from January 2016, Tim Cook

Jan 21, 2016 — by: Mark Reschke
Categories: Tim Cook

Love_sees_no_colorIt is an old debate, but one worth revisiting at Apple. Does hiring the best employees result in becoming politically incorrect? And if so, will Apple sacrifice political expediency for the best employees? It does not necessarily have to be a false argument, as Apple could, theoretically achieve both, which is what Apple appears to be striving for.

Market dynamics dictate that companies should hire the best employees it can, in order to maintain and achieve a competitive edge over its competition. If a company hired a majority of Japanese, Russians, Hindus, or Latinos, it makes no difference to the corporation, so long as those people are most qualified to do the job. However, in today’s society, if a company practices such policies — hiring the best of the best — and the results of those hired does not match the race or gender (and perhaps soon religious) demographics of the country, these companies are increasingly coming under political fire that the company may be racist or bigoted. Apple is in such a position of prominence, it is rapidly becoming a target for such scrutiny.

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Jan 16, 2016 — by: Mark Reschke
Categories: Tim Cook

Apple_car3

It is time to quit talking around Tesla CEO Elon Musk’s feelings about a possible forthcoming Apple car. The core of what’s really going on is simply this — Elon Musk is scared silly of Apple releasing a car. 

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Jan 6, 2016 — by: E. Werner Reschke
Categories: Tim Cook

DuckduckgoDuckDuckGo is the search engine that does not track your searches or send your search words/phrases to the websites you click on from their search engine. In other words DuckDuckGo values your privacy. Since its launch a few years ago, DuckDuckGo has grown in popularity and now is available a option in Safari on OS X, iOS, as well as Windows. In 2014 it became a default search engine option for Firefox browsers as well.

DuckDuckGo’s main draw has been its privacy policy — which should remind you of another popular company, Apple. It seems at every recent keynote Tim Cook continues to remind us that Apple encrypts all of your digital communication on its devices and does not have the key to unlock them. According to Apple, what you do is your business, not Apple’s. Unless presented with a specific warrant, Apple does not “share” any data they collect with the government either.

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Jan 5, 2016 — by: E. Werner Reschke
Categories: Tim Cook

Apple Watch 2016Sales figures have yet to be officially released about Apple Watch’s Christmas holiday success. Matter of fact, Apple has yet to release sales figures concerning Apple Watch and their policy isn't likely to change any time soon. All I know is that over the holidays every retail outlet that had some sort of “sale” or “special bundle” for Apple Watch and sold out of the most popular models quickly. This phenomenon gives credibility to my earlier claim that the problem with Apple Watch is not any of its features, but its price.

2016 is a year where Apple has the ability to do two things:

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