from April 2011, tagged Apple

Apr 26, 2011 — by: Mark Reschke
Categories: iPad, News, Predictions, Products

Lack of Security within mobile OSes isn't anything new. Developers have seen the gaping holes for quite some time an the public is just starting to become aware. Back on April 5th the WSJ did some pretty impressive research on Pandora's invasive practices within the Apple's iOS and Google's Android operating systems, and both seem to be unable in stop applications from taking what they want out of the phone (at least for now).

With the latest iOS is tracking you story making national headlines, the general consumer seems to be catching on that their devices are peeking in on what they are doing, or at least they think they are (and their apps are likely doing even more privacy damage). The whole buzz around this privacy issue is eerily similar to that of "antenna-gate" and it's best Apple get in front of this as they did with the iPhone 4's attenuation story. It is critical Apple blows holes in mis-information and rumor before it becomes an assumed fact the Apple is stealing your every move from iOS devices.

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Apr 25, 2011 — by: E. Werner Reschke
Categories: iOS Applications, iPad, News

Recently a big stink over user privacy has reared its ugly head again, but this time about one of my favorite products and something I use daily, if not hourly — the iPhone. Security researchers Alasdair Allan and Pete Warde revealed last week that Apple was storing logs of users' geographic coordinates in a hidden file. The researchers didn't know why Apple was doing this or what it was using the data for, but they said Apple indeed is gathering this information about the whereabouts of its iPhone users.

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Apr 23, 2011 — by: Mark Reschke
Categories: Humor, Products

Apple's OS X 10.7, AKA OS X Lion, is coming to Apple's WWDC (world-wide developers conference) this June. From the sneak peak Apple gave us a few months back, it looks as if many people are going to love it. But dare we say, some people might not understand Apple's name Lion is only the program name. Apple's talking about system software, not real lions. Evidently not everyone is catching onto this and full-on embracing, well, lions...

Whatever you do, don't try this at home, the Zoo, or local savannah...

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Apr 20, 2011 — by: Mark Reschke
Categories: News, Predictions

Apple's financial call is set for Wednesday, April 20 at 5 PM Eastern, and it may be one of the biggest financial thrill rides in recent memory, if our estimates are correct (Imagine that, a financial call being a thrill ride). Apple's CFO, Peter Oppenheimer, delivered guidance of $22m in revenues with a 38.5% gross margin. You can see a full listing of what the pro's and bloggers are predicting Apple will deliver for their fiscal Q211 here.

The highest estimate from Wall Street analysts comes from Jeff Fidacaro of SIG (Susquehanna Investment Group). The highest blogosphere estimate comes courtesy of Nicolae Mihalache over at They're probably both wrong.

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Apr 18, 2011 — by: Mark Reschke
Categories: News, Products, Review

This past February we talked about Final Cut Pro 8's forthcoming release and set of capabilities. The new name, Final Cut Pro X (FCP X), turned out to be different than anticipated, but the changes within the application went well beyond the surprise "X". The latest version of FCP was a bold move by Apple, which – before the official launch – was what Larry Jordan described as "jaw dropping".

But FCP X may have left us with more questions than answers. What exactly is FCP X? Who is its target audience? Will FCP 7 live on? What about the rest of the suite? Along the way to the sneak-peek, Apple gave us some clues with their pro direction.

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Apr 12, 2011 — by: E. Werner Reschke
Categories: Predictions

Last week there was a back and forth on whether Microsoft stores were a good idea or a poor one. As most know, last year Microsoft began opening retail stores in malls across America to counter Apple's success. One could almost predict this would happen because Microsoft has become so predictable.

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Apr 11, 2011 — by: Mark Reschke
Categories: Predictions, Products

Unless you're slightly crazy, there's no questioning Apple's dominance in the tablet market. In fact, a year after the iPad's original launch, competition is still scarce. PC and cell phone manufacturers alike are struggling to nip Apple's iPad heels. Can these hardware makers find a market for their tablets and truly compete with Apple, or is iPod history repeating itself?

Presently, there are several issues blocking Android-based tablets success in the marketplace:

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Apr 9, 2011 — by: E. Werner Reschke
Categories: News, Products, Review

Dancing AndroidIn business there are times when opportunity knocks and you had better be ready to answer the door. Is your hair combed, your shirt tucked in, does your breath smell good? Because on the other side is royalty, and it's called "opportunity".

Google had such a knock on their door in 2009 when Apple decided to enter into a third year of exclusively with AT&T. On the other hand, Google was working with several handset makers across the other three major US carriers delivering the Android OS. While Android wasn't yet mature and its feature set somewhat lacking, Mr. Opportunity knocking at Google's door. But did Google answer?

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Apr 8, 2011 — by: Mark Reschke
Categories: News, Products

0On Thursday TechCrunch's Devin Coldewey reported that Best Buy would no longer be receiving shipments of iPad 2's due to the Best Buy withholding iPad 2's for sale after they had reached an internal day's sales quota.

TechCrunch claims the news comes from a tipster within the Best Buy chain who is highly likely to be delivering accurate information. Coldewey was told that Apple COO Timothy Cook is working to revolve this issue. Cook's involvement would indicate this is not an isolated innocent by a single Best Buy store, but a practice implemented on large scale. Yet the question remains, “Why do this?“ It seems counterintuitive to withhold sales, but there are two reasons Best Buy would implement such a policy.

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Apr 5, 2011 — by: Karl Johnson
Categories: Products, Review

Google announced a new video codec in May 2010, called WebM. This format uses Ogg Theora audio and VP8 video codecs. Google received VP8 when they purchased On2 for $106 million back in August of 2009. WebM is designed to take on the H.264 video codec that has become the digital video standard. Google says WebM is an open and free format.

Since Google does not make any money on WebM, Why have they created it? Google makes money by selling advertising. In Google's eyes, users are the product and advertisers are the customers. The more users Google has, the more they can sell to their advertising customers, and the more money Google makes. Google creates free products and services to bring in more users. 

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