from November 2015, Tim Cook

Nov 17, 2015 — by: Mark Reschke
Categories: Tim Cook

New_macbookApple’s all-new iPad Pro has been breaking some land-speed records. Testing has revealed the iPad Pro’s processor runs laps around Intel’s Core-M chipset (found within Apple’s MacBook), while coming perilously close to Intel’s flagship Core-i5 series of chips.

The simplified history is Apple’s ARM-based designs have been moving north faster than Intel can move south into the mobile space. The question one must ask is, how long will it be until Apple equips their Mac notebooks with their own A-series processors? There are a number of factors that go into such a massive foundational decision, but the positives — assuming the A–series chips continue their northerly trajectory — should quickly outweigh the negatives. 

 Read More

Nov 12, 2015 — by: Mark Reschke
Categories: Tim Cook

Apple-tv-4th-generationIt has been the battle cry for Apple detractors and anti-Apple tech journalists since Eddie Cue announced the all-new Apple TV – without 4K (UHD) resolution capability – during a September Apple special event.

For those of you not in the know, 4K, also known as UHD (Ultra-High Definition), is a resolution that is 4 times higher than that of traditional 1080 HD TV set or display. There is just one little catch to the promise of 4 times greater image quality — it doesn’t really matter.

 Read More