Sep 27, 2010 — by: Mark Reschke

If recent reports are to be believed, a new MacBook air from Apple is imminent. Information coming from the far east has proven to be anything but reliable, but the rumored number of screens on order is said to be up to 500,000 by year's end. If accurate, those volumes indicate Apple is looking to reposition the MacBook air within their portable lineup.

The current MacBook air's entry price point is $1,499. The air is positioned at being a fully-powered Core 2 Duo MacBook in a svelt package ideal for business salesmen on the go, photographers, and consumer enthusiasts. The air is amazingly rugged, relatively small and light, but push it beyond mundane tasks and the system comes to a crawl. Figure on going to lunch to finish rending that video, and the battery life is also lacking.

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Sep 23, 2010 — by: Karl Johnson
Categories: News

 Looks like Blockbuster is finally going out of business as they filed for bankruptcy today. Some may be surprised that they were still in business.

Blockbuster finally gives in, files for bankruptcy

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Sep 22, 2010 — by: Mark Reschke

In the vein attempt to slow iPad sales, tablet vaporware has become all the rage, and it appears Dell is back for more. Oh goodie!

According to the Wall St. Journal, a new 7" phone-thingy is coming from Michael Dell's juggernaut of a company. How much will it cost, when will it be available, what are the specs? Michael didn't didn't say, but Mr. Dell did give us two specifications: 

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Sep 21, 2010 — by: Mark Reschke

In January 2010 the air was ripe with possibilities. Conventional wisdom (translation: a slew of rumors) told us the iPhone was now free to break the shackles of AT&T and roam amongst other US carriers. Apple's three years of bondage to AT&T was over. It's now September 22, 2010... guess again.

A recent survey by ChangeWave suggests that at up to 53% of Verizon customers are somewhat, or highly likely, to acquire an iPhone if their carrier had the handset. Credit Suisse issued a report stating 23% of AT&T's iPhone users would defect to Verizon if they carried the device.

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Sep 20, 2010 — by: Mark Reschke
Categories: News, Products, Rumors

Apple now has the iPad well out in front of the competition and largely nailed the product design and interface from the day of launch. iPad is nearing 3 million sales per month, which won't be easily matched by any one product for years.

Given Apple's memory purchase leverage, it's own in-house chip design and sunk costs into precision tooling and manufacturing capabilities, how will the competition compete? For quite some time to come... they can't.

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Sep 20, 2010 — by: Mark Reschke

The Mac Advocate gives us a look at where the nano and shuffle might end up. 

"In the longer term, I think Apple has created its first true “Thunderdome” scenario across it’s PMP line. 2 form factors enter, which one will leave?"

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Sep 20, 2010 — by: E. Werner Reschke
Categories: Jobs, Steve Jobs, Products

Now that Apple's exclusive contract with AT&T is rumored to be over, many are questioning why Apple hasn't re-engaged the other big-boy on the block — Verizon?

Verizon was Apple's first choice in carriers, but apparently Verizon told Apple to pound sand (no way Verizon would subsidize Apple's phone more than their other partner's phones). History then tells us what happens when you don't play nice with Steve Jobs:  first he rubs you off his Christmas Card list and second vows to make your company a footnote for the technology history books.

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Sep 16, 2010 — by: E. Werner Reschke
Categories: Products, Rumors

Often we're so enamored with Apple’s cool technology that we forget that Apple, Inc. is a business. October is a very special month on the calendar for Apple, as it's the first month of their new fiscal year. This is why Apple typically releases updates to its product line in October/November — to start the year off with strong revenues. Consider...

2006-Nov. MacBook update 
2007-Nov. MacBook update 
2008-Oct. MacBook Air launch, MacBook and MacBook Pro updates
2009-Oct. Mac mini, iMac and MacBook updates

2010’s Surprise

So far this year most of the products in Apple's arsenal have already been updated. So what hasn't? We think it might be a revamped MacBook Air. The MBA has been out of the limelight with Apple's genius with the iPhone and iPad. But the MBA may still have a place in the laptop lineup that makes sense. While we don't have any "insider info" we think that Apple will once again show off its "magical" design prowess and deliver an updated MBA that makes us all drool and think, "Gee, I'd like to have one of those" even if we don't need one.

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Sep 7, 2010 — by: Mark Reschke
Categories: News, Products, Rumors

The fall season of Windows Phone 7 is upon us, and that means Microsoft's advertising dollars are going to be thrown upon us in grand fashion. Granted, I've never viewed their advertising as effective, and I don't see the nearly $500 million spend doing much for Microsoft this Windows Phone 7 either.

Moving beyond Microsoft's self-generated marketing hype (already discussed here), Windows Mobile 7 is set to launch into an eerily similar market void created by an imploded Microsoft Kin 2 phone...
The similarities of Kin 2 and Windows Phone 7 are recognizable, and like the Kin 2, Windows Phone 7 seems bent on finding a mass market of social media users. Kin 2 died off faster than Matt Leinart's quarterback career, so why are we to think Windows Phone 7 will be any different? Will Windows Phone 7 take off simply because the devices that deploy it won't resemble a hockey puck, and $500 million will be spent on ads? Doubtful.

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Sep 2, 2010 — by: Mark Reschke
Categories: Jobs, Steve Jobs, News, Products, Rumors

Yesterday, during Steve Jobs presentation at Apple's special event, a rather un-noticed salvo was launched. It wasn't Apple TV's new hardware and software, promising greater things to come, nor was it Ping which set the table for social networking. These products were nothing more than mere flybys. 

Steve Jobs shot straight across the cell carrier's bow, and the weapon used was FaceTime on iPod touch. Perhaps Steve was too subtle, and thus most missed it, but I don't think so. "...and a lot of people call it an iPhone without the phone." said Jobs. Steve also pointed out "It's also an iPhone without a contract." Herein lies the heart of Apple's game.

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