Despite Apple's leadership team rapidly moving into their mid-50's, it is clear that they, and the company as a whole, understand what's next – Millennials. Look no further than the latest iOS software and iPhone X launch and the evidence cannot be any clearer. Apple is engaging the youth of society head on.
A few journalists in the mainstream media – whom I will not mention due to their click-bait tactics – are throwing a hissy fit about Apple giving popular YouTubers iPhone X's to review. "They aren't tech journalists!" they cry. While technically true, the good news is these YouTubers won't be testing whether the iPhone X has 2.56 minutes more or less battery life than an iPhone 8 Plus, or testing db levels from 20ft away, because you know what, most Millennials don't care. Most everyone else doesn't either. These new, young, video sensations want to see how the latest 3D Animoji's work. They want to know if Face ID works as well as promised, and they want to know understand how having an iPhone 8 Plus display size in an envelope closer to the iPhone 8 feels in their everyday lives.
Where does the true genius lie within Apple? There's a lot that can be said of Apple's amazing industrial design efforts, such as the latest Apple Watch Series 3 with integrated LTE. Others may point to Apple's second-to-none marketing team, or to the OS design team, with iOS 11 being the latest example of simple, elegant, brilliance. Yet, there is another group which lives within the shadows of Apple's halls which gets nary a mention. Everything is possible at Apple because of their highbrow processor architects. Even when their amazing acumen is showcased at special events, it is typically done so with that dead flashlight look for crying out loud! On their abilities lies the rest of what Apple can or cannot do.
Intel's massive loss was passing on designing the original iPhone processor, but that choice became Apple's gain. In 2008 Apple acquired fabless semiconductor design firm PA Semi. In 2010, Apple added Intrinsity, a Texas-based design firm specializing in speeding up processors to the company. In 2012 Apple acquired dozens of TI (Texas Instruments) Israeli-based engineers, after the company announced they would no longer be in the SoC processor market. Passif Semiconductor was another acquisition for Apple in 2013. Apple's processor engineering team is vast and their products are leaving the entire industry in the dust.
Intel is a monster, or at least it has been. For nearly three decades Intel has owned the desktop-class and server semiconductor markets. Ever since the DOS PC emerged Intel gained rapid traction into desktop computing. While others, such as AMD, constantly struggled to meet demand, Intel understood capacity and high yields were key to market dominance and never left PC manufacturers wanting. No one had a better silicon fabrication process in the industry. Intel's marketing was equally brilliant. Before the tag line "Intel Inside" no one really knew or cared much about microchips used within a computer. After all, the only interaction a user had was with a keyboard, mouse and display. Suddenly, everyone was asking for a computer with Intel inside.
Intel was so confident of their own ability to shape the future based on their self-serving direction, they no longer needed to own a large portion of ARM, so they sold it off as it was useless for the long term. Intel also decided there was no need to quickly move to 64-bit processors. Intel failed to understand they had built, and were living in, their own arrogant reality distortion field. But AMD knew it, and 2003 stunned the industry by offering their 64-bit backwards compatible 32-bit, Athlon processor. It saved AMD as a company and Intel suffered it's first major stumble. Mobile computing arrived soon after, with Apple commissioning Intel to design a processor for their secret handheld needs. Intel balked, finding it a financially useless pursuit. Thus, Apple launched iPhone with an ARM processor. Due to Intel's blunder, the mobile world runs almost entirely on ARM designs, with Intel nowhere to be found other than under piles of failed ATOM processors. Today Intel finds their bread and butter personal computer market about to be shaken like never before by Microsoft, and quite likely, Apple.
If one visit to Apple Park and Steve Jobs theater wasn't enough fun for journalists this year, they may be getting a second opportunity to visit in November. For those who were not invited the first time (Leo Laporte), this may be their opportunity to gain their first-ever access.
Apple's first Steve Jobs Theater event left some wanting more. The Apple Visitor Center wasn't quite ready for, well, visitors, and the ground are still not completed. On the product side, Apple still has more to reveal before the year is over.
With Google putting so much marketing effort into their latest Pixel 2 phones, coupled with dozens of positive reviews, I assumed this may finally be moment where Samsung would be unseated as Android's King. Google, via their latest smartphone hardware and owning Android software design, would be the new Android task master taking on Apple's dominate iPhone lineup. Would this mark the moment iPhone is dethroned? The moment so many in the paid-off tech media have been waiting for?
No. Not even close. In fact, Google's newest Pixel 2 phones may be the laziest products Google has developed in quite some time... I question even using the word "developed."
There are several nice things you can say about the MacBook Pro. For someone like myself who has been using a MacBook Air, circa mid-2013, the beautiful retina display is the first thing that grabbed my attention. I never realized how much strain my old eyes had been under until I got my 2017 MacBook Pro. Wow, and to think they still sell MacBook Airs as “new” computers. It is almost a crime. Should someone go to jail?
Reviews are now out for the Apple TV 4K, yet most tech journalists are providing a moderate to slanted review against the new device. What really stands out is how journalists are hypocritically treating the new Apple TV 4K.
Since Roku and others have provided 4K capabilities as early as 2015, Apple has been bashed, lashed and flogged for not providing 4K capabilities in the 4th generation Apple TV. Never mind that there was virtually no 4K content available in 2015. Never mind that 4K TV sales only comprised 10.1% of then entire TV sales mix in 2014. Never mind that the total combination of those that had:
This past Friday Apple released the new iPhone 8 and iPhone 8 Plus, representing a solid upgrade to the iPhone 7 lineup. Then there is November 3rd, when Apple will release their leapfrog smartphone, iPhone X.
I recently wrote about many iPhone 6 and iPhone 7 consumers leaning towards a larger display with their next upgrade. For many it will come down to purchasing an iPhone 8 Plus or iPhone X. But what really are the differences between the two models? Not as much as you might think.
There's no question, I'm waiting for the arrival of iPhone X, and apparently tens of millions of people across the globe are as well. iPhone 8 pre-sales are brisk but not earth shattering, and that is likely to mean only one thing: iPhone X is going to be a big, big, deal.
I've upgraded every two years since my first-ever iPhone, the iPhone 3G. I'm currently sporting an iPhone 7, which means I should be another year away for my next upgrade. However, iPhone X may have changed my two-year cycle, along with millions of others. I have never considered the larger iPhone Plus models until this past year. With ever-expanding unlimited data plans and my increased use of streaming video, I've found myself wanting a slightly larger display to watch tennis, football or basketball while working out on the gym bike or waiting for my next flight. So why not the iPhone 8 Plus?
If you are on the fence as to whether you should consider moving from an Android smartphone to a new iPhone, but still feel comfortable in giving away virtually every ounce of your 4th amendment right to privacy, prefer a slow and out-of-date processor (coupled with inferior camera technology), are comfy cozy wth an ecosystem that has you searching for fragmented cloud solutions between computer, phone, tablet and watch, and love selling your phone for virtually nothing every 2 or 3 years, then another Android phone may be the right fit for your future.
But before you tell me that the latest iPhones really look appealing, please keep in mind that an Android smartphone provides just about everything you shouldn't be looking for in a smartphone, and you may even get an unexpected bonus or two, such as a phone that explodes in your four-year-old's hands or a nice bit of malware that steals your banking information. These are all clever and surprising things an Android phone can deliver – at any time. Thus, if this is what you have come to expect and live with, then an iPhone may be a complete shock to your digital way of life.