Three Guys and a Podcast: Apple News & Analysis
Apple cares little about market share, much more about profits. For companies like Microsoft and Intel, market share and profits go hand in hand. This is not true for Apple.
Apple competed with Microsoft not through market share, but through margins. They proved this when Steve Jobs came back and ended the licensing program for the Mac OS. Steve showed you can make a lot of money without dominant market share. They are now doing the same thing with Android.