Sep 7, 2016 — by: E. Werner Reschke
Categories: iOS, iPhone, MacBook, OS X, Apple Watch


Here’s a quick run down what of what I think we will see today with Apple’s Special Event

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Aug 23, 2016 — by: Mark Reschke
Categories: Financial Results, iMac, iOS, iPad, iPhone, Mac Pro, Products, Tim Cook

Cook_clinton_hillaryForget what side of politics you play on. I am tossing my views aside for this article, just laying out the “logic” cards. Apple is supporting the Hillary Clinton campaign, and even more so Tim Cook. If you thought Apple’s best interests would be to support Trump, who talks about fighting tough on trade imbalance, or better tax rates, there is a lot more to it than that.

First and perhaps foremost is viewing how Cook separates Apple’s needs and wants with his own personal politics. Cook is involved in LGBT politics, and Apple is squarely in support of many LGBT ideals. But many shareholders wonder what this has to do with company profits? And which Presidential candidate should Apple support for maximum financial gains? But maybe Cook and many others on Apple’s board think beyond financial goals with their politics, but there are a few items we can clearly understand (well, as best we can in this crazy Presidential race).

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Aug 12, 2016 — by: E. Werner Reschke
Categories: iOS, iPhone, MacBook, Apple Watch

Apple-watchTo my surprise on my 51st birthday my son bought me a black Apple Watch, Sports Edition. He did not pay full retail, but took advantage of deals found on eBay. While I know this fall will probably be the launch of Apple Watch 2.0, it was a great gift for this aging tech-dog.

So now after two weeks of wear what are my thoughts? Glad you asked. I still do not see a need for Apple Watch. But now that I have been wearing one for two weeks, I have found it makes a lot of things easier than before. First off is the taptic sensors that notify you of an incoming text or alert. This is far more convenient than a phone that dings or vibrates. And that is the trick, how do you measure “convenient” in terms of dollars? Let me just say this, going back to the old way, without an Apple Watch would be hard-to-difficult. I am now use to alerts and notifications on my Apple Watch. What could be better is some sort of proximity monitor so that when my iPhone, MacBook Air and Apple Watch are close enough, only one device alerts me instead of all three or two of the three. That would really be a nice “feature.” For example, when my brother texts me I do not need to be tapped on my wrist, my iPhone to vibrate on the table (or in my bag) and an alert show up on screen of my MacBook Air. Just one of those is enough, thank you.

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Aug 9, 2016 — by: Mark Reschke

Ipad_pro_vs_macsWhen are PC mark share sales reports going to start including iPad Pro in the mix? It's a question that should be answered with "now," yet research firms like Gartner Inc. continue to leave Apple's iPad on the sideline, while Surface and other Windows-based systems are counted as traditional PC computer sales.

The general reasoning for the separation of iPads not being included in PC sales is iPads run on a mobile operating system (iOS), while many 2-in-1 tablet PC's run a desktop-based Windows OS. However, if Apple pushed for iPads to be counted as PCs it would likely be done. So what's the hold up?

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Jul 18, 2016 — by: E. Werner Reschke
Categories: iMac, iPad, iPhone, Mac Mini, Mac Pro, MacBook


If you walk into any Apple Store looking to buy a Mac, it is like stepping back in time two years — and those two years are not just regular years, they are technology years. In comparison to regular calendar years, technology years have like a 10:1 ratio. For example, this would like be walking into your local car dealership and the most current model they were selling was from 1996!

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Jul 13, 2016 — by: Mark Reschke

Apple-tv-4th-generationApple has reportedly been pushing for years on cable companies and networks to provide their programming via Apple TV in an attempt to lour cord cutters to a more attractive selection and pricing model. But Apple's negotiations have fallen flat time and time again, as Apple has had little to no leverage to wield at content owners, but the market is finally starting to change.

Cable and Dish providers are losing roughly 70,000 subscribers per month. Comcast had a recent quarterly turnaround, but even a broken clock is right twice a day. The cord cutting trend will continue and it appears content providers like Disney are taking notice, with or without Apple.

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Jul 8, 2016 — by: Mark Reschke
Categories: Products, Review, Special Events, Tim Cook, Apple Retail Stores

Warren-pointerPutting it lightly, U.S. Senator, Elizabeth Warren, is a bit of a firebrand for the far-left of the Democrat party, and seems to enjoy taking shots at American companies. Why? You'll need to ask the Senator, but her latest statements blasting Apple, Google and others could be viewed a bit differently than Warren would like to present. Ironically, her points could be turned right around at her.

In a close knit meeting with supporters in 2012, Warren gave her infamous "You didn't build that!" speech (you know, around the same time she was also claiming her Native American status), she told a group of donors that companies think they are really hot stuff. "They didn't build that!" Warren said. Referring to companies successes, that built their empires on the backs of government work and everyone else's taxes. Warren argued companies didn't build the roads which their goods and services traveled on, the government did that. Companies didn't have police to keep them safe, the government provided security. And the firefighters that kept their warehouses from burning to the ground, these companies are alive due to government, not the other way around.

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Jun 23, 2016 — by: Mark Reschke
Categories: News, Predictions, Rumors, Tim Cook, WWDC, Apple Retail Stores, Apple Car

Apple_stuckOver the last several months I have more than touched on Apple’s lack of hardware advancements. With WWDC having come and gone without a single new hardware release or update, it is time to take a deeper looking into One Infinite Loop in Cupertino, CA and figure out just what is going on.

1) Apple Car

There can be little doubt about it. Apple is building an electric car, and the company is pouring massive resources into it. The car program, known as the project Titan, it has been rumored the team could cherry pick any worker from anywhere in the company, at any level. If this is indeed the case, expect some brain drain and a few hiccups in other hardware and software areas to occur, if many of Apple’s best and brightest have been thrown to the car.

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May 19, 2016 — by: E. Werner Reschke
Categories: iOS, iPad, iPhone, OS X, Tim Cook, Apple Car

April 24, 2015. It was to be a big day in Apple’s history, and a big day for Tim Cook to show the world he could match the brilliance of his predecessor Steve Jobs. Apple Watch was finally available for sale. It was Cook’s first new product category and it was fully under his direction and guidance. The result? Yawn.

Apple Watch is cool and works well within the Apple eco system, but it wasn’t a must-have item, and yet Apple spent abundant resources on bringing this gem (pun intended) to market. Products that suffered in Apple Watch’s development wake have been iPhone, iPad, iOS, Mac and OS X. It seems under Cook Apple can really only fully focus on one item at a time, which is exactly where Apple is today.

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May 13, 2016 — by: Mark Reschke

Beats_wireless_earbudsSince Apple acquired Dr. Dre’s Beats headphone business back in May of 2014, the two brands have been content to stay separate entities — in branding and function — but that should all change with the arrival of iPhone 7.

To put it mildly, recent reports of Apple’s forthcoming iPhone 7 feature set have been gloomy, and anything to give iPhone 7 a boost in the flat high-end smartphone market should be a priority for Apple. Make no mistake, iPhone is the make or break product for Apple, and Beats is an accessory player. If cannibalizing sales of Beats is requires to sell millions of additional iPhones, it should be done – without question. 

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