Apple News & Analysis : Three Guys And A Podcast

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Apple iWatch Set To Leapfrog Industry With Stunning Flexibility

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Why Apple Announced Now 

Why Apple Announced Apple Watch Now

from April 2011, tagged NAB

NAB: Final Cut Pro X

by: Mark Reschke | Apr 18, 2011

This past February we talked about Final Cut Pro 8's forthcoming release and set of capabilities. The new name, Final Cut Pro X (FCP X), turned out to be different than anticipated, but the changes within the application went well beyond the surprise "X". The latest version of FCP was a bold move by Apple, which – before the official launch – was what Larry Jordan described as "jaw dropping".

But FCP X may have left us with more questions than answers. What exactly is FCP X? Who is its target audience? Will FCP 7 live on? What about the rest of the suite? Along the way to the sneak-peek, Apple gave us some clues with their pro direction.

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