Aug 9, 2016 — by: Mark Reschke

Ipad_pro_vs_macsWhen are PC mark share sales reports going to start including iPad Pro in the mix? It's a question that should be answered with "now," yet research firms like Gartner Inc. continue to leave Apple's iPad on the sideline, while Surface and other Windows-based systems are counted as traditional PC computer sales.

The general reasoning for the separation of iPads not being included in PC sales is iPads run on a mobile operating system (iOS), while many 2-in-1 tablet PC's run a desktop-based Windows OS. However, if Apple pushed for iPads to be counted as PCs it would likely be done. So what's the hold up?

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Jul 18, 2016 — by: E. Werner Reschke
Categories: iMac, iPad, iPhone, Mac Mini, Mac Pro, MacBook


If you walk into any Apple Store looking to buy a Mac, it is like stepping back in time two years — and those two years are not just regular years, they are technology years. In comparison to regular calendar years, technology years have like a 10:1 ratio. For example, this would like be walking into your local car dealership and the most current model they were selling was from 1996!

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Jul 13, 2016 — by: Mark Reschke

Apple-tv-4th-generationApple has reportedly been pushing for years on cable companies and networks to provide their programming via Apple TV in an attempt to lour cord cutters to a more attractive selection and pricing model. But Apple's negotiations have fallen flat time and time again, as Apple has had little to no leverage to wield at content owners, but the market is finally starting to change.

Cable and Dish providers are losing roughly 70,000 subscribers per month. Comcast had a recent quarterly turnaround, but even a broken clock is right twice a day. The cord cutting trend will continue and it appears content providers like Disney are taking notice, with or without Apple.

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Jul 8, 2016 — by: Mark Reschke
Categories: Products, Review, Special Events, Tim Cook, Apple Retail Stores

Warren-pointerPutting it lightly, U.S. Senator, Elizabeth Warren, is a bit of a firebrand for the far-left of the Democrat party, and seems to enjoy taking shots at American companies. Why? You'll need to ask the Senator, but her latest statements blasting Apple, Google and others could be viewed a bit differently than Warren would like to present. Ironically, her points could be turned right around at her.

In a close knit meeting with supporters in 2012, Warren gave her infamous "You didn't build that!" speech (you know, around the same time she was also claiming her Native American status), she told a group of donors that companies think they are really hot stuff. "They didn't build that!" Warren said. Referring to companies successes, that built their empires on the backs of government work and everyone else's taxes. Warren argued companies didn't build the roads which their goods and services traveled on, the government did that. Companies didn't have police to keep them safe, the government provided security. And the firefighters that kept their warehouses from burning to the ground, these companies are alive due to government, not the other way around.

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Jun 23, 2016 — by: Mark Reschke
Categories: News, Predictions, Rumors, Tim Cook, WWDC, Apple Retail Stores, Apple Car

Apple_stuckOver the last several months I have more than touched on Apple’s lack of hardware advancements. With WWDC having come and gone without a single new hardware release or update, it is time to take a deeper looking into One Infinite Loop in Cupertino, CA and figure out just what is going on.

1) Apple Car

There can be little doubt about it. Apple is building an electric car, and the company is pouring massive resources into it. The car program, known as the project Titan, it has been rumored the team could cherry pick any worker from anywhere in the company, at any level. If this is indeed the case, expect some brain drain and a few hiccups in other hardware and software areas to occur, if many of Apple’s best and brightest have been thrown to the car.

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May 19, 2016 — by: E. Werner Reschke
Categories: iOS, iPad, iPhone, OS X, Tim Cook, Apple Car

April 24, 2015. It was to be a big day in Apple’s history, and a big day for Tim Cook to show the world he could match the brilliance of his predecessor Steve Jobs. Apple Watch was finally available for sale. It was Cook’s first new product category and it was fully under his direction and guidance. The result? Yawn.

Apple Watch is cool and works well within the Apple eco system, but it wasn’t a must-have item, and yet Apple spent abundant resources on bringing this gem (pun intended) to market. Products that suffered in Apple Watch’s development wake have been iPhone, iPad, iOS, Mac and OS X. It seems under Cook Apple can really only fully focus on one item at a time, which is exactly where Apple is today.

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May 13, 2016 — by: Mark Reschke

Beats_wireless_earbudsSince Apple acquired Dr. Dre’s Beats headphone business back in May of 2014, the two brands have been content to stay separate entities — in branding and function — but that should all change with the arrival of iPhone 7.

To put it mildly, recent reports of Apple’s forthcoming iPhone 7 feature set have been gloomy, and anything to give iPhone 7 a boost in the flat high-end smartphone market should be a priority for Apple. Make no mistake, iPhone is the make or break product for Apple, and Beats is an accessory player. If cannibalizing sales of Beats is requires to sell millions of additional iPhones, it should be done – without question. 

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May 9, 2016 — by: Mark Reschke
Categories: Competition, iOS, iPhone, Samsung, Tim Cook

Iphone_seIt seemed like an eternity for Apple to move to an iPhone display form factor larger than 4-inches, but then it happened. In the threat of Samsung and Android gaining massive market share against Apple's stodgy belief that a 4-inch iPhone was the perfect size, Apple released the iPhone 6 and iPhone 6 Plus, and changed the course of the smartphone market. 

Like going back to the future, today there is now the iPhone SE, which is chalk full of iPhone 6S power and abilities, all housed within a 4-inch display form factor, and costing only $399 off-contract. Apple CEO, Tim Cook, has explained to CNBC's Jim Cramer, the iPhone SE is seeing better than anticipated sales. Despite iPhone SE's lower price point, Apple is likely to quietly push sales of the phone in Asia, and for good reason.

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Apr 27, 2016 — by: E. Werner Reschke
Categories: OS X

Mac Os X - Cheeta BoxOS X has been my favorite OS since its launch way back in 2001. I find it easiest to use and most flexible for what I need to do. That said, like a best friend who has all sorts of great qualities, there is always one or two things you wish you could tweak and make different. Here is my main issue with OS X. For many this may seem mundane but far too often this causes me an “Oh Shoot!” moment, and there is an easy fix.

Around the time of OS X Mavericks, OS X lost its 3-D look and became more of a “flat” OS like iOS. Many people did not like this. For me it was not too big of a deal, but one artifact that came about during this transition was being able to easily distinguish between an active window (the one you are working on) and inactive windows.

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Macintosh-plusApple’s Mac lineup is stale, and that is putting it mildly. The Mac Pro is now a staggering 2 1/2 years into its lifecycle without a single upgrade. The MacBook Air has seen almost no changes, save for incremental processor updates since 2010. The iMac form factor has not changed since the fall of 2012. The newly minted MacBook and MacBook Pro's have seen only slight incremental upgrades this past year, and the Mac mini is a mere afterthought. What's going on?

The only significant new release to Apple’s Mac lineup has been the MacBook (of which I use and love), in April of 2015. It recently received a slight Intel processor update. Wow... In fact, all Apple has been keen to do the past few years is release Intel processor updates to products, with the MacBook Air still living in an ancient design, with what can now only be described as a horribly low-resolution display. Apple’s Mac lineup has become a cash cow with little invention, but that may be about to change.

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