with this event to ensure their secret stays a secret.

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Sep 5, 2014 — by: Mark Reschke
Categories: Special Events

Iwatch_touch_id

Can Apple pack Touch ID into a thin and elegant wearable device, such as the highly rumored iWatch? That’s the latest question surrounding the mysterious device, as many credible media outlets have stated iWatch will have NFC (Near Field Communication) technology, designed for secure transactions in mind, such as credit card purchases. But how would purchases via an iWatch be securely verified? Is it the actual credit card account holder doing the purchasing, or someone who just stole your iWatch? Answer: Touch ID.

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Sep 4, 2014 — by: Mark Reschke
Categories: Special Events

Screen_shot_2014-09-04_at_12Apple just announced it will be live streaming its September 9, Special Event. Rumors abound for the show. One iPhone wil be announced, perhaps two, and iWatch may make an appearance. The latest is the iPad Air 2 will also be announced. In other breaking news, nbcnews just announced the Joan Rivers just died at the age of 81.

Link to the live event: Click here

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Sep 3, 2014 — by: Mark Reschke
Categories: Special Events

9.9.2014 - Apple Special Event - We Wish We Could Say More

Last week Apple invited select media to an expected September special event. This all but confirms that John Paczkowski of Re/code is now Apple's new “pre-briefing” contact (aka “official leaker”) for passing along Apple’s message in a cryptic format before a product announcement. In a later post Paczkowski also pointed out that Apple would be announcing an iWatch device at the event, alongside the new iPhone. The location of the event, the new phone (or phones) and an all-new device, indeed, this is looking to be a mega special event.

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Sep 2, 2014 — by: E. Werner Reschke
Categories: Special Events

Mystery-2

The invitations are out and Apple wishes it could tell us more. But for those outside the executive suite at Infinity Loop we will need to wait one more week, until 9.9.2014. The significance of the location is that the Flint Center, located on the De Anza college campus, is where Steve Jobs unveiled the original Macintosh 30 years ago.

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Aug 6, 2014 — by: Mark Reschke
Categories: Special Events

Yerba_buena_apple_special_event_september_9Yesterday John Paczkowski of re/code stated Apple, Inc. would be holding a Special Event on September 9. Many sites had been claiming a mid-September or October announcement for a forthcoming iPhone launch, however, it appears Paczkowski has the inside track on all-things Apple events.

In the past Apple has launched products, such as the iPod, on-campus, hosting the media in their own Town Hall auditorium. But over time Apple has shifted their Special Event venues to downtown San Francisco’s Yerba Buena Center for the Arts. The auditorium can seat roughly 550, two times more than that of Apple’s aging Town Hall facility, giving the company a stronger real-time reach into the tech media.

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Jul 4, 2014 — by: Mark Reschke
Categories: Special Events

4th_of_july_tgaapWe three guys at Three Guys and a Podcast which you a happy Independence Day. We will be back Monday with more all-things-Apple news, commentary and analysis.

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Jun 5, 2014 — by: Mark Reschke
Categories: Special Events

Metal_crisis_and_riseApple’s developer conference keynote held at San Francisco’s Moscone West convention center left developers’ heads spinning. The flood of new technologies Cook and his VP’s delivered was simply staggering. Among the slew of announcements was Apple’s impressive new technology called Metal. 

Metal is a graphics API for iOS, squarely targeted at game developers. Metal’s objective is to eliminate OpenGL by giving developers more power with direct access to the graphics processor. This will allow high-end gaming developers to push the limits of Apple’s A7 (and likely forthcoming A8) processor found within the latest iOS devices. The result is Apple’s CPU and GPU will work together in “seamless harmony” as Apple says, allowing games like Ryse: Son of Rome, to look and feel like its high-end console counterpart on xBOX ONE.

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Jun 4, 2014 — by: E. Werner Reschke
Categories: Special Events

WWDC 14

A two hour Keynote by Apple at WWDC 14,... and no new hardware. To some this was a big disappointment. Wall Street reacted (as they always do) by sending AAPL stock down on Monday, but on Tuesday they had reconsidered and sent Apple’s stock to another 52-week high. Along with Wall Street others had eagerly anticipated at least a new iPhone or were hoping for something else, something big — like a new category product (iWatch or a new form-factor Apple TV). But a new hardware announcement did not happen, and there are some good reasons why.

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